Leadership and Management: Corus Case Study Analysis Report - Module 1

This report provides an in-depth analysis of leadership and management principles, focusing on the Corus steel company as a case study. It explores the distinct roles and characteristics of leaders and managers, comparing and contrasting their responsibilities and impact within an organization. The report examines how leaders and managers function in various situations, including labor turnover, technological changes, sales decline, and strategic implementation, and how their approaches affect the company's performance. Furthermore, it delves into leadership theories and models, specifically the situational leadership theory, assessing its relevance and effectiveness in practical scenarios. The report also covers key approaches to operations management, evaluating the factors within the business environment that influence operational management and decision-making by leaders and managers. Overall, this report offers valuable insights into effective leadership and management practices within a dynamic business environment.

Leadership and
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P 1.Roles and characteristics of leaders and managers..........................................................3
LO 2.................................................................................................................................................5
P 2 . Role of leaders and managers in different situations.....................................................5
LO3..................................................................................................................................................7
P 3 Theories and models of approach.....................................................................................7
LO 4.................................................................................................................................................8
P4 KEY APPROACHES TO OPERATIONS MANAGEMENT AND ROLES OF LEADER-
................................................................................................................................................8
LO 5...............................................................................................................................................11
P 5 : Explain the importance and value of operation management in achieving business
objectives. ............................................................................................................................11
LO 6...............................................................................................................................................12
P6 : Assess the factors within business environment that impact upon operational
management and decision-making by leaders and managers . ............................................12
CONCLUSION-............................................................................................................................14
REFERENCES..............................................................................................................................14

INTRODUCTION
Leadership is an art which needs some traits and skills or making it effective. It is the
kind of influencing attitude a person carries while performing any task or while talking to other
people. Leadership motivates other people to complete their goals on time and with more
efficiency. Leaders has the skill to enhance the thought process of an individual or group of
individuals. Report will lay emphasis on Corus. It is a steel and aluminum manufacturing
company which was established in 1999. Corus also processes and distributes its products to its
customers all over the world and the company also focuses on innovating and developing its
products. It produces 20 million tonnes of steel a year and has a spiking revenue of 11 billion
euros. The company employs people over more than 40000 people across the world. The
company also focuses on the new techniques of building the infrastructure and using and
efficient technology. Corus also make sure to recruit only those individuals who are very creative
, hard working, know to work in harmonized organisation as they may request the employees to
do operations in UK particularly in south wales (Renz and Herman, 2016). Yorkshire and
Lincolnshire. Report will highlight difference between roles and characteristics of managers and
leaders.
LO 1
P1.Roles and characteristics of leaders and managers.
Basis Leaders Managers
Definition Leaders are the person who has the right
skill to motivate the group of people by
their work and actions which pushes
those people to work more hard to
achieve their goals. Leaders set and
example for rest of the people so that
they desire to reach that position
(Amanchukw, Stanley and Ololube,
2015).
Manager is a person who administer
and assign other people some task. A
person who has been authorized to
undertake the managerial decisions to
achieve the set objective of the
organization (Gopee and Galloway,
2017).
Roles Leadership is a quality of a person
which is required in all level of
Managers are the link between upper
level management and lower level

management. Manager can also be
leader but only if they have the
leadership traits. The leader is head of
his departments and also required to
speak in public to address the
positioning of the organization. They
also help in resolving the conflicts and
also try to establish a peaceful work
environment. A good leader be always a
friend of the employee that means he
must be kind and also cares about the
feelings of the employees. And leader
also give the employees proper support
going out of the way.
management. They help in
coordinating the policies which has
been amended by the top level
management. They are answerable to
the executive managers or the top
level managers. They help in
motivating the other employees in the
organization and also provide support
to the subordinate if they are in need
to complete the task. Training new
employees, hiring new people are
done by managers.

Characteristics There are many criteria which will
convert an individual into a good leader.
Good leader must be honest, have good
sense of humor, good speaking skills,
seriousness towards the work,
confidence and positive attitude,
innovative, should have influencing
power, and positive ability to forecast
the possible outcomes in the near future,
Like for example A good leader of
Corus will not care about the opinions
of others and will help employees
morally. A good leader should know
how to control his feelings. They should
also know the value of time
management and also should have some
personal goals to achieve.
A successful manager should learn
how to be good leader. If a manager
has the traits of a leader then he can
be efficient and also make the
organization more efficient by
managing the subordinates. The
managers should have the proper
knowledge of the organizations and
also a good work experience to guide
the employees of the company. A
manager should be organized and also
manages to the employees in the
organized way , he should also know
the importance of time management.
Manager should divide the tasks to its
subordinates. Like for example A
manager of Corus should appreciate
their employees and that too in
dignified way.
Features Leaders are always been known because
of there individual quality. The leaders
will be successful only when there are
some followers who follows the leader's
ideology. Because I there is no follower
there will be no leader. The group of
people who like the vision of the leader
make him a leader. A person only
becomes a leader to influence people to
do their work efficiently and complete
their task organizational objectives. The
leaders who have been appointed as a
Managers are more innovative and
does their work with more ease. The
managers always take care of the
rules and the policies of the
organization. Managers have the
knowledge and experience of the
organization which gives them the
advantage to guide their subordinates.
Managers are always dedicated to
their tasks and their main objective is
to make the work completed in the

leader with the acceptance of all the
employees are formal leader and those
people who are not authorized to lead
any subordinate but has the influence to
make the employees to his work instead
are informal leaders .
given period.
LO 2
P 2 . Role of leaders and managers in different situations
Labour turnover
Leaders and Managers have done a huge contribution in making Corus to reach all over
the world and also the world's top steel manufacturing company. The leader had used their
influential powers to make the employees focus on their task and meanwhile managers motivated
the employees to do that task more efficiently. The employees have also begun to have many
problems with the working environment which was not resolved by the managers in time which
agitated the employees which in turn demotivated them to work efficiently, whereas the leaders
in the company instead of helping the employees they influenced the employees to leave the
company because of some conflicts of leader with the top level of management. The managers in
the company had become so arrogant about their efficiency that they did not even delegate their
work to their subordinates and leader of Corus were so rude to their employees which make them
to upset (Bush, Bell and Middlewood, 2019).
Technological changes
Technological changes in Corus is very essential as it is a leading manufacturing
company of steels and it has to maintain the leadership in the world as the technologies gets
obsolete very rapidly and has to be replaced with the new, advanced and more innovative type of
technology. So the role of managers and leaders will also change because the new advanced

systems can now take place of the managers with more accuracy and efficiency (Willis, Clarke
and O'Connor, 2017). The managers are also more efficient in doing their tasks as they now have
many new technologies to deliver the worked done, if there is any meeting which can't be
attended earlier because of too much workload is now possible by video conferencing, and the
files can also be sent through the virtual drives which also saves the cost of the company and
time as well. Corus requested heir managers to use this technology in the company's advantage,
so the managers commanded the employees to take an online feedback of their product so that
the company can also know the actual truth about their products. Leaders have also influenced
the employees to accept the technological changes and train themselves to make them more
competent (Gopee and Galloway, 2017).
Sales decline
The leaders of Corus was not having individual qualities and was not personally
developed. The leader were not able to overcome their weaknesses and threats. Which will make
them an inefficient leader as they can only motivate the employees in which they are good which
can positive or negative (Amanchukwu, Stanley and Ololube, 2015). Managers of Corus must be
knowledgable about the vision mission , history of the organisation and also they should have a
detailed knowledge about the product which the company is selling if the company does not
know what the product is then it will result in explanation of wrong information in the
promotions of the product which will decrease the sales of the Corus company as to convince
any client the manager should also know what are its positive and negative aspects to fight an
argument with the client.
Strategic Implementation
Corus is a very large organisation and also need to formulate its strategies according to
the analysis made so that the employees hard work and the goal of the organisation meet in very
short period. So leaders and mangers are assigned to implement these strategies in the Corus
company. Leaders will analyse the departments where the strategies have to be implemented and
managers will form the structure of different group of leaders is to look after the employees and
influence the employees to follow the strategies implemented (McCaffery, 2018). To implement

the strategy the managers of the Corus will have to explain the need of new strategies and the
leaders will explain the employees how the company will become efficient by new strategies.
The managers of Corus needs to monitor the new strategic implementation that is being
followed or not and leaders have to check the data after the implementation of new strategy.
LO3
P3 Theories and models of approach.
SITUATIONAL LEADERSHIP THEORY-
This theory states that those leaders who change their style according to the situational needs of
the market or which is better for an organization. It has been proven effective as it fulfill the
needs of a team and maintains balance in the organization. This has proven to be one of the best
leadership models in the field of HR and psychology and is created by Paul Hersey and Ken
Blanchard they emphasized on two behavior levels that is Management and Support.
Management concerns to how to, when to, what to do to complete the task whereas Support
concerns to participation of all members, team management and motivating people. Corus
leaders leads their organization according to0 the situation and internal and external forces of the
market they ensure that team members know what to do so that they can achieve success and
motivate the whole team. Leaders at Corus gives constant supervision to their team by taking
constant feedback they guide them to bring new information and innovative ideas for the project.
Leaders at Corus motivates and encourages the team so that they can get the best out of them.
They provides opportunities for them so that they can get new and perspective ideas from them.
Leaders at Corus delegates the work task and responsibilities they give equal respect for every
decision.
SYSTEMS LEADERSHIP THEORY-
This theory states that leaders should create a environment where people of low level or middle
levels completes the task efficiently to their potential. This model was created by Dr. Ian
Macdonald, Professor Catherine Burke and Karl Stewart. Corus believes in principles of human
behavior like good leadership gives an organization tools to predict the behavior of the
personnel. Corus have build effective procedures for employees which helps them to complete
the task in a productive and efficient way for the organization.

CONTINGENCY LEADERSHIP THEORY-
This theory states that a leader will only be effective if their leadership style matches according
to the situation means they should know which situation is suitable to encounter for them. This
theory was created by Fred Fielder in 1958. Leaders in Course are not be adaptable rather than
they are compatible according to situation. Some leaders are there who has High LPC Score
which states leaders with good social and personal skills who relies on relationships to complete
work also known as people oriented leaders and some leaders there are with Low LPC score
which states that they complete their task on their own potential power without depending on
others they are also known as task oriented and they are proven to be most effective as compared
to leaders with High LPC. Leaders at Corus divide their work according to what they are
compatible with such as leaders for employee relations are different, for task force and positional
power they are different dividing them according to what they strive and when they match up
according to their potential they make the work complete productively and efficiently and if they
don't follow this failure in ensured for the organization.
L O4
P4 KEY APPROACHES TO OPERATIONS MANAGEMENT AND ROLES OF LEADER-
JUST IN TIME-
This method was introduced by Toyota and it is also known as Just-in-Time production. This
method focuses on reducing times in production process as well as reducing response times from
suppliers to customers. Corus follows just-in-time production method as to increase their
productivity by reducing the time in the output process as well as reducing their time in channel
of distribution so they can serve more customers in time. Although sometimes suppliers cannot
supply materials fast with limited time notice, sometimes disasters be it man-made or be it
natural they disrupts the flow of goods and services and it affects the production process too as
they have less raw materials and inventories to work with. Bigger the disaster bigger the effect
on just-in-time production. Klinga, C., and et.al., Co-leadership–a management solution for
integrated health and social care. International journal of integrated care. 16(2).

ROLE OF LEADERSHIP IN JUST-IN-TIME-
1) Develop individual contributors' proactive self leadership skills-
Leaders in Corus invest in research and development and according to the market forces they
develop their self leadership skills to overcome the obstacles and increase the production
process.
2) Know when to facilitate problems rather than solve them-
Leaders at Corus knows when to, where to and how to manage the proc0ess according to the
demand and supply and if a problem arises they must facilitate it with finding a reasonable
situation.
3) Establish new norms-
Leaders at Corus establish new ground rules they take feedback on regular basis instead of
waiting that whenever they will give it themselves without asking so that they can make changes
according to their individual customers and know them so that it satisfies them.
KAIZEN-
It aims to continuously improve all functions and processes like purchasing, logistics,
government, healthcare and banking it also implies on CEO and workers. Kaizen is a Sino-
Japanese word for improvement. Leaders at Corus follows every protocol of Kaizen to eliminate
waste. They stop their product line if they see a disturbance in flow of products until they
improve and resolve it. They follow PDCA cycle and then rectify the errors.
ROLE OF LEADERSHIP IN KAIZEN-
Corus leads individual or a group of people to work and identify the problems and work on
improving the quality of them. They help in eliminating the waste in a suitable way. For rapid
improvement they focus on specific area which requires improvement in a company. Success of
Corus largely depends on the guidance of leaders which is why it it makes it the most important
role. Every area demands different role from leaders then sometimes leader also takes the role of
a facilitator to discuss the issues with another group of people and assures that it will improve.

They know the scope of field and identifies which are the ones who will be suitable for them
then they study the external forces so that it can benefit both the employee and the organization.
Leaders at Corus make everyone stay focused on achieving the goal when a leader and facilitator
works together they are more likely to succeed. Leaders at Corus involves everyone who is
concerned to issues so that they are less likely to get failed. Leaders at Corus choose the right
individual that is why they know the difference between success and failure of the venture.
TOTAL QUALITY MANAGEMENT-
It focuses on continuously improving a company's ability to provide products and services which
are in demand that customers will value. Corus put efforts to gain long term growth through
achieving customer satisfaction.
ROLE OF LEADERSHIP IN TOTAL QUALITY MANAGEMENT-
Leader is solely responsible to retain customers for longer duration by keeping them satisfied.
Leadership has the ability to influence the behavior of people to accomplish a common task. It is
present in all levels of department to complete the work efficiently. Corus's strong leadership
helps achieve it, leaders there provide mission and vision to the employees. To improve the
efficiency communication is made easier for departments to simplify it and work easily. Leaders
of Corus has shown their abilities and dedication for total quality management which has helped
them maintain and improving the quality of products. This process implies various departments
of management to meet the needs and wants of the consumers and objectives of the organization.
Total Quality Management addresses the concerns which belong to customers and regarding
continuous improvement in the quality of products and services. Only because Corus has strong
leadership ahead of them they are achieving total quality management and retaining their
customers for long along with this they frame certain values and ethics which are morale of the
company they are the rules and guidelines of the company which needs to be follow in order to
complete the task efficiently. Leaders evaluate performance by capability maturity model after
the analysis it is measured on quantitative basis at last performance is optimized by focusing on
improvement methods.

LO 5
P 5 : Explain the importance and value of operation management in achieving business
objectives.
Total Quality Management Of Corus
Corus is a one of the largest steel producer in the world from start Corus focuses on the
quality management of there product and continuous improvement of there organisation.
Maintaining quality of organisation is mainly depends on the internal workforce of organisation
(Coleman, 2017). Corus needs to manage there leader & manager in a way that helps them to
manage there quality both manager and leader has to work according to the requirement,
manager needs to know the necessary of quality management and get work done from
employees with the quality assurance whereas the leader needs to get regular feedback from
there customers about the quality of Corus steel products and those feedback helps leader to
know the shortcomings in there quality and implement new policies to maintain the quality and
help there employees to know the necessity of changes. Thorpe, R. and Gold, J., 2016.
Leadership and management development: the current state. In Gower handbook of leadership
and management development (pp. 29-48). Routledge.
Six Sigma :
Six sigma is a continuous improvement approach to know the capability of process and
service Large number of companies all over the world uses six sigma as there effective business
style. Six sigma is dependent on accurate data .Continuous improvement is important for Corus
to be more efficient and achieve its objectives (Ghasabeh, Soosay and Reaiche, 2015).
Manager's in Corus plays an important role and focus over to minimize the waste , maintain the
smooth flow of work , focuses on requirements of customers whereas leader plays an important
role in motivating employees and influence them towards work that may lead to continuous
improvement of organisation in Corus leaders needs to make efforts of employees towards the
success of organisation .Influence them to work in a team and help each other motivate them and
provide job satisfaction.
Lean Manufacturing :