BMS411 Leadership Report: Facebook Leadership Analysis

This leadership report delves into the leadership practices of Facebook, examining various leadership styles, models, and theories. It begins with an introduction to leadership principles, emphasizing the importance of skills such as active listening, empathy, and clear thinking. The main body of the report explores different leadership styles including coach, visionary, servant, autocratic, laissez-faire, democratic, pacesetter, and bureaucratic. It then discusses leadership theories from experts like John Maxwell, Edger and Peter Schein, and Simone Ahuja, and organizational behavior theories from Katz and Kahn. The report also analyzes the impact of leadership styles on organizational culture, diversity management, and motivation, referencing theories such as Adam's equity theory, Vroom's expectancy theory, and Locke's goal setting theory. It examines the influence of leadership on Facebook's organizational culture, highlighting its hacker culture, diversity, and the role of leadership in fostering innovation and employee engagement, concluding that effective leadership is crucial for Facebook's success.

Leadership Report

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Leadership Style, Models and theories..................................................................................3
Leadership impact on Facebook.............................................................................................6
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................9

INTRODUCTION
Leadership is the art of motivating the people of the organisation and encouraging
them to achieve the targets of the organisation. A leader must be required skills which make
them a good leader and that leader take the company to the high position by their skills
(Brandebo, Nilsson and Larsson, 2016). A good leader requires, active listening, empathy,
clear thinking ability, flexible and most importantly ability to inspire and convince others.
There are different types of leadership style and theories which are adopted by different
successful leader and make their business at high position. For this assignment the chosen
company is Facebook an American company which offers the social networking services,
Founded in 2004 by Mark Zuckerberg. This assignment include the inclusive leadership style
and models. And impact of the leadership on the chosen company.
MAIN BODY
Leadership Style, Models and theories
With the help of leadership style and theories, a leader can be evaluate to be become
more effective in playing their role. As their position wants requires frequent changes and
management with the team.
Leadership style
Leadership style is the most common way to approach by the leader, this style is formally
developed after the formal studies of the leadership theory (Forsyth and Mason, 2017). And
this theories and style includes the different qualities and traits. These style includes:
 Coach: Recognise your strength and weakness, help to get a common objective and
support with a feedback about your performance.
 Visionary: A person who can see a talented person and motivate according to that.
 Servant: Here, a leader help the other employees to perform the work in the
organisation according to the work.
 Autocratic: Leader take the decision on their own basis without concern any other
person.
 Laissez-faire: Delegate the task in their team according to work, and provides them
supervision of work.
 Democratic: This is the opposite of Autocratic as, here the leader take the decision
with considered the other opinion also.

 Pacesetter: Here the leader set the high standard and major focuses on the
performances of the individual.
 Bureaucratic: This leader is formally follow the rules and follow a strict hierarchy and
expect the team members to follow the same hierarchy.
Leadership theories
The interest raises in leadership theories over the last 100 years, numbers of different
theories are raises in the context to find out how and why certain people become the great
leaders and manage the whole team with so efficiently (McGowan and Stokes, 2017). Early
leadership theories focused on the qualities which make the difference between the leader and
a follower. While some theory suggested other variables such as situational based or based on
the organisations. Many theorist such as Northouse, katz and kahn, John Maxwell, edger and
peter schein and Simone Ahuja are the one who innovate different theories. They are
explained below:
 John Maxwell, gives the five levels of leadership for developing the leadership quality
in the individuality. The first one is Position; it is the entry level of leadership as this
stage is require no ability of targets to achieve. Every person who are starting his
career in leadership must go through with this level. Next level is Permission; it is
based on the relationship with the other peer members in the organisation. Third one
is Production; here the leader motivate its team to complete the assign work to them.
Next one is People Development; the goal become to identify and develop the leaders
in the organisation and invest them in the organisation again. Level five is Pinnacle;
here the development of the organisation is taken. They make a reputation in the
organisation.
 Edger and Peter Schein, gives the humble leadership theory which actually calls here
and now, means a deeper understanding of the quality and manage them with an open
communication and trust. It is the key to achieving creativity and agility that all
organisation need to grow and survive in the market.
 Simone Ahuja share the leadership theory, which describe the problem faced by the
leaders with the encouraging and leveraging potential of the team workers (Reiss,
2015). Ahuja gives the adorable advice to make the transformation in the organisation
by taking small steps and group and work according to them. And by encouraging
innovation in the organisation a leader achieve the targets easily.

 Katz and Kahn, found a leadership theory on the basis of organisational behaviour.
How an organisation is structured and how its impact by the internal and external
factors define the leadership qualities. Closed organisation are insensitive to
environmental factors whereas the open organisation are responsive to change the
environment.
Leadership Models
Situational or contingency model is based on the assumption that a leader should vary
according to the challenges is facing by them. A good leader is the one who mould
themselves according to the need arises in the organisation. This theory is given by Fiedler so
this theory is known as Fiedler’s contingency theory. He defined that the leader is either task
oriented or relationship oriented. A task oriented leaders are directive, complete the work
based on the pre-determined structure and make the assignment on the basis of work. While
the relationship leader are focused on the people of their team, they are not as directive as
task oriented leaders are and they are considerate (Ross and Cozzens, 2016). This model is
suggested mainly three situations; the personal relationship with the other members, the work
which is assigned to the group, and the power and authority which is assigned to complete the
work. So this is how a model help the leaders of the various organisation to perform
effectively based on the theories and models of the leadership. Which leadership style, theory
or model is used by the leader is actually based on the situation of the leader in their
organisation.
Impact of the leadership style
A good leadership style will help to increase the employee’s morale, decision making
speed, productivity and effectiveness. Leadership style effect on the basis of theory used by
the leader or the model adopted by the company. It will increase the profit in the company
where the main motive is profit earning (Shapiro and Stefkovich, 2016). They are using the
task oriented model and strict leadership style which is followed by the other peer members
of the team. And if the company is not-for-profit organisation than the leader is used the
relationship oriented model and bureaucratic and servant related style of leaderships.
Theories and practices of the motivation
Motivation is the major key for the leader, for a successful leader it is important that
they are using an appropriate theory and use that theory according to the team need. There are

different motivation theory like Adam’s equity theory, Vroom expectation theory, and
Locke’s goal setting theory. All these theory known as process theory of motivation, as these
theories focused on how the motivation occur in the employees and how theses motives in the
employee change the overtime situation in the company. These theories explain further:
 Adam’s equity theory: It was founded in 1965 and basically based on the social
exchange theory as people feel motivated when they treated equally and they received
rewards for their work and efforts (Spears and Lawrence, 2016). As Adam’s
suggested that people of the organisation feel extra motivated when their work is
compared with others and rewarded extra if they do extra efforts in the company.
 Vroom’s Expectancy theory: Founded in 1964, it is based on the voluntary
behaviour of the individual. Vroom suggested that expectancy need assurance that
more efforts will gives the success, there must be a connection in between the activity
and goal and valence must be presented in the work which shows the degree of the
work which is rewarded.
 Locke’s goal setting theory: In 1990, integrate the goal as the key of the behaviour.
It is most applicable theory in the companies, as the management team set the desired
gaol according to the capacity of the worker and then evaluate it on their performance.
The goal must be reliable, specific and measurable for the employee as well as the
company.
Leadership power and control
Power is the ability which show the ability to influence the others with or without any
resistance. Power and influence are the tools which are worked together in the leadership.
There are different power which is used by the leaders to fulfil the target which is desired by
the organisation. And another thing which can influence the decision of the leader is
persuasion, here the leader identify the problem and attempt the desirable solutions for
solving that problems (Taylor, 2017). It is a way to present the facts in front of other
employees that what actually a company wants from them.
Leadership impact on Facebook
Impact of leadership on organisational culture and diversity management for your
chosen organisation
The culture of Facebook and diversity of the management is defined on the basis of
leadership quality of the company. Facebook has a hacker culture, which pushes its employee

to work more and more effectively. The culture define the Facebook creative problem solving
technique and fast decision making; as this culture shows the vast ability of the company’s
employee and also company is providing rewards and incentive to the workers for their
efficient work. Boldness nature of the employees gives the flexibility to work according to
their nature and give the successful result to the company (Verba, 2015). Also company has
openness in their culture as people can communicate directly to the top management
regarding their work and issues faces by them. Next culture characteristics is speed; a high
speed to respond according to the nature and trends in the environment make the company so
successful.
In the Facebook, people from different environment come and work in the
organisation, as this gives the major diversity in the organisation and also in the environment
of the company. And they all build the community in the company, diversity is the most
important aspect in the Facebook not a burden. This help the company to get different
products development, better decision making ideas and various solution for the specified
issues. All these things are done by the proper strategies of the leader. The leader of the
Facebook show the team spirit and use the Locke’s goal setting theory in their company to
achieve the desired targets.
Facebook is the biggest social media platform, which is based on the hacker culture in
the organisation. The good leadership advantage to the company is that flexibility nature
which help the company to solve the challenge and issues face by them. Another advantage is
the different culture facilities which is given by the company to their employees. Continues
improvement in the online work for the employees and also these personal culture of the
company support the whole team in a right manner (Zaech and Baldegger, 2017). Different
management policies and amazing leadership style help the company to get the success in the
recent digital platform. As the continuous improvement of the leader in the team will help the
company to deals with the current safety measures and issues regarding technological
advancement in the market. But somehow there are disadvantages are there like
implementing the new rule in all over the culture and this issue can be address through
management strategies and effective internal communication.
CONCLUSION
From the above leadership report it is concluded that leadership quality of the person
help the company to get the success in the market. There are lots of skills and style which can

be used by the leader and make the other members of the team to capable to get the success in
their career path. Various theorist gives the theory on the leadership based on some
successful leaders like marks Zuckerberg and mark Cuban. They both make their companies
at high position by applying the best leadership style in their business. Different companies
have different leaders who follow different leadership style, theories and models. But the
successful leader play the significant role in the company and make the style according to the
need and demand of the internal and external environment of the company.

REFERENCES
Books and Journals
Brandebo, M.F., Nilsson, S. and Larsson, G., 2016. Leadership: is bad stronger than
good?. Leadership & Organization Development Journal.
Forsyth, C. and Mason, B., 2017. Shared leadership and group identification in healthcare:
The leadership beliefs of clinicians working in interprofessional teams. Journal of
Interprofessional Care. 31(3). pp.291-299.
McGowan, E. and Stokes, E., 2017. Leadership and leadership development within the
profession of physiotherapy in Ireland. Physiotherapy theory and practice. 33(1).
pp.62-71.
Reiss, K. ed., 2015. Leadership coaching for educators: Bringing out the best in school
administrators. Corwin Press.
Ross, D. J. and Cozzens, J. A., 2016. The principalship: Essential core competencies for
instructional leadership and its impact on school climate. Journal of Education and
Training Studies. 4(9). pp.162-176.
Shapiro, J. P. and Stefkovich, J. A., 2016. Ethical leadership and decision making in
education: Applying theoretical perspectives to complex dilemmas. Routledge.
Spears, L. C. and Lawrence, M. eds., 2016. Practicing servant-leadership: Succeeding
through trust, bravery, and forgiveness. John Wiley & Sons.
Taylor, K. A., 2017. Authenticating nonprofit leader behavior styles: An investigative report
on authentic leadership, leader behavior styles, and follower job satisfaction within
nonprofit organizations. Our Lady of the Lake University.
Verba, S., 2015. Small groups and political behavior: A study of leadership. Princeton
University Press.
Zaech, S. and Baldegger, U., 2017. Leadership in start-ups. International Small Business
Journal. 35(2). pp.157-177.