Report on Leadership Styles, Strategic Decisions, and Team Performance

This report analyzes various leadership styles, including democratic and paternalistic approaches, comparing their effectiveness with real-world examples. It explores strategic decisions a travel agency, Cognus Tours and Travels, can take to increase sales, such as marketing and distribution channel expansion, and assesses their potential impact. The report also outlines promotion and sales strategies for a new travel package, including targeting specific customer segments and employing online and offline marketing techniques. Furthermore, it details the roles of team members in achieving sales goals, selects motivational techniques and time management strategies, and reflects on a trade show experience, identifying areas for improvement in team dynamics and organizational culture. The report concludes with recommendations for enhancing team performance and achieving organizational objectives.

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TABLE OF CONTENTS
Q.1) Comparison between “more effective” style to a “less effective” style using examples3
Q.2) Leadership style to lead the Game and its characteristics..............................................3
Q.3) Potential impact of two strategic decisions taken by the travel agency to increase their
sale..........................................................................................................................................3
Q. 4) Promotion and sell strategies for new travel package...................................................4
Q. 5) The role each team member to achieve your goal.........................................................4
Q.6) Selection of motivational techniques and time management strategies.........................5
Q. 7) Experience of Trade show.............................................................................................5
REFERENCES................................................................................................................................7

Q.1) Comparison between “more effective” style to a “less effective” style using examples
More effective style: Democratic leadership style is more effective than any other type of
style. In this, higher authorities and employees both plays an important role in decision making
process. All the employees can share their views, opinion and ideas. Employees feel more
motivated and valued in the organization. This style maintains a balance between all the
employees (Woodcock, 2017). For example, Apple is the world's most trusted brand because of
Steve Jobs, as he was a democratic leader.
Less effective style: this style is less effective than democratic style, with the help or their
experience and knowledge higher authorities or management team takes decision without
involving the views or ideas of their employees. Workers feels neglected and demotivated in this
type of style. For example, Russia. In Russia the leadership style followed by their leaders is
autocratic as they do not take any ideas, suggestions, etc. from their citizens and forces their
people to follow them (Dong and et.al, 2017) .
Q.2) Leadership style to lead the Game and its characteristics
If I will lead the game then I will choose the paternalistic leadership style. In this type of
style, leader acts as a father who takes care of their co workers or players. Complete concern is
provided by the leader and he receives complete loyalty and trust in return. Players are totally
committed to their leader and also believes in their decisions. There is a solid relationship
between leader and their subordinates (Delaney and et.al, 2017) . Due to trust and loyalty,
subordinates stays with the leaders for longer time. All the members and leaders treats each other
as a family.
Q.3) Potential impact of two strategic decisions taken by the travel agency to increase their sale
To increase the sales of their organizations i.e. Cognus tours and travels they have
selected two types of strategies. The strategies are increasing marketing and expand their
distribution channel. If the cited firm focuses on increment in marketing than it will be very
beneficial for them. They can prefer online marketing which is very effective in present time, but
it will require a lot of money to promote their brand.
While on the other hand if they prefer to expand their distribution channel then it will
increase their sales gradually. They can open more number of branches at new places which will

bring more customers to their firm (Lee and et.al, 2017) . But to implement this, the cited
organization will require more human resources as well as financial resources. They can also
expand their business by online trading, which one of the effective way trading nowadays.
Q. 4) Promotion and sell strategies for new travel package
The new package of the cited firm includes various types of the services. In this package
there are three different types of categories i.e. Platinum, Gold, Silver. These categories are
differentiated according to the facilities.
In Platinum travel package, all the services provided to the customers are luxurious.
Whereas in Gold category of the package, the provided services are semi luxurious. In Silver
package, there are normal services for common customers.
To sell the particular type of travel package, they should target the specific audience i.e.
the targeted audience to sell the platinum travel package is very rich people, for gold package the
company will focus on the average category of the people and for the silver package the targeted
customers will be middle class people (Brewster and Hegewisch, 2017) .
In offline promotions, the agents should go the customer's place and explain them each
and everything about the tour packages. Also, suggest the packages which is most suitable for
them. Agents should also describe about various offers and discount schemes to make their tour
package more attractive.
They can promote their tour packages on the social media sites, it is very easy to separate
the targeted audience on these websites. Also, online promotion is very efficient and cost
effective. In this, we can easily promote our organization at comparatively lower cost.
Agents should explain all the benefits and offers related to their travel packages to their
customers. They should provide some extra discounts or some special offers to the loyal
customers of the company. Behaviour of the agents should be very polite towards the customers.
Guidelines of company must be strictly followed by the agents (Colabroy and et.al, 2017) .
Q. 5) The role each team member to achieve your goal
To promote and sell the new travel package, a team of four members is made. In this
team, each and every member have a particular task. The four members of the team are as
follows:

Leader: He leads the whole team and gives the direction to the team members to follow. This
person should have good leadership quality and also have fast decision making techniques.
Package designer (Sam): A person who designs the tour package, he has right to add or subtract
anything from the package.
Promoter (Laura): after the designing of package, its promotion is required. It is the most
important this, the promotion should be very effective and should attract more and more
customers towards their organization.
Sales man (John): the job of this person is to sell the package, he must have good skills to
convince the customers. They should have proper communication skills as well as presentation
skills.
Q.6) Selection of motivational techniques and time management strategies
From the list of various management strategies and motivational techniques I used
positive work environment which create a very healthy atmosphere at the workplace and also
assist in the increment of motivation level of my team members. I also appreciate their each and
every achievement which motivates them to perform well. Effective inputs of employees is
requested to get better output. By encouraging them at regular interval of time, by giving some
prizes on their achievements (Dell’Era and et.al, 2017) . Also, the positive environment of the
workplace increases the productivity of the team members.
Time management is the crucial part of for any leader. I suggest the members of my team
to avoid the multi tasking work i.e. they should only do one work at one time. Also, I manage
time by setting the priorities of the work i.e. the work which is more necessary should be
finished first then start another work (Vandenbroucke and et.al, 2017) .
Q. 7) Experience of Trade show
I experienced a trade show and found that my team is lacking in some factors in
comparison to Thomson group of tour and travel. If I will do this exercise again, then I will
prefer to adopt some of their team dynamic strategies. I noticed that they are having a goal
specification and observed that it is the most effective strategy in context to trade. It motivates
each and every member of the team which indirectly increases the efficiency of the team and the
members gives better outputs. Thus, I would like to attempt this goal specification strategy in my

team where common goals for each team individual will be important for achievement of
objectives.
Also, I examined that the organisational culture followed in our team is Clan type culture
whereas Thomson follows Market culture. The clan culture of our team enables a friendly
working environment where a team works like a family. The leaders of this style are seen as
mentors or father figures. The value driver of this style are commitment, communication and
development. It mainly works on the effectiveness of participation of members. In case of
Market style of organisational culture, the main focus is on the market results and the
completion of goals. The leadership style adopted in this culture is hard driver and the key
drivers of this culture is market share, goal achievement and profitability.
The alternative method or strategy which I will follow is joint venture strategy. I will
launch my firm into the market other countries by doing partnership with the local companies of
that country. This will give the more exposure to our company and also their will be sudden
increase in the number of customers.
I will also hire various experienced persons as well as skilled employees who are
beneficial for my company. By combining the effects of experience and talent of the employees
we can easily reach the heights of the success.
I examined that we were better than them in the style of leadership. The leader of other
team has adopted the autocratic leadership quality which demotivate their team members. The
balance between the members of the team and their mutual understanding was not proper. The
time management of their team was not so effective which harms them in various situations. In
my team, I will give equal priorities to all the team members and always encourage them to
perform well as compared to their present performance.

REFERENCES
Books and Journals
Brewster, C. and Hegewisch, A. eds., 2017. Policy and Practice in European Human Resource
Management: The Price Waterhouse Cranfield Survey. Taylor & Francis.
Colabroy, R. N. and et.al, 2017. Development of a AYA Team: Ensuring Age-Appropriate
Cancer Care for Adolescents and Young Adults.
Delaney, Y. and et.al, 2017. Transitioning from traditional to problem-based learning in
management education: the case of a frontline manager skills development programme.
Innovations in Education and Teaching International .54(3) .pp. 214-222.
Dell’Era, C. and et.al, 2017. Discovering quiescent meanings in technologies: exploring the
design management practices that support the development of Technology Epiphanies.
Technology Analysis & Strategic Management .29(2) .pp. 149-166.
Dong, Y. and et.al, 2017. Enhancing employee creativity via individual skill development and
team knowledge sharing: Influences of dual‐focused transformational leadership.
Journal of Organizational Behavior .38(3) .pp. 439-458.
Lee, M. L. and et.al, 2017. Interprofessional Team Development in Student Led Clinics in Rural
Northeast Tennessee. International Journal of Health Sciences Education
Vandenbroucke, E. and et.al, 2017. The Relationship Between Top Management Team–Outside
Board Conflict and Outside Board Service Involvement in High‐Tech Start‐Ups.
Journal of Small Business Management.
Woodcock, M., 2017. Team development manual. Routledge.