Leadership Lessons from COVID-19: An Analysis of Amazon's Response

This report delves into the concept of authentic leadership, examining its application and effectiveness during the COVID-19 pandemic. The study uses Amazon as a case study, analyzing the leadership strategies employed by the company, particularly under the leadership of Jeff Bezos, in response to the crisis. The report discusses various leadership styles, including democratic, transformational, and autocratic approaches, and their relevance in navigating the challenges posed by the pandemic, such as remote working, employee safety, and digital transformation. It highlights key lessons learned from Amazon's experience, emphasizing the importance of adapting to remote work, prioritizing employee safety, embracing digital technologies, and dividing authority. The analysis covers the impact of the pandemic on organizational functions and performance, offering insights into how leaders can effectively manage and guide their teams through uncertain times. The report references several academic journals and books to support its findings and provide a comprehensive understanding of the topic.

Authentic Leadership

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and journals....................................................................................................................10

INTRODUCTION
Leadership can be define as that function in organisational which is related to
performance of business objectives and achieving business function in accordance with needs of
business firm (Chaudhary and Panda, 2018). This is also identified that there are number of
function which are performed by leader in order to maintain working environment and achieve
business objectives. In contextual of current business environment, all business enterprises are
facing difficulties in there functioning due to changes in business function and leads to improper
functions. All business units are suffering from impact of COVID-19. Under this report, there is
discussion about that function which is related to impact of this pandemic on performance of
organization. This also includes “what are the leadership lessons that we can learn from the
current Covid-19 crisis”. This report is based in study of amazon. It is American multinational
firm which is performing its function in business environment.
MAIN BODY
Leadership can be define that function which is related to performing number of function
which is related to performing function in order to guide other employees of that firm can
achieve business objectives and manage function accordance with current requirement.
Leadership can be define as that function which is related guiding, motivating and using
employees according to needs and function where manger can perform function and achieve
business objectives by linking personal objectives of employees (Covelli and Mason, 2017). This
is related to all those function which has to be performed by leader in order to guide and
motivate all this employee which are working in organisation. In context of current business
function this is also identfed that there are number of leadership styles which can be applied by
leader ion order to achieve business objectives.
In context of current business, Covid-19 impacted negativity on organisation function
which also impacted on performance as well as function of firm. This is virus was stated in year
2019 from Wuhan, china. It has number of adverse impact on business function and leads to
closure of business operations in number of nations. This virus impacted adversely on life style
of UK as well as business units. This is also seen that there are lager number of deaths and
casualties which are related to impact of this virus in UK. In context to present time, this also
leads to achieves ion style of leadership as well as thinking of leader. This is also related to

perforce of firm operation this is because there are number of function which is directly impacted
from the impact of virus (Avolio, Wernsing and Gardner, 2018). This is because due to this virus
there is mass lock-down which resulted in changes within operation. This is also related to
performance of operation and use these function in accordance with needs requirement. In
context of present time, this also impacted on function of business organisation and also needs to
changes these function. Amazon is operating its function in global market where there is number
of impact of current function which and to be use in order to achieve business objectives. Jeff
Bozos is current CEO of Amazon. He is leading organisation in this current time. This is related
to firm using these function which can because to achieve business objectives on this current
period.
There are different kind of function which is related to achieving business objectives and
performing function in appropriate way. This is intentioned that there are number of theories
which are used in that function which can be used to achieve business objectives and managing
leadership in this time. This is because, due to changes which are faced by firm in covid-19 there
are changes in government polices as well as different function which has to be use in
accordance with needs of current time (Alilyyani, Wong and Cummings, 2018). In this manager
and leader has to use these function which can make them favourable to environment and using
these function according to needs. This, there are number of models such as transformational
leadership and all which are used by leader in order to achieve business objectives. Some of that
leadership theory which has to be use by organization to achieve business objectives is discussed
below:
Democratic leadership theory: this can be defined as that leadership theory which is
related to performance of business function and leading different individual in organization in
accordance with business objectives. This is that function where manager in firm-use to take
advantage of employee where manager has to perform all those function in effective way. This
helps firm in managing function advertising thee function according to needs so that firm can
perform activates and use function in accordance with current environment. In relation to current
business environment, this is identification that there are number of function which is related to
business function where manager can use targets function in order to achieve business objectives.
This helps manager in using function and manager (Alvesson and Einola, 2019). This is helps in

management function in accordance with views to complete of in other employees where and
coordinated environment can be established.
Transformational leadership: this is best leadership approach which can be use in
current time. This is because under this manger in firm cover an those function which is related
to performance of organisational activeness in accordance with needs and requirement. This
helps manager in achieving business objectives and managing function accordance with needs.
This is effective way to achieve business objectives in this current situation where there are
regular changes in polices which has to be use in according to needs and requirements. This
style will helps in marching expectation of individual where manager can perform function in
accordance with current situation. This is also identified that there number of function which can
be used to achieve business objectives. Under this manager has to use function and manage all
these function according to needs and manage function in business (Miao, Humphrey and Qian,
2018). This is because there are number of changes in business environment which helps in
performing business function and using these function leads to nominal impact of Covid-19.
Autocratic Style: this is that function which is used by leader in order to maintain disciple
in organisation and performing function according to needs of business firm. This is also
identified that there are function. Amazon in performing business function in current business
environment where it requires performing activates. These activates should be performed in well
discipline environment. This is because there are number of function which ah to be performed
by manager to meet there guidelines of current pandemic situation. These guides are related to
social distancing in firm as other function which are uses to stop the spread of this virus in
locality in which business is operation. In context this, leadership use to perform function which
helps in mangling function and using
In consideration to the above mentioned leadership styles and theory it is identified that
there are a number of changes under the current situation of the Spider-Man which also lead to
changes in the management as well as leadership styles for stop this is identified that there are a
number of lessons which are learnt from the covid-19 impact with the leadership which also
impacted the organisational functions as well as performance ability. Some of these lessons are
discussed below:
Accepting remote working is a new reality: It acts as first lesson which can be learnt from
the impact of covid-19. This is because there are a number of companies which are performing

the functions within the area where the organisation is working (Oh and Oh, 2017). It is identify
the companies are already have work from home policy are doing fine in the current pandemic
wear on the other hand the companies which doesn't follow the policy of work from home is
impacting from this function. It is also identified that coronavirus resulted in increasing the
number of employees working from home. This is directly shows that many employees are found
them self and familiar with the situation where it may make it difficult for the employees to work
in an effective way. It is also identified that remote working is a real situation within the current
environment which has to be followed in order to function in the organisation functions.
Transformation is a real test of leadership where number of employees come forward to
overcome the challenges put by the crisis in the current time for staff under this these employees
has to work from their home as well as make it affect difficult for organisation to relate the
functions. Managing work from home facility is essential for the organisation where different
employees are working from the home and it is essential for the organisation to manage their
functions. This also impacted on the quality performance of organisation where quality has to be
maintained in accordance with the needs and requirements so that organisation can achieve its
objectives and perform the function in an effective manner (Regan, 2016).
Prioritise personal safety for employee: Safety of employee is an essential part of every
organisation and functioning where there are a number of safety issues which has to be privatised
in the current situation of pandemic fall stop this can be seen from the example of Amazon ware
organisation is using a totally new approach. This approach is related to adoption of new travel
restrictions for the employee safety in order to improve the organisation and functioning.
Organisation has closed domestic travel for internal meetings and participation in external
events. It help the organisation in maintaining the norms of social distancing full staff
organisation also allowed domestic travel but not restricted to the location (Edú-Valsania,
Moriano and Molero, 2016). This helped the employees in self-quarantine for 14 days as well as
also provided the opportunity to good role model for different others. Under this leaders are
understand their priorities we are they are also displaying many kind of easy way for improving
the functioning of organisation. Here leaders are sharing the health and safety tips to the
employees on regular basis as well as checking the activities of employees within the
organisation which help in managing and safe environment where the chances of spreading the
virus can be reduced.

Understanding the digital is no more crucial: It is identified that from the past several
years different organisations are failing to move ahead with the current environment. In context
of the pandemic covid-19 it is identified that rapid adoption of digital technology by different
companies help them in growing their business as well as understanding the digital technology in
according to the needs and requirements. It is now become an essential strategy for every
organisation as well as leader to lead the organisation by the use of digital tools. In context of
this there are a number of actions and performance manuals which are performed by the
organisation to implement the digital technology within the organisation and improve the
functioning of leaders and managers in accordance with it was top leaders are considering going
digital function which help the organisation in reducing the chances of social interaction as well
as improving the functioning of different individual by gaining maximum advantage (Malila,
Lunkka and Suhonen, 2018). These is helpful to the organisation in maintaining an appropriate
environment where it can perform and the situation of pandemic as well as provide services to its
customer on a regular basis. This also help in reducing the impact of covid-19 on the
organisational functions as well as chances of spreading COVID virus within different
individuals which are working within the organisation of purchasing the goods and services from
the firm.
Dividing authority: It is also a factor which is understood from the impact of covid-19
virus on the organisational performance as well as direction of latest. This is because it is
identified the division of security is essential in order to make the functions of organisation in
appropriate colourful stop this is identified from the situation where due to impact of covid-19
virus and mass spread of this virus in different communities there are a number of employees
which are suffering from the impact of virus within organisation. Due to this it also impact on the
functioning because of absence of a particular individual or hold in number of authorities within
the organisation in relation to making decisions as well as other functions (Baron, 2016). This
make it difficult for the organisation which use a single part of authority within the firm as
different individuals are unable to perform their function without the leader who has the
authority within the form. In order to maintain the functions as well as performing the function in
an appropriate manner organisations are using to divide the authority in different individuals for
stop this is because it help the organisation in maintaining the working environment in absence
of higher authorities individual. It is identified from the case of Amazon where due to impact of

covid-19 virus the managers and leaders within the organisation are impacted highly because
they hold high level of maturity. This make it essential for the form to divide the authorities in an
appropriate manner so that employees can take their decision on their own as well as save
themselves from different factors which can cause COVID to them.
Understanding the power of combined efforts: One word change which can be
observed with the leadership and has to be adopted by different leaders within the organisation is
related to to identification of the power related to corporation. This is because during the crisis
the leaders of the best work have recognised a power in order to make the effort in a combined
when a full stop this is because it is impossible for an individual to perform different task as well
as activities in order to save the organisation from the impact of covid-19 virus. In context of
Amazon it is identified that there is appropriate coordination between different individuals so
that they can support each other by making self-decisions as well as strumming function (Oh,
Cho and Lim, 2018). The support the organisation and functioning and help in deciding the team
roles according to the requirements for stop continuous changes within the employees
responsibility is also responsible for managing the function as well as improving the
coordination with different individuals. By using a delegate son of authority and appropriate
coordinated environment can be established within the working of Amazon so that organisation
can easily sell its products and services as well as the demand of different items according to the
requirements of current pandemic.
Keeping personal goal aside: It is identified that there are number of factors which can be
used by the organisation in order to match the objectives and perform the function according to
the needs and requirements for stop and this it is identified that there are various kind of personal
goals which can be utilised by the firm and are essential in order to achieve the better function
for staff in context to this management and leader are adopting appropriate system which can
help them in observing the organisational goals as well as the effort of different individuals.
Increased focus on workplace culture: Workplace culture is important aspect in
organisational functioning which has to be managed by different individuals in accordance with
the needs and requirements for staff and identify that there are a number of functions which has
performed by the manager and can be used in accordance to the needs and requirements. It is
focusing on the work culture different leaders within the organisation in context of the current
situation of this week (Ling Liu and Wu, 2017). This is because covid-19 impacted on the

working environment of organisation for stop this can be seen because due to impact of covid-19
there is number of organisation which is falling work from home policy. Under this it is difficult
for the management and leader to lead the individual and guide them in accordance with the
needs and requirements of the firm as well as maintaining the workplace environment. Half of
the staff within the organisation is doing work from home where the half is working within
office. This impact on the total strength of organisation and lead to changes in the policies and
working culture. It is also identified that the leaders within the organisation has to maintain that
kind of culture where there must be no personal interaction between different individuals. It is
also identified that it include that kind of people wear different individual used to stay at
difference and maintain social distancing so that organisation can perform the functions as well
as reduce the chances of covid-19 impact on the organisation.
Changes in the working by bringing flexibility: one word change within the leadership
which is related to the organisational functions and covid-19 is that it because of covid-19 there
is continuous changes in the functioning of organisation which essential for the firm to be
flexible and open according to the new ways of working. This helps the management in batting
the requirements and performing the functions so that organisation can achieve its objectives and
manage functioning in an appropriate way. This is also identified that it helps the organisation in
performing the functions and meeting organisational requirements so that firm can perform and
manage its function according to the requirements (Hoch, 2018) .
CONCLUSION
Is identified that there are a number of changes which can be seen due to impact of covid-19
full stop these changes are related to leadership and management within the organisation which
also impact the performance of Amazon. It is also identified that there are a number of
organisation will get impacted from this functions and well as and also lead to changes in
policies regarding human resources and various other. Leader has to identify the number of
opportunities within this function as well as used is a possibility is in order to overcome t-shirts
and difficult functions of organisation so that profitability can be achieved in accordance with the
needs and requirements.

REFERENCES
Books and journals
Chaudhary, R. and Panda, C., 2018. Authentic leadership and creativity. International Journal of
Productivity and Performance Management.
Covelli, B.J. and Mason, I., 2017. Linking theory to practice: Authentic leadership. Academy of
Strategic Management Journal, 16(3), pp.1-10.
Avolio, B.J., Wernsing, T. and Gardner, W.L., 2018. Revisiting the development and validation
of the authentic leadership questionnaire: Analytical clarifications. Journal of
Management, 44(2), pp.399-411.
Alilyyani, B., Wong, C.A. and Cummings, G., 2018. Antecedents, mediators, and outcomes of
authentic leadership in healthcare: A systematic review. International journal of nursing
studies, 83, pp.34-64.
Alvesson, M. and Einola, K., 2019. Warning for excessive positivity: Authentic leadership and
other traps in leadership studies. The Leadership Quarterly, 30(4), pp.383-395.
Miao, C., Humphrey, R.H. and Qian, S., 2018. Emotional intelligence and authentic leadership: a
meta-analysis. Leadership & Organization Development Journal.
Oh, J. and Oh, S., 2017. Authentic leadership and turnover intention: does organizational size
matter?. Leadership & organization development journal.
Regan, S., Laschinger, H.K. and Wong, C.A., 2016. The influence of empowerment, authentic
leadership, and professional practice environments on nurses’ perceived
interprofessional collaboration. Journal of nursing management, 24(1), pp.E54-E61.
Edú-Valsania, S., Moriano, J.A. and Molero, F., 2016. Authentic leadership and employee
knowledge sharing behavior. Leadership & Organization Development Journal.
Malila, N., Lunkka, N. and Suhonen, M., 2018. Authentic leadership in healthcare: a scoping
review. Leadership in Health Services.
Baron, L., 2016. Authentic leadership and mindfulness development through action
learning. Journal of Managerial Psychology.
Oh, J., Cho, D. and Lim, D.H., 2018. Authentic leadership and work engagement: the mediating
effect of practicing core values. Leadership & Organization Development Journal.
Ling, Q., Liu, F. and Wu, X., 2017. Servant versus authentic leadership: Assessing effectiveness
in China’s hospitality industry. Cornell Hospitality Quarterly, 58(1), pp.53-68.

Hoch, J.E., Bommer, W.H., Dulebohn, J.H. and Wu, D., 2018. Do ethical, authentic, and servant
leadership explain variance above and beyond transformational leadership? A meta-
analysis. Journal of Management, 44(2), pp.501-529.