Business Report: Globalisation and Leadership at Brooklands

This report provides a comprehensive analysis of Brooklands Hotel, examining its various functional areas such as human resources, accounting, marketing, IT, operations, and customer service, along with the organizational hierarchy. It emphasizes the importance of effective communication within the hotel, including interdepartmental communication. The report also explores the current drivers of globalisation, such as technology, politics, market forces, cost, and social factors, and their impact on businesses. Finally, it compares different leadership styles, with a focus on the democratic leadership style as the most suitable for modern global organisations, highlighting its benefits in fostering innovation and employee engagement. The report concludes by reinforcing the significance of adapting leadership styles to the evolving needs of global business environments.

INTRODUCTION
TO
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1. Various functional area in an organisation and the hierarchy in .....................................3
P2. Importance of communication to leadership and interdepartmental communication......4
P3.Current drivers of globalisation and its impact on businesses .........................................5
P4. The most suitable leadership style for modern global organisation.................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Business refers to the process of developing or purchasing goods or services so that,
owner of the business can earn profits. Businesses may be small or large. In organisation, there
are various people that works for producing goods for selling them to ultimate customers. The
Report will be based on Brooklands Hotel (Whittle, 2017). The organization is located at
Webridge, England, UK. It offers various facilities to customers such as room service, restaurant
facilities etc. The Report will outline various functions of the business, importance of
communication to leadership, factors that drives globalisation and comparison of leadership
styles etc.
MAIN BODY
P1. Various functional area in an organisation and the hierarchy in
Human resource management : The human resource department in the Brookland hotel recruit
the people for the hotel. The HR department gives proper training to the new people of the
organisation. Aside from recruiting the HR department also ensure the benefits to employees,
they also look on to build relationship among employees in the organisation(dos Santos, Méxas,
and Meiriño, 2017).
Accounting and finance: The account and finance department of Brookland hotel look after the
money matters. The department prepares the budget for the various functions of hotel such as
recruiting functions, promotional function etc.
Marketing and advertising : The marketing and advertising department make promotional
content and plan various marketing strategies in order to promote the hotel. The department
ensure to advertise hotel services using the right medium in order to attract customers towards it.
Information Technology : The IT department of the Brookland hotel protects the data of its
customer. The department ensures to collect, store and distribute data to employees in a correct
way in order to avoid any type of misuse of the data.
Operations : The operation department ensures that the Brookland is running its business
efficiently or not. The main aim of the operation department is to ensure high quality product and
services to its employees.

Customer Service : Customer service department of the hotel handles the customer inquires,
process orders and address the complaints of the customer. The department maintains a good
relation with its customers in order to retain customers.
Hierarchy in Brookland hotel :
Owners and executive managers : The top most level of management in Brookland hotel is
owner of the company and its executive managers. The owner of Brookland hotel sets standards
and policies for the hotel to the general manager. Than general manager implements those
policies to the hotel and the general manager is responsible for managing day to day activities in
hotel such as laundry, food and beverage, housekeeping etc(Pereira-Moliner and et.al., 2016).
Assistant managers (supporting general manager) : The assistant manager helps the general
manager of hotel to perform day to day activities. The assistant manager act as a liaison between
general manager and other department in the organisation. The assistant manager ensures that the
departments are handling the issues in a correct manner as to maintain performance standards of
hotel.
Middle level manager or departmental manager : The middle level manager include food and
beverage manager, financial manager, marketing manager, front desk manager, housekeeping
manager, sales manager, and human resource manager. These managers works in a different
department and ensures proper functioning of Brookland hotel. For example front desk manager
handle reservation, guest complaints etc. and housekeeping manager ensures cleaning and
maintaining the appearance of Brookland hotel.
Operational staff or guest facing staff : The operational staff of Brookland hotel are those who
are working in the different department such as bar, food and beverage, housekeeping. Staff
includes cooks, dishwashers, room service waiters, porters, guest room attendants etc(dos Santos,
Méxas, and Meiriño, 2017).
P2. Importance of communication to leadership and interdepartmental communication.
Effective communication is very essential in leadership and management of an
organisation. To achieve success in professional area manager of the company should have
excellent communication skills. Leader of the firm should have good communication skills
because, it will help to encourage, influence, and stimulate the employees to perform better.
Effective communication helps the leader of Brooklands Hotel to effectively lead the workers
that are working in the hotel (Fitzpatrick, 2019). If, the manager of the organization does not

have effective skills in that case, manager will fail to achieve the goals of the firm. Leader and
Manager of Brooklands Hotel should also possess good listening the views of the workers. This
will help to resolve the conflicts.
Interdepartmental communication -
There are various departments in Brooklands Hotel that communicate with each other for
performing various functions-
Front Office-
Front office provides information regarding the guests of the hotel to other departments
such as marketing, food and beverage, sales etc. Information regarding clients help marketing
department in developing marketing campaigns to attract guests (Bird, A. and Mendenhall,
2016).
Marketing department-
Front office helps marketing department in selecting proper medium of advertising. Front
office of Brooklands Hotel provide database to marketing department regarding the availability
of rooms for offering services to expected number of clients.
Human Resource Department -
Front Office provides report to Human Resource Manager of Brooklands Hotel regarding
expected number of guests in the hotel. This helps the HR Department to recruit required number
of workers for providing facilities to the customers such as bar facility, food etc.
Food and Beverage Department -
Front office of the hotel helps the Manager of food and beverage department in satisfying
the demands of the guests by providing the facility of food items.
P3.Current drivers of globalisation and its impact on businesses
As there are basically five types of drivers of globalisation which impact the business to a
large extent as to its productivity and its profitability. As globalisation is the most important
aspect as it help the business in many things as it helps the business to expanding and
diversification.
Technological Driver
The first driver is technological driver which is the most important set if motivation. As it help
Brooklands Hotel to set and shape the foundation of modern globalization. As if Brooklands
Hotel uses this then it will help to work in effective manner and help in the growth of the

organisation. But if it does not uses then it will lack in competitions and working of the
company. As it is important to use advance technology in order to gain competitive advantage
and increase productivity (Omerzel, 2016).
Political Driver
The second driver is Political driver which impact the working of the business as in globalization
it is very important to follow the rules and regulation of the country. As if the organisation does
not follow it then it will hinder the working of Brooklands Hotel. As if the policies and rules are
not favour the organisation then it will impact in a negative manner.
Market Driver
The third current globalisation driver is market driver as now a days market become more and
more saturated as in this the opportunity for the growth are very limited and for this global
expanding is chosen by the organisation in order to overcome the situation. So it is very
important for the Brooklands Hotel to expands its business and understand the need and wants of
the customers and also the opportunity to use global marketing channels and transfer marketing
to some extent.
Cost Drivers
This type of globalisation drivers causes a positive impact on the business. As the prices are vary
from country to country and by this global firms can take advantage of it to a large extent. As it
is very important to manage the cost as it help Brooklands Hotel to earn profit in the effective
and efficient manner. As also it helps to build the scale of economies and also it helps high
product development costs.
Social drivers
The last type of driver is Social driver which refers to the sharing of ideas and information
between and through different countries. As this factor plays an major role. As now a days
social media is very popular in sharing the ideas. As by this Brooklands Hotel can shares its
ideas and creative skills and promote its business to large extent as in current days social media
is the major tool in promoting its products (Baru and Mohan, 2018).
P4. The most suitable leadership style for modern global organisation
The leadership style can be defined as the manner or approach through which leaders
provide direction, implements plans and policies and also motivates the employees of business
organisation (Iqbal, Anwar and Haider, 2015). There are different styles for managing and

leading people or employees within the business. Such as autocratic, charismatic,
transformational, laissez-faire, transactional, supportive, democratic and participative styles.
Democratic leadership style is considered as the most suitable and effective leadership as
it puts emphasis on taking ideas, views and suggestions from its team members and then makes
changes or makes decisions (Fiaz, Su and Saqib, 2017). The leaders implementing the
democratic style in the Brooklands Hotel can effectively encourage and motivate the employees
by making them participate in the decision-making process. Through this employees tend to feel
motivated and they come up with new and innovative ideas and suggestion and thus business
operations and activities are improved. The democratic leadership style can be characterized as it
effectively encourage innovation and creativity, puts emphasis on fairness and it also values
honesty and intelligence. For example, the chairman and CEO of PepsiCo, i.e. Indra Nooyi
implements democratic style for guiding and direction its employees and it lead to effectively
encourage the communication within the organisation. Through this, leaders make efforts for
taking interest in the employees' lives and they feel encouraged and motivated.
Autocratic leadership style is considered as the rigid style as it focus on making quick
business decisions and also puts emphasis on close supervision. In some of the business
situations, autocratic leaders demand structure and fast decision results which leads to benefit the
Brooklands Hotel. For example, Martha Stewart aims at implementing the autocratic leadership
style and due to this she puts attention to details (Puni, Agyemang and Asamoah, 2016). She is
of demanding nature and is closely involved in paying attention to goings-on within the brands
of the company. Martha Stewart makes majority of the decisions on herself. The leaders
implementing to autocratic style adopts to dictatorial and dominant approach while leading and
managing the team members. They tend to enforce authority and follows strict procedures and
rules of the company.
The leadership styles needs to be chosen in accordance with the organisational structure,
nature of work and needs of modern global business. The autocratic leadership styles suits better
in the stressful and urgent situations. But, this style may not effectively motivate and encourage
employees and they are also not involved in the decision-making process. The democratic
leaders creates sense of belongingness for his team members and also make them participate in
the key decision-making processes, thus, they feel motivated and encouraged. This further
benefits the organisation as motivated employees tend to come up with innovative and creative

ideas or solutions that is most required in the modern global business. The democratic leaders
serves as mediator and mentor rather than being a stern task-maker (Khan And et.al., 2015).
Such leaders have the capability for building strong connectivity and connection between team
members which can create collaborative organisational culture that can further foster growth and
development. Thus, democratic leadership style needs to be adapted by the Brooklands Hotel in
the modern global business environment.
CONCLUSION
The above Report has outlined different functions of the hotel that helps to achieve the
aims and objectives of the hotel. The Report has also described the various levels of
management according to the responsibilities and authority of people. The Report has also
explained that communication is very important for performing various functions of the hotel
such as food and drink etc. There are various factors that are responsible for globalisation such as
technology etc. and it also impacts the business of global firms. The Report has also outlined
various types of leadership styles and the leadership style of leader of the company helps to
achieve success in organisation.
REFERENCES
Books and Journals
Pereira-Moliner and et.al., 2016. Organizational design, quality management and competitive
advantage in hotels. International Journal of Contemporary Hospitality
Management, 28(4). pp.762-784.
dos Santos, R.A., Méxas, M.P. and Meiriño, M.J., 2017. Sustainability and hotel business:
criteria for holistic, integrated and participative development. Journal of cleaner
production, 142. pp.217-224.
Prayag, G. and Hosany, S., 2015. Human resource development in the hotel industry of
Mauritius: myth or reality?. Current Issues in Tourism, 18(3). pp.249-266.
Bird, A. and Mendenhall, M.E., 2016. From cross-cultural management to global leadership:
Evolution and adaptation. Journal of World Business. 51(1). pp.115-126.
Fitzpatrick, J., 2019. Barriers to Quality Communication Between Interdepartmental Nurses
During Patient Handoff and Their Elimination: Integrative Literature Review Proposal.

Whittle, N., 2017. Improving interdepartmental communication following a patient
death. Nursing Management. 24(4).
Iqbal, N., Anwar, S. and Haider, N., 2015. Effect of leadership style on employee
performance. Arabian Journal of Business and Management Review. 5(5). pp.1-6.
Fiaz, M., Su, Q. and Saqib, A., 2017. Leadership styles and employees' motivation: perspective
from an emerging economy. The Journal of Developing Areas. 51(4). pp.143-156.
Puni, A., Agyemang, C.B. and Asamoah, E.S., 2016. Leadership styles, employee turnover
intentions and counterproductive work behaviours. International Journal of innovative
research and development. 5(1). pp.1-7.
Khan, M.S. And et.al., 2015. The styles of leadership: A critical review. Public Policy and
Administration Research. 5(3). pp.87-92.