Organisational Change and Leadership Strategies Report

This report provides a detailed analysis of organizational change and leadership, focusing on strategies for adapting to changing market trends. It compares the operational strategies of Starbucks and Costa Coffee, examining how they implement changes to meet customer demands and maintain a competitive edge. The report delves into the internal and external factors that drive change, affecting teams, individuals, and leadership within an organization. It also explores measures to mitigate the negative impacts of alterations on organizational activities. Furthermore, the report investigates change barriers and the influence of leadership decision-making, along with different leadership approaches to effectively manage change. The report's structure covers various aspects of organizational operations, including competence-based, pricing, promotional, and process strategies, to provide a comprehensive understanding of change management.

UNDERSTANDING
AND
LEADING CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1) Comparing various organisational operational strategies after adopting changes..........1
P2) Internal and External cause of change affecting team, individualist and leadership......3
P3 Measures taken to reducing the impact of alteration on organisational activity..............5
TASK 2 ...........................................................................................................................................7
P4) State various change barriers & determine the impact of leadership decision-making 7
TASK 3 ..........................................................................................................................................9
P5 Application of different leadership approaches that efficaciously deals with change......9
CONCLUSION..............................................................................................................................10
REFERENCE...................................................................................................................................1

INTRODUCTION
In this present time, the main objectives of company is to perform different types of
functions which helps to accomplish demand and desires of the customer (Bin Taher, Krotov
and Silva, 2015). These policies which are implemented in organisation to accomplish various
function of company in proper way. This helps to sustain a strong position in marketplace.
Implementation of various types of changes infirm leads to produce innovative products which
helps to generate large number for revenues for the organisation. There are various taste and
preferences of customer which are changes according to various changes in the organisation in
proper manner. Starbucks and Costa Coffee are two organisation which provide different types
of products to the organisation. These are two multinational organisation which provide high
quality of coffee to various part of world.
TASK 1
P1) Comparing various organisational operational strategies after adopting changes.
It is very important for company to implement different types of changes which are
according to changing trends in marketplace (Lee and Byun, 2012). The management of
organisation implement changes in order to generate large number of revenues and maximise the
level of profit. This aids to attain goals and objectives of company as well. Changes are
necessary as due to this, it increase performance of the organisation in proper path. It helps to
maintain effectiveness in various functions of organisation. These changes directly impact the
environment of the organisation as it is eventually affect the environment of company. If an
organisation do not implement changes according to trends of market then it loose its market
share and also reduce performance of organisation. The company do not able to compete
different rivals present in marketplace.
STARBUCKS: It is American based company which provide different types of coffee products.
This organisation has come into existence in 1971. This organisation is performing its service at
27,300 locations in various part of the world. At different location, it provide different types of
coffee products like hot coffee, cold coffee, whole bean coffee, micro ground instant coffee and
many others which is offered by the Starbucks. It also provide different types of beverages and
different types of cookies, smoothies on various stores.
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1. COSTA COFFEE : This company is a multinational organisation and its headquarter is
in Dunstable, Bed fordshire. It is branch of Whitbread. The organisation is founded in
1971 by family of Costa which perform its service in supply roasted coffee to different
place of the particular Italian coffee shops (Peters, 2012).
Strategies Costa Coffee Starbucks
Competence based Strategies Costa coffee do not able to
fulfil demand and desire of
various customer and products
are manufacture on demand
and desire of different
customer. This leads to loss of
customer and also reduce its
performance in marketplace.
Afterwards, company can
concentrate over
implementation of innovation
technology without
considering the expectation
made by company. After
considering different types of
demand company able to
ascertain demand and desire
of customer (Gnan, Hinna,
and Scarozza, 2013.).
The organisation put its efforts
in order to meet expectation
of different types of customer.
Main objective of
organisation is satisfy demand
and desire of customer in
effective manner. It helps to
improve the performance of
company. The organisation has
recently introduce its new
drinks such as freebie, Ombre ,
pink drink and many others.
Pricing strategies The organisation provide
coffee which are of premium
range to it loyal customer. This
is the strategies which aids to
provide high quality of the
coffee and ascertain high
It has been assumed that
company has ascertain the
strong brand value in the
marketplace. Management of
the organisation tries to hike
the price of the coffee this
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brand values in the
marketplace.
leads to loss of the customer in
the marketplace.
Promotional strategies The management of
organisation do not spend huge
amount of money on the
promotion of products in the
marketplace. But due to
change in the living standard
of the customer. Company take
help of social media platform
like Facebook and Instagram
in order to perform various
promotional activities.
In recent company, promote
itself by the advertisement but
in present scenario it take help
of social media in order to
establish strong relationship
with the customer.
Process strategies The organisation has
redesigned the different
process of the business which
are in term of the
communication, presentation,
behaviour and hospitality in
determine the buying
behaviour of the consumer.
The organisation has
redesigned the various process
in order to fill the gap between
demand made by the customer
and supply of the different
products.
P2) Internal and External cause of change affecting team, individualist and leadership.
Internal and external drivers are the most important element of organisation which impact
in both manner that is negative and positive on behaviour of team, leadership and individual
within company (MacKian and Simons, 2013). This is based on the action and reaction which
are ascertain towards implementation of change. There are different types of internal and
external force which directly impact on employee working in organisation as well as
presentation of organisation a single employee, leaders and team members. Effect of the internal
and external factor which are describe below:
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 Impact of internal Driving force
This can be being determined as the event conditions and different objects which
directly impact on the internal environment of organisation the element are controlled by the
organisation or its internal resource, some important internal driving force which are describe
below: Technological Capability: This is important factor by which modification are performed
at continuous level (Wilkinson, Olin, Lund and Stjernstrøm, 2013). The level of
competition is very high in marketplace and every business is concerned on to to focus
on implementation of new and advance tools helps to improve the productivity of the
different product which are present in the marketplace. Starbucks and COSTA are
related to implement new and innovative tools in order to enhance the performance and
productivity of organisation at marketplace Starbucks and COSTA are related to
implement new and advance tools to enhance the performance and productivity of
organisation at marketplace. Innovating tools plays a significant roles in the shaping the
different functions of the company in effective way. In order to appropriate
implementation of the time body and upper management of the company helps to take
effective decision in the stipulated time period. This helps to create large number of
customer. Employees Morale: In the company employee are the most important assets which plays
an important function to implement their effort to determine the desire aims and
objectives of organisation. Company and the its manager are related to motivate their
employee which helps to enhance their performance of the organisation in proper
manner. Starbucks is the large organisation so the manager provide different types of
non-monetary benefits to their employee which aids to motivate them to perform
different types of work at the workplace. Organisational Culture: This is most important important factor which is plays a vital
role to develop the organisation in effective manner. The culture of the organisation is
emphasis on the cognition and behaviour of the person, leader of squad and leaders who
put their effort to achieve goals and objectives of the company. Every organisation is
put their effort in order to create positive environment which helps to create positive
working environment (Schexnider, 2013). This leads to increase the performance of the
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employee operate in the company. The different leaders and manger of the organisation
aids to maintain the environment of the organisation in order to maintain the potency in
performing various kind of purpose of the company in specific time period.
Impact of External drivers:
These are the element and conditions which are arises from the external environment and
it has huge impact on the external performance of organisation. There are some important factor
which are describe below:
 Economic Condition: the higher officials of the organisation put their effort in order to
maintain effective relationship with the economical environment of the company. This
plays an essential role in order to in order to implement different types of operation in a
systematic manner. The management put their effort to maintain the financial condition of the
organisation which helps to perform various types of functions of the company in proper way
(Dreher, Clinton and Sperhac, 2014). Competition: This is related to the most important external operation which directly
impact the on the performance and productivity of the organisation. In this modern age
the level of competition is very high and the main aims of the organisation is to attain
competitive advantages in the marketplace. This aids to compete the various competitor
present in the market. It helps to achieve the goals and objectives of company and also
attract huge number of customer in proper manner. These efforts helps to satisfy the
desire and demand made by the customer.
 Political Factor: the impact of political factor is related to the development of the
organisation. These are concerned with the form of the government policies tax, or tariff
policy. Political stability and many others. Impact of Brexit create the instability in the
political situation of UK. This influence the various operations of the organisation in
negative way.
P3 Measures taken to reducing the impact of alteration on organisational activity
There are different types of changes which are implemented in proper way. This helps
to achieve the effective manner. If the changes are implemented not in proper manner then
outcomes are not avail in effective manner. For the successful implementation of the various
process in the activities of both the company in order to inculcate with approaches of the
protection are divide in four parts:
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 Overcoming resistance: This phase is related with the action of organisation with the
manpower. The main objectives of the company is to recognise the worker in order to
recognise the different changes which are related to the place an order to in the advance.
Company also put their effort in order to trained the different employee which helps to
increase the skills and knowledge of the organisation (Nelson, 2012). Engaging employee: Employee are the main assets of the employee who plays an
important roles to increase large number of revenue of the organisation in effective
manner. The major objectives of related business is to expand and motivate the
employee in the process of change. These efforts aids to face the changes and yield huge
output in respect to its rivals.
 Implementing changes in state: this phase is categories among three stage which are
describe below: Prepare for alteration: the plan of action of both organisation are interrelated with each
other. The strategies are made for the management of the various procedure. It also give
concise context about the different different obligation and the specific role which is
carried out by the different employee and employer. Manage the Alteration: This is phase is the related to establish healthy relationship with
customer and management of organisation implement effective communication channel
in order to manage different processes of the operation in effective manner. Reinforce the changes : This phase is related to the gathering of the different views of
customer in proper manner in order to ascertain the effectiveness in the various operation
of the company which is very essential for the organisation (Sarra, 2011). Employee resistances: this approach is termed as the universal truth of the which reveals
about the implementation of various changes which re made by the organisation in order
to change the structure of the company. It give impact on performance of different
employee working in the organisation as the employee are not aware about the
implemented changes in the organisation. The management of organisation to conduct
training session which helps to increase performance of employee. This aids to attain
effective outcome. These changes are also aids the organisation to inculcate with the
different issues and challenges of the future. To implement various types of changes the
organisation needs to determine the different types of factors of company in effective
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manner. These changes are practised by both the organisation which are supposed face
with proactive approach. Engaging Employees: The main objectives of the organisation is to monitor the
performance of staff performing different types of activities in the organisation in
effective manner. The manger needs to implement various types of strategies which are
used to maintain the effectiveness in performing various kind of function of the
company in effective manner.
 Communicating the change: As per the the investigation, it is determine that if an
organisation not able to give information the workers in concerned with the modification
made in organisation which result to wrong work perform by employee working in
organisation. It is essential to have effective communication channel in order to assure
the organisation in order to implement changes.
TASK 2
P4) State various change barriers & determine the impact of leadership decision-making
For taking effective decision organisation use Force field analysis which are related to the
implement of different types of changes which ascertain by the company. This analysis was
created by the Kurt Lewin in the 1940. Lewin implement this analyses for the social
psychologist. The main objectives of force field analysis is the condition which are maintained
by company to drive different change in the company in proper manner. It aids to perform
various types of changes in effective manner (Choosing the Right Approach for the Situation
2018). This leads to attain the effective manner (Ryan, 2013). Following are the steps which are
involve in the analysis:
Step 1 : Explain the goals or the vision for the changes and writing it down in the page.
Step 2 : Determine the various kind of forces which are responsible for dynamic change. The
change are in the form internal and external. Internal drivers are consists of
 Old machinery or the commodity lines.
 Decline team spirit
 a need to increase level of profit
External Propulsion is consist of :
 A dynamic, doubtful operating environment
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 Turbulent technologies
 Changing demographic course
Step 3 : Determine the force against change
Internal resistor of restrainers which could be included:
 Fears of the Unbeknown
 Existing organisation structure
External element might be :
 Existing allegiance to concerned companies
 Legislation made by the government
 Obligation towards customer.
Step 4 : Designate scores
Phase is to score every force from 1 to 5 where 1 shows weak and 5 shows
strong. As per the grade of impact everyone has on the idea and then add the score to every
sides.
Step 5 : Analyses and apply
Now after the force field analysis it can be used within the 2 ways.
 To determine whether or not to move the recede with the judgment of changes.
 To think about the supportive forces which can be modify and which one is opposed or
resisting forces can be weakened (Whitaker, 2013) .
Obstruction to change and its impact : Lack of involvement in employee: this barrier is most common barrier in order to
manage different types of change. There is a fear in the different employee about the
implementation of the different change unless they involve in the implementation of
different types of changes. Most of the employee working in the organisation are resist
the changes in order to successful implementation of change leads to manage various
operation of organisation in effective manner. Lack of communication strategies: There are different organisation which have not any
effective communication strategy. There are various leaders and managers which give
their views about the implementation of the different types of changes within
organisation. So organisation needs to communicate with the employee in order to
ascertain changes in effective manner.
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 Government: Demanding laws and norms may impact the working of company and also
plays an significant role in order to develop the business within the nation. Taking
example laws are concerned with trade and import which are made by the government
can adversely effect working procedure of organisation and put pressure on the
organisation which bring essential change in the organisation (Thompson, 2016).
 Environment : Political and economical stability is the main reason by which affected
Starbucks and forced organisation to accept the modification.
TASK 3
P5 Application of different leadership approaches that efficaciously deals with change
There are different types of leadership theories which are used by to the different
company according to the requirement of the organisation. There are various types of instrument
and technology which are used by the organisation Starbucks with effective styles of leaderships.
Starbucks is mainly coffee shop which enforced by the organisation in order to attain the goals
and objectives of the organisation there are different types of leadership style which are being
suggested to the different department according to the need of assigned task and needs of
department. These are describe below: Laissez Fair: This section is related to with the lack of direct control by the leader from
his member of the team. They suggest his effectual feedback under the supervision. This
approach is mainly implemented when employee are properly trained and experienced. Autocratic : This style is related with the effective decision making process. It helps
the director and leaders of the firm in order to take effective decision without involving
other employee (Tucker, Young and Koschoreck, 2012).
 Participative: This leadership style is termed as democratic leadership style. This styles
is related to participation of the administration respect involvement of the different
colleague and the fellow, retaining.
 Transactional: This is related with the high level of communication from the manager
in order to attain goals and objectives of the company. Leaders focus on the big picture
within the company and put its effort in order to accomplish different types of task.
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 Transformational: The leadership motivate employee to attract large number of
customer in effective manner Manager put its effort in order to trained employee in order
to attain the aims and objectives of company.
CONCLUSION
Changes are the important process of any business organisation and therefore, it becomes
extremely important to implement the changes within organisation from time to time. For the
purpose of implementing Such changes within the organisation, there is an imperative need that
good leaders are there in organisation who would lead the change effectively and work towards
growth and success of the organisation. It is a very crucial process and it should be approached in
an effective manner by the company. There are various kinds of strategies that can be adopted by
the company for the purpose of implementing change and the same should be applied effectively.
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REFERENCE
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Gnan, L., Hinna, A. and Scarozza, D., 2013. Leading organisational changes in public sector
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a counterintuitive demonstration: The relationship between cognitive conflict and
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MacKian, S. and Simons, J., 2013. Leading, managing, caring: understanding leadership and
management in health and social care. Routledge in association with The Open
University.
Nelson, A., 2012. Vital voices: the power of women leading change around the world. John
Wiley & Sons.
Peters, A. L., 2012. Leading through the challenge of change: African-American women
principals on small school reform. International Journal of Qualitative Studies in
Education. 25(1). pp.23-38.
Ryan, L., 2013. Leading change through creative destruction: how Netflix’s self-destruction
strategy created its own market. International Journal of Business Innovation and
Research. 7(4). pp.429-445.
Sarra, C., 2011. Reflections of an Aboriginal school principal on leading change in an Aboriginal
school: Australia. In Changing Schools (pp. 77-86). Routledge.
Schexnider, A. J., 2013. Saving Black colleges: Leading change in a complex organization.
Springer.
Thompson, C. J., 2016. Disruptive innovation in graduate nursing education: leading change.
Clinical Nurse Specialist. 30(3). pp.177-179.
Tucker, P. D., Young, M. D. and Koschoreck, J. W., 2012. Leading research-based change in
educational leadership preparation: An introduction.Journal of Research on Leadership
Education. 7(2). pp.155-171.
Whitaker, T., 2013. Leading school change: 9 strategies to bring everybody on board.
Routledge.
Wilkinson, J., Olin, A., Lund, T. and Stjernstrøm, E., 2013. Understanding leading as travelling
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Online
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