PROJ6006: Case Study Analysis of Leadership and Project Teams

This assignment analyzes a case study focused on organisational behaviour and people management, specifically within the context of project leadership. The student explores different leadership styles, such as authoritarian/autocratic, and justifies their selection based on the project's needs, referencing relevant module resources. The analysis covers tools and techniques for influencing project teams, including traditional and Rationale Unified Process techniques, emphasizing the importance of communication via project boards, email, and status reports. The student identifies reward power as a key motivator and explains methods for developing self-managed teams within Agile projects, referencing Scrum framework. The assignment also addresses challenges faced by project teams, such as corporate problems, team member issues, and communication gaps, outlining proactive steps to mitigate these challenges and ensure project success. The conclusion emphasizes the project manager's crucial role in organisational success.

Organisational Behaviour
and People Management

Table of Contents
Introduction................................................................................................................................3
Explain why you might choose one of the leadership styles discussed in this module’s
learning resources over another style when managing the highlighted project team............4
Describe which tools and techniques discussed in the resources you might use as a PM to
influence this project team.....................................................................................................4
As a project manager, what tools and techniques discussed in the resources are appropriate
for managing communication outside of the project group?.................................................5
Explain which of the 5 types of power (as described in Shenoy web article) you would
employ to motivate the team members to work collaboratively, and impact the project’s
success....................................................................................................................................5
Explain the methods for developing self-managed teams for Agile projects........................6
Explain your reasons for selecting these approaches, referencing any insight you have
gained from the module resources and research or your interaction with colleagues in the
Module Discussions...............................................................................................................6
Describe the steps you might take, as project manager, to alleviate challenges faced by
your project team before those challenges grow so large that they damage the work
environment or the final product. Explain why.....................................................................6
Conclusion..................................................................................................................................8
References..................................................................................................................................9

Introduction
The various responsibilities of project management by the project managers are carried out in
the organisation in efficient ways. Different leadership styles can be followed by the leaders
of the teams according to the situation of carrying the tasks for launching the new product
range (Domingues, Vieira & Agnihotri, 2017). The tasks to be performed for making the
participation of the users in the concept of #BeTheOne requires effective communication
along with challenges that are needed to be solved by the project managers. The various
activities performed in the project management in the launch of a new product range is being
explained by the analysis of the case study of Oriflame.

Explain why you might choose one of the leadership styles discussed in this module’s
learning resources over another style when managing the highlighted project team.
Out of three leadership styles, authoritarian or autocratic leadership style will be the best
suitable among them. As Oriflame is a business where the marketing style is different from
the other business marketing structure, the decision-making process should be made by the
leader only. As per the research studied by Khajeh, (2018), in this leadership style, leaders of
the company will make their agents do the work according to the planned structure of
marketing. Here, the leaders of the company are the ones who have all the required
information and detailed solutions to operate the marketing for the launch of the new
products. However, democratic leadership style can be also followed by the participation of
the agents of the company but the decision must be taken by the leader only as the
information about marketing and control is only over one hand as per (Odumegwu, 2019).
The suggestions can be taken from the employees but the decision should be taken by the
leader itself.
Describe which tools and techniques discussed in the resources you might use as a PM
to influence this project team.
The traditional technique which is the simplest technique can be used for the launch of a new
range of product for Oriflame. Among the running projects of Oriflame, launching a new
product range will be most appropriate with technique. According to Meredith et al., (2017)
the Classic Technique will help to prepare plans for the upcoming estimated tasks to be
performed, allocate resources and get feedbacks from the team of Oriflame. As Oriflame is
more based on networking marketing, the brand has small teams and therefore
implementation of complex is not necessary. Another technique which is Rationale Unified
Process can also benefit the project management process for influencing the team. This
technique focuses on the development process where the users of the product provides their
feedbacks (R, 2017). This technique is important as Oriflame has launched a new concept of
product range “#BeTheOne” and this concept is totally based on the participation of the
customers. The major tools of project management for launching new product range are
Organising Workflow and Planning as well as Communication. The quality outcome is
ensured by the performance of organising workflow and planning. As per Thorbjørnsen,
(2017) communication plays an important role in launching of new product range as
communicating with the customers for their participation is the key factor in project
management of this brand.

As a project manager, what tools and techniques discussed in the resources are
appropriate for managing communication outside of the project group?
For the management of communication outside the project group, the tools and techniques
that can be used are:
Project Boards like Trello, Jira or PivotalTracker can be used for capturing the feature details
and criteria of acceptance that allow carry forwarding the conversations about the individual
tasks. The launch of new product range can make use of project board to keep track on the
details and planning for the launch of Orifilame’s products.
Email is the appropriate conversation tool and best for one-on-one conversation with the
groups and also outside the project groups. The concept of #BeTheOne trended by Oriflame
can be explained best to the users through emails that are creative and explanatory to the
users. Emails can also be used to get the participation of the users in this concept along with
their feedbacks of their new products range.
Status Reports- An efficient way to reflect on the project and progress of documents
periodically is communication through formal written formats. Communication with the users
of Oriflame can maintain track report about their participation in the #BeTheOne concept and
feedbacks about the product usage.
Explain which of the 5 types of power (as described in Shenoy web article) you would
employ to motivate the team members to work collaboratively, and impact the project’s
success.
Among the five types of power in accordance to the web article of Shenoy, best suitable
power for the launch new product range will be reward power. As per Sareminia,
Shamizanjani, Mousakhani, & Manian, (2016) this kind of power brings the ability of
providing the agents with the commodities which they desire as the reward for the fulfilment
of their targets. The act of providing rewards to these agents helps in the reduction of
undesirable experiences by decreasing the discomfort and increasing their loyalty and
dedication towards Oriflame. This power of reward system motivates the employees to reach
their targets more efficiently and bring success to the organisation (Landry & Whillans,
2018). In this case, the performances of the agents can be assessed on the basis of their
fulfilment of their targets within the stipulated time frame. This will give an idea about the
efficiency of the skills and hard work invested by the agents in their respective tasks. Based

upon the results of this assessment, the agents must be rewarded with incentives in cash or
kind.
Explain the methods for developing self-managed teams for Agile projects.
Agile project management differs from other techniques of project management by the means
of roles, events and its uses. “Scrum” framework is the heart of Agile Project Management. It
has a framework which is explained as follows:
The owner of the product develops the new product range which is being launched by
Oriflame. The product owner represents customers, stakeholders and end users.
The scrum master is responsible for managing the process. The problems are solved by this
person so that development of the product can be driven by the owner of the product to
maximise the return over investments (Noll, Razzak, Bass & Beecham, 2017).
The team is a professional group who is responsible for the transformation of requirements
into functionality. The collective efforts rendered by this group becomes the backbone for the
efficient launch of new products.
Explain your reasons for selecting these approaches, referencing any insight you have
gained from the module resources and research or your interaction with colleagues in
the Module Discussions.
Oriflame works in a networking system of marketing and selling. There are several dealers
and agents under these project managers, who are retail their products to the end customers.
As a result, it is very essential for the project managers to have leadership qualities in order to
mobilise the team of agents under them, thereby ensuring revenue generation, product
mobilisation and profit maximisation.
The insight that can be inferred via the research conducted upon the module resources is that
there should be a strong communication between the project managers and the team
members. This will ensure proper rendering of information, company objectives and product
details to the agents. These agents in turn will be capable of selling the products of Oriflame
efficiently thereby giving profit to the company and ensuring customer loyalty.

Describe the steps you might take, as project manager, to alleviate challenges faced by
your project team before those challenges grow so large that they damage the work
environment or the final product. Explain why.
Challenges that can grow and damage the working environment or final product are as
follows:
Corporate Problems- Sometimes, the objectives and the goals are not properly conveyed by
the company before they proceed with the task. This creates a big problem for the project
managers in the long run (Bovée, Thill & Raina, 2016). Thus, it is important for the project
managers to define the goals, budget and the timeline in well manner to their agents.
Problems with Team Members- It is challenging for the project managers to work with the
new team members who lack task handling skills and are inexperienced. This challenge can
slow down the progress of the work and can also lead to project termination.
Communication Issues- Oriflame have agents selling their products individually in most of
the time. Therefore, there is a high chance of communication issues between the project
managers and their respective teams. In order to ensure proper communication, it is necessary
to convey the required information to their team members. It is also essential to make
communication more transparent for success of the launch of the new products range.

Conclusion
Project management is one of the most important factors that is required for the efficient
working of the organisation. The project manager is the responsible person to carry forward
the management processes of the organisation. The responsibilities of the project manager
include adopting various leadership styles according to the project of the team,
communication with the project teams and customers, face challenges that can occur in the
work environment and solving them etc. It can be concluded that for the achievement of
success for the organisation project managers for project management plays an important role
for the development process.

References
Al Khajeh, E. H. (2018). Impact of leadership styles on organizational performance. Journal
of Human Resources Management Research, 2018, 1-10.
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India.
Domingues, J., Vieira, V. A., & Agnihotri, R. (2017). The interactive effects of goal
orientation and leadership style on sales performance. Marketing Letters, 28(4), 637-
649.
Landry, A. T., & Whillans, A. V. (2018). The Power of Workplace Rewards.
Meredith, J. R., Mantel Jr, S. J., & Shafer, S. M. (2017). Project management: a managerial
approach. John Wiley & Sons.
Noll, J., Razzak, M. A., Bass, J. M., & Beecham, S. (2017, November). A study of the Scrum
Master’s role. In International Conference on Product-Focused Software Process
Improvement (pp. 307-323). Springer, Cham.
Odumegwu, C. (2019). Democratic Leadership Style and Organizational Performance: An
Appraisal. Development, 9(3).
Sareminia, S., Shamizanjani, M., Mousakhani, M., & Manian, A. (2016). Project knowledge
management: An ontological view. Knowledge Management & E-Learning: An
International Journal, 8(2), 292-316.
Thorbjørnsen, H. (2017). Launching innovations. In Innovating for Trust. Edward Elgar
Publishing.
TP026B, R. (2017). Rational Unified Process. URL: https://www. ibm.
com/developerworks/rational/library/content/03July/10 00/1251/1251 bestpractices
TP026B. pdf Cited October, zv, 18.