Leading Change Report: British Airways and Organizational Strategy

This report provides a comprehensive analysis of organizational change and leadership, focusing on British Airways as a case study. The introduction highlights the need for organizations to adapt to market changes and competitive pressures, setting the stage for an examination of how British Airways manages change in its strategies and operations. Part 1 compares British Airways with EasyJet, evaluating the impact of change on their strategies and operations, and assesses internal and external drivers affecting leadership, team, and individual behaviors. It also evaluates measures to minimize the negative impacts of change on organizational behavior. Part 2 explores barriers to change and their influence on leadership decision-making within British Airways, and applies different leadership approaches to managing change in various organizational contexts. The report covers structural, strategic, people, and process changes, and examines the airline's marketing, HR, and production strategies. The conclusion summarizes key findings and emphasizes the importance of effective leadership in navigating organizational change. References are included to support the analysis.

Understanding &
Leading Change

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
P1 : Compare different organisational examples where there has been an impact of change on
an organisation’s strategy and operations...................................................................................3
P2 : Evaluate the ways in which internal and external drivers of change affect leadership, team
and individual behaviours within an organisation......................................................................5
Individual behaviours within an organisation ............................................................................6
P3 : Evaluate measures that can be taken to minimise negative impacts of change on
organisational behaviour.............................................................................................................7
PART 2............................................................................................................................................9
P4 : Explain different barriers to change and determine how they influence leadership
decision-making in a given organisational context.....................................................................9
P5 : Apply different leadership approaches to dealing with change in a range of organizational
contexts.....................................................................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
As per the recent scenario of business, management are always required to change its
business surrounding the organization are always need to go through at several changes in
respect to be in the business. In the matter of fact, its capable to endure the management to react
the effect like market oriented process that can change rapidly as per in the technology. The
existence of a multinational company that may contrary change the state of manner of another
national source of business organisation(Aitkenhead, McCann, 2017). It concentrates on market
activities and as well as other global or worldwide competitors. The management consider in this
report is British Airways. British Airways is the most popular airline company of UK. It is UK
based carrier airline with headquarter in London, as it is the second largest airline of UK. It
deals with the global sector that offers the global route network. As the airline is distantly more
well known with economic execution to manage the dealing that believes in establish upholding.
It drives creativity which helps the management to become more economic productive and
spirited in the market as per to their services and goods.
PART 1
P1 : Compare different organisational examples where there has been an impact of change on an
organisation’s strategy and operations
It consider the manner of British Airways that concentrates on the individuals and
working surrounding that experienced the frequent change in the business of management. The
change in organisation occur as when the management decides to modify the structure,
strategies, culture, policies, techniques and methods in respect to improve the performance and
development of business. As every organisation try an organisational change in manner to
survive in the market for longer period of time.
The role of changes in the operation and strategies to manage the resources to produce
the goals and targets of the organisation. As it includes the size, location and type of facilities
that states the airline market orientation (Blackmore, McNae, 2021). The operation strategy of
the British Airways to developed a plan for motivate and support their individual for such
policies for speed deliveries of services in air plane. It covers the orientated decisions of actions
to phrase the output and response as per the visitors and their response. It requires the broad term
to deal with the issues to develops the marketing policies.

The performance of the airline management of British Airways business that operates the
following segments to deal with the primary operating functions and number of various channels
to receive the quality of work. As the service might define as the sort of changes that allows the
strategic advantages to their visitors (Booth, Wade, Walker, 2018). As also the business performs
their function to maintain the version and the preference that concentrates on the well-defined
ability in the airline management. As the investments in capital section that involves the new
tools and responsibilities that facilitates the visitors as the most effective manner to enhance the
increasing competition of advantage. The term business change is defined as the act that relates
to the company and its procedure like reformulating the project and its facilities that offers the
competition in the business. Such changes are commonly happening in manner of technique and
methods with the objective to improve the effective term to phrase the type of changes.
Types of organisational change:(structural, strategic, people, processes, planned and
emergent change)
 Structural: It involves the repositioning or adaptation of business premises to
accommodate extra staff.
 Strategic: The plan of action of each type of change that has a different degree of
complexity and uncertainty that might to requires the different application methods and
commitment of resources. It will also have concerned with the overall goals and purpose
of the business, and any changes in the vision and mission of the organisation
 People: The individual in the management manner the change in the job assignment,
transfer, change in job maturity level.
 Processes: Potential process may arise in relation to staff retention, redundancies,
relocation incentives, staff communication, merging of organisational cultures and
processes, or altering your business structure.
 planned and emergent change: Planned change is frequently implemented with the
targets of improving the ways a business that operates to achieve pre-defined targets. This
could be phrase the introduction of new products and services or organisational
restructure.
Change British airways Easy jet
Technology British airways are the international The change in techniques and

division of airline in which airlines are
utilising their personal premium of
application for influencing the
immense amount of visitors to
accommodate and developed the
outcome. Application is the common
quora in British airways that will
generally effects the functions and
operations of the management of
airline. The management deals with the
various sort of process in delivering
their goods and services to their
consumers and visitors( Butcher,
Moran, 2018). Change also effects the
valuation policies as the visitor of
airline division tends to acquire goods
and services by online web site and
internet site.
methods in Easy jet is based on the
premium media marketing for
advancement of the product and
services. It is necessary for Easy jet
to amended the effectiveness of their
functions and production. It is also
have the impact on the strategies and
functions on the management. As by
accommodating their activities to
change the segmentation of Easy jet
that can increase their visitors and
market share by delivering their
airline services at low cost.
Structure The change in structure in British
airways is related to the gradable
manner and work relates structure. As
the effect of the policies and strategies
and the functions of the management. It
might also effect the public
presentation and profitability of the
British airways in airline market
(Chandra Handa, 2019). The structure
of job in British airways is very
impressive as due to the situation of
giving appropriate remuneration to
Structure change in Easy jet is related
to the change in operational unit and
administrators. In Easy jet the higher
section of managers provides the
counselling to the moderate section to
its leaders and also the medium level
mangers provide the direction to the
lower level individuals that guide the
various section of airline. It’s a
proper series of unit which instantly
effect to the working of individuals in
respect to pull the more consumers

individuals by leaders and executives
that based on the execution and
knowledge that is highly effective in
the function of management.
and visitors. As they perform their
work with full efficiency and
capacity.
Marketing
strategy
British Airways compete with its
competitor as on direct and indirect
basis. The airline maximise its fuel
price and will maximise the fleet space
to maximise the long journey to risen
the development of airline with the
driven forces.
Easy jet focuses on the growing plan
of actions that the airline has
configured the higher number of the
seats. It will mannered the higher
factor and the manner of the
utilisation of the fleet and advantaged
the fleet that deals with the maximise
of the maintenance cost.
HR
(recruitment)
The HR team operates their roles and
functions that are ready to embrace the
responsibilities to diversify the
challenges that are easy to warmth,
positivity, commitment and
adaptability of the British Airline.
The HR plays a major role in the
management to operates the
multifunctional task. The HR team
as look after the best alternative as
expert to balance the needs of our
individuals with their operational and
functional needs.
Production British Airways functions in the largest
and in modern manner that involves its
subsidiaries and will excludes the
franchises.
Easy jet delivers the segments of the
profit by their own terms. The
organisation helps in negotiating the
new fleet deliver that will secure the
late delivery compensation term.
P2 : Evaluate the ways in which internal and external drivers of change affect leadership, team
and individual behaviours within an organisation
The capability to manage the role and responsibilities of the organisation to maintain the
balance. The change that affect individuals to build the orientation in the business and profession

that drive the force to change the terms and roles. The management of British Airways business
is hard to deal with primary forces of change that will affect the leadership and its behaviour in
the organisation of business.
Leadership
Its an important criteria that are effectively managed the leaders and individuals in the
business for further changes. As the term that the leadership and management that can be termed
to used in the techniques and the duties of the British Airways management( Clack, 2020). The
leaders and manager motivates each other and their team to meet the needs and wants of the
management as that focus on the greater amount to deal with the innovation and creativity and
also, accommodating the goals that relates to the issues and problems of business. As the force of
changes are explained below :
The driving forces of change
The manner to enhance the success of the organisation to maintain the quora in the
business, it manages the performance of personal and professional term to describe the driving
force of change in managing the change in the business.
 Internal : As the internal forces that are changing to manage the challenges and control
the changes in the manner to enhance the type of work in British Airways. It’s important
to deal with the frequent approaches in the business (Clack, 2020). The internal
surrounding in the management of airline termed as the various sort of factors, people,
system, structures and the situations to analyse the organisational structure. The mission
of the management deals with the various culture and the mode of leadership of factors to
maintain the term and the factor as internally. As the internal force will get influence on
the basis of organisational activities, decision making skill and employee behaviours and
sense of knowledge. The internal factors that can be manage the forces by working as per
to the work that has been done by to get it out from the comfort zone and the approaches
as work inversely. The individuals in the organisation will tend to follow the procedure
and several sort of challenges to manage the deal with the system.
 External : As the external forces that involves the changes in the manner of techniques,
methods and preference of visitor in the airline. The source of disruption that are
constantly challenging to maintain the orientation to introduce the more creative
segmentations. As sometimes the external changes are mannered in the British Airways

to pattern the valuation to influence the recent operations and functions for the growth
and development of the management of airline. By determining the skills of leaders and
manager to maintain the quality of work and imperative manner to monitor the
approaches in the outcome to phrase the performance in the business. The changes in the
business involves the manner of the techniques, consumers, preference, regulations,
suppliers for the stimulating term to innovate and will adapt the terms. The external
situation follows the long term sustainability that will be easy to adapt the sustainability.
Individual behaviours within an organisation
The individual behaviours are the positive and effective term for dealing the issues and
problems in the management and its performance in an organisation. The structure of
organisation are defines the role of perception in which individuals include the group process as
by leadership, management patterns and techniques(Clark, 2017). British Airways concentrates
on the skilled capabilities to manage the task and management skill in the element to analyse the
specialized role of perception. It termed as the particular duties and authorities to maintain the
accountability and the task of priorities in the task and performance.
The individual goal orientated behaviours holds the potential of the managers to maintain
the quora of the business that adapt the task performance and the activities. The initiative has
been expected to present the pattern of the work in the organisation. As the personalised
behaviour of the performance that has been get increase by motivating several course of action
in the management. As the individual arranged the similarity of values and the personalised trait
to get minimise the issues and problems to maintain the managerial activities of airlines.
Drivers to change in organization
A driver change is an external and internal course that form the change to a management. It
involves the change in the plan of action, designs, format, products, facilities and operations.
 Mission and Vision: As the various managements are risen high by their leaders with the
perspective of the mission and vision for further course of terms.
 Principles: It is important to maintain the change for longer period of time to phrase the
decisions and levels in an organisation.
 Capability: The capabilities of an organisation starts to change the drivers as they have
the strong abilities in the management.

 Measurements: In various level of the organisation the level of measurement is can be
improve by their factors, expenses and the units.
Internal and external drivers of changes
Internal drivers of changes
Stakeholders are the individuals who are initiate that are affected by the changes in the
management of the employees that union will delegates the members of the organisation.
 Innovation: It led the technologies to produce variations in its designs and a decision to
stamp the brands of customers on the club head rather than its own. British airline has
implemented numerous changes to its management to enhance its designs including
acquiring an integrated mainframe computer system for effective information, record &
inventory keeping, reporting and budgeting. It increases capacity of production and
manufacture more British airline components they installed a new vacuum furnace.
 Culture: The culture of the British airline does not believe in a one-off change, rather it
concentrates on continuous changes aimed at high quality products delivery at best
possible prices.
External drivers of changes
 Consumer: Changes in the market will make it easy to phrase the demand, income
alterations, or demographic shifts that change definitions of value and convenience
 Technology: It will lead to the radical sector of the innovation that occurs at primary
level.
 Capital: It will change the manner of the investor that will resulted the term and the
standard of performance.
 Competitor: It ensures the new challenges that are present in the market with set of the
various challenges.
 Government: It consider the legislative changes in the plan of actions that will have
impact on the business.
P3 : Evaluate measures that can be taken to minimise negative impacts of change on
organisational behaviour
Change and the impact on organisational behaviour :

The leaders and executives are the key personality of the management to manage the
orientation of functions and operations in the business that delivers the skills and abilities.
Individuals who are push themselves in British Airways and move out from their comfort zone
and make the difference to affect the job satisfaction, morale, physical and mental health,
productivity and visitor work quality in the management of airline(Clepper, 2018). As there are
three areas where company is facing the organisational changes that are as follows :
 Brand : It ensures the brand's goodwill and term of values in British Airways to maintain
the qualitative measure of the business of management. It might be aligned and share the
value of British Airways divisions to maintain the quora and decision making skills.
 Relevance : As the various segments of business who deals with the business techniques
and methods that leads the technologies and industry. The business of that states the
output and the certain levels that accommodate the orientation of the business. The most
important term that facilitate the British Airways focus on the objectives and targets in
the business.
 Sponsors : British Airways ensures the accessibility and accuracy to encourage the
individual in the management as per to their skilled potentiality and opportunities. The
major segmentation of the business of airline that deals with the perception to manage the
flow. It deals to manage the opportunities and the area of growth and development.
As by analysing the change in the management it will change the sort of value to maintain the
key process of success. It will decrease the negative effects of change on the manner of the
individual and the procedure to make the change in the business that are as follows :
 Leadership : The change in management that focus the managerial activities of business
of British Airways and its out sources to confer with the human asset specialist(Douglass,
2017) . It creates the negativity to maintain the orientated manner in the general source of
company culture. As it will be better to maintain the abilities that change the developing
skills and abilities. The leadership skills and their sense of knowledge makes the
accountability process to phrase the quora of the business.
 Set realistic timelines : As it is important to maintain the real timeline to consider the
development and growth of the British Airways. As it neglect the difficulty and will
achieve the goals and objectives of the business. It has been orientated the manner of goal
realization that will be the process of the breaking up the process into several smaller

managerial levels(Esty, 2017). It is the dominant that will identify the success and the
manner in which goal can be get achieved.
 Don't keep people in the dark : It ensures the various segmentation that involves the
process of misguidance and small talk that are diffusing as from the individual in the
airline in the absence of the broad and day to day communication. The communication
strategies are the effective term in management to update the regular source of
information and data as efficiently. If the management of British Airways airline is hiding
the real and actual information for its profitability then it will directly effect to their
management of airline to manage the strategies and policies to enhance the process of
information.
 Create the culture of learning : The security of job is not be guaranteed as the learning
culture that the individual can manage the challenges. British Airways will create the new
performance of the task to enhance the functions and operations in the business for the
future success of an organisation of airline and the individuals in the management.
Using analytical tools such as PEST and SWOT
PEST analysis
 Political factor : The political factor are playing an important way in the British Airways
industry. There are various role in the political stability that drives the growth and
development in government term of policies in the market. As the government has the
legal issues in the market to cover the leading phrase with no barriers.
 Economic factor : The economic change have the direct impact on the business to
manage the situation of air line in the UK. Its an economic stability to maintain the order
that will cover the situation of market in British Airways(Fulbright 2018). As some of
the major factor that concentrates on the British Airways sustainability rate and
development rate of profitability to involve the higher investment in strategic areas.
 Social factor : As it includes the demographic changes that plays an important part to
manage the air power industry. The visitors and management of business consider the
factor safety and security faculty to have the focus on the air plane operations and
regulations in British Airways(Handoko, 2018). The business of management has
developing their concentration on the basis of sustainability and also investing the field of
areas where it can decrease the impact of environment.

 Technological factor : Technology is a central factor that drives the development of air
power management and the services and techniques that they provide to their visitors.
The digital techniques and methods are helped the British Airways business to develop
faster and manage the issue of consumer base and the market to make it more effective.
SWOT analysis
 Strength : British Airways identify the powerful and trustworthy world wide brand. It
leads the immense size of the to give the competition and mannered the improved
integration in the service of the business.
 Weaknesses : The individual have the issues and problems in the British Airways
industry related to managerial activities. It involves the interruption as due to structural
manner of issues.
 Opportunities : It ensures the global section of operations and its functions to maintain
the quora of British Airways. It also improves the business perception and the
experiences of visitors as effectively.
 Threats : As there is aggravated group action in the business to deal with other airlines.
It ensures the feedback from the competency of the high rate of British Airways service
providers.
Discuss how change can be perceived both as positive and negative
Positive
 Staying current with industry trends: The change in the business will stay the present
trend that makes it potential consumers as per to maintain the present consumers.
 New business opportunities: The skills and abilities that hold the variation that will help
the employees in the business by creating the new opportunities.
 Encouraging business innovation: The business that will adapt the manner of the
situation that allows it to motivates the innovation as effectively.
Negative
 Make a significant change in the behaviour: It manners the business organisation
that are basically use the term of the behaviour and the approach with the proper
mind-set.