Lighthouse Press Change and Leadership Strategies: A Detailed Report

This report examines the challenges of change and leadership within the context of Lighthouse Press, a magazine publisher facing declining business due to shifts in consumer preferences. The report analyzes the need for strategic changes, including online expansion and content diversification, and addresses the resistance to change that the company anticipates. It outlines the legal and operational changes required, along with an exploration of different types of resistance, from positive to negative, and their impact on employee motivation and productivity. The core of the report focuses on a step-by-step approach to managing resistance, starting with defining objectives, implementing changes, and seeking feedback. It emphasizes the importance of clear communication, employee involvement, and a proactive approach to address potential issues, ultimately aiming to transform negative resistance into a positive acceptance of change, ensuring the company's successful adaptation and growth in a dynamic market. The assignment provides a practical framework for leadership in navigating organizational transformations.

Change and Leadership

Table of Contents
INTRODUCTION...........................................................................................................................1
QUESTION 2...................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Alternation is a constant process that is significant for each and every business entity
either it is small or large organization as the interest and preferences of clients changes.
Company always changes the terms and policies for gaining maximum benefit or revenues in
order to cope up with any condition (Beck and Cowan, 2014). The report is discussing about the
magazines “Where to Whatever”, a monthly magazines published by Lighthouse press which
includes the information linked with hotels, restaurants and other hospitality or leisure. The
organisation is facing fall in business for which the analysis occurred effective change will made
determining goals and objectives.
QUESTION 2
The magazine “Where to Whatever” is a monthly addition that is published by the
Lighthouse press which provide content over restaurants, destination of tourists, hospitality
industry or business, hotels and other information linked with this sector in Lemchester city
targetti9ng the youngsters of the society. The company majorly focus on youth as the young
people are more interested in tourism, leisure and information about the world as well as avail in
growing their standard of living (Yukl, 2012). The case study is related to the Lighthouse Press's
magazine 'Where to Whatever' which was leading the market from past 30 years. Company have
been facing loss in business from past 2 year as the consumer taste, interest and expectations
have been changed with time. The manager of company is looking for the solutions of this major
fall through managing and organising new strategies. Furthermore, the company's top authorities
are going to hire experienced adviser of marketing for solving the issues behind the decrement in
amount of sales.
The magazine is planning to develop their structure and technology of producing
products and services (Bolman and Deal, 2017). They are also aiming to expand their business in
international market for which enterprise need to develop entire organisational activities. This
change can be cater through comply organised plans and strategies. Here are some points on the
grounds of alternation in the company:
 Legal Changes: As the organisation is making changes in the products and services as
well as reconfiguring the brand image among consumer, the company require to make
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some registration and comply some legal legislation. Enterprise require to renew working
category as well.
 Work Related Alternation: The company is working in the traditional services, it is the
demand of the situation and trends to make the alternation in provided services. The
organisation can optimise online marketing image. Company need to adopt those criteria
or sectors through which they can access new audiences. 'Where to Whatever' produce
the content related to hospitality industry, they need to work in
 Changes in working Manner of Worker: The organisation need to cater some changes
in working staff which can help them with new content type. The organisation need to
expand their information providing area for which they require experts of that specific
sector for more creative and innovative ideas.
RESISTANCE
Humans have tendency that they can not accept and adopt the changes easily. Either it
took them time to bend their habits and behaviour according to the alternation or they resist for
the alternation (By, Burnes and Oswick, 201). Where to Whatever want to grab some new
strategies and approaches in their organisation. The Lighthouse press need to be preprepared for
the activity of resistance or issues among worker and system of functioning in the organisation.
TYPES OF RESISTANCE
It is complex process to define resistance as every individual response in different way
so as employee. This mean if there is any alternation come in the organisation structure of
working style, the worker have to cope up with those modification for executing those changes
properly. Sometime they respond in positive way or sometime the respond in resisting way
which can create a negative impact or non-fluctuating in working style. Thus, it can be positive
or negative. Lighthouse press magazine have planned to provide the consumer W2W on daily
basis as well as also planned to organise a website or app of the publication for which they have
to operate their functions in that way (Narlikar,2010). Some worker accept the alternation but
other do not who can become issue or barriers. Here are major types of resistance:
 Positive Resistance: Lighthouse press formed reconfigure their image with new features
and online newspaper and website. The organisation need to provide proper training and
meeting session for coping up with new needs and requirements.
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 Negative Resistance: Because of the negative responses of the worker in context of the
changes and alternation that organization have made. It can lower the motivation of
employee. The firm require proper strategies for overcoming from the situation as well as
portray this as an optimistic point of view.
 Lack of Time: In case, employee take more time for adopting the changes in their
routine, it can lead Lighthouse press in loss in productivity and efficiency. Company can
come up with effective plan to implement for execution it in more creative way.
STEPS FOR MANAGEMENT TO RESISTANCE
Resistance is normal and expected while having a drastic changes in the organization.
Lighthouse press have been enlisting its name as one of the leading and developing press house
company (Choi, 2011). They produce various types of changes that the organisation have
determined to adopt for the alternation and modification to reconfiguring their position among
consumer such as:
 Publication of online edition publication each week.
 Reconfiguring the position of organisation along with new area of information according
to consumer review and interest.
 Forming free publication of website or app named as W2W.
 Daily updates of news and articles for 'Where to Whatever.'
For managing these changes, it is essential for company to comply various approaches
and methods as well as includes new members of staff expertise in other factors. The type of
content which employee are producing would also vary as the online media prefer more concise
and entertaining information (Leary, 2011). Thus, it is expected by organisation heavy resistance
among worker related to their work, way of performance and other elements. These negative
opposition can be changes into positive manifest through using major steps of resistance
administration. Here are some these steps discussed under:
Step: 1 Determination of Objectives
The first step that any organization like Lighthouse publication will require to manage the
opposition of employee as well as worker is determination of goals and objectives of their
alternation. It is required to identify why the changes are necessary and how it can be occurred
within the company. This can help in not only understanding the firm itself about the need and
ways of change but their public including employee to consumer. Through the help of data and
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collecting information in market and consumer segments, the company can develop their
objectives which is briefed under:
Purpose
 To reach to new market and criteria of consumer.
 To meet new finding and competitive advantages by organisation as well as expansion of
business (Kinsey, 2017.). To rebuild the brand image in industry by adding new features and relaunching for
gaining access to young reader.
Objectives
The company goals for attaining the 20% consumer base in United Kingdom and global
reader as well as expand their business by rendering new and fresh content to their consumer.
The organisation can achieve these objectives through using or implying effective
techniques and methods to meet the requirements and parameters of achievement.
Step 2: Determine and Implement changes for Alternation
For manifesting the negative resistance into positive, it is require to believe on changes
which an organisation is making in their company (Hallinger, 2011). Lighthouse press was a
successful publication house which is developing and famous in UK from past 30 years.
Magazine Where to Whatever is also a successful addition which is publication since the
beginning of the company. The magazine reader's interest have changed according to new trends
in market. The company need to make possible changes for regaining old position of
organisation.
It is essential to believe what an individual want to achieve. The company is aiming to
new consumer segment as well as focus ton create strong market position. Organisation have
decided to make desirables changes and imply them more effectively in the internal as well as
external environment. Here are the few changes that the company have determined to attempt for
gaining the consumer base:
 Introduce new website and app named with W2W.
 Expand the information or article areas to other beats such as entertainment, sports etc.
 Make use of advanced and modified technology for gain the access to consumer
 Reconfigure of company image through promotional and marketing tool.
Step 3: Receive Feedback and Acknowledge
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Acknowledgement is required for maintaining flow of communication. The organisation
can use proper communication strategy for attempting and resolving the issues which is emerged
in the internal working environment of company (Jackson and Parry, 2011). For this they can use
various methods such as suggestion strategy, engagement in decision making, resolution
campaign, extra activities, seminars, discussions, meeting and conferences for make sure wither
the employee are having any issues. Also, W2W can use marketing and promotional plans or
strategy for conveying new features, plans and strategies that can help in knowing consumer or
service users about the new products and fresh alternation in company.
Steps by step, one can meet the achievement but If it would be drastic alternatives, it may
render shock and respond as resistance. The Lighthouse press is a large publication house which
provide other addition despite W2W. Where to Whatever can emerge and develop the techniques
through which the organisation can evolve their market position as well as shares. The company
require to comply these management steps to avoid resistance and opposition among worker or
public. It can help in conveying the information as well as avail company in proper execution of
the plans and strategies they have produced for the changes in the firm.
CONCLUSION
The concluded report states that it is required to comply change in the organisation
system or products or services with time for leading in market. Where to Whatever is good
organization which need proper leadership and changes management for overcoming for the
situation of fall. Through adopting new and advanced technologies as well as media medium, the
company can control these decrease in shares. Resistance is something which come along with
modification that is followed by an organisation. For this, the company can comply the
management steps for transforming them into positive manifest.
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REFERENCES
Books and Journals
Beck, D.E. and Cowan, C., 2014. Spiral dynamics: Mastering values, leadership and change.
John Wiley & Sons.
Bolman, L. G and Deal, T. E., 2017. Reframing organizations: Artistry, choice, and leadership.
John Wiley & Sons.
By, R.T., Burnes, B. and Oswick, C., 2012. Change management: Leadership, values and ethics.
Journal of Change Management. 12(1). pp.1-5.
Choi, M., 2011. Employees' attitudes toward organizational change: A literature review. Human
Resource Management. 50(4). pp.479-500.
Hallinger, P., 2011. Leadership for learning: Lessons from 40 years of empirical research.
Journal of educational administration. 49(2). pp.125-142.
Jackson, B. and Parry, K., 2011. A very short fairly interesting and reasonably cheap book about
studying leadership. Sage.
Leary, A., 2011. ‘Nurses lead at every level here’ Frances Pickersgill talks to Alison Leary,
outgoing chief nursing officer for St John Ambulance, about leadership and change.
Nursing Standard. 25(47). pp.62-63.
Narlikar, A., 2010. New powers in the club: the challenges of global trade governance.
International Affairs. 86(3). pp.717-728.
Yukl, G., 2012. Effective leadership behavior: What we know and what questions need more
attention. The Academy of Management Perspectives. 26(4). pp.66-85.
Online
Kinsey. 2017. [Online]. Available
through<https://www.pinterest.com/pin/812547957739017277/>. [Accessed on 31st
October 2017]
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