Analysing Leadership Influence on Managing Culture at ASDA (SG6015)

This Applied Management Project (SG6015) proposal aims to explore the role of leadership practices in managing the culture of ASDA. The project identifies the conceptual framework of leadership and culture, examines leadership's role in managing ASDA's culture, investigates challenges faced during implementation, and discerns ways to mitigate these challenges. Research questions focus on defining the framework, understanding leadership's role at ASDA, identifying challenges, and exploring mitigation strategies. The rationale emphasizes the importance of leadership in motivating employees and shaping organisational culture, highlighting the researcher's personal and professional interest in the topic. The research intends to enhance skills and provide assistance in managing future research.

APPENDIX A:
Project Proposal Template
SECTION A:
(to be completed by the student)
Student Number:
Programme:(e.g. Business
Management)
Module Title: (e.g. Studying for
Business)
Applied Management Project Seminar
Group
Module Code: SG6015 Word
Count
I confirm that no part of this assignment, except where clearly quoted and referenced. has been copied from material
belonging to any other person e.g. from a book. handout, another student. I am aware that it is a breach of UEL
regulations to copy the work of another without clear acknowledgement and that attempting to do so renders me
liable to disciplinary proceedings.
SG6015– Applied Management Project Proposal
A note for students undertaking the Applied Management Report Project:
A supervisor cannot and must not decide what you are going to examine. It is your project and
therefore, your responsibility to tell your supervisor which area you are going to investigate and give
reasons why you have chosen the area. Your supervisor cannot lead you in any specific direction
because this is your project and your problem identification skills need to be assessed. S/he can
merely support and guide you to conduct your project successfully.

Provide your project Title, the business context of your proposed report in the space
below
1. Report Title: (e.g. the title should fit to your proposed research)
Influence of leadership over managing culture of an organisation.
Aim
To explore the role of leadership practices in managing culture of an organisation. A study
on ASDA.
Objectives
 To identify the conceptual framework of leadership and culture within an
organisation.
 To examine the role of leadership in managing culture of ASDA.
 To investigate the challenges faced by ASDA during implementing leadership for
managing culture.
 To discern the ways that can be used by ASDA for mitigating challenges related
with leadership in ASDA.
Research questions
 What is the conceptual framework of leadership and culture within an organisation?
 What is the role of leadership in managing culture of ASDA?
 What are the challenges faced by ASDA during implementing leadership for
managing culture?
 What are the ways that can be used by ASDA for mitigating challenges related with
leadership in ASDA?

2. Research Rationale and Problem Identification :
Include a brief description of the background to your project. Explain and justify the
business context.
Leadership is defined as the art of motivating people so that individual can manage their
role and responsibilities within an organisation in effective manner(Bolden, 2016). This is
used in order to provide direction to the organisation and understand needs of individual so
that the same can be given to them and at the same time organisational needs can be met.
The purpose of leadership is associated with charging life of individual so that needed
direction can be given to them. For every employees direction is needed so that they can
get to know regarding their areas of development and by improving the same all the
functions of the business can be executed in sufficient manner. Culture of an organisation
is defined as accumulation of such beliefs, assumptions and values that are helpful for
managing the business and business functions as well (Al Khajeh, 2018). These
assumptions are related with business functions and the manner in which the employees
behave in circumstances. Culture plays significant role in an organisation as in executing
business functions in prominent manner.
The major reason for selecting the research topic is related with personal inclination of
researcher as researcher was willing to get to know regarding the topic. On the other hand
the selection of the research is related with dual perspective such as personal and
professional. For personal perspective the research will lead into enhancing various skills
of individual and in terms of professional perspective the research will provide assistance
to researcher in managing future researches in required manner.

References
Al Khajeh, E.H., 2018. Impact of leadership styles on organizational performance. Journal
of Human Resources Management Research, 2018, pp.1-10.
Bolden, R., 2016. Leadership, management and organisational development. In Gower
handbook of leadership and management development (pp. 143-158). Routledge.