Research Proposal: Leadership Attitudes in Digital Business

This report presents a research proposal investigating the crucial leadership attitudes needed to thrive in the digital business environment. It begins by identifying the research problem: understanding the evolving leadership qualities required for success in a rapidly changing digital landscape. The report then reviews existing literature, highlighting the importance of positive communication, empowerment, empathy, and ethical behavior in leadership. It identifies a research gap related to the specific attitudes needed to navigate the digital age. The research emphasizes the importance of the study, focusing on the need for leaders to adapt and develop new skills to maintain organizational efficiency, increase productivity, and foster a positive work environment. The motivation stems from the desire to understand how leaders can successfully guide their organizations through digital transformation. The expected contribution is to provide valuable insights into the specific leadership attitudes that will enable businesses to compete effectively in the digital environment, offering practical recommendations for leadership development and training programs. The report includes a comprehensive literature review, exploring various leadership styles and their impact on organizational outcomes, and concludes with a discussion of the research's potential implications for businesses operating in the digital age.

RUNNING HEAD: MANAGEMENT 0
“LEADERSHIP ATTITUDE”

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Table of Contents
Introduction......................................................................................................................................2
Research Problem............................................................................................................................2
Literature review..............................................................................................................................3
Research Gap...................................................................................................................................6
Importance of research....................................................................................................................6
Motivation........................................................................................................................................8
Expected Contribution.....................................................................................................................9
References......................................................................................................................................11

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Introduction
Leadership attitude is considered the approach and manner through describes the manner,
feeling, attitude, opinion and reaction of the leaders in particular situation (Gandolfi & Stone,
2018). Therefore, it is estimated that there are various attitudes and behavior which describe the
overall description and support the leaders to become successful which includes positive
communication, empowerment, showing empathy, taking responsibility and unity among the
team members (Linzey, 2015). The honesty is one of the major attitude and leadership quality
which support the leader to become good leader and this leads in describing the ethical behavior
of the leaders.
A positive attitude leads in increasing the motivation of other team members and this will
determine the actions and behavior of the leaders to become democratic leaders. The attitudes
affect the attitudes of leaders in both positive and manner, therefore there are various new
leadership attitudes which all the accepted in the present business environment (Hagger, Polet, &
Lintunen, 2018). In this report, research problem is identified and further discussion is made on
describing the significance of research, different attitudes of the authors towards leadership
attitudes, the report also discuss the contribution towards conducting the research.
Research Problem
The research proposal describes that present research will focusing on “What are the new
leadership attitudes required to successfully compete within the digital business
environment?”. It is because estimation revealed that leadership attitude changes according to
the change in internal and external environment. The leadership attitude play major role in
increasing efficiency in the business and it also leads in raising productivity of the
organization. It also increases the capability of the company to compete in international
environment, this leads in increasing positive attitude among employees in different
departments.
The research will be focusing on finding the attitudes because leaders values and
attitudes, therefore attitudes describes the behavior and feelings of reflecting the behavior and

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attitudes of persons. Therefore, attitude includes belief, attitudes, feelings and creativity of the
leaders to act in particular manner. The efficient leaders lead in maintaining the balance
among the business foresight, performance as well as character of the employees and leaders.
This is considered the strategy to achieve the objective and goals of the organization,
therefore in this leaders focuses on the overall vision, mission and objective of the enterprises.
In Australia number of companies providing training to the leaders so that they can adopt
different attitudes and strategies in the business environment to sustain in competitive
environment (Borkowski, 2015). A great leaders support the organization to accomplish
vision, mission and objective of the organization, these attitudes support the leaders to involve
all the employees for accomplishing the goals and objective of the organization. Therefore, it
is become important in the company to focus on integrity and goals (Fenici & Zawidzki,
2016). This research will describe all the attitudes of the leaders which they adopt in the
business environment. There are various skills which leaders adopt in the workplace to
increase success such as delegating, creativity, feedback, responsibility and positivity. There
are different other leadership skills which increase communication and profitability of
organization.
Literature review
Researchers conducted the study to understand the new leadership attitudes which can
support the company to conduct their operations in highly digital environment (Gandolfi &
Stone, 2018). The estimation revealed that in the current year leaders should follow positivity,
delegating and motivating skills to compete in international market. It is because this leads in
increasing communication among the employees and provide capability to use digital
technologies for performing efficient work. The data collection was done through adopting
primary method that is by taking the opinions of the leaders about the new leadership’s skills
(Sudha, Shahnawaz, & Farhat, 2016). From the analysis it is revealed that persuasive attitude and
team-building attitude it is because through this leaders can increase the strategy of providing
rewards, recognizing others and setting the effective goals and objectives for the employees.
Therefore, the estimation also revealed that team-building leads in understanding the employee’s
differences in the organization (Fenici & Zawidzki, 2016).

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Leadership attitude leads in increasing the efficiency of the organization and support the
companies in providing rewards and recognizing other to perform efficient in the required terms
(Bowles et al., 2016). The data collection was done through adopting secondary method that is
by getting the information from the researchers. The investigation describes that caring, conflict
management, encouraging, helping others and interpersonal relationship attitude leads in
providing efficient guidance to the employees and team members (Miner, 2015).
The study revealed that earlier leaders adopt confidentiality, credibility, empathy, honesty
and respectful strategy and principles to maintain efficiency in the organization in this it leads in
providing productivity to the organization (Powell, 2016). This attitude leads in maintaining
consistent behavior towards the employees and this leads in increasing positive reinforcement.
The earlier attitude of the leaders revealed that to maintain efficiency in the business
environment leaders adopt the strategy of helping others and developing rapport of the
organization in the long run and it leads in maintaining respect and encouraging skills among the
leaders (Huntrods, An, & Pascarella, 2017).
The organization focuses on developing the strategy for motivating the employees to
sustain in competitive environment (Trevena et al., 2015). The objective of the study is to
understand the overall concept and meaning of the leadership attitude in the workplace. The data
collection was done using the primary method that is by conducting survey from the employees.
The estimation revealed that the leadership attitudes describe the manner and way in which
leaders perform their activities in this it adopt various skills to deal with the complex situation
and by which the profitability of the organization will be accomplished (Borkowski, 2015).
Leadership attitudes are described the overall perception, reaction and characteristics of
the leaders to conduct their activities in particular manner (Gahan et al., 2018). It describes that
leadership attitude helps in maintaining efficiency and open environment in the organization.
Further leadership attitudes leads in increasing respect in the corporation and support the leaders
to manage the overall operations by adopting the attitudes of helping others and leads in
increasing communication among the employees of the organization. Therefore, earlier the
organization recruit leaders by focusing on the skills and characteristics which good leadership
should have in accomplishing the overall roles and responsibilities of the organization (Hagger,
Polet, & Lintunen, 2018).

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The objective of the study is to understand the role and significance of the leadership
attitudes in the overall functioning of the organization (Levi et al., 2018). The estimation
revealed that positive leadership attitude leads in maintaining good environment in the
organization and also increase capability of the organization to change the activities in the
organization so that it can accomplished in the long run (Patterson, DeBaryshe, & Ramsey,
2017).
The investigation revealed that leadership attitude results in adopting values and
philosophies of the organization so that they can encourage the followers to follow the rules and
regulations (Patroni et al., 2016). This can also support leaders to determine the effectiveness
and contribute towards the success and profitability of the organization. The leadership attitude
provides various benefits to the organization it is because of diversity of leaders and differences
in their perception, opinions and attitude (Byrne et al., 2018). The objective of the study is to
understand the impact of leadership attitude on the overall efficiency of the organization. The
investigation revealed that leadership attitude support in increasing positive perception of the
other staff members towards the particular task. This also supports the leaders to become
efficient and to achieve profitability and productivity in long run. Therefore, estimation revealed
that there is direct association among leadership attitude and profitability (Hagger, Polet, &
Lintunen, 2018).
The research is conducted to understand the attitudes of the leaders in Australian
organization towards accomplishing the goals and objective of the company (Masocha, 2018).
The analysis of the study describes that leaders adopt problem solving, team work because most
of the companies are moving towards digital organization to perform better operations in the
competitive environment. The results also revealed that earlier most of the companies leaders
adopt the attitude of participative and involvement to increase the involvement of the leaders
towards the particular areas (Omonona et al., 2019). Therefore, it leads in increasing the positive
attitude of the leaders towards the positive activities; this can also maintain efficiency in the
organization.
Leadership attitudes are changing in the competitive environment because of differences
in the functions and activities of the organization (Linzey, 2015). The attitude of the leaders
changes due to changes in the behavior, personality and behavior of the leaders to compete in

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competitive environment. The objective of the study is to understand the changes in the
leadership attitudes which provide efficient results in the organization. The investigation
describes that leaders used positive attitude that is to become coordinative and effective in
providing effective results to sustain in highly competitive environment (Gahan, Pekarek, &
Nicholson, 2018).
Research Gap
From the above it is estimated that majority of the studies focuses on describing the
leadership attitudes which leaders adopt in the organization (Masocha, 2018). The researchers
also focus on providing information regarding the impact of leadership attitude on the outcomes
of the organization. The studies also concentrate on providing knowledge regarding the use of
attitudes by the leaders in the workplace (Gahan, Pekarek, & Nicholson, 2018). Therefore,
studies do not provide information regarding the new leadership attitudes which is important and
through which leaders successfully compete within the digital business environment. The study
provides complete information about all the attitudes and skills through which the productivity of
the organization increased and raises capability to sustain in competitive environment (Patroni,
Briel, & Recker, 2016).
Importance of research
This research is important because it leads in providing information about the skills
which is highly competitive and attitude through which the leaders influence their followers to
compete in international environment. This research supports the other organization to provide
training to the leaders so that they use new skills and knowledge to adopt digitalization. The
estimation revealed that due to high competitive environment organizations focuses on
encouraging the motivated employees in the organization (Huntrods, An, & Pascarella, 2017).
Therefore it can also support the leaders to do innovative and creative activities in the
organization so that profitability can be achieved in the long run. The organizations can choose
the adequate attitude and skills which is positive and motivates the person to use positive
activities and encourage team members it is because of leads in getting efficient results and
actions. The research is important because it also reveal the overall description of the

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organization which focuses on adopting new leadership attitudes are these give positive results
that is whether it increases the capability of the leaders to compete in competitive environment
(Byrne, Nah, & Xue, 2018).
This research is exploratory because it explore more new information about the subject
matter and also use descriptive research design so that majority of the leaders involved in the
study so that present attitudes, perception and opinions will be recorded to receive the adequate
results about the research problem. The research is also important because it concentrate on the
subject areas which is not covered in the earlier studies and leads in providing positive outcomes
to the organization. The leadership attitude in the research is the new concept it is because now it
is the major concern for getting the answers regarding the leadership attitudes. The research will
become important because of adopting deductive research approach due to getting the
information about the concept of leadership attitude in the workplace and it also revealed the
information about the impact of leadership attitudes on the overall effectiveness in the
organization. The research is important due to receiving information about the leadership
strategies adopted by the organization to accomplishing the results in efficient manner, it also
reveal the policies and framework adopt by companies to develop their leaders so that efficiency
will be maintained in the organization (Linzey, 2015).
The proposal also revealed that his research become more important and provide
information that through this research, companies focuses on developing the strategies and
policies which can benefited the leaders. The proposal also describe that outcomes which
company received due to adopting leadership attitudes. The research is particularly based on
revealing information about the characteristics and personality which leaders and managers
adopt to motivate their followers, provide efficient results and to maintain better working
environment. It is because it can compete within the digital business environment, it is because
estimation revealed that there are companies which adopt advanced technology so that they gain
competitive advantage but overall efficiency is achieved in the company due to positive
leadership attitude (Gandolfi & Stone, 2018).

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Motivation
The research proposal also describes my motivation of conducting the research which is
described that leadership attitude leads in providing right attitude to the person to conduct their
operations in the positive. It is because this is the manner and approach by which every
individual conduct efficient functions. I motivated to conduct the research in this subject area
because leadership make person more innovative and creative it is because leaders are the person
which perform the functions in guiding the person to work efficiently. Therefore, leaders focus
on providing efficient results and support the organization to gain competitive advantage; it is
revealed that leaders are important which give rise to many positive activities (Hagger, Polet, &
Lintunen, 2018). However, activities provide positive attitude and opinions of the leaders
towards the efficiency of the organization.
The positive and efficient attitude allows the leaders to become more honest and clear
about their goals and objectives. It is because positive leader’s focuses on achieving the goals
and objective of the organization and it also encourage other members to take better actions in
accomplishing the objective and supporting the person to accomplish the subject in the similar
manner (Levi, Probst, Crino, & Dunford, 2018). Therefore, there is various leadership skills
through which leaders support followers in the organization, however these are different for
diverse leaders because of differences in the behavior. The skills include honesty, awareness,
communicative, relationship building, creative and innovative and team-work. These skills lead
in increasing profitability and productivity of the organization in the long run.
Further, motivation of the research will increase because of investigated that majority of
the leaders use different attitudes in different situations due to dynamic business environment it
is because of increasing the difficulties and challenges in the external and internal environment.
This research will explore the knowledge about the new attitudes which can added and support
the leaders to compete with the digital environment, in this strategies adopted by competitors is
also included. It also include the policies which organization use for conducting the functions in
efficient manner and provide data regarding the affect of leadership attitudes towards the proper
operations (Powell, 2016).

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Expected Contribution
The research revealed the data about the expected outcomes which is received by
conducting the present research. It is because organizations adopt various strategies to remain
and sustain in highly competitive environment. The contribution describes that research revealed
information about the different attitudes of the leaders through which task is performed by the
organization in efficient manner (Patroni, Briel, & Recker, 2016). Therefore, this part is linked
with the profitability and outcomes of the organization. This leads in providing complete
information about present attitudes of the employees through which application of activities take
place.
The next contribution describes the reasons for application of leadership attitudes in the
organization it is because the estimation revealed that attitudes of the leaders are highly based on
the workforce diversity, task performed in the organization and due to various other activities
which all are performed in the organization. Therefore, this leads in providing accurate
information about the role and significance of leadership attitudes in the long term success
(Patroni, Briel, & Recker, 2016). The study also contributes in receiving the information about
the current demand of the leaders it is because majority of the companies used various strategies
to attract competent and skilled employees in the organization. This leads in revealing the
strategies which companies adopt to attract specialized employees in the organization.
Further, the research will also give data regarding the approaches used by the companies
to develop their employees in the long run; it is because it describes the attitudes of the
workforce towards the strategy. In this observation leaders were also involved and describe the
different attitudes, knowledge and information which they used in different situation it is because
through this the new attitudes which leaders can adopt can be revealed. This information is
revealed with their impact on the functioning of the companies in the long run. The research will
also contributes towards providing information about external and internal environment, it
include adoption of the digital technologies in the business environment (Omonona, Olabanji, &
Obamen, 2019). This will provide information regarding the increase in the level of competition
and various changes in the external environment.
These contribution leads in providing complete information about the new strategies and
leadership attitudes which can be used to increase the capability of the leaders to compete in

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competitive environment. Through positive attitude leaders will also be improved by focusing on
the top target objective that can benefit the company by describing overall information about the
task to be performed. It is because through this leaders can develop digital marketing strategies
and can also become more consistent in developing the strategies for the organization (Patroni,
Briel, & Recker, 2016). The research is further contributed towards the human resource
management, marketing and in various other subject matter because of including the concept of
leadership attitudes in relation to business environment due to increase in adoption of
digitalization in the organization to sustain in highly competitive environment.

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