This report analyzes leadership strategies, focusing on Crowne Plaza. It examines the business model, including the importance of adapting to changing political and social landscapes, as well as the use of technology. The report delves into transformational and transactional leadership, highlighting their influence on employee behavior and organizational goals. It also discusses servant leadership and leadership agility, emphasizing the need for leaders to set targets and adapt to challenges. The conclusion emphasizes the necessity for organizations to monitor market changes and implement appropriate strategies for goal achievement. References include sources on marketing, tourism, and vocational training, providing context for the analysis.