Authentic Leadership Influence on Creativity & Innovation: Morrisons

This report investigates the influence of authentic leadership on creativity and innovation, focusing on a case study of Morrisons. It begins by defining leadership and its importance in guiding and motivating individuals to achieve organizational goals, highlighting its profound impact on creativity and innovativeness. The research objectives include understanding the concept of leadership, evaluating its influence on creativity and innovation within Morrisons, and identifying barriers to leadership in facilitating these aspects. The study uses a positivism philosophy and a deductive approach, employing a survey research strategy for data collection. The report also includes a work breakdown structure (WBS) and a Gantt chart for project management, dividing the project into smaller, manageable components and defining the roles and responsibilities of team members. The literature review covers the concept of leadership in organizations, emphasizing motivation, support, and engagement, and discusses the positive relationship between leadership and employee creativity through motivation, knowledge sharing, and psychological empowerment. The report concludes with a list of references used in the research.

Research Project
(“The influence of authentic leadership on creativity
and innovativeness”. A study on Morrisons)

 Introduction
 Research objectives
 Literature Review
 Research methodology
 Work break down structure
 Gantt Chart
Table of Content

Topic: The influence of authentic leadership on creativity and
innovativeness. A study on Morrisons.
Introduction
 Leadership is an activity that is related to provide guidance, support, and
motivation to the individuals so that they can successfully accomplish the
assigned tasks. It is the ability of leaders to influence the other members in
an efficient manner. In organizations, it is imperative to follow suitable
leadership practices in order to accomplish the pre-defined goals.
Leadership put a profound influence on creativity & innovativeness.
Introduction

 Research Aim: To identify “The influence of authentic leadership on
creativity and innovativeness”. A study on Morrisons.
 Research Objective:
 To understand the concept of leadership in organization.
 To evaluate the influence of leadership on creativity & innovation in
Morrisons.
 To identify the barriers of leadership in terms of facilitating creativity and
innovation in Morrisons.
Research objectives

 Rational of study:
 The main aim of the present study is to identify how leadership can affect
creativity and innovation at workplace. Leadership is a crucial business
function wherein leaders influence the group of individuals to attain the
business goals. The study will help in preparing suitable strategies in terms
of facilitating innovation in the organization. Additionally, it will also
improve the knowledge level and competencies of the researcher to grow
in personal as well as professional life.
Cont..

 Concept of leadership in organization
 According to Moe, 2021, .Leadership is the quality to influence others by
the personality traits and characteristics. Leadership focuses on motivation,
support, and engagement of workers so that they perform the assigned work in
an appropriate way.
 The influence of leadership on creativity & innovation in Morrisons
 According to Denti, 2021, Leadership affect the creativity of employees
positively. It has direct relation with the creativity and innovation and also has an
indirect connection through motivation, knowledge sharing and psychological
empowerment.
LITERATURE REVIEW

 Research philosophy: In context of the given study, positivism approves
is a selected as it will help in getting authentic and reliable information due
to the implementation of quantitative analysis.
 Research approach: The current project is based on deductive approach
which will help in evaluating large amount of data within short period of
time.
 Research strategy: In context of the given study, survey research strategy
is selected as it will allow the researcher to collect vast amount of
information within minimum time and effort.
RESEARCH METHODOLOGY

 It is an effective technique of project management wherein the entire project is
divided into smaller components. This tool is helpful in minimizing the complexity
of project and enables the each and every member to understand their responsibility
in terms of completing the project work. In other words, WBS is a tool to take a
step by step approach to complete the large project in different pieces (VanKooten,
2019).
Work breakdown structure:

 Gantt chart is a widely used tool to accomplish a complex project and different
stamps. It defines the roles and responsibilities of each and every member in
completion of the project work (Flick, 2020). In context of the given study, project
schedule is mentioned below:
Gantt chart

 Batallán, G., 2019. Anthropology and Research Methodology. In Oxford Research
Encyclopedia of Education.
 Flick, U., 2020. Introducing Research Methodology: Thinking Your Way Through Your
Research Project. Sage.
 Kumar, R., 2018. Research methodology: A step-by-step guide for beginners. Sage.
 Staron, M., 2020. Action research as research methodology in software engineering.
In Action Research in Software Engineering (pp. 15-36). Springer, Cham.
 Online
 Denti L., 2021. Leaders dual roles when managing innovation.[Online]. Available
through:< https://innovationmanagement.se/2013/09/11/leaders-dual-roles-when-
managing-innovation//.

 Moe, K., 2021 What Is organizational leadership and why is it important?. [Online].
Available through:<
https://www.betterup.com/blog/what-is-organizational-leadership-and-why-is-it-important
/
>
REFERENCES