Assessment 1: Boutique Build Expansion, HR Strategy, and Media Release

This report, titled "Assessment 1," analyzes Boutique Build's expansion into the Brisbane and Sunshine Coast markets, focusing on strategic planning and company operations. It also includes a detailed report on personal work goals as a Human Resource Manager at Deloitte Australia, outlining objectives such as maintaining effective communication, identifying training opportunities, and fostering a positive work environment. A professional development plan is provided, including planned certifications and a webinar. The report concludes with a media release addressing the misuse of frequent flyer points by employees, emphasizing ethical conduct and company policy. The references include sources related to the company and HR practices.

Running head: ASSESSMENT
ASSESSMENT
Name of the Student:
Name of the University:
Author Note:

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Assessment: TASK 2: MEDIA RELEASE PROJECT
Expansion of Boutique Build into Brisbane and Sunshine Coast market
Brief summary of the company and its operations:
Boutique build is identified as one of the premiere residential construction companies that
specialize in architectural renovations and exterior designing. The company takes pride in adding
new homes and innovative decors within the region of Northern shore of Sydney. Also, the
company takes immense pride in communicating directly with the stakeholders and providing
superior quality of workmanship as well as delivering value to every client. The service provided
by the company has a touch of personalization and the brand of the company is built on the value
of consumer satisfaction. The company deals with a variety of services including renovation of
bathrooms, kitchens, replacement of flooring, roof replacements and addition of home décor
fixtures. The services provided by the company have been remarkably appraised by customers in
and around Sydney and the North Shore (Boutique Build, 2020). After, being recognized as a top
customer preference brand when it comes to building a home, the company now intends to
extend its operations within Brisbane and the Sunshine coast market. The company eagerly
awaits an opportunity to renovate your home and make your nesting chamber a dream come true.
Strategic plan:
The company was established in the year 2013 and since then it has been building superior
quality homes for the residents of Sydney and the adjacent cities (Bouique Build, 2020). The
vision of the company is to become the best home builder provider across Australia. The
underpinning values of the company comprises of provisioning quality, innovation, successful

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leadership, mutual trust between customers and the service providers and build a long term
relationship with our valued customers based on the pillars of honesty and reliability.
The company prioritizes on emerging out as an efficiently led, high performing, profitable and
accountable enterprise to serve Australians with a premiere experience.
Best wishes,
Date: 06/04/2020
Contact details: Jeonghee Go (CEO)
Development of work goals and plans report:
The company that has been chosen by to work with is Deloitte, Australia. The designation or the
job role that has been chosen for application is that of the Human Resource Manager.
Overview of business and location:
Deloitte Australia group of offices are located within Melbourne and the company offers a wide
range of services including, advisory taxations, consulting services as well as legal advises and
assurance. Under the brand, Deloitte, thousand of professionals collaborate and work in a
number of offices across Australia to provide services including auditing, economics, financial
advice and human technology services (Deloitte Australia, 2020).
Overview of company’s goal and objectives:
The company’s vision, goals and objectives strategy is to develop a collective collaboration and
an effective leadership along with the members from the firm partners across the world. The
company focuses on working in combination at the individual level as one crosses the borders.

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The borders primarily being the functional, geographical as well as business borders and deliver
to the clients’ excellent services across all major departments that are hosted by the firm
(Deloitte Australia, 2020).
Overview of position description and rationale for the interest in the job role:
The job role that interests me at the personal level is to join the company as a senior Human
Resource Manager. The job role would require joining the HR compliance team in the Business
Process Solutions group within the Taxation and Legal Department. The job role would
primarily require advising clients on different Russian labor law and HR administration. The
rationale for being interested in the job can be mentioned as my relevant area of expertise and the
passion to join one of the best multinationals advisory brands.
Outline of personal work goals and justification:
The personal work goals that have been developed are strongly aligned to the organizational
objectives of the company:
Maintenance of an effective and open communication channel with the employees: The
justification for the same can be explained as development of a better understanding about the
employee needs and enabling clear communication of the expectation of the management
(Brewster, 2017).
Identifying opportunities for employee training and development: The justification can be
explained as the expertise to provide the organization with a skilled work force (Davis et al.,
2016).

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Effective resource and manpower planning: The justification can be explained as the
provisioning of the organization with a highly efficient and flexible work force to realize positive
business outcomes (Devenyi, 2016)
Fostering motivation among the employee base: The justification can be explained as
maintaining a productive work force (Ghasemzadeh & Esmaeili, 2018)
Establishment a positive, inclusive and a culturally diverse work environment: The justification
can be explained as ensuring a positive and an effective workplace to achieve maximum
professional productivity (Nankervis et al., 2019)
Professional development plan:
Continuous professional development is a key requisite for maintaining continuous progress at
work. In the tenure of the next 12 months, the following four professional development
opportunities would be undertaken by me for skill development.
Professional development opportunity Estimated budget and tenure
Payroll certification programs $ 500 for 4 months
One day webinar on motivation and employee
engagement within the organization
Free of cost, one day webinar
PHR AND SPHR certification $ 500 for 4 months
SHRM certification course $ 500 for 4 months
Participate in professional development opportunity:

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Participation in the listed certification courses would help me build on my professional skills of
workforce planning, managing payroll as well as learning the technical nuances and intricacies of
the Russian labor law. Also, attending the webinar would help me be aware about the
management of a positive work place and thereby completion of the courses would help me
maintain and foster a workplace that is aligned to the listed organizational objectives. Also, the
certifications would help me upgrade my skills on the professional front.
Development of media release:
Date: 6.04.2020
To: The workforce, Boutique Build, Australia
From: Operations Manager
Subject: Malpractice of accruing frequent flyer points from business travel on personal travel
Dear Employees
It had been brought to the notice of the company that a number of employees are making use of
frequent flyer points accrued on their business travel on personal travel. It is brought to your
notice that the company does not have a provision of using your business loyalty points on your
personal travel. Employees are requested not to indulge in such unethical practices as it might
lead to legal consequences for the violation of company ethics (Rees & Smith, 2017).
Also, employees are reminded that the company does not tolerate malpractice or unethical
behavior and any case found further that involves using of business loyalty points for personal
travel would invite strong actions such as registering of employee charge sheet.

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The company permits the accumulation of loyalty points and its use for business purpose only.
For personal reasons, business loyalty points are discouraged for use. Your cooperation would be
highly appreciated.
Regards,
Operations Manager

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References:
Boutique Build, 2020. Boutique Build. [online] Boutique Build. Available at:
<https://www.boutiquebuild.com.au/> [Accessed 6 April 2020].
Brewster, C. (2017). The integration of human resource management and corporate strategy.
In Policy and practice in European human resource management (pp. 22-35). Routledge.
Davis, P. J., Frolova, Y., & Callahan, W. (2016). Workplace diversity management in
Australia. Equality, Diversity and Inclusion: An International Journal.
Deloitte Australia, 2020. Deloitte Australia | Audit, Economics, Strategy And Operations,
Financial Advisory, Risk, And Tax Services. [online] Deloitte Australia. Available at:
<https://www2.deloitte.com/au/en.html> [Accessed 6 April 2020].
Dévényi, M. (2016). The role of integrative strategies and tactics in HR negotiations. Strategic
Management, 21(2), 32-36.
Ghasemzadeh, A., & Esmaeili, E. (2018). Professional Ethics and Workplace Safety
Behaviors. Journal homepage: www. ijethics. com, 1(1).
Nankervis, A., Baird, M., Coffey, J., & Shields, J. (2019). Human resource management.
Cengage AU.
Rees, G., & Smith, P. (Eds.). (2017). Strategic human resource management: An international
perspective. Sage.