Leading Change in Organizations: A Case Study Report

This report delves into the intricacies of understanding and leading change within organizations, using Agfa and Golden Wonder as illustrative case studies. The analysis begins by identifying the drivers and impacts of change, exploring how these factors affect organizational strategy and operations. The report then applies PEST and SWOT analyses to understand the external and internal forces influencing change, specifically within the context of the two chosen companies. It evaluates the effects of change on leadership, individual behavior, and team dynamics. Furthermore, the report presents models, such as the PDCA cycle, designed to minimize the negative impacts of change and highlights different leadership approaches. The study concludes by assessing the accomplishments of change and discussing the barriers that influence decision-making within these organizations. The report provides a comprehensive overview of change management principles and their practical application.

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1.Drivers and impacts of change and how it affects organisational strategy.........................1
2. Overview of the organisation case studies.........................................................................1
3. Pest/Swot analysis factor as drivers of change...................................................................2
4. Impact of change and the effects upon organisation's strategy and operations..................3
5. Evaluation of change in context of affecting leadership, individuals and team behaviour 4
6. Applications and models to minimise the impact of change..............................................5
PART 2............................................................................................................................................6
1. Introduction to the chosen company...................................................................................6
2. Application of force field analysis.....................................................................................6
3. Different barriers of change and influence of them on decision making...........................8
4. Accomplishment of change and success of them...............................................................9
5. Advantages and disadvantage of different leadership approaches.....................................9
CONSLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Understanding and leading change prepares associates to face the issues and problems
which are generating and occurring with initiating and implementing change. The changes are
generate cause of occurred change in the taste and preferences of the customer needs and
demands due to which company make change in its strategies, technologies and operations or
action of the firm (Al Barwani, Flores and Imig, 2018). This assignment is based on two case
Agfa and Golden Wonder both firm make change in their business in different aspects. Agfa is
operating its business in imaging industry and Golden Wonder is a food industry organisation.
This assignment will be defined about the influence of these changes on each organisation's
strategy and operation. Different drivers of change and the types of organisational change that
impacted by various drivers will be defined. Different measures which will be explained which
used to reduce the unfavourable impact. Different leadership approaches and barriers of change
that affect leadership decision making will be described.
PART 1
1.Drivers and impacts of change and how it affects organisational strategy
Drivers are the high level of measure which are used by the company to monitor the
business process that are strongly affiliated with the strategic objectives of a company. Change
drivers is an internal and external pressure that shapes change to an organisation. This include
change to strategy, plans, designs, products, services and operations etc. These drivers of change
create impact upon organisational strategy and affect it in different manners. For example,
political factor is an external driver of change which affect organisational strategy in different
way. Due to inflation situation, the management of the company supply its products by using low
pricing strategy which create impact upon organisation's profitability and economic conditions.
2. Overview of the organisation case studies
This report is based on two organisations, Agfa and Golden Wonder. Agfa- Gevaert
Group develops, manufacture and distributes an extensive range of analogue and digital imaging
systems. The management of this company make this innovation, change and modification with
the purpose of enhancing productivity and increasing profitability of the firm in appropriate
manner. It is going to make change in its technology due to requirements of its customers.
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Another firm Golden Wonder deals in food sector which is making change in its products
through repositioning to gain competitive advantages and increasing customer base.
3. Pest/Swot analysis factor as drivers of change
Drivers of change
There are two types of drivers of change such as internal and external and the changes of
both on organisational strategy as defined below:
External driver of change-In Golden Wonder, the management of the company can use PEST
analysis to identify drivers of change. It is as following:
Political- This factor consist, government rules and regulation, policies and procedures.
When the national authorities of the country make change and develop new polices and plans
then it influence the business and the productivity of company. For example, the health of nation
initiative was introduced to create awareness in individuals about the impact of lifestyle on
health by education program. Brexit is an another political factor which also affect food sector.
In Golden Wonder, it affect the productivity of the firm which create load of the work on team
an individual. If the government of the nation is stable, then it affect the business of Agfa.
Economic- This factor consider interest rate, fiscal policy, inflation, deflation and others
components. In Golden Wonder, Brexit also affect the economic condition of the company
(Bulkeley and Newell, 2015). Due to it the value of the different currencies are reduced so the
inflation will occurred and the financial institutes like banks and others will make increment in
their interest rates and loan rate. This affect the decision making of leadership and the company
will not be able in pay to its employees and team members. For instant, if there are inflation in
the nation and Agfa and Golden Wonder sell their product at low cost due to reduce the stock of
products then it affect the economic condition and profitability of the firm.
Social- This factor consider culture, value, beliefs and taste & preferences of the
customers. In Golden Wonder, the change which is created by the company positively affect the
individual and team due to high demand of its repositioned products cause of less calories (Day
and Shannon, 2015). The leader will be encouraged for it and take effective decision regarding
the growth. The productivity of the company will be increased so individual and team both are
motivate due to good performance. For example, if there are change occurred in the needs and
demands of customers then the management of Agfa and Goldne Wonder should offer products
according to them so that they can fulfil their needs and wants properly.
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Technological- Golden Wonder have been taken benefits of essential technological
innovation enormously cause of to make allegiance regarding investing in research and
development. It affect the operation of this firm favourably as they develop new manufacturing
process to bring in baking products and pasta sector. For instant, if Agfa and Golden Wonder
adopt change in consumers taste & preferences then they also make modification in production
and process of creating products so that they can provide commodities as per their requirements.
Internal drivers of change- For this, the administration of the company can formulate SWOT
analysis which is as following:
Strengths- It indicates to the positivity of the company and those factors and strategies
which help in the growth of the firm. In Golden Wonder, the manage of the company follows
effective pricing strategies regarding its products and use quality material for the production of
them.
Weaknesses- It refers to the negativity and the elements which affect the company in
negative manner and involve in reducing the sales, profitability and productivity. Golden
Wonder face the issue of decrement in the sales of its food and snacks products cause of high
calories and fat.
Opportunities- It is the options or areas where a company can make expansion in its
business and enhance productivity. In Golden Wonder, by the using the strategy of repositioning
and by making change in product in form of minimising calories from 150 to 99. They got
opportunity to make business expansion such as manufacturing products in bakery and pasts
sector. There are different approaches of leadership that helps in implementing change in
organisation (de Dios and et. al., 2016). Golden Wonder's leaders will apply different leadership
style to initiate changes, some of them are as follows:
Threats- It mention to the risk and those component which generate barriers in the
success of the company (Eaton, 2017). In Golden Wonder, there are various threats that can be
faced by the firm such as competitors, taste and preference of customers, change in government
rules and regulation, stability in environment etc.
4. Impact of change and the effects upon organisation's strategy and operations
Agfa Golden Wonder
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Change- Agfa is a company which deals in
imaging industry and produce or distributes an
extensive range of analogue and digital
imaging systems. The management of the
company make change in the technologies of
the organisation so that they can fulfil the
needs and demands of the customers.
Impact- This change is helpful for retaining
effective competitive advantages over its
closest and fiercest rivals.
Strategy- At the time of technology
investment, the management of Agfa used the
strategy of technical change, market analysis
and research in context of that to identify the
requirement and product research to found that
what the new technology can do and not do for
them. During the time of making technological
change, the administration can design strategy
of providing training to its employees so that
they can easily work with this change.
Operation- To make this change in their
business the management of the company
provided information by organising session
about it and the purpose of it and the changes
which it make in the activities and products of
the firm (Boyatzis and Cavanagh, 2018).
Change- Golden Wonder is a firm which deal
in food sector and offered crisps, snacks etc.
The management of this company make change
in its business by re-positing of the product.
Impact- The change which is performed by
the company in its products are help in creating
the good brand image of the firm in market
(Ashley, 2015).
Strategy- The management of the company
use repositioning strategy so that it can
provider products to its customers according to
their needs such as low calories crisps. With
the help of repositioning strategy, the
management can attract their customers and
make their loyalty by providing products
according to them.
Operation- To generate change, the
management of the company make change in
its production process and technologies which
they are used to manufacture its high calories
food products. For this the administration
provide training and information about the
respective change.
5. Evaluation of change in context of affecting leadership, individuals and team behaviour
These change affect leadership, individuals and team behaviour of the company. For
example, If the company make change in its technology then leaders use different leadership
style so that they can motivate and encourage employee and team members. So that they can
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easily adopt it. Because when a company adopt and implement new technology then it generate a
fear factor in employees and they afraid to adopt it. Because it influence their working style and
way to perform in a task.
6. Applications and models to minimise the impact of change
To reduce the unfavourable influence, Golden Wonder can use PDCA model of change
management to increase the bullish impact of change to minimize negative impact. It is
mentioned as below:
PDCA model- It is an repetitive four step management method which is utilized in business
concern to make control and continuous development in its products and procedures. The four
steps of this method is as follows:
Plan- in this phase, Golden Wonder can conduct market research to monitor the entire
market with the purpose of analyse appropriate growth opportunities to the company. Then, the
management of the company will formulate effective strategies to acquire growth options from
the marketplace. In this way the administration of respective firm can framed research process
towards making change in political and technological situation and design effective strategy
regarding it. The management organised market investigation by which behaviour of the firm are
impacted and develop strategies according to its employees so that they can work appropriately
(Heifetz, and Linsky, 2017).
Source: PDCA model,(2019).
Do- Golden Wonder can monitor these plan of action with the purpose of manufacturing
products and services. It is efficacious to determine the developed plan of actions towards other
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Illustration: PDCA model

companies and their plans (Hurst and Hurst, 2016). For example, the respective firm adopt
strategy in order to facilitate its snacks product at low calories. It favourably affect the
productivity of the firm in term of increasing customer base, productivity and profitability.
Check- In this step, Golden Wonder requires to appraise its plan of action effectively so
are appropriate and able to implement of the business of the company with the objective of
making improvement for growth and success. For example, the administration of the firm can
make comparison within actual results of strategies with anticipated one to identify the range of
divergence. Thus, if the current parameters of results are more than anticipated one then by the
organisation have to pre- monitored plan of action. However modified outcomes may be needed
by the company for improving their plans to meet required standards. Through it, behaviour of
company get affect as Golden Wonder found out action options as per the developed plans.
Action- After making effective moderation, in this company, the management of the firm
will select that strategy which can be implement by the company in future according to the
analysis. The administration of the organisation will provide training and development sessions
to its employees and workers to make enhancement strategic range in context of future growth of
the firm. Thus, the behaviour of the organisation get affected by the plan when it implemented in
forthcoming for attaining aims and objectives.
PART 2
1. Introduction to the chosen company
Golden wonder is an organisation which deal in food sector by producing products like
snacks, crunches etc. Now it I going to make change and innovation in its goods and services
through reposition of them with the purpose of expanding market and gaining competitive
benefits.
2. Application of force field analysis
To find out and examine challenges as well as to aids them to implement decisions which
help in enhancing organisational growth, the management of this firm can use Force field
analysis. It is mentioned below:
Force field analysis Model
This model is developed by Kurt Lewin to understand the basics of this powerful change
management and decision making tool. It is monitored as the most effective model that can be
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used into the activities and operations of Golden Wonder to focus upon determination
appropriately restraining and running components that influence decision making process
(Rainer, 2016). This model useful for the company because it generate effective improvement
into firm and aids functions of administration to get information about about needs of elements
to bring change regarding current impacts.
Change force identification- In Golden Wonder, the administration of the company
require to monitor the risk and the components cause of which risk are generated at the time of
implementing change in continuous process (Terblanche, 2017). Cause of it, it is necessary and
more efficacious for the administrator of the company to over come the risk by formulating
effective and efficient strategies.
Change substance- According to it, in the respective firm, the manager needed to
monitor the reason of modifications cause of which the company adopt change or bring in future.
For instance, Golden Wonder adopt modification of repositioning of its products so the senior of
this company trying to have information and cause of change due to the company accept it in its
business concern.
Score assign- In this step, the administrator of respective organisation require to allot
proper score regarding overall modifications which is implemented to accomplish the aims in
efficient way. So that the major purpose is to develop appropriate process of change effectively.
With the help of it the management of the company can monitor the effectiveness of changes that
they are crucial for the company to make development and improvement in the productivity and
increment in profitability of the company.
Force regarding alteration identification- In this phase, the manager of Golden Wonder
has requirement of different resource so that the employees can work properly regarding change
when the company make modifications in its technology, production process and others. They
are effective and merely relevant for making essential changes within the organisation.
Evaluate and execute- According to it, it can be observed that golden within Golden
Wonder, the administrators implement and measure several changes into different manners with
the help using various effective strategies of making modification in the company with the
motive of enhancing productivity and profitability. From it, they can properly make effective
decisions. Thus, this idea assist employees of the company to formulate its concepts into firm so
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that they can suffer into competitive environment at market place till long period of time
(Valenziano, 2015).
3. Different barriers of change and influence of them on decision making
The change which is assist by the company as the effective effective element for
knowing the critical situation of the firm as it assist them to formulate relevant plan of actions in
order to accomplish organisational objectives and aims. To survive in to competitive
environment, company have to accept modifications which license them to survive till long time
period. But tat that time, it favourably and unfavourably affect the company and become a
obstruction for them to adopt modification within the company. Golden Wonder is a British
organisation and produce snacks and food products to the people (Matser, 2017). So some
limitations are faced by receptive company are defined as follows:
Lack of staff involvement- It is another barrier of change. There are lack of staff
engagement within the organisations operations and actions when the company start to follow
new strategics and technologies in their business. The employees and workers have fear to work
with them due to performance decrement (Prochaska, Redding and Evers, 2015). By providing
proper information about the new strategies and technology which will adopted by the company
then the involvement of employees is possible. In Golden Wonder, the employees of the
company are involved in the business activities with the help of it, the administration can be
capable to take installation in proper way. It influence decision making of leadership and in
Golden Wonder, the management of this company provide reason that numerous workers has
fear of change so that any company can acquire loss as lack of job opportunity. So it is essential
for leaders to develop and take appropriate decision efficiently. If the employees will not show
their interest in adopting change and modifications then it affect the leadership and decisin
making of leaders unfavourably.
Inefficacious communication- Effective communication can be changing barriers. The
components for the growth of the company. Whereas inefficacious communication drives against
many problems such as hurdles, dissatisfaction between employees and create impact upon the
decision making of the leaders. In assistance to it, it affect entire work environment and decrees
sales and productiveness of respective company. To over come these barriers, the leader of the
firm offer effective data about modifications within operation. It help in creating healthy and
friendly work place which help in increasing profit margins of the firm. If there are not open
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communication in the company then employees will not share their issues and problems
regarding change which negatively affect leadership and decision making because the leader will
not aware about it and the person take decision make policies according to own perspective.
As per the preceding described barriers, it can be summarised that barriers of change has
create impact upon the leaders decision making and attainment of aims of Golden Wonder.
4. Accomplishment of change and success of them
Changes are accomplished by the management of respective organisation by reducing
and minimising challenges. The administration of the company develop and formulate effective
and appropriate strategies and plans. So that modifications can be implement easily and in
effective manners.
5. Advantages and disadvantage of different leadership approaches
There are different approaches of leadership that helps in implementing change in organisation.
Golden Wonder's leaders will apply different leadership style to initiate changes, some of them
are as follows:
Visionary Leadership: Such leaders have ability to driver progress and directs in change by
motivating employees and reducing resistance for implementing change (West-Burnham, 2016).
This is applicable when company is changing its vision and wants to create strong employee
bond to increase their confidence. Golden Wonder is repositioning its product and thus this
leadership is important so that transformation is fast and effective. For example, if the
management of respective firm make change in its production process then the leader help in
setting vision and goal of it so that employees can well aware about change and work according
to the set objective.
Advantages- This leadership is helpful to attract talent to the company and encourage
team members to take more effective decisions. With the help of this leadership style, leader can
set vision to a task and project.
Disadvantages- When the leader highly focused on the vision then the person do not
analyse other activities of task which unfavourably affect the project.
Autocratic Leadership: In this leaders are solely focused on results and productivity for which
strategies are planned by small group of trusted people. If change implementation is made on
urgent basis this style is applicable as this will confined role of employee and supervision is
given to perform related task. Golden Wonder in case of implementing changes on early basis
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can adopt this style so that it provide effectiveness to organisation. For example, if in respective
company change in production process is required early base then the leader can adopt this style
so the person can make modification and improve the productivity.
Advantages- This leadership style help in minimising and removing the pressure on the
employees. It assist in creating focused targets for everyone.
Disadvantages- This leadership style is highly dependent upon the leader and increase
the work burden for the leader.
Democratic Leadership: This is also known as participative leadership style is when
leader adopts process to involve employees in decision making. This motivated employees as
they feel their importance in participating in strategies and feedback is taken into consideration.
This increase employee engagement and satisfaction which leads to less resistance in
implementing change in organisation. For example, when the management make change in their
production process and employees are not ready to adopt this modification then leader can adopt
this style to encourage employees so that they can work according this change.
Advantages- This leadership style help in building team based relationships and and assist in
improving the relevant knowledge of the team.
Disadvantages- In crisis situations, this leadership style in ineffective and does not always come
with a clear definition. It motivates no one to take responsibility for failure.
Lewin’s change management model: This model is developed to understand organisational
change which is three step process. It was developed in 1940s by Kurt Lewin, physicist and
social scientist. This contains three stages, Unfreeze, Change and Refreeze. Golden Wonder will
employ this model to implement changes in repositioning its product in market. Explanation of
these steps are as follows:
Unfreeze: This is initial stage in implementing change and its objective is to create
awareness in organisation to get knowledge of degree to which resistance will be there. This step
will examine employee behaviour, organisational structures and strategies so that change
implementation is effective in nature (Wilkinson and Kemmis, 2015). Communication is
maintained in this step so that advantages of change will be communicated to employee to
reduce their resistance. Golden Wonder will inform more and more about changes because the
more information available, resistance will be low and acceptance will be easy (Al Barwani,
Flores and Imig, 2018).
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