Shackleton's Leadership: Addressing Contemporary Management Issues

This report delves into the contemporary management issues of the 21st century, drawing lessons from Shackleton's leadership style and its application to crisis management. It characterizes Shackleton's leadership through elements like optimism, development, unity, planning, and effective decision-making. The report also analyzes the impact of the COVID-19 crisis on organizations, specifically Nora Cafe, and provides recommendations for improving performance in the food service industry. These recommendations include adapting to new market conditions, innovating the restaurant design, and focusing on consumer preferences. The study concludes that Shackleton's management style and the lessons learned from his experiences are valuable for navigating organizational challenges and improving stability in times of crisis.

CONTEMPORARY
MANAGEMENT ISSUE IN
21ST CENTURY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Characterizing Shackleton's leadership style...............................................................................3
Lessons which is learned from the article of Shackleton.............................................................4
Critically analysing the crisis of organizational situations..........................................................4
Recommendations for improving the performance.....................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
A contemporary management issues refers to a problem which is affecting the people and
management currently which are not yet solved. This affect the country's economic effects on the
stock market, the growth of the businesses. It concerns to natural business issue which is caused
by the uncertainties of the crisis. The organization who is facing the problems due to Covid-19
crisis is Nora Cafe. This cafe is located at London near chapel in UK, it has a speciality of
burgers, sandwiches and best coffee. They have their own Coffee gardens from where they get
coffee and roasted by themselves. In this report it discusses the Shackleton's leadership which
involves the mission journey and about his mission. The study says that Shackleton was very
loyal to his people and supports them in every situation.
MAIN BODY
Characterizing Shackleton's leadership style
Sir Ernest Henry Shackleton was born on fifteenth of February eighteen seventy-four and
died on fifth of January nineteen twenty-two. He was an Irish Antarctic explorer who led the
three British journey. Shackleton was a careful leader, a person who were never asked his people
to do something which he never does with himself. There are some elements which characterize
leadership of Shackleton.
1. Model and inspire optimism- Shackleton had believed his people the most and their
missions as well. He always takes his decisions in the favour of the people who are
working with him and to inspired them with the hope of the accomplishment of their
missions (Bragg, 2018). This model is characterizes Shackleton's leaderships styles. He
was very excited about every mission, he had an enthusiasm. Shackleton had a clear
vision about everything he desires to complete.
2. Development- The people who was with Shackleton had to understand the purpose of the
journey they were heading to. Development is highly characterizes Shackleton's
leadership towards their team members. They all are selected with their involvement and
curiosities in that purpose. Some times the team member's had a conflict between them
because every member of the team had a different idea.
3. Build unity- Shackleton had valued his work because he is quite loyal regarding people
who are working with him. His team's health is more important than the mission, because
he knew that he could complete the mission without his team (Hector and Phillips, 2018).

With the help of this contents Shackleton's build up the unity between them. He was very
helpful for his people though he personally takes care of them. Shackleton personally
asked about their team member's strengths and weaknesses and their way of doing their
work.
4. Create plan- Shackleton was very particular about his plan, but he had to change the
plan four times. They were lost in the boat and did not find any land over the sea, then he
had to changed their plans. He was very emotionally attached with their every plan, but
then he decided to not to attached more to the plans.
5. Effective decision- Shackleton was very toughest leader for their people, but he always
proved himself the best leader. Sometimes he had got very disappointed by their crew
because one of their team member got drunk and terribly sick after that. Shackleton's
decisions was very instant though he finds out the replacement for that person very
quickly.
Lessons which is learned from the article of Shackleton.
The leader or a team member they have to be very responsible about their work in any
crisis. From this article the lesson that can be learned, related to Shackleton's leadership styles,
once the decision has been taken then will have to always stick to that decision. The positive
environment that can be made from the people who are in the team or a team leader. A positive
and colourful environment is very necessary at workplace for the productivity.
The world is changing very quickly, the directions are changing as well. So with this
article the lesson is learned that people have to be very flexible about the changing and always
trying to find the new opportunities in these changes. The vision should be very clear about the
goal or any missions and planning should be very proper (Hicks and et.al., 2020). The best lesson
can be always learned from the mistakes people do in the past. The leader can be worst or very
strict but also they are very good teacher to learn the work properly. These lessons helps to
manage crisis in contemporary business companies.
Critically analysing the crisis of organizational situations
There are many industries which are affected by the Covid-19 but cafes, restaurants and
club are highly affected by this crisis. After the lock-down change in pandemic the cafes and
restaurants does not have that much of profit rate as compare to before pandemic (Lathrop,
2020). Nora cafe it is one of the highly affected cafe after Covid-19. This pandemic has occurred

many weaknesses and problems among the businesses. Due to Covid-19 many large and small
cafes are facing the changes to operate their business properly. It can be critically evaluated that
the organizational situation impact negatively upon business, after decreasing the profitability.
Whereas, in a positive way it can help to make strategies to gain attentions towards the Cafe.
Recommendations for improving the performance
It discusses that the changes are very necessary for food service industry. Due to Covid-
19 Nora cafe is facing many unnatural changes which is occurred from 2020. The natural
changes was very casual for this cafe but after pandemic changes make the things very difficult.
After analysis the thinking and adaption of skills are dominant in all the current phases of Nora
cafe's situation and for future leaders. The Cafe's staff learned the value of the leaders after
Covid-19. The situation makes leaders a better people as well as better leader.
Some leaders know that making a best and fast decisions during the crisis helps
organization to make a effective effort toward the change (Shackleton and et.al., 2020.). When
cafe suddenly have a uncertain crisis like Covid-19 which has arrived in the world very fast and
in large scale. Cafes are facing possibly inactivated volume of the big decisions.
Every successful leader always have a skill and ability to utilize the proper short and
long term resources. Covid-19 was very uncertain it put impact on the cafe, but the leaders have
already aware about such crisis, and they planned everything in advance. Leaders do not delay of
make tough choices, such as work from home and social distancing.
The Nora Cafe needs more leaders in a time of the uncertain and unexpected changes.
During the crisis, the senior managers have a leaning attitude to control the situation though they
would not affect the organization (Wagner, and et.al., 2021.). The leaders very well know the
responsibilities of them in the time of crisis.
After the Covid-19 impact on the cafe they need to be energizing the customers to bring
their attention back to the Nora cafe. The profitability also low of this cafe after Pandemic, so
they need more customers to make their profit rate stable. They need to shift their cafe place to
very crowded place to gain the attention of the customer again. The Nora cafe should adjust up
the new menus for the customers and can enhance the delivery stability.
The consumer preferences should be on the priority for the Nora cafe. After the pandemic
market conditions are change and it is almost the new market for the cafes. The prices of the
menu should be changed for the new market (Yáñez-Araque and et.al., 2021). Alternatively of

plainly revert the business casually, get hold of the opportunity for innovation to the next normal
food industry life.
The Cafe owner should rethink about the restaurant design to achieve the growth after
pandemic the cafe needs to be redesigned. They need to think about the restaurant's infrastructure
to its design. The labour equipments can also increases the productivity of Cafe process and can
provide many solutions that can concern about the consumer's health as well.
CONCLUSION
From current study, it has been concluded that Shackleton and his missions. The above
discussion has been about the Shackleton's management regarding his people in the team. The
lessons has been learned from this study on the article of Shackleton is to be very careful about
the work and leaders helps and support their members. There were some leadership sets which is
mentioned for organization situation due to pandemic. Covid-19 has been changed the current
situations of the food service industries which are highly affected. They do not have that much of
profit as of their previous statistics. It has been critically analysed the situations after Covid-19
that affected the Cafe. The recommendations on the changes that should be adapted by the cafe
to improving its stability.
REFERENCES
Books and journals
Bragg, M., 2018. The Endurance: Three Lessons in Leadership from Ernest
Shackleton. GPSolo. 35. p.7.

Hector, A.J. and Phillips, S.M., 2018. Protein recommendations for weight loss in elite athletes:
A focus on body composition and performance. International journal of sport
nutrition and exercise metabolism. 28(2). pp.170-177.
Hicks, D.S. and et.al., 2020. Improving mechanical effectiveness during sprint acceleration:
practical recommendations and guidelines. Strength & Conditioning Journal. 42(2).
pp.45-62.
Lathrop, G.C., 2020. An Analysis of Leadership Through Crisis. Crisis, Stress, and Human
Resilience: An International Journal. 2(1). pp.10-28.
Shackleton, R.T. and et.al., 2020. Assessing biological invasions in protected areas after 30
years: Revisiting nature reserves targeted by the 1980s SCOPE
programme. Biological Conservation. 243. p.108424.
Wagner, C. and et.al., 2021. Use of physiologically based pharmacokinetic modeling for
predicting drug–food interactions: Recommendations for improving predictive
performance of low confidence food effect models. The AAPS Journal. 23(4). pp.1-
18.
Yáñez-Araque, B. and et.al., 2021. Examining the determinants of healthcare workers’
performance: a configurational analysis during COVID-19 times. International
Journal of Environmental Research and Public Health. 18(11). p.5671.

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