This report evaluates leadership styles within the automotive industry, focusing on an Aston Martin case study. It begins with a comparison between the automotive and retail industries to justify the selection of the automotive sector for research. The introduction provides background information on the automotive industry's rapid technological advancements and the importance of effective leadership. The report aims to identify the best leadership style for the automotive industry, considering factors such as employee motivation, talent retention, and digital skills enhancement. The objectives include evaluating various leadership styles, determining key factors for leadership selection, and assessing the impacts of participative leadership, specifically in the context of Aston Martin. The literature review explores democratic, autocratic, transformational, and transactional leadership styles, emphasizing the suitability of democratic leadership for fostering creativity and innovation. It also examines factors influencing leadership style selection, such as interpersonal skills, teamwork, and company culture. The research methodology employs an interpretivism philosophy and an inductive approach, utilizing qualitative research methods and secondary data sources. The report includes a Gantt chart outlining the timelines and activities involved in the research process. The report concludes with references to relevant sources and academic publications.