Holiday Inn Express: Business Environment and Leadership Case Study

This assignment is a comprehensive case study on Holiday Inn Express, exploring its internal and external business environments. It begins with SWOT and PESTEL analyses, evaluating how these factors influence the hotel's opportunities and threats. The study delves into leadership styles, comparing and contrasting various approaches, and recommends a suitable style for Holiday Inn Express to foster growth and overcome challenges. It also addresses ethical and social accountabilities within the company. The report concludes with a reflective statement summarizing the key learnings. The assignment covers aspects such as political, economic, social, technological, legal, and environmental factors impacting the business and recommends transformational leadership for future growth. The report also discusses strengths and weaknesses within the company and suggests ways to capitalize on opportunities and mitigate threats. The report also highlights the importance of ethical and social responsibilities within the company.

BUSINESS ENVIRONMENT
AND LEADERHIP-CASE
STUDY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Swot and Pestel analysis for Holiday Inn Express-....................................................................4
TASK 2............................................................................................................................................6
Evaluating how fluctuation in pestel factors influence opportunities and threats for hotel and
how company is using their strength to negate weaknesses & threat.........................................6
TASK 3............................................................................................................................................7
Comparing and contrasting different leadership styles...............................................................7
TASK 4..........................................................................................................................................10
Recommending suitable leadership style that help Holiday Inn Express to grow and overcome
challenges posed by venture environment................................................................................10
TASK 5..........................................................................................................................................10
Commenting on responsibility, response and obligations in ethics and social accountabilities
in process at Holiday Inn Express.............................................................................................10
TASK 6..........................................................................................................................................11
Reflective statement..................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

Executive summary
The report has developed in depth research on internal and extrenal business
environment for Holiday Inn company, where pestle factors influence on further threats and
strengths to fucntionally decreasee weakness and threats have been analysed. Research also has
been presenting in depth focus on comarison within various leaderhip styles and best
recommedned style, whcih will help company to gain new diversity among services. Study
within report has also developed research furthermore on responsibility, response and
obligations towards ethics and social accountabilities. Furtehr reflectiveb anaysis on all new
skills developed by report has been presented, which enhances functional work growth efficacy
in futur projects.

INTRODUCTION
Business environment refers to a collection of internal and external factors that affect the
performance and productivity of workers and their organizations as well, in which they are
performing. While leadership is defined as the key element that also influence behaviour of
individual person. The current assignment will be based on Holiday Inn Express, which falls
under list of budgetary hotels in the UK. The study will define SWOT and PESTEL analysis
application in the context of company. It will also explain how changes in pestle factors has
influenced threats and opportunities for venture and how company is utilizing its strength to
overcome weaknesses as well as threat. Furthermore, the report will justify the comparison
between varied leadership styles and describe the relevant style in regard to organization. It will
clarify responsibility, response and obligation in ethics & social responsibilities in procedure at
firm. Lastly, the study will explain reflective statement based on overall experience.
TASK 1
Swot and Pestel analysis for Holiday Inn Express-
Internal business environment factors bring on strong impact on company long term business
scope aspects, for functional productive growth operational domains on whci Holiday Inn heads
on high focus. Strengths: Holiday Inn heads on focus towards best customer experience by providing
new scale innovation, higher brand portfolio management and strong range of
professional growth expertise. There is strong advanced growth among digital outlook
and implementation of best hospitality standards, which has enabled productivity to rise
competently towards new business arenas informatively (Segovia-Pérez,, Figueroa-
Domecq and Muñoz-Mazón, 2019). Weaknesses: The poor information security systems are impacting revenue targets among
business arenas imperatively, towards which functional growth operatives are widely
growing for keeping up larger varied benchmarks within promotion. Holiday Inn
faces .competitive business aspects among new range of advanced scale technology
growing within business management, on which products and services further bring on
wide range of promotion innovatively.

 Opportunities: Technology facilitated bookings, fragmented branded hotel market and
increased international tourists travel are some of the main aspects on which further
wider scale business opportunities can be enhanced. Further, Holiday Inn can bring on
new hospitality standards among competitive productivity within services for higher
growth innovatively towards specific customer goodwill (Rao, 2021). Threats: External business growth productivity brings on rise in unprecedented events
among business parameters, for effective varied growth operatives and larger technical
grounds. Holiday Inn for further expansion in untapped business arenas has scope for
investing on best functional varied growth, use new digital platforms for marketing and
determine innovation within long term.
Pestle factors( external business environment factors) Political factors: Brexit influence on political factors have been raising on influence on
hospitality business standards functionally, where Holiday Inn for further functional
expansion among European countries have wide scope (Podsakoff and Podsakoff, 2019). Economical factors: Higher fluctuating economic rates among international countries
bring on negative fall within business parameters, to keep up functional growth
fundamentally. Social factors: Influence of cultural standards, and rise in customer preferences bring on
shift among social factors which bring on dynamic competitive rise among hotel business
standards for Holiday Inn. Technology factors: Digital media and social media platforms bring on technology
strength rise among competitive business standards functionally, for rising on new
technology paradigms towards leveraging higher revenue. Legal factors: Travel restrictions bring on higher specific varied growth for bringing on
new range of complications.
 Environmental factors: Sustainable business environmental factors are essential to bring
on wider environmental friendly services for all tourists, where Holiday Inn has high
scope for further functional growth (Narayanan and Rajaratnam, 2019).

TASK 2
Evaluating how fluctuation in pestel factors influence opportunities and threats for hotel and how
company is using their strength to negate weaknesses & threat
Changes in PESTLE factors has influenced opportunities and threats in businesses
informatively, where Holiday Inn has high scope for bringing on new parameters of diverse
growth actively. This brings on scope for strengthening strengths to negate threats, weakness
affecting opportunities further which builds on dynamic growth arenas competently. Pestle
factors varied impact on opportunities and growth for businesses, here Holiday Inn has specific
scope for bringing on new strategies for pertaining towards new scale opportunities for
overcoming threats variedly.
 Pestle factors have strong functional work growth impact on influencing opportunities
and threats functionally, towards which Holiday Inn has been informatively heading
towards new range of scope parameters. External business factors have strong impact
functionally, towards which there is scope for keeping wider diversity growth, leveraging
potential growth innovatively towards yielding specific revenue profits. Further it can be
understood that hospitality standards functionally brings on varied competitive business
avenues, for scaled up competencies where strategic investments are generated keen
technical standards (42 Ideas for Your 2021 Small Business Marketing Strategy, 2020).
 Holiday uses strengths of quality hospitality services among customers wide extended
market, for overcoming new scale competencies informatively towards bringing on
larger scale investments on digital marketing. The competitive rise coming on among
new range of hospitality standards at global parameters has wide scope, where high
competition factor brings on fundamental rise towards profitability scenarios for larger
customer growth. Holiday Inn functionally heads on strategic focus on operational

investments for overcoming this threat by using strength of large capital structure, to
evolve towards new business designs among working platforms (Mousa and Ayoubi,
2019).
 Weakness has competent impact on business future opportunities, where Holiday Inn has
varied scope for larger scale functional growth efficacy to bring on digital information
platforms widely available among customers. It can be analysed that Holiday Inn by
heading on new technologies for stringent marketing and production specific growth
operatives, will be able to bring on new specific scale growth innovatively. The global
hospitality industry is innovatively heading on functional informative fundamentals
towards leveraging specific business domains, which brings diversity standards to be
imperatively active.
 Internal rise in capital structure innovatively brings on scope for specific competent rise
on revenue standards, higher technical productive growth avenues and to keep brand
goodwill rise (Martínez-Pérez, Elche and García-Villaverde, 2019). Further it can be
understood external business paradigms such as best technologies, and new scale digital
marketing platforms bring on specific scale connectivity towards performance rise.
Holiday Inn by heading on external business innovation paradigms, will be able to head
on active connectivity for specific scale rise standards and also to potentially evolve on
wider segments actively. Further, the above aspects of factors where pestle factors has
influenced opportunities and threats for businesses, on which strength and weaknesses are
widely correlated to bring diverse scale growth avenues innovatively.
TASK 3
Comparing and contrasting different leadership styles
In the world of business, there are several kinds of leadership styles available that many
leaders according to their needs and situations used. Leaders have wide scale important role to
bring on new training and development programmes, for higher functional scope in inspiring
change and to keep up informative strengths active within longer run. Types of leadership styles
can be analysed as follows : (5 Types of Leadership Styles And Which Is Best for You, 2020).
Basis Autocratic Democratic Transactional Delegative Transformati

onal
Definition It is one of those
styles of
leadership that
influence
positively upon
group members,
when it may use
by leader
appropriately.
This form of
leadership also
called as
participative
style, according
to that a leader
take valuable
initiatives to
motivate their
workers and
encourage them
(Hall and
Williams,
2019).
Transactional
leadership
style
concentrate on
outcomes,
conforms to
current
structure of
company and
measure
success
according to
venture system
of penalties
and rewards.
The delegative
leadership
focuses on
bringing
motivation
among
employees to
take active
part in
decisions
within group
working
effective
growth among
business
scenarios.
Transformatio
nal leadership
inspires
business skills
to have
transformative
impact on
employees, by
leaders within
management
which
functionally
creates strong
motivational
impact on
employees.
Character
istics
The main
characteristics of
autocratic
leadership style,
it that it give
power to a leader
in term of taking
decision without
considering other
opinions. It may
apply in the
context of
Holiday Inn
The primary
characteristic of
this style is that
it made leader
able to
encourage
employees in
the context of
sharing own
innovative ideas
with
management
and other
As compare to
other
leadership
styles, it drives
the attention
of leaders to
taking
initiatives that
helps to
extrinsic
motivation and
rewards
effective
This style
needs time
taking
strategic
investments by
leaders of
resources, for
training
employees to
operatively
expand among
hospitality
standards
This style is
most
innovative
leadership
style used by
leaders, for
bringing on
long term
strategic
growth among
training
employees,
and to lead

Express, where
leaders may take
decision without
making any kind
of discussion
with other people
who are working
with them.
people at
workplace.
performance,
which may
included in its
characteristics.
services. best
motivation
scenarios
actively.
Effectiven
ess
With this form,
only one person
hold the power of
decision-making
and that is leader
at the workplace.
As compare to,
autocratic this
style is best
because it
influences
people in
positive
manner.
It is effective
to bring on
large scale
impact on
accurate
fundamental
decisions in
motivating
long term
change.
It is effective
but time
taking
procedure is
often aspect,
which makes
procedure
complicated
on longer run.
Effectiveness
of
transformation
al leadership
style will
enable new
strategies to be
functionally
integral for all
changes,
which scale up
larger
paradigms of
effective
varied
functional
growth.
The above varied leadership styles have in depth concluded informative working
scenarios for leaders to take actions as per competitive business scenarios, higher functional
business goals and to scale up competencies. Holiday Inn, as one of the biggest growing brand
heads on specific focus on choosing best leadership style and functional varied growth to bring
on best transformation among revenue goals and goodwill (Li and Singal, 2019).

TASK 4
Recommending suitable leadership style that help Holiday Inn Express to grow and overcome
challenges posed by venture environment
Transformational leadership style is one of the most effective leadership style analysed,
implementation of which will enable business to fundamentally grow informatively at Holiday
Inn (Gupta, 2020). This aspect also brings on focus that there are varied range of corporate
weaknesses faced in competitive business world, towards which there are functional growth
scope informatively evolved. Holiday Inn by heading on transformational leadership will be able
to fundamentally bring on new scale competencies among corporate functioning standards,
evolve on trained stringent innovation and also bring on rise among employees motivation. This
leadership style will also functionally generate technical growth towards specific varied scale
growth avenues, in motivating change among corporate work goal scenarios. Holiday Inn by
heading on best functional scope within transformational leadership working aspects will be able
to inculcate long term functional growth aspects. Hospitality business environment has been
evocatively growing in recent periods towards competitive quality standards, services as per best
customer experience functionally and to technically bring on larger paradigms. Leaders are also
able to bring on transformational aspects in action by motivating new stringent innovation
among employees, also functionally synergise creativity among them (5 leadership styles and the
one that outperforms them all, 2020).
TASK 5
Commenting on responsibility, response and obligations in ethics and social accountabilities in
process at Holiday Inn Express
Responsibility, response and obligations towards ethics and social accountabilities in processes
at Holiday inn Express can be understood as widely essential aspect where hospitality industry
being one of the widely transforming has high scope. It can be understood that responsibility
and response towards ethical functional scope, enables social accountabilities among services to
rise which competently bring on wide range of innovation. Holiday Inn heads on stringent focus
on working operations innovation, as social responsibility is crucial part of business ethics, for
bringing on commitment among society domains. It can be further understood that Holiday Inn
has specific focus on bringing investments towards sustainable eco friendly hospitality standards

services, which enable responsible business standards informatively. Also focus on sustainable
development, health and welfare of society has been actively bringing on best functional scope
for representing strong brand name (Dasgupta and Grover, 2019).
Global hospitality standards are productively shaping new scale growth aspects, to be
technically innovative as per best functional services and invest in diverse sustainable eco
friendly products actively. Holiday Inn Express also functionally focuses on training employees
with best sustainable products, services for global parameters among tourists innovatively. This
can be also analysed by new scale profound investments pertaining within competitive
hospitality standards, functional growth domains and to synchronise new paradigms to
imperatively expand best parameters. This also fundamentally bring on scope for technical
functional expertise towards representing effective brand value, innovatively keeping up best
benchmarks. Holiday in has been emerging on best fundamental operations for shareholders and
stakeholders accountability, towards gaining specific connectivity among wide range of
operatives innovatively. This can be also analysed by heading on functional work growth
scenarios, where Holiday Inn technically has been competitively expanding on new scaled
competitive working goals rapidly. The brand aims to bring on transformative hospitality
services actively, which yields on stronger rise towards revenue growth parameters and to keep
up goodwill parameters among brand (Chawla, Kowalska-Pyzalska and Silveira, , 2019).
TASK 6
Reflective statement
 From the above research aspects worked on in report i was able to gain knowledge
variedly on large corporate working scenarios, where varied avenues shaping competitive
hospitality industry. The report writing have enabled me to enhance my knowledge
practically, effective growth in writing skills accurately and generate best analytical
growth accurately for keeping up best work diversity standards. Further, i was able to
generate new scale growth domains towards integrating best researching skills, by
heading on transparent working aspects accurately and also to keep up best diversity in
my performance. I was able to generate work growth in varied types of business models
and leadership styles, which will, strengthen my compatibilities to gain experience
fundamentally. For future report writing and new researching skills in varied complicated

projects, i further aim to bring on new expertise effectively towards advancement
leveraging goals. This can be also analysed that report writing actively gained me
knowledge to yield on specific scale growth horizons, by using best time management
skill. Further research also made me competently active to bring on determinations
towards shaping fundamental scale growth affirmative, towards functional growth. I was
also able to inculcate new leadership style practically within future goals, towards which
further productive standards can be enhanced for pertaining stronger range of
productivity in report writing. Report writing also enabled me to gain functional growth
rise in competent scope arenas actively, towards yielding stronger rise towards efficacy
benchmarks within quality horizons (Sigala., Rahimi and Thelwall, 2019).
This further also potentially bring on rpaid rise on leveraging stronger connectivity
towards representing higher scale growth as per competitive growth, new yielding pace
within keen productive goals.
I have gained knowledge on various skills learned towards writing report, which were
related to accurate research findings which fundamentally helped me to improve my
analytical understandings for varied data. Further, I feel my time management skill,
smart professional growth expertise towards varied subjects has also improved
fundamentally which will bring on new scope for me in my career growth towards
future.

CONCLUSION
From above analysis, it has been concluded that, by using effective and the most
appropriate strategies, techniques and approaches, company has successfully negated its
weaknesses and threats that has been affecting business growth opportunities. Democratic
leadership style has provided a lot of benefits to organization. It helped to retain the skilled
workers that are contributed in process of achieving strategic aims and objectives of company.
Furthermore, by summing up above discussion, it has been summarized that by following,
implementing and conducting corporate social responsibility practices, firm has build its strong
brand image in market, which in return has gained the attention of new consumers towards their
product purchase.

REFERENCES
Books and journals
Chawla, Y., Kowalska-Pyzalska, A. and Silveira, P.D., 2019. Marketing and communications
channels for diffusion of smart meters in Portugal (No. HSC/19/05). Hugo
Steinhaus Center, Wroclaw University of Technology.
Dasgupta, S. and Grover, P., 2019. Impact of digital strategies on consumer decision journey:
special. Academy of Marketing Studies Journal. 23(1). pp.1-14.
Gupta, R., 2020. The Depth of Leadership Assures Our Best Occupational
Virtuoso. NOLEGEIN-Journal of Leadership & Strategic Management, pp.1-5.
Hall, C. M. and Williams, A. M., 2019. Tourism and innovation. Routledge.
Li, Y. and Singal, M., 2019. Capital structure in the hospitality industry: The role of the asset-
light and fee-oriented strategy. Tourism Management. 70.pp.124-133.
Martínez-Pérez, Á., Elche, D. and García-Villaverde, P.M., 2019. From diversity of
interorganizational relationships to radical innovation in tourism destination: The
role of knowledge exploration. Journal of destination marketing &
management, 11, pp.80-88.
Mousa, M. and Ayoubi, R.M., 2019. Inclusive/exclusive talent management, responsible
leadership and organizational downsizing. Journal of Management Development.
Narayanan, E. and Rajaratnam, S. D., 2019. The effect of leadership styles on service quality
improvement: The mediating role of organisational learning. Asia-Pacific
Journal of Innovation in Hospitality and Tourism. 8(1). pp.27-50.
Podsakoff, P.M. and Podsakoff, N.P., 2019. Experimental designs in management and leadership
research: Strengths, limitations, and recommendations for improving
publishability. The Leadership Quarterly. 30(1), pp.11-33.
Rao, S., 2021. International business environment. Himalaya Publishing House.
Segovia-Pérez, M., Figueroa-Domecq, C., and Muñoz-Mazón, A., 2019. Incorporating a gender
approach in the hospitality industry: Female executives’
perceptions. International journal of hospitality management. 76.pp.184-193.
Sigala, M., Rahimi, R. and Thelwall, M., 2019. Big Data and Innovation in Tourism, Travel, and
Hospitality. Springer.
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