This report offers a comprehensive analysis of Amazon's leadership and business environment. It begins with an introduction to business environments and leadership, setting the stage for an examination of Amazon. The main body includes a SWOT and PESTLE analysis to evaluate the company's strengths, weaknesses, opportunities, and threats, as well as the external factors influencing its operations. The report then delves into how PESTLE analysis has shaped Amazon's opportunities and threats. It compares and contrasts different leadership styles, including autocratic, democratic, and transformational leadership, with a focus on the transformational leadership style employed by Amazon. The report concludes with recommendations for suitable leadership styles and discusses ethics and social responsibilities within the business context. Finally, it includes a reflection and conclusion summarizing the key findings and insights.