Southern Cross University: MNG81001 Executive Summary Report

This report is an executive summary submitted to Southern Cross University's MNG81001 Management Communication unit, focusing on how leaders communicate to execute their strategies in the present era. The report, addressed to the Director of Communications at ABC Ltd, emphasizes the importance of effective communication for leaders in corporate settings. It highlights key aspects such as corporate communication, the need for leaders to effectively communicate with stakeholders, and various leadership communication approaches, including managerial, core aspects, and corporate aspects. The document references several scholarly sources to support its arguments, underscoring the significance of communication skills for leaders to direct, motivate, and stimulate their teams to achieve organizational goals. The conclusion reiterates that a leader's effectiveness is contingent on their ability to communicate and influence their team, as supported by the research and cited authors.

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SOUTHERN CROSS UNIVERSITY
ASSIGNMENT COVER SHEET
Student Name: Nagarjuna Reddy Tamma
Student ID No.: 23082748
Unit Name: Management Communication
Unit Code: MNG81001
Tutor’s name: Dr Alison Watts
Assignment No.: 1
Assignment Title: Executive Summary
Due date: 19/11/2018
Date submitted: 19/11/2018
Declaration:
I have read and understand the Rules Relating to Awards (Rule 3 Section 18 –
Academic Misconduct Including Plagiarism) as contained in the SCU Policy
Library. I understand the penalties that apply for plagiarism and agree to be bound
by these rules. The work I am submitting electronically is entirely my own work.
Signed: Nagarjuna Tamma
Date: 19/11/2018

My assessment study plan
Criteria Key Issues My Plan: What I need to do and where I can
find more information
Format,
Introduction, &
Conclusion
Elements of the Introduction
and Conclusion.
For getting an overview of the topic, the
data shall be summarized with the help of
authentic sources on the internet. They
comprise of books, journals and articles
written by experts of management.
Purpose & Audience
Developing ideas, planning
and finding sources.
The aim of the document is to evaluate
new ideas and strategies to be used by the
leaders in the modern era.
The involved audience would be leaders,
communication strategists, marketing
experts and managers.
Credibility Incorporation and
documentation of sources
through paraphrasing, direct
quoting, and summarising
The data would be documented,
summarized and paraphrased with the help
of authentic sources available on the net.

(including synthesising).
Referencing
SCU Harvard in-text and
end-of-text referencing.
Review
The document is referenced with the help
of SCU Harvard referencing style.
Readability
Review paragraph structure
using the PEEL model
(Point, Evidence,
Explanation and My Plan:
ink).
The paragraph structure was reviewed with
the help of PEEL model. The opening
sentence introduces the aim of the
document to the readers.
The explanation must be supported by
suitable evidences. Lastly, the closing
sentence must again reinforce and state the
theme of the document.
Language
Review grammatical
structures and use of
punctuation.
The language, grammatical structures and
punctuation would be reviewed at the end.
Signed: Nagarjuna Tamma
Date: 19/11/2018

Executive Summary Memorandum
Introduction
Effective Leadership is about communicating effectively
Communication is a vital aspect of the fate of a leader
Various approaches to leadership communication
Conclusion
References

Executive Summary
TO: Mahesh Babu Ghattamaneni, Director of communications, ABC Ltd
FROM: Nagarjuna Reddy Tamma, Communication Department
DATE: November 18th, 2018
SUBJECT: “How do leaders communicate to execute their strategy in the present era? “
Corporate Communication is the practice of evaluating, maintain and cultivating corporate
identity. Leaders must implement the strategies for molding image of the company and
sustaining its long-term positive image. They must also communicate effectively with internal
and external stakeholders of the company.
So, with the help of this memo, I would state the various methods adopted by the leaders to
execute their strategies in the current era.
Efficient and accurate communication act as a significant aspect for a successful leader. It is
important that the leaders must learn how to communicate successfully as it will assist their
teams to complete the projects timely. It would further lead to the accomplishment of its goals by
the organization. Leaders must possess the ability to direct, motivate and stimulate their team.
Their focus is towards the achievement of results as they are trained and have expertise in
managing the difficult situations thereby leading to enhancement in the outputs to their teams
(Tourish 2014,p.80). Therefore they must have good communication skills which would develop
the better understanding amongst their subordinates regarding the strategies to be adopted by
them for the accomplishment of the goals of the company. It was once said by John Maxwell

that,'' Leaders become great not because they have authority rather due to their capability to
empower their subordinates “(Çetin, Karabay & Efe 2012,p.228).
One of the essential keys to great leadership is communication. A leader possesses exceptional
skills through which he can step forward to mentor his team who lack in experience and skills.
He tries to inculcate those skills by encouraging them and assisting them for accomplishing their
targets (Terek 2015,p.74). So, in order to become a good and efficient leader, one should be a
good communicator. Great leaders have clear vision and values and believe in promoting those
values in their team. As Peter Drucker once said," Effective leadership is not only about being
liked or making speeches rather it is defined by results not its characteristics” (Hackman &
Johnson 2013).
The managerial aspect approach of leadership communication is the presentation of expressive
cultural understanding, management of a team and its meetings, listening patiently along with
providing training facilities and mentoring of a team by the leaders (Men 2014, p.257). The core
aspects approach comprises of excellent writing and speaking skills possessed by the leader. He
must expand these skills so that bigger teams or groups can be leaded and managed. Moreover,
the corporate aspects approach are the skills for maintaining relations with the employees,
communicating during crisis and changes and to media associations and image building of the
company. As Kenneth Blanchard said,'' The key to successful leadership is not adopting an
authoritarian approach rather creating an influence on others” (Argenti 2017, p. 147).
Hence to conclude, it can be said that a leader cannot become an effective leader until he is not
an excellent communicator. He must possess the capability to let his team follow him. He must
possess sufficient knowledge and communicate it to others.

Argenti, PA 2017 ,’Strategic Communication in the C-Suite’ International Journal of Business
Communication,vol.54, no.2, pp. 146–160.
Çetin M, Karabay ME & Efe MN 2012,’ The effects of leadership styles and the communication
competency of bank managers on the employee's job satisfaction: the case of Turkish banks’
Procedia-Social and Behavioral Sciences, vol. 58,no.2012, pp.227-235.
Hackman, MZ & Johnson, CE 2013, Leadership: A communication perspective, Waveland Press,
USA .
Men LR 2014,’ Why leadership matters to internal communication: Linking transformational
leadership, symmetrical communication, and employee outcomes’ Journal of Public Relations
Research, vol. 26, no. 3, pp.256-279.
Terek E, Glušac D, Nikolic M, Tasic I & Gligorovic B 2015,’ The Impact of Leadership on the
Communication Satisfaction of Primary School Teachers in Serbia’ Educational Sciences:
Theory and Practice,vol. 15 ,no.1, pp.73-84.
Tourish D, 2014,’ Leadership, more or less? A processual, communication perspective on the
role of agency in leadership theory’ Leadership, vol. 10, no. 1, pp.79-98.