Organizational Change: Leadership, Strategy & Impact Analysis

This report provides a comprehensive analysis of change management within organizations, focusing on the impact of change on strategy and operations, with Morrisons as a case study. It evaluates internal and external drivers of change, examining their effects on leadership, team dynamics, and individual behavior. The report also assesses measures to minimize negative impacts of change on organizational behavior, explains various barriers to change, and determines how these barriers influence leadership decision-making. Furthermore, it applies different leadership approaches to managing change in various organizational contexts, providing insights into effective change leadership strategies.

Understanding and
Leading Change

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Compare different organisation example where there has been an impact of change on an
organisation's strategy and operations.........................................................................................3
TASK 2............................................................................................................................................4
P2. Evaluate the ways in which internal and external drivers of change affects the leadership,
team and individual behaviour within the organisation..............................................................4
P3. Evaluate measures that can be taken to minimize negative impact of change in
organisational behaviour.............................................................................................................7
TASK 3............................................................................................................................................9
P4. Explain different barriers to change and determine how they influence leadership
decision-making in a given organisational context.....................................................................9
TASK 4..........................................................................................................................................10
P5. Apply leadership approaches to dealing with change in a range organisational context....10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Change is the factor which leads the organisation towards growth by meeting the
potential need of the customers. Leader make the strategies and polices in order to change the
overall functions the of the organisation as they are necessary to sustain in the large market.
Morrisons is the supermarket plc, in the United state(Staveley and Bointon, 2018). It is
established in 1899 by William Morrison and is the forth largest chain of supermarket. This
report will cover the different organisation example that is impacting the change on
organisation's strategy and operations. It also analyse the ways in which internal and external
drivers of change affect leadership, team and individual behaviour. Furthermore, It also analyse
the measures that can be taken to minimize the negative impact of change on organisational
behaviour and also explain the barriers to change and determine how they influence leadership
decision making in business.
TASK 1
P1. Compare different organisation example where there has been an impact of change on an
organisation's strategy and operations.
Business strategy is the plan that give the direction for the allocation of all the resources
like land, labour and money for the development of infrastructure, marketing, manufacturing
and inventory. These pathways give the overall formulation and implementation to the business
so that hey can operate their business in an effective manner with the consideration of achieving
the organisational goal. (Maylor and Turkulainen, 2019). This will make best use of their people
and develop the new product to cover the large market. Organisational structure play an
important role in making the right sue of strategies, policies and other factors so that each task
can be done in an approached manner. Manager must analyse their product and services so that
they can make the changes to match the changing behaviour of the business environment then
launch their new product so that they can meet the changing demand of the potential customer in
the large marketplace.
As there is positive and negative impact of change in the business so manager have to
analyse the various strategies so that they can easily implement the change in their various
operations. Morrisons is the leading company in the retaining industry and it is responsibility of

the manager to implement the new strategies and the policies so that employees can easily adopt
the change so that all the related task can be done in the approached manner. The company is
also fulfilling the job requirement by hiring the deserving candidate by taking various interview
test so that all the operations will be done in in an systematic approach. There are various project
which can impact on the productivity an the profitability of the competitors like Asda. It is
important to make the change in the various operational activities so that company meet the
current trends of the marketplace. A comparison chart that will explain the change and their
impact on business:
Basis Morrisons Asda
Structure Company is working with the
centralized system in which all
the employees have to answer
to their seniors so that all the
work can be done done in an
right approach(PELLEGRINI,
2018).
It is working on global level
and using the various
structures so that task can be
done in an efficient and the
effective manner.
Change in external factors External environment consist
of various factors like change
in the tax rate will impact the
sale of the company and
manager will make the change
in the strategies to meet the
high taxation rate.
It is the growing company
which s conducting their
business on the large platform
and facing political influence
and impacting their business
negatively.
TASK 2
P2. Evaluate the ways in which internal and external drivers of change affects the leadership,
team and individual behaviour within the organisation.
In today's world, Every organisation is looking for the change as it is the factors that can
take the organisation towards growth. It also help in making the right use of various aspect of

business in order to achieve the organisational goal in an effective manner. Various factors of the
business have the negative and the positive impact of the business and change is the only factor
that can leads the organisation in such a manner so that company can meet the changing demand
of the customers. There are various drivers of change in the internal and the external
environment that is explained as follows:
 Customer's drivers change: These are the factors which is concerned with the
customer's needs and demand as they are the one who make the final purchase and leads
the company to earn the maximum profitability.(Low, Abdul-Rahman and Zakaria,
2020).
 Competitor's driver change: There is huge competition in the market and changing
demands of the customer is the big threat for the company so it is important to produce
the goods and services that can meet the needs and demand of the target customer.
SWOT analysis of Morrisons
Strength
 Morrisons has a good quality of product
at low price.
 It has a strong distribution and chain of
supply in market.
Weaknesses
 Morrisons do not have the perfect
online system to address their
customers.
 The customers are not satisfied with
the products and services.
Opportunities
 Morrisons become the largest grocery
store in UK.
 In the pandemic situation, they establish
the online platform for the growth of E-
Commerce.
Threats
 Morrisons has the threats of changing
in the rules and regulations in existing
laws.
 Increasing in the competitors in
existing market, or upgrading in
technologies for the growth of firms.
PESTEL Analysis of Morrisons
Political Economical

 There are many changes in government
policies due to the Brexit and that is
majorly impacting the operations of the
Morrisons.
 Huge changes in the rules and
regulations of government on UK food
retailers.
 Due to Brexit there was an inflation in
the economy .
 There was the increase in oil prices
which impacted on the budget of
consumers.
Social
 With the increase in population there is
the increase in business opportunity.
 The education and measures to keep a
good health of customers in UK.
Technological
 Technology helps in making the work
more productive, helps in reducing the
amount of waste and saves the cost.
 Development in the in-house soft
wares so that it will be easily for the
firm to approach to customers and
resolve there problems in more
effective manner.
 The organisation has to focus on
updated technologies so that it will be
easy for them to exercise it in there
day to day business activities.
Legal
 Morrisons always has to compliance
with the rules and regulation related to
food safety and legal standards.
 The organisation has to made many trade
audits just to ensure the integrity of the
firm.
Environmental
 Morrisons has to take all precautionary
measures to safeguards the
environment.
 The firm offered the plastic free bags,
 Supper market uses the zero waste
products so that it will not harm the
environment.
How an organisation change effect on these terms

Leadership
When there is any changes in
organisation, then the leaders
has to update their techniques
so that it will be easy for them
to provide the efficiency in
output. Leaders with the update
in techniques, which will help
them in better growth of the
firm.
Individuals
When there is any change in
policies of organisation, this
will impact on the individuals
those who are dealing with it, as
they have to understand it. They
have focus on the changes so
that it will be easy for them for
access.
Team
When there is any change in
the policies of the firm then
that will impact on the team
also. The team is constituted
by the individuals only.
They have to collectively
work on the changes on
policies.
P3. Evaluate measures that can be taken to minimize negative impact of change in organisational
behaviour.
Manager and the leaders analyse all the activities before implementing the change in the
operational process as it have positive and negative impact on the productivity and profitability
of the business(Komarova and et. al., 2019). Risk is the factors that is always associated with the
change and also impact the business strategies and polices but when the manager analyse all the
factors that is associated with the change it will lead to minimize risk and all the activities will
be run in the well planned manner with the consideration of achieving common objective. There
are various technique to minimize the impact of an organisational behaviour is explained as
follows:
 Foundation of the pathway: It is the blueprint that is made with the consideration of
implementing the various activities in order to accomplishment of the various task in an
easy approach. It also help the manager and the leader to motivate their employees so that
they will adopt the new techniques in order to implement them in their operational areas.
When all the activities are predefined then it will be easy for the leader to direct their
employees in the correction direction and leads to enhance the productivity and
profitability of the business.
 Discussion of business plan with employees: It is important within the organisation to
have the direct control over the various aspect of the business so that they can perform

well and business plan needs to be discussed among the employees so that they can give
their valuable ideas and suggestion for the development of an organisation (Klev and
Levin, 2016). When all the employees will known with the future plan , they will make
the strategies in order top complete the task within the set time frame.
Bruke Lutein Model: This is most commonly used model by the human resource manager so
that they can understand the effectiveness of their workforce and on the basis of that manager
assign the work and also ensure the proper working environment so that employee will work
will work with their full potential in order to attain the organizational goal. They use
heterogeneous drivers of change as they identify what is important to business and then
implement the change in the business. Various factors involved in this model is described as
follows:
 Mission and strategies: It is important for the leader and the manager to analyse the
various factors then make the mission statement of the business so that each task can be
done with the consideration of fulfilling the mission statement(Karwatzki and et. al.,
2017). The mission statement of Morrison is to deliver the very best for less, so that
company can retain in the business for a longer period of time. All the strategies will be
made with the consideration of completing the task in an appropriate manner so that
business can move toward the growth in the large marketplace.
 External factors: These are the factors which includes political, social, economical, legal
and environmental factors. Organization have to analyze these factors before
implementing the change in their operational areas so that company probably understand
the macro environment so that all the task can be done in an systematic manner.
Morrison has used the PESTLE analysis to evaluate the macro factors that is impacting
the functionality of the business.
 Leadership: The leader of the Morrison used the heterogeneous leadership style so that all
the activities can be done with the consideration of fulfilling the mission statement. It
also help in motivation and the influencing of the employees so that they can work in a
right approach with the proper implementation of strategies and the polices.

TASK 3
P4. Explain different barriers to change and determine how they influence leadership decision-
making in a given organisational context.
It is necessary to change the various aspect of business so that company can meet the
changing demand of the customers. Change is the important factors that brings a new strength to
the business and also attract the large group of customers(Jadwani, Bhargava and Sharma,
2018). Some of the organisation depends upon their old pattern of doing business but some are
adapting the various change in the business but its a risky process to which the company have to
analyse the barriers that are hurdling the functionality of the business and not leading change
within the organisation. Barriers that are identified by the Morrisons are explained as follows:
 Resistance to change: People generally resist to change as they do not want to change
their working style of habits on which they are sticking from past time because they think
if they make change it will be more complicated to work with the changing strategies and
affect the overall productivity of the business(Hayes, 2018). These change may be
directly connected to the unchanged behaviour or the political influence of an individual.
 Competitive forces: Organisation do not change make the change in various factors of
because of high competition in the market as there are many competitors of the Morrisons
and company is stepping back with the fear of their rivals as they can introduce the
product with low price and this will affects the sale of the Morrisons.
Force field Model
It is the model which is concern with the factors that is against and for the change and
also ensure that equilibrium in the various factors of change that is resisting the organisation to
change. This model was developed by the Kurt Lewin in 1940s and various steps of using and
implementing this tool is explained as follows:
Step 1- Define your Problem
It is the step in which all the task-to-do will be predefined so that all the polices and
strategies will be made with the consideration of achieving the business goal in a effective
manner(Galli, 2018). Leader and the manager of the Morrison enlist all the activities to be
performed so that corrective decision can be taken by analyzing the loopholes of the various
process that is associated with the functioning of the company.

Step 2- Define the Change Objectives
It is the step in which leader and the manager determine the areas where the change is
necessary that will affect the internal and external environment so all the activities can be done in
an approached manner.
Step 3- Identify the driving forces
Manager and the leader have to analyse the strength of the various forces so that driving
forces can build a strong relationship with them.
Step 4- Identify the restraining forces
In this step, the manager identified the factors which resisting the change and also finding
the relationship with the change variables (Dale, Kingma and Wasserman, 2018).
Step 5- Develop a comprehensive change strategy
It is the last step in which the leader and manager analyse the existing strategies and
technique so that hey can change the various process accordingly.
TASK 4
P5. Apply leadership approaches to dealing with change in a range organisational context.
Leadership approaches are the framework that enable the leader to work in the systematic
manner so that they can rally the individual to follows heir actions in order to attain the common
objective of the business. There is positive and negative impact of internal and external
environment and Morrisons is using the various leadership style with the consideration of
adopting the change by the employees and various approaches which help in implementing and
adopting the change is explained as follows:
 Directing: It ids the process of delegating their employees for accomplishment of the
task in an appropriate manner. It is concerned with the defining the roles and
responsibilities to the employees so that all the task can be done in an right
approach(Croucher and et. al., 2020). These are the high directive behaviour and low in
supportive behaviour and all the subordinates have to work in an effective manner so that
they can attain the organizational goal in an effective manner.
 Supporting: It is the process of explantation of various task to the potential employees so
that they can complete their task in an effective manner with the consideration of

achieving the organisational goal. They are highly supportive in behaviour and low in
directive behaviour.
 Coaching:It is the method of training the employees so that they can complete their task
in an appropriate manner by identifying the strength and weakness of the employees and
train them in their weak areas. This is high in supportive behaviour and low in directive
behaviour.
 Delegating: It is the technique of conveying the information to the employees so that
they will be known with their duties and responsibilities and complete their task in an
effective manner. This is high in descriptive and supportive behaviour that help in
performing the task in an approach manner.
It is analysed form the above discussion that Morrisons is effectively using the these
approaches so that right job can be performed by the right person in an effective manner. These
style of leadership helps in delegating the roles and responsibilities to their potential employees
so that each task can be done in a right approach.
CONCLUSION
It is concluded from the above report that change is the impact factors for every
organisation to meet the competitive advantage in the large market. As the changing trends of the
customer will make mandate implement of change in various operational areas so that they can
meet the needs and demand of the customers. The company have analyse the external and the
internal factors by using the SWOT and PESTLE analysis that helps in getting the impact of
drivers of change. Foundation of the pathway will help in minimizing the negative impact of
change on organisational behaviour. Resistance to change is the barrier which stuck the leader to
implement the change in their operational areas.

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