Management and Leadership Perspectives: Impact on Company Performance

This report provides an in-depth analysis of leadership and management perspectives, using Burberry, a leading UK clothing firm, as a case study. The report begins by exploring various leadership theories, including situational, transformational, and transactional leadership, and management theories such as scientific, bureaucratic, and contingency management. It then delves into motivational and team-working principles, highlighting how Burberry fosters employee motivation and collaboration. The report examines the contribution of effective management and leadership to company effectiveness, ethics, and value frameworks, emphasizing the importance of ethical considerations and value-driven practices. Furthermore, it evaluates the impact of leadership and management behaviors on the company's vision and mission, demonstrating how these behaviors influence overall performance. Finally, the report discusses change management strategies, specifically the Kurt Lewin change management model, and how managers and leaders can utilize appropriate tools and models to facilitate organizational change within Burberry. The report concludes with a summary of the key findings and insights into effective leadership and management practices.

Management and
leadership
perspectives

Table of Contents
INTRODUCTION...........................................................................................................................3
Different perspective of leadership and management in the environment..................................3
Motivational and team working principles, theory of effective styles of management and
leadership....................................................................................................................................4
Effective management and leadership contribution to company effectiveness, ethics aned
value framework..........................................................................................................................5
Effectiveness of leadership and management behaviours on the impact of company vision
and mission..................................................................................................................................6
Evaluation of change management by Managers and leaders with use of appropriate tools and
models.........................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Leadership is generally define as a type of influence which is incurred by the
leader to carry out different activity in the organization. Burberry UK, is one of the
biggest UK clothing firm in the market. This report highlights different type of
leadership and management. After that report explain motivation team working
principle theory. After that report explain the effectiveness of management and
leadership which contribute in organization effectiveness. In the end report
highlights the way manager and leader can facilitate change using appropriate tool.
MAIN BODY
Different perspective of leadership and management in the environment.
There are variety of the different type of leadership theory which are generally used by the
different leader in different organizational situation. Some of the leadership theory are as
follows:
 Situational Leadership theory: It is the type of leadership theory which used to explain
that there is no leadership theory which is good in all the different situation in the
organization. Hence, leader need to be flexible they need to adopt different leadership
theory on the basis of the situation which is prevailing in the market.
 Transformational theory of Leadership: Transformational theory of the leadership
generally relates to the theory in which leader generally used to work with the team
member to identity the change in the organization and on the basis of the same used to
plan different activity to carry out different operation of business.
 Transactional theory of Leadership: Transactional perspective of leadership generally
means that the leader generally used to provide some sort of the motivation to the
employee to make them work according to the prospective and long term goal of the
business. This theory generally looks at making the employee feel happy and motivated
to carry out different task in the organization.
Management in the organization also used to carry different type of perspective in regards of
completing different task in the organization. Some of the management theory are as follows:

 Scientific management theory: Scientific management theory is the management theory
that analyse and synthesizes workflows in the organization. There are 4 different type of
principle on which scientific management theory used to i.e. Science, Harmony,
Cooperation and Development of each other in the organization.
 Bureaucratic management theory: It is the type of the management theory which is
generally designed to ensure efficiency of the company is maintain in the organization.
This theory is generally based upon the 5 principle in general. Principle are Formal
hierarchy structure, Formal rules and norms, specialization, equality, recruitment based of
the skills and ability and in-focused mission and systematic fillings.
 Contingency management theory: This management theory is same as the situational
leadership theory, contingency management theory passes on the message that leader
need to be flexible in term of management style adopted. As manager has to make sure
that they used to adopt the management style on the basis of the situation which is
prevailing in the market.
Motivational and team working principles, theory of effective styles of management and
leadership
Burberry is one of the best company within clothing industry having best working
skilled employees within management for gaining new synergy among working paradigms,
which build corporate fundamental excellence and also portray stringent new innovative working
aspects. Motivational and team working principles such as having regular meetings,
brainstorming sessions enable to keep employees motivated at work where Contingency
management theory is applicable, for gaining new functional advancement within longer run.
This is interrelated with transformation leadership where all employees are given equal working
importance for showcasing varied ideas and new evocative working scenarios, for larger new
technical goals completion. This team working concept is also focused on leveraging
motivation , keen growth fundamentals and diverse parameters growth by focusing towards
enhancing diversion of varied thoughts, wider vision which has made Burberry one of the best
brand and systematic functional ethics management. This also has focus on active collaboration
among various employees within groups, building team working ethics and to gain new working
advancement which also has made them practically motivated to learn more evocative concepts.
Encouraging participation and recognition of working employees enable to generate new

leadership ethics among company management scenario, for generating larger cooperation goals
among company business scenarios within longer run (Gosling and Grodecki, 2020).
Transnational and situational leadership theories have been widely implemented among
management at Burberry for gaining new functional growth, higher scope segmented for gaining
new functional growth and to be focused on building dynamic strengths. The teams and all
employee workforce are trainers with principles for inculcating new changes effectively, which
is one of the important principle and focused on diversified parameters of diverse industry
competitiveness. Scientific management principle is also another diverse strong innovative
theory which focuses on working competencies functional enhancement, where Burberry is one
of the best brand to follow new innovation among business goals. There has been also upright
growth found among keen scenarios for new competitive paradigms and to resource widely
correct sources in longer run.
Scientific management theory:
Effective management and leadership contribution to company effectiveness, ethics aned value
framework
The effective management and leadership has high contribution to company
effectiveness, ethics and values framework as Burberry within wide dynamic competitive
industry parameters have been focusing to bring on all employees work with effective
management. The management and leadership theories identified play high immense important
role for generating new fundamental diversion ethics, to pursue goals completion among
employees and for keeping up with new working segments for larger technical effectiveness.
Ethics and value frameworks at Burberry are given high importance among management and
leadership contribution factors, for potentially enhancing new working platforms to monitor
employees activities and also serve wider new domains of innovative diversity. It could be also
understood that contribution of effective management, leadership theories within company
effective vision completion enables for generating new profitable goals and goodwill among
wider business ethics within value framework (Maia, Alves and Leão, 2019).
Burberry has been also active to bring on diversity of new working actions, ideas and
platforms with strong leadership and management working goals to keep all employees retained
within longer run. Contribution of new effective team working principles have also potentially
developed stronger working scenarios, for keeping up with new ethical goals and for technical

growth among new quest parameters. Burberry has also bee found to be highly active towards
changing new HR strategies and wider domains efficacy, for keeping up with new goodwill
goals and for determining new competitive aspects which will generate higher competencies in
longer run. Ethics and value frameworks potentially define how company plans to move on
among future with wider new business scenarios and larger technical innovation among diverse
parameters, for also paving out way for new working horizons. Burberry new competencies
holds accountability among towards employees for larger vision to be one of the most
competitive company within clothing and fashion industry, UK and at global levels where
various new paradigm among working scenarios have been actively focused on. Employees
within workforce is also highly focused on working expansion within innovative domains and
specialized working vision , for technical efficiency within longer time frame to pertain focus on
new competitive scenarios (Pellegrini, Ciampi and Orlando, 2020).
Effectiveness of leadership and management behaviours on the impact of company vision and
mission
The effectiveness of leadership and management behaviors on impact of company vision
and mission can be understood as widely strong and dynamically focused on working innovation,
where Burberry vision and mission to be one of the best clothing brand has been highly
correlated. It could be also understood that leaders and managers at company functional
scenarios are active with strong communication parameters developing among working goals
and to be smartly focused on new working behaviors for training employees and to be active
towards new changes. Burberry Vision and mission is to be one of the best clothing brand and
company for serving people with best innovative goals, and for ensuring new potentialities are
able to be attained among working scenarios and for scoping onto new growth goals. Burberry
also has high potentialities within management of workforce, where leadership within various
departments have been on high focus for developing smarter working standards where
innovation is appreciated. Goodwill and revenue standards are also worked on with new keen
parameters when employees are retained within company for longer time, which keenly
promotes ethical values and vision within longer run to be actively focused on wider diverse
platforms (Raut and et.al 2019).
Burberry also has been active to inculcate new working paradigms of strong innovation
and creativity, larger growth objectives within longer run which enables management to be

active for promoting new working ethics. This could be also understood by analyzing efficacy
parameters among working determinants to be widely strong and for bringing on new working
growth, in longer run to encompass innovation and also to accelerate new profitable keen
parameters. There is also leveraging productive enhancement among wider domains of
competencies within Burberry goals, where leaders and mangers behavior aspects have been
found to be highly optimistic to be active for bringing on changes and to yield focus on new
arenas. If management and leadership behaviors are negative towards employees working
scenarios, there is downfall within working performance metrics and also goodwill is reduced
within longer run which also reduces goodwill parameters. Theses factors have in depth analyzed
working parameters and debate of how management and leaders behaviors have major impact on
growing new quests among vision and mission accomplishments. Burberry as one of the most
growing competitive brand within clothing and fashion industry, has been focusing on
integration of smart management practices and to pertain new competencies within employees.
Evaluation of change management by Managers and leaders with use of appropriate tools and
models
Change management is one of the most growing concept highly essential among
Burberry within fashion and clothing industry, where dynamic working operations needs to be
adopted and also to accelerate productive growth. It could be understood with analysis of change
management model, through which Burberry will be able to develop smarter working dynamic
steps and to be foremost active for growing with innovation and consumer preference market
scenarios. Kurt Lewin change management model is one of the most actively used change
management model which is divided into 3 steps through which managers and leaders are able
to potentially enhance wider new determined changes within longer run. Below are the steps of
change management model: Unfreezing: At this step old changes which needs to be removed are identified within
company structure and also focus is built on how new working techniques are developed
further among working potentialities, for developing higher effectiveness. Unfreezing
will also make sure that employees at workforce are given motivation for wider new
functional changes, which will motivate them to be trained further on new skills and
techniques (Taifa, Hayes and Stalker, 2020).

 Freezing: At Freezing planned new strategies and investments will be implemented
among management, where Burberry aims to be functionally innovation active for
gaining productive growth and also determinants of new demands will be changed. This
will also develop new growth to be actively pertained on within larger growth scenarios,
and to potentially also develop new targets for future to be gained on.
 Refreezing: This step within change management focuses on keeping active monitoring
on all changes built on within working parameters and for developing feedback among
management to be productive, gain analysis of how are consumers reacting for all new
changes.
CONCLUSION
The report has concluded analysis of innovative leadership and management theories
within range of diverse business environment where Burberry company within retail industry has
been aiming to work on diverse goals for strengthening practical working effectiveness. Report
also concludes that management and leadership has high contribution towards company
effectiveness, ethics and value frameworks and also to enhance visions and mission on new
growth scenarios. The report has also concluded implementation of change management model
which is one of the best model to promote change paradigms within new parameters, for
sourcing new productive growth.

REFERENCES
Books and journals
Gosling, J. and Grodecki, A., 2020. Competences for Responsible Management (and
Leadership) Education and Practice. The SAGE Handbook of Responsible
Management Learning and Education, p.245.
Maia, L. C., Alves, A. C. and Leão, C. P., 2019. Implementing lean production to promote
textile and clothing industry sustainability. In Lean Engineering for Global
Development(pp. 319-343). Springer, Cham.
Pellegrini, M.M., Ciampi, F., and Orlando, B., 2020. The relationship between knowledge
management and leadership: mapping the field and providing future research
avenues. Journal of Knowledge Management.
Podsakoff, P. M. and Podsakoff, N.P., 2019. Experimental designs in management and
leadership research: Strengths, limitations, and recommendations for improving
publishability. The Leadership Quarterly, 30(1), pp.11-33.
Raut, R. D., and et.al 2019. Linking big data analytics and operational sustainability practices
for sustainable business management. Journal of cleaner production, 224, pp.10-24.
Taifa, I. W. R., Hayes, S. G. and Stalker, I. D., 2020, October. Towards a digital revolution in
the UK apparel manufacturing: an Industry 4.0 perspective. In Industry 4.0–Shaping
The Future of The Digital World: Proceedings of the 2nd International Conference on
Sustainable Smart Manufacturing (S2M 2019), 9–11 April 2019, Manchester, UK (p.
3). CRC Press.