Leading Change: Applying Leadership Approaches at Virgin Atlantic

Desklib provides past papers and solved assignments. This report analyzes leadership approaches to organizational change at Virgin Atlantic.

LEADING CHANGE

CONTENTS
• INTRODUCTION
• P5 APPLY DIFFERENT LEADERSHIP APPROACHES
TO DEAL WITH THE CHANGE IN RANGE OF
ORGANIZATIONAL CONTEXT
• CONCLUSION
• REFERENCES

P5 APPLY DIFFERENT LEADERSHIP APPROACHES TO
DEAL WITH THE CHANGE IN CONTEXT OF VIRGIN
ATLANTIC
The context of task, challenge and activity
determines the appropriate leadership style and
approaches. The leader have more control and
power in order to select the best approach in the
given situation.
When the change is initiated, a leader have the
ability to motivate and encourage the employees
so as to adapt organizational changes.
The effectiveness of leadership is determined in
terms of selecting best suitable approach in
different situations.

LEADERSHIP APPROACHES ADOPTED BY
VIRGIN ATLANTIC
There are various leadership approaches and styles
adopted by Virgin Atlantic so as to inspire their
employees to accept and support changes in the
organization. The different types of leadership
approaches are:
 Autocratic Style
 Democratic Style
 Laissez-faire

KOTTER’S EIGHT STEP CHANGE MODEL
There are various models that help to manage and
deal with the change, one of such model could be
“Kotter’s Eight Step Change Model”. This
model comprises of the eight steps to successfully
implement the change in the organization.
This model developed by John Kotter that helps to
deliver changes and contribute to the success of
the Virgin Atlantic. These eight steps enables to
create a climate for change and enabling the whole
organization to implement and sustain changes at
Virgin Atlantic.

EIGHT STEPS TO SUCCESSFUL CHANGE

LEWIN’S CHANGE MODEL

THREE STAGE CHANGE MODEL
This model is very useful for Virgin Atlantic to
provide a rationale for change and execute the
intended changes and new process across the
organization. This model analyses the current
situation and habits of the employees at Virgin
Atlantic and devise strategies and plan in order to
deal with the changes in the organization. It is a
three stage model to describe the process of
change.
 Unfreeze
 Change
 Freeze

CONCLUSION
The report provide range of leadership approaches
so as to change initiative in context of Virgin
Atlantic. It also provides the different types of
leadership approaches and style so as to inspire
people to accept new process. Moreover, It depict
the role of leader in organizational change process
with the help of “Kotter’s Eight Step Change Model”
and “Lewin’s Change Model” in context of virgin
Atlantic.

REFERENCES
 Hornstein, H.A., 2015. The integration of project
management and organizational change
management is now a necessity. International
Journal of Project Management, 33(2), pp.291-
298.
 Voon, M.L., Lo, M.C., Ngui, K.S. and Ayob, N.B.,
2011. The influence of leadership styles on
employees’ job satisfaction in public sector
organizations in Malaysia. International Journal of
Business, Management and Social Sciences, 2(1),
pp.24-32.