Leadership Skills, Styles, and Amazon's Success: A Detailed Report

This report delves into the crucial role of effective leadership skills and characteristics in business management, emphasizing their impact on employee motivation, productivity, and the achievement of organizational objectives. The report highlights the significance of leadership in fostering a positive work environment and aligning activities with company vision and values. It also examines the leadership styles, particularly the transformational approach, employed by Jeff Bezos at Amazon, and how these styles have contributed to the company's overall success. The report discusses the importance of skills such as confidence, ethical behavior, and the ability to inspire and encourage employees. It concludes that effective leadership is a key factor in enhancing employee performance and driving organizational growth. The report provides detailed analysis of the key concepts, supported by references, to offer a comprehensive understanding of leadership in a business context. Students can find more past papers and solved assignments on Desklib to help with their studies.

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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Effective leadership skills as well as characteristics along with its importance for business
manager.......................................................................................................................................3
Role that leadership plays in achieving the overall success of Amazon ....................................4
Leadership skills and styles followed by Jeff Bezos ..................................................................4
CONCLUSION ..............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In this 21st century, effective leadership plays an important role in every organisation as it
ensure enhancement in productivity level and achievement of organisational objectives in a
timely and appropriate manner. It is important for higher authorities and leaders of an entity to
have an effective leadership characteristics and skills as well as it help in motivating staff
members that has positive influence on an organisational vision and objectives as well. For the
present report, CEO of Amazon Inc is taken into consideration. The presentation will cover
importance of leadership skills as well as characteristic for business managers. In addition to this,
there is discussion about leadership styles of Jeff Bezos who is the CEO of Amazon.
TASK 1
Effective leadership skills as well as characteristics along with its importance for business
manager
Effective leadership skills & characteristics plays a significant role for higher authorities
of business as it motivate them to people to achieve their common goal. In addition to this, there
are various skills and characteristic of a leader that is passionate, confident, ethical, courageous,
determined, collaborating, empowering and many more (Farahnak, 2020). All such skills &
characteristic assist leaders and business managers to enhance productivity of staff members up
to a high level that aid in achieving organisation objectives within stipulated time period.
Along with this, it is analysed that such leadership characteristic and skill allow business
managers to inspire and encourage staff members and engage them for longer time period. In
addition to this, it is determine that such leadership skills help higher authorities to guide and
instruct a team towards performing a particular task and achievement of common goals as well.
With the help of this, business managers are able to aligned activities with the mission, values,
objectives and vision of company due to which it gain growth and success at marketplace.
Further, business managers can also develop positive working culture at workplace that create a
positive mind set of employees towards organisation and its activities as well. Development of
cooperation and coordination in employees take place because of effective leadership skills and
characteristics as well. One of the significant factor that is occur because of effective leadership
skills as well as characteristic is it help in building confidence in staff members to perform the
activities and operations in an appropriate manner. Further, such skills allow to divide the whole
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task and then assigned activities to employees in a proper manner that will help in enhancement
of performance and productivity in an appropriate way (Fleming, 2019). Therefore, it is
determine that an effective leadership skills as well as characteristic is one of key factor that aid
business managers to raise employees performance due to which an organisation gain higher
success and growth at marketplace.
Role that leadership plays in achieving the overall success of Amazon
Amazon is one of the renowned multinational organisation that emphasis on e-commerce,
digital streaming, cloud computing and artificial intelligence as well. Jeff Bezos, the CEO of
Amazon consider that employees are the important and main source of company revenue
generation. Herein, Leadership plays an important role to simulate and manage their behaviour
of staff members that leads towards higher growth and success as well. In addition to this, it is
determine that managers of Amazon allow its staff members to take risk so that they can learn
something new that has positive impact on their skills and capabilities as well. Along with this,
an effective leadership also respective company to provide staff members a meaningful vision
and mission by declining level of confusion and clearly guiding them towards objectives.
Moreover, an effective leadership boost the morale of employees that directly impact on
performance and productivity of Amazon in a positive manner (Nasab and Afshari, 2019).
Therefore, it is evaluated that leadership is one of the key factor by which performance of
employees is enhanced and achievement of organisational objectives take place with in given
time frame.
Leadership skills and styles followed by Jeff Bezos
Jeff Bezos uses transformational leadership style to run Amazon Inc. In order to follow
this leadership style commitment towards relationship with employees in the organisation is
ensured by leader. A transformational leader is required to bring changes through his words. Jeff
Bezos is committed to bring awareness in followers about the vision of company. In order to
develop a culture supporting innovation and creativity it is necessary for a leader to inspire,
motivate and encourage everyone in organisation. Jeff Bezos is a catalyst who have brought a
number of changes in Amazon Inc (van Assen, 2020). The growth of Amazon is described as a
result of his ability in order to inspire all those who didn't believed in vision of company. In
order to apply this leadership style Jeff Bezos took some decisions which led to success of
company. These were core repositioning done by Jeff Bezos as he introduced a number of new
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products, along with largest cloud computing enterprise. He attained new growth through various
web services provided by amazon. Along with it he also worked on financial performance which
made a benchmark in industry. With his exceptional communication skills and inspiring
personality Jeff Bezos successfully applied transformational leadership in Amazon Inc (Zaman,
2019).
Transformational leadership theory
This theory depicts that a leader need to work with the team members in order to identify
the requirement of change and it is also useful in creating prominent vision in order to provide
significant guidance and support to their employees. It is opted by Jeff Bezos at the time of
implementing change as this leadership style tends to enhance the motivation level of employees,
morale and overall job performance of workers. Leaders who opt this leadership have the
charismatic appeal but charisma is not only sufficient in order to bring changes in which
company operates. In regard of this, Jeff Bezos undertake various factors like inspirational
motivation, intellectual stimulation, idealized influence and individualised consideration. These
leaders tends to encourage the workforce in terms of gaining trust and take authority over the
decisions for the job which is assigned to them.
CONCLUSION
From the above study, it is analysed that effective leadership skills & characteristic plays
vital role as it help in motivating employees which has positive influence on productivity and
performance level of an organisation. Along with this, it help an entity to meet with its target and
attain organisational objectives within given time period. Moreover, it is determined that by
adopting effective leadership style, Jeff Bezos is able to influence its employees and reach
company towards higher growth and success as well.
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REFERENCES
Books and Journals
Farahnak, and e. al., 2020. The influence of transformational leadership and leader attitudes on
subordinate attitudes and implementation success. Journal of Leadership &
Organizational Studies, 27(1), pp.98-111.
Fleming, P., 2019. Successful middle leadership in secondary schools: A practical guide to
subject and team effectiveness. Routledge.
Nasab, A. H. and Afshari, L., 2019. Authentic leadership and employee performance: mediating
role of organizational commitment. Leadership & Organization Development Journal.
van Assen, M. F., 2020. Empowering leadership and contextual ambidexterity–The mediating
role of committed leadership for continuous improvement. European Management
Journal, 38(3), pp.435-449.
Zaman, U., and et. al., 2019. Linking transformational leadership and “multi-dimensions” of
project success. International Journal of Managing Projects in Business.
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