Leadership and Communication Analysis in CML Case Study Report

This report provides a comprehensive analysis of Core Management Logistics (CML) through a case study approach, focusing on the challenges the company faces, particularly in managing employee diversity and reducing its carbon footprint. It evaluates the effectiveness of different leadership models, such as transformational and transactional leadership, and communication tactics employed by the company, assessing their impact on employee performance, organizational culture, and overall business performance. The report offers recommendations for improving organizational performance, including enhancing organizational culture through training, addressing the carbon footprint through emission reduction projects, resolving employee language barriers with communication skills training, and adopting appropriate leadership styles. Furthermore, the report includes a reflective statement on the importance of continuous professional development and competence, emphasizing the role of ethical conduct and lifelong learning in achieving professional success. Desklib offers a wealth of similar resources for students.

Professional Development
Entrepreneurial Practice

INTRODUCTION
Entrepreneurship is defined as appropriate and useful capability of individuals that they
utilized to learn, develop and organize a venture activities as well as operations in effective
manner. Entrepreneurial practice is related to this term as it define the current and further
practices of successful entrepreneurs who effort to deal with critical challenges and desire to
obtain expected outcomes in effective manner. The current assignment will be based on
employer video case study related to core management logistic. The study will explain key
challenges facing the company and evaluation of leadership models as well as communication
tactics of firm. It will define the impact on tactic and model on employee, organizational culture
and performance. Furthermore, the study will also justify justified recommendations, based on
improvement in the context of organizational performance. Lastly, the report will explain
reflective statement based on personal analysis.
TASK 1
A- Critically analyse challenges or issues facing the company
In the recent time, it is quite challenging for a company to sustain their venture in specific
market and run for longer while operating functions into particular sector. They effort to handle
different types of challenges and critical issues that put direct impact on their performance and
productivity as well as strategic plan. In order to identify or analyse the barriers, management
may take varied methods into their consideration. In case of CML as chosen company, manager
may take approach to utilize environmental analysis as appropriate tool, which enable them to
determine the issues facing firm. By referring to case study, organization is facing challenge to
manage employee diversity at workplace as candidates are unable to work together because they
are inefficient to develop understanding about languages of others, which bring more problems
for leaders to work in effective manner. It can be said that effective communication play
important role in growth and success of brands or companies whether it is small or large, public
or private (Malmodin and Lundén, 2018). At workplace without effective interaction individual
candidate are unable to work together which in return create issue that recently chosen company
is now facing and effort to resolve. Rebecca is one of those employees that work in CML and go
micro to employ individual from a whole range of varied nations. When they hire diverse
workforce at work area they may deal with barriers in some manner because of Rebecca speak
on English instead of other languages.

By using environmental analysis, management may take benefit of determining challenge
that their company may face and tend to utilize the best approaches to solve each in effective
way. From given case study, it has been identified that organization is facing another issue and
that is reducing carbon foot print which may put negative impact on its brand image in the
market or across national boundaries. It is quite essential for any company to contribute to make
environment sustainable and also accountable to conduct CSR practices as it may help them to
stay competitive and productive as always (Sah and Devakumar, 2018). Core management
logistic while running and managing its venture growth in the market at national or international
level, try to solve the issue that affect negatively upon its performance. Firm and its management
face challenge to minimize their carbon footprint and to become more holistic supplier in the
world which in return lead to increase profits margin and generate revenue as well as enable to
gain competitive edges.
B- Critically evaluation of leadership models and communication tactics of company and its
impact on employees as well as business culture & performance
In the corporate world, there are multiple forms of methods, models and approaches exist
that has been utilized by many leaders according to their preferences and situational needs. In
case of CML, effective leadership style is needed, which enable students or candidates to
perform effectively and productively in term of obtaining key suggestions and strategic direction.
Transformational and transactional leadership is one of the best models that apply and used
in the context of company, which drive the attention of leaders towards developing the best plans
and tactics that help to obtain desire outcome and provide the same to management according to
their expectations.
It can be said that leader with transformational leadership model gain varied benefits in
term of solving different circumstances and challenges that company is facing and tending to
overcome by applying useful methods such as leadership styles implementation. It may enable
them to aspire and encourage others that play important role for their individual personal as well
as professional growth (Eliyana and Ma’arif, 2019). By using this leadership style, leader along
with benefit may face issue in term of transforming everyone into productive candidate as this
model may do not encompass key direction to gain results according to requirement and
expectations (Budur, 2020). They may also take approach to use transactional leadership which
is known as managerial approach with that leader may relies on punishment and reward tactics.

Both models and their utilization at workplace may put positive impact on employees'
performance in term of increasing their productivity level when they get right direction to
perform productively and appropriately.
It may also affect organizational culture in form of creating positive environment where
people prefer to work for longer time instead of making complain about management and leaders
behaviour. Leader with appropriate leadership styles and models may effort to develop and take
right decision that help to boost individuals morale and give them reason to stay within company
for every (Kalsoom, Khan and Zubair, 2018). This kind of practice may also provide benefits to
increase employee retention rate that is quite essential for manager and leader to do so.
Appropriate utilization of each leadership model or framework at workplace may put negative or
positive impact on each factor as well as aspect. For example, by punishing employees leader
may lead to increase high employee turnover, as they may affect negatively upon both individual
and firm performance.
3. Recommendation for enabling and improving the organization performance.
While for improving and enabling organization performance and this might be more
helpful for the organization through which this could make for working within the better
achievement. Here are some of the recommendation for the better organization performance:
Organisation culture and training-
The culture and benefits about the company that could keep the employee for strong
culture and defined to set a positive values. Training and organizational culture that could
increase the employee retention which keep the attracted to company that have reputation for
being within the good place (Child, 2021). This must be improved the talent for attract to this
types and working within the current employee also have the higher likelihood of staying with
the business. Improved the team work which helps the completed cooperatively with an
improved outcome due to having some strong company culture. Creating and communicate
about the meaningful values that can also help the organization culture and training for
interaction with each other.
Carbon footprint-
This could keep the implementation about the emission project focused on the promoting
targeted organization in conducting more about the verification and disclosure. While this might
be more helpful for the organization through which emission and removal from the production

process and services in order to having the effective manner. Along with this might be more
helpful and creating more high estimated for which environmental performance are building up
capacity on the global marketing competitiveness and for working within the organization.
Employees language problem face-
Communication skills which must be improved which help the employee for better
communicator by teaching them with having some tangible tips (Dubey and et.al., 2020).
Communication which could be from both side as receiver and sender in organization. Culture
based communication skills, speaking a different language is not only some of the culture clash
in terms of communication. Body language, gestures, and symbols can all carry about the
different meaning from the culture as well. Manager and leader should have the knowledge and
skills about how to work within the different culture and language as well as also working within
for organization performance. While this might be also important for developing and growth for
their better business and keep their employee for working as long term. Employee training about
conducting session that can employee it take place everyone on the same page.
Leadership styles-
This might be also important for having the better improvement and this could create
their enabling for the better organization performance (Munir and et.al., 2020). As the
organization that can use the participative, transactional and transformation leadership styles
through which the organization performance that can be developed. As having such things this
might be also make sure for having their essential things and also create such environment that
employee can work.
TASK 3
Reflection on one of the professional areas from CMI code of conduct and practice
Developing our self professionally is important as it can help us out in performing out
tasks in an effective manner. For becoming successfully in our professional field, we all need to
conduct or perform our tasks in an ethical manner. There are number of ways by which we can
develop our self professionally. CI code of conduct and practice sets out best practices in
leadership and management and it covers number of areas. I want to discuss effectiveness of one
of its area such as: continually developing and maintaining professional development and
competence. It is the area that encourage us to develop our self continuously. In this regard, I can

say that, we need to develop our self as a successful leader and by focusing on this area of CI
code of conduct and practice, we can become a successful leader.
Continually developing and maintaining professional development and competence:
In this regard, I can say that, professionally, we always focus on striving hard for excellence at
all times. We can develop our self professionally by self-evaluation and identifying areas in
which we are lacking behind. In this context, I can say that there is no age of learning and there
is no limit of learning (McMahon, 2017). There are number of changes happen in business
environment and for adapting changes as well as performing functions as per the changing
factors, we all require developing our self continuously. There are number of ways of learning
and continuous development such as: team working. When we work in a team then we learn new
ways of performing functions. We learn better ways of solving problem. When employees work
on themselves and focus on developing themselves continuously then they are more likely to
take advantages of external opportunities such as promotional opportunities and others.
In addition, I can say that maintaining professional knowledge is important as it boosts our
confidence and make us able in accomplishing our prior set goals. For continuous development
and professional maintenance, we can act only in accordance with our level of capability and in
accordance of the highest standard of professional behaviour. One of the main key of being in
competition and maintaining professional knowledge is flexibility as well as integrity. When we
respect values of others and understand behaviour of others then we are more likely to develop
our self as a successful leader. In addition, I believe that by taking help of peers and superiors,
we can develop our self professionally and can increase our knowledge. There are number of
situations occur where we find difficulties in performing functions and it often happens when we
are asked to act beyond our current level of capability (From, 2017). At that time, we can ask for
help of others and sometimes we learn number of new things from our juniors. So, increasing
interest and looking for ways of increasing knowledge can develop us professionally and
personally.

REFERENCES
Book and Journals
Budur, T., 2020. Effectiveness of transformational leadership among different
cultures. International Journal of Social Sciences & Educational Studies. 7(3). pp.119-129.
Child, J., 2021. Organizational participation in post-covid society–its contributions and enabling
conditions. International Review of Applied Economics. 35(2). pp.117-146.
Dubey, R. and et.al., 2020. Blockchain technology for enhancing swift-trust, collaboration and
resilience within a humanitarian supply chain setting. International Journal of Production
Research. 58(11). pp.3381-3398.
Eliyana, A. and Ma’arif, S., 2019. Job satisfaction and organizational commitment effect in the
transformational leadership towards employee performance. European Research on
Management and Business Economics. 25(3). pp.144-150.
From, J., 2017. Pedagogical Digital Competence--Between Values, Knowledge and
Skills. Higher Education Studies. 7(2). pp.43-50.
Kalsoom, Z., Khan, M.A. and Zubair, D.S.S., 2018. Impact of transactional leadership and
transformational leadership on employee performance: A case of FMCG industry of
Pakistan. Industrial Engineering Letters. 8(3). pp.23-30.
Malmodin, J. and Lundén, D., 2018. The energy and carbon footprint of the global ICT and
E&M sectors 2010–2015. Sustainability. 10(9). p.3027.
McMahon, G.T., 2017. The leadership case for investing in continuing professional
development. Academic Medicine. 92(8). pp.1075-1077.
Munir, M. and et.al., 2020. Supply chain risk management and operational performance: The
enabling role of supply chain integration. International Journal of Production
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Sah, D. and Devakumar, A.S., 2018. The carbon footprint of agricultural crop cultivation in
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