Analysis of Leadership Impact on Aston Martin in the Automotive Sector

This dissertation, titled "To analysis the impact of leadership on the success of an organisation within automotive sector while operating in UK". A case study on Aston Martin, investigates the crucial role of leadership in driving organizational success within the automotive industry, specifically focusing on Aston Martin. The research explores the concept of leadership, its importance, and its impact on the success of Aston Martin. It examines the effects of effective leadership, identifies issues leading to ineffective leadership, and proposes strategies for better leadership implementation. The study employs a case study approach, including a literature review, detailed methodology encompassing research philosophy, process, approach, strategy, and data analysis techniques. Findings are presented and discussed, offering insights into the relationship between leadership and organizational performance, along with recommendations for improvement. The dissertation aims to provide a comprehensive understanding of leadership's influence on Aston Martin's success, offering valuable insights for the automotive sector.

6001 dissertation
(Research Title: “To analysis the impact of leadership
on the success of an organisation within automotive
sector while operating in UK”. A case study on Aston
Martin)

Table of Contents
Research Title: “To analysis the impact of leadership on the success of an organisation within
automotive sector while operating in UK”. A case study on Aston Martin"...................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Background to Research Topic..............................................................................................1
Background to Research Organisation...................................................................................1
Research Rationale.................................................................................................................2
Research Aims and Objectives...............................................................................................2
Research Question(s)..............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................1
Research philosophy...............................................................................................................1
Research process....................................................................................................................3
Research approach..................................................................................................................3
Research Strategy and time frame..........................................................................................4
The Research methodological choice.....................................................................................5
Sample Selection....................................................................................................................5
Data Collection and Data Analysis Techniques.....................................................................6
Access and Ethical Issues.......................................................................................................6
Timescale................................................................................................................................7
Resources................................................................................................................................8
CHAPTER 4: FINDINGS.............................................................................................................12
CHAPTER 5: DISCUSSION (DATA INTERPRETATION).......................................................14
DISCUSSION................................................................................................................................29
CONCLUSION AND RECOMMENDATION.............................................................................30
REFERENCES..............................................................................................................................32

Research Title: “To analysis the impact of leadership on the success of an
organisation within automotive sector while operating in UK”. A case
study on Aston Martin"
CHAPTER 1: INTRODUCTION
Background to Research Topic
The concept of leadership is mainly associated and related with an act of guiding and driving
a team or group of individuals in order to achieve or accomplish a specific goal by the means of
effective motivation and direction (Bui, 2020). Thus, leadership encourages and motivate other
to take actions and perform activities in a more efficient and viable way to get success and better
results in more efficient and effective way (Sethibe and Steyn, 2017). Leadership is taken as
important and viable at workplace of all organisations as it leads to higher level of performance
in employees through motivating people and building strong human relation (Mohanty and
Mohanty, 2018). Further, leadership is also vital to set a balance and coordination among all the
employees and other resources to reduce the chances of chaos and confusion at workplace. Apart
from this, effective direction and motivation is also provided by leadership to ensures that all
resources operates in proper coordination for accomplishment of set objectives (Khan, 2020).
Therefore, current study is conducted to analysis about the overall impact of leadership on the
success of an organisation within automotive sector while operating in UK.
Background to Research Organisation
The organisation selected for current research project is Aston Martin which is a well known
British independent manufacture and marketer of luxury sports car and other types of automotive
vehicle. Aston martin is a multinational company operating in various countries of world and the
main headquarter of which is located at Gaydon, Warwickshire, England, UK. At present a high
level of competition is faced by Aston Martin from larger number of competitors operating in
UK comprising of Rolls Rouse, Bentley, Jaguar and many more thus, some better strategies and
ways are needed by Aston martin to overcome this threat of high competition (Khan, 2020).
Therefore current investigation is undertaken on Aston Martin to analysis the impact of
leadership on the success of an organisation within automotive sector while operating in UK so
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that better motivation and guidance can be provided to its employees to have enhanced
performance and better efficiency level.
Research Rationale
The selection of current research topic is rationale as it lead to better information about the
concept and importance of leadership within a firm. Further, a better analysis about the impact of
leadership is facilitated by current project that is important for an orgnisation to have higher
motivation and performance level in employees for better success and timely accomplishment of
organisational goals. Beside this, impact of effective leadership in leading enhanced success and
various issues and risk that leads to ineffective leadership are also analysed to provide effective
ways and strategies that ensures implication of better leadership at workplace to enhance overall
success and performance of a firm (Turner, 2019). Apart from this, selection of current research
topic is also viable and important from the personal and academic view point of researcher as
ensures enhanced knowledge and improved managerial skills.
Research Aims and Objectives
Aim
The main aim behind conducting current dissertation is, “To evaluate about the concept and
importance of leadership along with analysing its impact in success of an organisation in
automotive sector within UK”. A research project on Aston Martin
Research objectives
Following are the main objectives set out for current research project on Aston Martin:
 To review about the concept of leadership along with its importance within a company in
automotive sector.
 To determine about the impact of effective leadership in leading enhanced success for
Aston Martin within automotive sector while operating in UK.
 To evaluate about the various issues and risk that leads to ineffective leadership within an
automotive organisation.
 To investigate about the effective ways and strategies that ensures implication of better
leadership at workplace of Aston Martin in UK.
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Research Question(s)
 What is meant by the concept of leadership along with its importance within a company
in automotive sector?
 What is the impact of effective leadership on leading enhanced success for Aston Martin
within automotive sector while operating in UK?
 What are the various issues and risk that leads to ineffective leadership within an
automotive organisation?
 What are the main effective ways and strategies that ensure implication of better
leadership at workplace of Aston Martin in UK?
CHAPTER 2: LITERATURE REVIEW
What is meant by the concept of leadership
According to Andersen, Bjørnholt, Bro, And Holm-Petersen, 2018, Leaders are made
not born if a person have the desire and willpower then he or she will become an effective
leader. According to the viewpoint of Avik Chattopadhyay, Auto mobile industry is the high
profile sector and their leaders are having calibre to always be in limelight. Within automotive
sector leadership play an important role because it enhance the overall market share and
maintain prominence within members. For an organisation it is very essential to examine the
leaders outside related to sales functions from human resources of company because they have
different perspective of business. To encourage workers into team work good leaders are
continuously working on them that helps in enhancing their leadership skills. Leadership is the
process that is useful to influence the other people to attain the objectives and directs the
organisation effectively. The core of leadership concept is to present the honourable character
and selfless services to the business enterprise. Within organisation especially auto-mobile sector
leadership play a significant role because leaders are everything for employees that helps in
attaining overall objectives and also their well beings.
As per the viewpoint of Emma Cullan, 2021 Digitalisation is causing transformation
within auto mobile industry it is very beneficial for companies to hire a leader who effectively
influence other people towards achieving the targets. In this author stated that digitalisation
majorly impacted the leadership because of high demand of digital talent changes are to occur
within the employees working habits and several other factors that a leaders needs to adopts for
working proactively to ensure that an organisation are ready for digital transformation.
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Leadership are very important for automotive industry in this leaders are developing trust and
confidence to satisfy their employees so that they work effectively by attracting the customers. In
auto mobile industry employees satisfaction is highly important because they directly linked with
the customers satisfaction. In this if leaders communicate the guidelines and policies effectively
and clearly to their employees than it will reflects the key success within competitive
marketplace. Within Automotive industry new leadership is to be implemented for new
generation of employees. Because as a leader it is very essential to adopts a leadership style
which is effective for attaining the goals and values of a team. This could be done by adding the
perks like remote working related to technology used at the working place. To understand the
new generations of employees leaders could effectively understand the work place culture and
values by using digital technology. To understand the leadership effectively, leader create a
tactics that is essential for making the employees happy and satisfied so that they will retain for a
longer period of time within competitive marketplace. Within auto mobile industry, digitalisation
is to be increased where leaders needs to coach their employees to enhance the skills and
knowledge of workers regularly. This will reflects the importance of leadership within auto
mobile industry.
What is the impact of effective leadership on leading enhanced success for business
According to Barr, And Dowding, 2019 for leading success appropriate leadership style
is necessary in order to exhibit higher success within business. The entire organisation this is
imperative that they inhale appropriate leadership style so that to attract new opportunities
within business and to admire customers in better way. Besides this all the business
organisations are requisite to inculcate such efforts by which they can put high emphasis over
managing overall workforce in significant manner. Businesses are appropriately utilising
leadership so as to acquire resources in prominent manner and to grab all those efforts which
could lead the business to manage risk and mitigate the same. A successful leader is having trait
to understand needs of business and then propose plan of action so as to gain long end success
within business organisation. All the associated parties to the organisation are having major need
to align their efforts with organisational objectives in such a way that the entire objectives can be
attained. Leaders are leading an organisation by giving it appropriate role and delegation in such
a way that overall accountability can be rendered and along with this purpose can be met by
them in direct manner.
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Effective leadership is associated with making friendly relationships with employees in a
way that quality and overall effectiveness within business can be enhanced. Besides this these
relationships are heavily managed by employees and leaders as with the help of healthy
relationships conflicts can be avoided and the same may lead into taking out appropriate
outcomes as well. A leader is the person who recognises opportunities within any adverse
situation so effective style of leadership is making movements to utilise resources in effective
manner so that organisational goals can be aligned and attained as well. Each and every business
is working to deal with organisational objectives and leaders are having role to manage the same
and taking feedbacks as well so that these efforts can be aligned for long time of period.
There is numerous leadership style which can be used by leaders in order to deal with
business working. These leadership styles are selected on the basis of business requirements and
business objectives. In the context of Automotive industry the major risk existed within industry
is changing of trends and in this case requirement of leadership is lying with managing these
trends in effective manner so that overall objectives can be achieved and new emerging trends
can be exerted within business as well. In the presence of effective leadership automotive
industry can sense any coming failure and inhale precautionary measures as well so that goals
within business can be attained. Situation leadership style is prominently used within automotive
industry as there are various situations which are uncertain in the business and in order to deal
with the same needs and projection of the business are exerted by leaders. Effective style of
leadership is most essentially used within business as this leads business movement in such
direction in which goals and aims can be aligned in direct and positive manner.
In the industry of automotive there are various changes that are being inhaled and
managed within this industry. These changes are highly requisite to be undertaken and in order to
acquire market efficacy. Leaders are keenly managing all the changes within their business in
such a way that sophistication within business functions can be acquired and the same are
enlightened within working so that overall prominence can be attained. All the functions of
leaders are well maintained by leadership styles and for gaining higher success effective
leadership styles are keeping appropriate edge and importance. Optimal results are one of the
major measurements for measuring success within industry of automotive industry and effective
leadership is one of the significant movement that can be exerted by business in order to acquire
results in sufficient manner. Leaders are the person who are influencing working people with
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every dimension and convey all those policies which are beneficial for organisation to deal with.
Leadership is one of the specific movements that is used by a business in which various
experiences can be exerted so that power can be given to employees in such a way that they may
deal with objectives in clear manner. Besides this it is being clear that effective style of
leadership is playing significant role in dealing with business challenges in prominent manner.
Failures are inevitable and effective leadership styles are one of the prominent step that can be
used by businesses in order to avoid any probability of failure and lead towards succession ratios.
What are the various issues and risk that leads to ineffective leadership within business
According to Berry, 2019 ineffective leadership may lead in poor management which
may lead in minimising business efficacy in very drastic manner. Poor leaders lead the business
to face hazards and losses due to which shut down phase can be exerted. Poor management may
create higher liability for the business in respect of repayment of various debts. On the other
hand collective goals are one of the major concerns of a business due to lack in managerial and
leadership skills business may face difficulties in tackling business functions in effective way.
There are various disadvantages that is pertained with ineffective leadership and same are
elaborated as under:
Lack of motivation
Ineffective leadership may lead in lacking of motivation within employees due to the
reason overall business efficacy may be declined. Employee motivation is one of the effective
aspect which is required by a business for attaining overall growth. In the presence of lack of
motivation employee morale may be decreased and similarly stoppage to propounding of
innovative ideas can be seen. Growth options are one of the significant option that is inhaled by
every business so that to attain sustainability and market prominence as well. In this case
ineffective leadership may lead in minimising element of motivation within employees due to
which overall efficiency of the business can be retarded. Besides this with the employees lesser
contribution can be exerted by employees in the success of business and this is the major reason
for their least innovation.
Poor sales
The major negative implication of ineffective leadership is related with poor sales
performance and in this case goodwill of the business may be decreased. Due to poor leadership
employee may loose their motivation which leads in minimising their involvement within
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business functions. On the other hand when ineffective leadership style is being rendered the
results may be seen over lowering employees and overall productivity and company may face
issue of minimised sales. In the terms of sales missing targets are one of the adverse impact of
ineffective leadership and this is the primal issue which is being faced by business in overall
tenure. Financial risks are the other aspect which is being faced by businesses due to lack of
leadership abilities and this may emerge as a weakness due to which inappropriate roles
execution can lead within business premises.
Lack of ownership
Ineffective leadership may lead the business to face lack of ownership and this may
impact over organisational transparency. A team member is having role to delegate
responsibilities and roles to their team members in context of strengths and abilities pertained.
Due to inefficient leadership management responsibilities are delegated in less effective and
ineffective way and this leads in mismanagement of overall business working. Besides this in the
presence of ineffective leadership leaders are not able to exert appropriate transparency and in
this situation engaged employees feel disagreed and lead the way of inappropriate working as
well.
Mismanagement of resources
Besides sales another aspect of business is to manage resources in optimal manner so that
prominent resources can be managed in mismanaged way. For example resources are wastes in
accumulating various information and at the same time due to mismanaged aspects these may be
wasted. Besides this there are certain resources which are rare and in the presence of poor
planning these may lead to their utilisation in inefficient way. On the other hand improper
planning is something that may be propounded with mis-utilisation of different resources used in
business and collected through external and internal sources.
Poor working culture
Poor style of leadership may lower employee morale due to which negative environment
within business can be created. Poor working culture is initiation on lowering down employee
efficacy and overall productivity of organisation. There are various issues that may lead the
business to face various negative implications such as negative working culture, lowered
employee productivity, lesser employee engagement and many more. All these issues are arisen
from poor leadership and provide higher negative impact to overall organisation. Low morale
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employees are not able to perform their given tasks in prominent way due to which business
efficacy can be sloped towards downfall.
This is clear from above discussion that inefficient leadership overall quality within
business can be decreased and serious impact is being seen over minimised employee
performance. Similarly there are certain implications related to minimised production and
minimised employee efficiency. Due to these impacts ineffective leadership tends to provide
adverse implications to the business in terms of higher employees turnover and sales as well.
Due to this reason leadership is taken as a serious concern which is aligned towards attainment of
organisational objectives in sufficient manner.
What are the main effective ways and strategies that ensure implication of better leadership at
workplace.
According to viewpoint of Blanchard, K., 2018 Leadership styles are something which
is impacting working of business directly due to which bottom line of the business may be
impacted. There are some common aspect due to which a leader leads the whole organisation
and tries to understand various concept in significant manner. Workforce management is defined
as the crucial aspect due to which common goal of the organisation may be attained and the
same can be aligned with workforce planning. Leader is playing significant role of encouraging
people and all associated parties so that collaborative working can be performed. Besides this a
leader is requisite to use various leadership in order to engage people and manage workforce and
to inhale higher productivity. Yet another aspect within leadership is to use emerging ways
within business due to which alignment with goals and objective can be performed. In current
time highly remarkable efforts are appreciated and due to which leaders are performing
workforce planning in significant manner in order to acknowledge efforts exerted by their
employees. Leaders are associated with higher responsibilities of influencing people with their
efforts and due to this reason team performance may lead to incline towards positive movement.
Team leaders are associated with providing efforts by which regeneration of differentiated
strategies are propounded and aligned with business objectives in direct manner. Along with this
there are various strategies that can be used by leader in order to frame appropriate decisions and
to render fuller support. Some of these strategies are elaborated as under:
Describing communication vision
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Communication is the prominent strategy that can be used by a leader in order to provide
appropriate guidelines to their subordinates in context of leading the business. This is being
analysed that goal setting is one of the prominent step and strategy that can be exerted by leader
in order to involve their employees for process of decision making and providing positive results
as well. Vision is defined as the measure which is required to be attained by an individual by
putting all the efforts into a single platform. Vision is the answer for the question that where are
we going which is derived by performing action in appropriate manner. On the other hand goals
of the business are decided by undertaking leadership aspect and to work along with attaining
common goals and objectives. With the help of better communication leadership style can be
implicated in better way so that time frame for provided objectives can be attained. For industry
of automotive leaders are playing significant role in arranging change management in such a way
that all the emerging trends can be inhaled by business and same can be used to describe
business objectives as well. \
Encouraging recognition
In order to involve employees in better way this is imperative that they are being
encouraged in appropriate manner. When employees are feeling encouraged they may provide
their fuller contribution towards provided working. The leadership strategies should be laced
with appropriate schemes of appreciation in which all the given commitment of employees can
be exerted. Mission and goals existed within a business are attained by collaborative efforts of
employees and in order to attain higher efficacy efforts of employees are required to be appraised
so that they feel valued. In the presence of performing effective leadership business
maximisation leaders are motivating people in such a way that they may receive personal
recognition. This has been shown that with the help of higher recognition proper motivation can
be rendered to employees due to which they perform in better way.
Delegation and empowerment
In order to render higher efficacy in business,leaders are required to delegate
responsibilities in such a way that capabilities of all the employees can be used in effective way.
By delegating responsibilities all the tasks can be finished in sufficient way and in this manner
all the authoritative tasks can be completed effectively. Besides this leadership within an
organisation is all about managing self sufficiency and to enhance capabilities of employees and
business as well. In the context of automotive industry as innovation is one of the primal
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