This report provides an in-depth analysis of organizational behaviour within ASDA, a British supermarket chain. It explores various theories, including contingency theory, the Shannon-Weaver model of communication, Maslow's hierarchy of needs, Herzberg's dual-factor theory of motivation, and Hofstede's cultural dimensions theory. The report examines how ASDA utilizes these theories to shape its organizational culture, foster effective communication, motivate employees, and enhance overall success. The contingency theory, for instance, is discussed in the context of leadership effectiveness, with the application of different leadership models. The Shannon-Weaver model is analyzed for its role in enabling effective communication within the organization. Furthermore, Maslow's and Herzberg's theories are examined to understand how ASDA motivates its employees. The report also touches on the role of organizational culture in employee motivation, and how the organization uses these theories to enhance its success. The report concludes by summarizing the key findings and insights into ASDA's organizational behaviour.