Effective Leadership Skills and Their Impact on Amazon's Success

This report examines the significance of effective leadership skills and characteristics in business management, emphasizing their role in motivating employees and enhancing organizational productivity. It explores the impact of leadership on achieving company objectives within specified timeframes, highlighting how leaders inspire and guide teams toward common goals. The report then analyzes the role of leadership in Amazon's success, focusing on Jeff Bezos's approach and his use of transformational leadership. Bezos's commitment to employee relationships and his decisions, such as introducing new products and cloud computing services, are examined as key factors in Amazon's growth. The report concludes by summarizing the vital role of leadership skills in driving organizational success, influencing employees, and meeting targets. The study references academic sources to support its findings, providing a comprehensive overview of leadership principles in a real-world business context.

Personal and Professional development
(Task 1)

Cover Content
• Introduction
• Effective leadership skills and characteristics along with its importance for business manager
• Role that leadership plays in achieving the overall success of Amazon
• Leadership skills and styles followed by Jeff Bezos
• Assessment of potential outcomes of a pitch

Effective leadership skills and characteristics along with its
importance for business manager
• Effective leadership skills & characteristics plays a significant role for higher authorities of
business as it motivate them to people to achieve their common goal. In addition to this, there are
various skills and characteristic of a leader that is passionate, confident, ethical, courageous,
determined, collaborating, empowering and many more. All such skills & characteristic assist
leaders and business managers to enhance productivity of staff members up to a high level that
aid in achieving organization objectives within stipulated time period.

Cont...
Along with this, it is analyzed that such leadership characteristic and skill allow business managers
to inspire and encourage staff members and engage them for longer time period. In addition to
this, it is determine that such leadership skills help higher authorities to guide and instruct a team
towards performing a particular task and achievement of common goals as well. With the help of
this, business managers are able to aligned activities with the mission, values, objectives and
vision of company due to which it gain growth and success at marketplace.

Role that leadership plays in achieving the overall success of
Amazon
 Amazon is one of the renowned multinational organization that emphasis on e-commerce,
digital streaming, cloud computing and artificial intelligence as well. Jeff Bezos, the CEO of
Amazon consider that employees are the important and main source of company revenue
generation. Herein, Leadership plays an important role to simulate and manage their behavior
of staff members that leads towards higher growth and success as well.

Cont...
In addition to this, it is determine that managers of Amazon allow its staff members to take risk so
that they can learn something new that has positive impact on their skills and capabilities as well.
Along with this, an effective leadership also respective company to provide staff members a
meaningful vision and mission by declining level of confusion and clearly guiding them towards
objectives.

Leadership skills and styles followed by Jeff Bezos
• Jeff Bezos uses transformational leadership style to run Amazon Inc. In order to follow this
leadership style commitment towards relationship with employees in the organization is ensured
by leader. A transformational leader is required to bring changes through his words. Jeff Bezos is
committed to bring awareness in followers about the vision of company.

Cont...
• In order to apply this leadership style Jeff Bezos took some decisions which lead to success of
company. These were core re positioning done by Jeff Bezos as he introduced a number of new
products, along with largest cloud computing enterprise. He attained new growth through various
web services provided by amazon. Along with it he also worked on financial performance which
made a benchmark in industry. With his exceptional communication skills and inspiring
personality Jeff Bezos successfully applied transformational leadership in Amazon Inc.

Conclusion
• From the above study, it is analyzed that effective leadership skills & characteristic plays vital
role as it help in motivating employees which has positive influence on productivity and
performance level of an organization Along with this, it help an entity to meet with its target and
attain organizational objectives within given time period. Moreover, it is determined that by
adopting effective leadership style, Jeff Bezos is able to influence its employees and reach
company towards higher growth and success as well.

References
 Holzmann, V. and Mazzini, L., 2020. Applying Project Management to Creative Industries:
The Relationship between Leadership Style and Project Success. Journal of Organizational
Culture, Communications and Conflict. 24(1). pp.1-17.
 Panda, S. S. and Banik, K., 2020. Women Leadership: Use Emotional Intelligence to
Transform the Culture of an Organization. Srusti Management Review. 13(1). pp.1-6.
 Bratton, J. ed., 2020. Organizational leadership. SAGE Publications Limited.

• THANK YOU