Sustainability Leadership Impact on Brand Image in Hospitality

This project investigates the impact of sustainability leadership on brand image within the hospitality industry, focusing on the internal brand image of hotels. It covers key areas such as sustainability development, sustainability leadership, brand image, and internal branding, exploring the relationship between sustainability leadership and brand image in relation to internal branding. The methodology section details the research questions, aims and objectives, philosophical assumptions, research approach, sampling method, data validity and reliability, ethical considerations, and data analysis techniques used. The study also presents demographic data, including nationality, gender, age, and work department, alongside an examination of challenges in managing human resources, including leadership, financial, and recruitment challenges. Find similar solved assignments and project resources on Desklib.

1. Please specify your gender?
Options No. of responses Percentages Total Respondents
Male
Female
Table 1: Gender specification
2. For how long have you been working in the organization?
Options No. of responses Percentages Total Respondents
6 Months to 1 year
2 years to 3 years
Above 4 years
Table 3: Employee Tenure
3. Which age group do you belong?
Options No. of responses Percentages Total Respondents
18 to 20 years
21 years to 22 years
23 years to 25 years
26 years to 30 years
4. How far do you agree that sustainable human resource management is required
for the sustainability of hotel organizations?
Options No. of responses Percentages Total Respondents
Strongly Agree
Agree
Neutral

Strongly Disagree
Disagree
Table 4: Importance of Sustainable human resource management in hotel organisation
5. How far do you agree that leadership is highly necessary for the sustainability
of internal organizational environment?
Options No. of responses Percentages Total Respondents
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
Table 5: Importance of leadership strategy for the sustainability of internal
organizational environment
6. Which of the following leadership style does your hotel organization presently
follow?
Options No. of responses Percentages Total Respondents
Autocratic
leadership
Laissez-fair
leadership
Democratic
leadership

Bureaucratic
leadership
Situational
leadership
Table 6: Leadership style that organization follows
7. How far do you agree that leadership style that organization presently follows is
effective enough to generate suitable output for the company
Options No. of responses Percentages Total Respondents
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
Table 7: Type of leadership style that hotel organization follows
8. How far do you believe that human resource management is equally responsible
for sustainability of the organization in the external environment?
Options No. of responses Percentages Total Respondents
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
Table 8: Role of human resource management for sustainability

9. How far do you agree that recruitment and selection methods have impact on
organization’s productivity?
Options No. of responses Percentages Total Respondents
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
Table 9: Impact of recruitment and selection on organizational productivity
10. Which of the following methods does your organization presently follow to recruit
employees?
Options No. of responses Percentages Total Respondents
Internal job
posting
Recommendation
Advertisement
Employment
exchange
Labour Union
Table 10: Recruitment method followed by organization
11. Does your organization presently have any sort of CSR programs?
Options No. of responses Percentages Total Respondents
Yes

No
Table 11: Whether the organization has CSR program
12. Does your organization face any of the following challenges?
Options No. of responses Percentages Total Respondents
Leadership
challenge
Financial challenge
Lack of support
from shareholders
Inappropriate
recruitment and
selection practice
Table 12: Organizational challenges in managing human resource