Leadership Strategies for Remote Work and COVID-19 Impact at ASOS PLC

This report focuses on the impact of leadership on remote work, particularly in the context of the COVID-19 pandemic. It addresses challenges such as maintaining employee morale and achieving organizational goals. The report uses ASOS PLC as a case study, highlighting the importance of leadership in motivating employees in a remote work environment. It explores the need for leaders to adapt their strategies, including splitting work into manageable sections and fostering a sense of belonging among remote teams. The report concludes by emphasizing the significance of leadership in navigating the changes brought about by the pandemic and ensuring the success of remote work arrangements. The report also includes references to several academic sources that support the findings and conclusions.

Remote work-
Covid

INTRODUCTION
 Leadership is considered as an art to motivate people and group of people
in the organisation to achieve similar goal.
 This report is based on ASOS plc which is located in UK and dealing in
clothing and fashion
 This report states about the remote work and Covid in the company.
 Impact of leadership in such scenario is mentioned in this report.

Various challenges faced by leadership on
covid 19
 Employees are facing low morale in the work, they are not able to help the organisation to attain the goal. as
this is major current issue which is going on in the organisation. Leaders are not able to boost the morale of
the employees so that they can work, like they were doing earlier.
 Apart from this, leaders have to split the work in different sections so the employees feel better and they can
relate themselves to the work, for that organisation has changed the leadership style.
 As the main motive of leadership is to bring motivation to employees of ASOS plc so that they may attain
their individual goal.
 But due to pandemic this company is facing loss and the employees also having low morale.
 So it is the duty and responsibility of leader that they bring motivation to the employees and help them in
remote working.
 \ Now this company has provided remote working to the employees and they have to work from outside the
office.
 When the entire team of ASOS plc is working remotely they need belongingness and motivation which is
given by the leader.

CONCLUSION
 From the above report it can be concluded that, this report states about the remote
work and covid.
 This report speaks about leadership and role of leader to motivate employees so
that they may face any kind of change in the organisation and help them to attain
the end goal.

REFERENCES
 Varela and et.al, 2020. Leading schools from a social distance: Surveying south
texas school district leadership during the COVID-19 pandemic. In National
Forum of Educational Administration and Supervision Journal (Vol. 38, No. 4).
 Antonakis, J., 2021. Leadership to defeat COVID-19. Group Processes &
Intergroup Relations. 24(2).pp.210-215.
 Harris, A., 2020. COVID-19–school leadership in crisis?. Journal of Professional
Capital and Community.
 Wilson, S., 2020. Pandemic leadership: lessons from New Zealand’s approach to
COVID-19. Leadership.16(3).pp.279-293.
 Daly and et.al, 2020. Who speaks for nursing? COVID‐19 highlighting gaps in
leadership.