This case study analysis examines the challenges faced by Anna Frisch, the marketing director of Aesch AG, a medical device supplier, in the German healthcare sector. The report delves into the causes and triggers of change, including political, economic, social, and technological factors impacting the industry. It explores the organizational, social, and cultural dimensions of change within Aesch AG, analyzing power dynamics, and cultural types. Furthermore, the report offers recommendations for leading and managing change, addressing leadership problems, worker engagement, and development to adapt to the changing market. The analysis highlights the importance of understanding industry trends, adapting to technological advancements, and fostering an effective organizational culture to ensure success in the competitive healthcare market. The assignment also includes the Handy's organizational culture in context to healthcare industry.
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