Impact of Change: Leadership, Strategy, and Operations Report

This report delves into the critical aspects of understanding and leading change within organizations, focusing on the impact of change on strategy and operations, the measurement of internal and external drivers of change, and strategies to minimize negative influences. The report analyzes two fast-food giants, Burger King and McDonald's, comparing their operational and strategic approaches to highlight how they adapt to market trends and competition. It further examines leadership styles, barriers to decision-making, and the importance of skilled leadership in navigating change. The report emphasizes the need for leaders to adapt to evolving market dynamics and to mitigate the risks associated with organizational change, providing insights into how to foster a positive and productive environment during transitions.

UNDERSTANDING
AND
LEADING CHANGE
Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Impact of change on an organisation’s strategy and operations in different organisations1
P2 Measurement of external and internal drivers of leadership change, team and individual3
P3 Evaluate how to minimise negative influence of change within an company..................5
TASK 3............................................................................................................................................6
P4 Different barriers and their influence ion leadership decision making.............................6
TASK 4............................................................................................................................................8
P5 Different leadership styles to deal with changes...............................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Understanding and leading change can be described as an essential; method by which
firms can handle issues raises due to several changes in market trends. It is important to
understand the various kind of modifications and respond to it so that it will not affect
organisation in negative way. By this, they become able to grab opportunities at correct time to
gain its best outcomes in company. It will results to improve the productivity as well as
profitability of an enterprise (Bin Taher, Krotov and Silva, 2015). It facilitate to decrease several
issues relevant to many components such as psychological, political and organisational that
arises due to changes. This assignment will discussed about impacts of changes into comparative
aspect and those factors which drive changes into business. It influence the behaviour of leaders,
individuals and teams will be analysed. There are several kind of approaches of leadership which
may implement in organisation as per situational impacts of their to solve various issues or
problems. This report is based on two organisation, those are Burger King and McDonald's of
their different operational prospects in comparison that facilitates to attain success.
TASK 1
P1 Impact of change on an organisation’s strategy and operations in different organisations
Today's scenario, modifications or changes are important due to everyone wants to
updated as per modern trends running in a market that's why it is necessary to implement
changes in their services and products. It will aid in making a strong position among its
competitors within a market. Facilities of new innovation provides various challenges and
opportunities (Lawrence, 2015). Grabbing of modifications for achieving higher profits along
with that it will help in facing a challenges more easily. This will help in maintaining their
present customers for a long time as well as attracting a new buyers. Two organisations of fast
food are Burger King and McDonald which are having a various restaurant chain at a different
places and geographical areas.
Burger King and McDonald
Burger King was founded in 1953 in Lacksonvilla, Floride. It provides various types of
products like as French, chicken, hamburgers, desserts, breakfast, salads, hot dogs etc. In 2015, it
is located approx 15000 areas. McDonald is a fast food organisation in America. It was founded
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in 1940 by Richard and Maurice. They provides various kinds of product varieties such as wraps,
coffee, soft drinks, milkshakes, French fries, chicken, burger etc.
Difference between various operational and strategic aspects of Burger King and
McDonald restaurants for running enterprise more successfully for achieving higher position
within a market. Discussed differences among both organisation after changing operations and
its strategy:
Strategies Burger King McDonald
Technologies They are making a new role of
C-suite which concentrate on
technology. Purpose of
keeping in pace with fast food
rivals they are enhancing their
business by using digital
services as well as mobile
ordering (Nkomo and Kriek,
2011).
They posses higher assets which
make them more powerful in all
over the world. Managers of an
company use latest technology
like as communicate innovations,
make comparisons and motivate
for improving its performance.
Pricing Burger King pricing strategy
are mainly based on its
generic strategy of cost
leadership. It lead to minimize
its pricing and cost. They
follow a two strategies of
pricing like as bundle and
market oriented pricing.
McDonald pricing is based on the
combination of premium and
bundle pricing for selling their
products. Its charges are rendering
its services and products to their
consumers. Its pricing are also
based on their products value.
Advertising or promotion
tactics
They use various methods of
promoting their products as
well as business. Tactics used
for enhancing their products
are public relations, personal
selling, sales promotion and
It is how companies communicate
itself with its consumers.
McDonald environment uses
heavy promotion as well as
associations at a time of football
matches. Along with that they are
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advertising are used by the
company (Peters, 2012).
having a dedicated sponsorship of
football, clubs etc. as population
of UK is very found of football
matches.
Process Burger King invented most
efficient equipments of
cooking as well as new tactics
of distribution and packing.
Manufacturing of food is
transparent to their consumers.
They are maintaining a process of
homogeneity serving, preparing
and they also manage legal as well
as social needs of United
Kingdom environment. Such as
health problems, components of
oil, prescribed by UK agencies
etc.
P2 Measurement of external and internal drivers of leadership change, team and individual
Leadership
It is a techniques which help in concentrating effective way of working as well as
changes are implemented for achieving objectives and goals. For applying modifications, it is
necessary to hire skilled workers for fulfilling responsibilities of leader. It is important to
concentrate over workforce for meeting productivity along with profitability by applying
changes. Leaders are having a qualities which is very different as compared to others. It is a fact,
that qualities in leaders are from birth and they guide their employees with special characteristics
(Saha, 2013).
Their are various problems which are raised by applying changes with its advantages as
well as opportunities which are solved with a proper solution immediately. Some external and
internal drivers of modifications are explained below:
Changes in internal drivers Forcing factors: It includes various factors like as capital structure, improvement of
brand image and market share of an company for running business successfully (Yoder-
Wise, 2014).
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 Innovation aid in profits: Applying of creativity and innovations regarding policies or
strategies which boost up brand goodwill. It will lead to increase in profits as well as
sales. Knowledge to employees: Companies rules and regulations, working procedure,
managing criteria will influence the scope of applying changes in an business. It is
important to provide information about implementing changes along with generating
confidence among leaders. Its outcomes if properly applying of changes will lead to meet
more advantages or profits (Salmela, Eriksson and Fagerström, 2012). Maximum use of resources: The organisation have to make changes in their policies for
achieving fully use of available resources as well as it will help in eliminating wastage of
components for improving its profitability as well as productivity of an firm.
Changes in external drivers Customers: Companies brand position and profits help in determining by their customers.
It is important to boost up features as well as qualities of services and products according
to its clients needs and demands. It is necessary to analysed taste as well as preferences of
their consumers which aid in attracting new clients and loyal customers. Competitors: In today's scenario, there is a very hard competitions among one another in
a market. It is important to make changes within a existing products in respect to its
competitors of Burger King services for grabbing a market. They have to satisfy flexible
demands according to their modern trends. They have to observe their organisation
strategies of their competitors for proving better products for maintaining a brand image. Investors: They are very main person for an business because they invest money as well
as capital within their enterprise and firm have to return them as a profits. They can force
owners and authorities of company for applying something new for meeting advantages
along with its profits. They have to work on suggestions of some people for attaining
profitability and productivity (Sarra, 2012). Technology: It play a very vital role as this factor forces to apply changes within an
organisation for making their work more efficient and effective way. Applying of latest
technology help in easy way of working by providing better outputs on regular basis. It
will also lead to enhance market competition and brand image.
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 Government: When legal authorities apply various changes in its policies as well as rules
then all company have to implement some modifications as per legal aspects of
government. It is necessary to run any enterprise without legal problems.
Linkage of leadership with drivers modifications
Capable and skilled leaders are important to apply changes in an company for guiding
particular employee or team in a perfect direction. It outcomes in completing objectives as well
as targets of changing more successfully it will lead to improvement in profitability along with
its productivity. It is a reason to select a leaders experts according to necessary modifications for
gaining a better profits from changes.
Organisation have to appoint a leaders who are having skills and abilities of analysing
workers expertise within a field. It will help in analysing employees interest as per their better
output and performance (Stanleigh, 2013). Process of leaders have to apply changes in a efficient
and effective manner within a firm. This outcomes will lead to meet advantages as well as profits
more successfully by implementing of various policies or strategies within a organisation.
Advantages : There are various benefits of the change in leadership, team and
organization because it has a possibility to modify the process that can lead to enhance the
productivity of firm.
 As the internal factors forces to bring out the new changes that can improve the
efficiency and performance of the organisation. The Burger King leaders will enhances
the utilization of the available resources such as they introduces strategies in which the
entire team should be involved. Through forcing them to participate in the activities the
leaders will put their efforts to maximize the productivity.
 The customers also provoke them to innovate products that can force them to bring out
the new changes. The firm maximize the profit through analysing the customer needs and
requirement because it used to produce those products which are required by customers.
So it saves manufacturing cost of the company and increases the sales which are required
by the customers.
Disadvantage
 In order to maintain the brand image in the broad marketplace Burger King needs to
invest the high amount to investigate the strategies of its rivals that can use to gain the
competitive advantage.
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P3 Evaluate how to minimise negative influence of change within an company
Modifications and advancements contains higher risk which effect culture as well as
structure of organisation. When Burger King have to apply some new ideas and innovation
methods for getting opportunities and increase profits. It give rise to challenges which are
necessary to control.; if their problems are solved then it will turn into a higher rate of loss. It is a
reason that various companies want to appoint leaders experts successfully for accomplish apply
of changes such as strategies, technologies etc. there are committee and panels which are made
for analysing a risk factor of changes. Undertaking of showcase as well as risk modifications are
capacity and potential of organisation be a market leader.
Company have to work on various aspects by which they can have control over negative
effects of modifications in organisation and give efforts to facilitate advantages and profits.
Having a different types of negative impact while applying changes and organisation tactics
which are given below:
 Worker resistance: Modifications are natural which will affect a whole formate of
work and companies nature. Employees are used to follow their process operations. It
includes example of applying artificial intelligence for managing data along with its
records of every units which are produced and it will cause an problem for
understanding system (Whitney and Cooperrider, 2011).
Providing guidelines which are needed and training of program will lead in understanding of
software to employees.
 Expenses: Modification includes large amount of investments and need of finance for
applying ideas and plans in Burger King. It is easy for large and multinational
organisations for arranging finance from investors as well as financiers. It is difficult
for small companies and firm are having low share of capital within a market. Without
analysing of finance there is a need of modifications which should be implemented
which will aid in higher product cost and will reduce rate of profit.
 Lack of support failure: Their should be lack of information and possibilities of
miscommunication of person descriptive of firm for understanding factor of
modifications within an firm. It effects nature, behaviour of workers as well as effect
staff members within a enterprise as it effect in a positive manner. Explanation is
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required and tactics of changes are taught. Changes realization are important for
performing affectively and promoting (Suchman, Sluyter and Williamson eds., 2011).
 Morale: It is a nature abstract of human which includes self confidence, willingness
and skills for accomplishing task in a given timeline. It also affect the level of
employees performance within a firm. It will be possible for employees to loose
morale for achieving tasks and targets accomplishment within a organisation. Results
of an low profitability as well as productivity with less efficiency.
Changes are advised in profitability which happen in favourable conditions. It prior
responsibilities and management duty which should maintain a strong level of communication
for understanding dynamic modifications.
Advantages
 It is essential for the Burger King to minimize the negative impact of changes because it
supports to the employees to work flexible. As they can put more effort in innovative and
creativity which is essential for the firm to improve the products and services.
 It improves the over all performance of the organisation and employees as well. This
improves the efficiency and skills which reflects in the raising growth of the Burger
King.
Disadvantage
 There is a possibility of risks that may arise after the modification because it will bring
several changes that may not overcome immediately and it causes to failure.
 The employees may not able to work with the changed techniques and it may cause to
downfall of the firm. As the employees are not comfortable to work with changes and
they may leave their job which increases the employee turnover and it decrease the
productivity.
TASK 3
P4 Different barriers and their influence ion leadership decision making
There are various types of barriers are observed in each and every organisation that
impacts greatly on decision making of leaders regarding their judgements and behaviour. It is
well obvious that every organisation have several goals and objectives of its relevant to it
business along with core product. They make several kind effective strategies or policies to
conduct desired procedures to attain setted targets more properly. It is involved in roles and
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responsibilities of superior to build efficient plans so that there can reduce negative impacts of
problems and enhance positive affects of opportunities. Some of barriers of Burger King which
impacts directly:
 Organisational complex structure:- This is possible some times in several organisation
having their complex or difficult structure implemented in that system (Clarke and
Persaud, 2011). It is a n issues because it requires more time to understand about it and
also seems to become quite expensive whenever needed to apply change or modification
as per trends of market. It is a process which consumes time to train their employees so
that they will capable to work with that specific structure to generate desired outcomes on
regular basis. The prospect to understand structure of company is mandatory to perform
effectively and create better results daily.
 Lack of capabilities:- This term refers to about the desired knowledge and skills of
manager and leaders. The it becomes mandatory to gain important information about
different styles to mange procedures and events properly in organisation (Doppelt, 2017).
They have responsibility to direct their sub ordinates in right way to attain better
performance along with generating desirable outcomes. It is necessary to make various
kind of effective plans by strategies or policies to facilitate in carrying out certain
procedures to complete projects. Lack of skills may results in preparing inappropriate
methods or techniques.
 Learning from previous experience:- It refers to learn from own experience of facing
many things, scenarios and working environment in particular company. They have to
acquire knowledge from previous happening such as mistakes and problem. People need
to learn something from their daily life which help in conducting several activities in
proper way. These informations are useful accept changes for making effective plans as
per demand of situation in company. It will facilitate to make more efficient strategies
and policies for operational aspects to achieve targets.
 Barriers relevant to cost system:- Cost of manufacturing is very important which
should be analysed, evaluated and controlled regularly. It will support to determine its
wastage of capital funds along with its genuine needs. This term is necessary to look after
the cost of production because people want to complete their needs and demands in their
budgets of income (Dreher, Clinton and Sperhac, 2014). For organisations, it seems to be
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essential to implement changes of innovative and creative trends of market at sensible
cost. By this, they become able to provide their unique or modified goods at reasonable
prices so that people can afford it and prefer particular brand repeatedly.
 Problem in employee engagement:- It refers to that prospect in which firms are not
involving their employees in meetings and conferences related to project or contracts.
They only place order to them with deadline and few of guidelines for manufacturing
specific product in bulk. But in many organisations, they include their staff members in
business meetings so that to render proper and detailed information. And also they ask for
suggestions regarding innovative ideas to make efficient techniques of organising events.
By this, firms may gain lots of alternative choices for decision making and people feel
valuable in company which can reduce employee turnover.
 Improper mode of conversation:- It is explaining the aspect of communicating various
knowledge about necessities of particular projects (Goldstein, Sauer and O'Donnell,
2014). These are involved in different types of activities and procedures relevant
information which must be provided to employees. It will facilitate to carrying out
manufacturing events to attain desirable benefits in more effective as well as efficient
manner.
 Tuff competition:- This may refers to make several changes or modifications in
strategies and policies to implement into business for attaining better outcomes. It will
help to maintain strong position of brand in front of various competitive firms in
changing market scenarios.
TASK 4
P5 Different leadership styles to deal with changes
Leadership style can be described as technique with a person utilises power to lead other
people. There are different kind of such styles which can be followed but particular organisation
as per situation of changing trends of market. Burger King may adopt one most appropriate
leadership approach depends upon function of leaders and different situations. As leaders are
unable to work comfortably with high degree of their followers participate in decision making.
Particular conditions support to identify most effective style of interactions. Some of leadership
styles are given below:
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Autocratic leadership:- This approach is centred on boss of the company in which
leaders holds all authority and responsibility. They can make proper decisions on their ow
understanding and knowledge without involving their sub ordinates and just pass orders to them
to generate better outputs. Several guidelines, procedures and policies are all natural additions of
an autocratic leader (Hallinger and Bryant, 2013).
Democratic leadership:- This includes, employees are involved in making decisions and
centred on sub ordinates contributions. Final authority is remained to the democratic leader and
they implement delegation of responsibilities as per status of employees. There are many unique
feature of it but one of them is that communication is active upward and downward. In order to
statistics, democratic leadership is one of most preferred and it entails following like fairness,
competence, creativity, courage, intelligence and honesty.
Strategic leadership:- It includes leader who is essentially head of an organisation and is
not limited to those at top of firm. It is geared to those people at various standards who are ready
to generate high performance life, team or company. It facilitate to fill the gap between
requirement for new possibility and need for practically by rendering prescriptive sets of habits.
It is important to deliver effective leadership strategies to provide better good or services to
clients.
Transformational leadership:- This approach is all about initiating change in
organisations, groups, oneself and others. By this theory, they can motivate people to do more
than intended and often even than they thought possible. They establish challenging expectations
and typically attain higher performance.
Team leadership:- This model of leadership involves creation of vivid picture of its
future where it is heading and what it will stand for. It has vision which inspires strong sense of
purpose and direction. It is all about working with hearts and minds of all those involved. This
may recognizes that teamwork can not always include trusting cooperative relations. Its
challenging prospect of leadership is whether or not it will succeed (Hayes, 2014).
Cross Cultural leadership:- This form normally exists where there are different cultures
in society. It has also industrialised as way front runners who work in contemporary globalised
market. Specifically, it is observed that international organisations need leaders who can
effectively adjust their styles to perform in different environs. Most of them in United States are
cross culture because of various religions which live and work there.
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Facilitative leadership:- This leadership style is too dependent in calculations and
outcomes not a skill, although it take much ability to master. It is related to effectiveness which
is high functioning, facilitative leader utilises light hand in process. By this, organisations can
includes monitoring of group dynamics, offering procedure suggestions and interventions to
support the team stay in track.
Laissez faire leadership:- It basically renders authority to employees so that they are
allowed to choose their own methods or techniques to perform tasks. But the condition is all
about to generate the desired outcomes on regular basis. It has been consistently found to be least
satisfying and effective management styles.
Transaction leadership:- It helps in maintaining or continuing the status quo. This may
also involves an exchange process where people get immediate, tangible rewards for conducting
out leader's orders. It focus on expectations and allocating awards which are contingent on
meeting objectives. It is necessary to motivate employees by giving rewards for their excellent
services in several conditions of the organisation.
Coaching leadership:- This approach basically involves teaching and supervising
followers. It may referred as highly operational in setting where results or performance need
improvement. It helps in motivating, inspires and encourages people (Johnson, 2016).
Charismatic leadership:- it includes that a charismatic leader manifests their
revolutionary power. It basically consider transformation of followers' values and beliefs. This
kind of leader may affect attitudes towards particular objects, but who is not prepared as
charismatic one is to transform underlying normative orientation that structures specific
behaviour.
Visionary leadership:- This kind of style involves leaders who recognise the methods,
steps and processes of leadership are all obtained with and through people.
The above mentioned leadership styles have their different impacts on various kind of
situations. So, it is analysed that leaders or manager have to first observe and evaluate the
condition of Burger King to make more effective and efficient strategies and policies. This will
facilitate to provide better services to desired customers and improve productivity as well as
profitability of it.
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CONCLUSION
The above report had concluded that changes and modifications are necessary to be done
and implemented due to changing trends of market area. This is important to make strong
position in front of competitors in tuff competition of market. It is essential to modify structure
in order to change strategies and policies by making effective as well as efficient decision
making. It will facilitate to attract several new customers and reattaining the current ones along
with it firms become able to reduce employee turnover. There are various leadership approaches
which can be used by leaders of different organisation to make proper working strategy by
implementing appropriate one.
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