Analysis of Leadership Effectiveness in Morrisons Supermarket PLC

This research project examines the effectiveness of leadership on organizational management, focusing on a case study of Wm Morrison Supermarket PLC. The report begins with an introduction outlining the research's significance, aims, objectives, and research questions. Chapter 2 provides a literature review exploring the impact of different leadership styles, such as autocratic and participative, on firm management and performance, specifically within Morrisons. The study identifies key elements of leadership that need improvement to enhance organizational performance and sales. Chapter 3 outlines the research methodology, including the type of investigation, research design, and data sampling methods. The report aims to analyze the effectiveness of leadership and various leadership styles essential for improving organizational operations and sales. The research also intends to identify ways to improve leadership skills to provide proper direction to organizational activities, ultimately contributing to increased sales and competitive advantage for Morrisons. The report also includes the importance of active listening, communication and the skills required for a leader to guide employees.

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION...................................................................................................1
1.1 Overview of research ...........................................................................................................1
1.2 Significance of research .......................................................................................................1
1.3 Research Aims .....................................................................................................................2
1.4 Research objectives...............................................................................................................2
1.5 Research Questions...............................................................................................................3
CHAPTER 2 : LITERATURE REVIEW .......................................................................................3
2.1 The effectiveness of leadership on firms management ........................................................3
2.2 The impact of leadership styles on Morrisons supermarket plc ........................................4
2.3 The major elements of leadership that are needs to be improved in order to enhancing
organisational performance and sales.........................................................................................4
2.4 The major skills that are required for a leader to improved in respect of providing a proper
direction to each employee or organisational activities..............................................................5
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
3.1 Type of investigation.............................................................................................................6
3.2 Research Design....................................................................................................................6
3.3 Research philosophy.............................................................................................................6
3.4 Research Approach ..............................................................................................................6
3.5 Data Sampling.......................................................................................................................6
3.6 Ethical Consideration ...........................................................................................................7
CHAPTER 4: DATA ANALYSIS .................................................................................................8
CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................17
5.1 Conclusion ..........................................................................................................................17
5.2 Recommendation ................................................................................................................17
REFERENCES .............................................................................................................................18

TITLE:
To analyse the effectiveness of leadership on organisational management in order to
improve performance and sales. A case study on Wm Morrisons Supermarket plc.
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Leader is a person who is having the ability to manage and guide others for achieving
some common purpose. Leadership plays most significant role in every business organisation,
because all activities that are held in firm are handled by the leaders. They are different from
organisational manager, leaders are born to be leader (Antonakis, 2017). A leader is the head of
that new direction and responsible for all activities. Each organisation is focused on managing
their all activities in efficient manner in order to improving their performance and sales. The
basic purpose of firm is to attract large number of customers for reaching at competitive
advantage at market place. Wm Morrison Supermarket plc, is the worlds fourth largest
supermarket chain in the united kingdom, its mainly deals in grocery, food, electronic and luxury
home products and equipments. The major aim of firm is to provide high quality services to their
potential buyers and try to satisfying their needs and wants though offering variety of goods and
services. The company is concern about establishing effective leadership style in their firm,
because these style are helpful in managing all work in appropriate manner so that firm can
achieve their desired goals and objectives.
1.2 Significance of research
This research is having an essential requirement in development of leadership styles in an
organisation because this helps in managing all work in most significant manner, so that
organisational operation performance and sales can be increased. This research project will
create an effective impact on leadership and its various styles that are applied by Morrisons
Supermarket plc (Goleman, Boyatzis and McKee, 2013). Leadership can be describes as the
essential element of firm which helps in providing a significant direction to organisational
employees to implement right activity at right place. This may directly or indirectly impacted on
organisational performance. Leaders are the person who are very much close to employees and
know the quality and weaknesses of firm, so they are able to assign right work to right people
and this helps in reducing conflict and obstacles from the firm. The basic aim of each
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organisation is to provide satisfactory services to their employees through rendering high quality
products and services with more advance features. The current research report is based on
effectiveness of leadership and various leadership styles that are helpful in properly managing
organisational activities in order to improving forms performance and sales. Sales is the
representative of industries growth and success, high sales shows profitable condition of firm and
low sales represents loss situation for firm. The all activities that are held in firm are controlled
by leader or manger, and they are responsible for all work . Major outcome of this research is to
render an effective support to firm and their staff members who are working under the
instruction of leader, for the purpose of generating high sales, so that company can grow at
market place and attain competitive advantage.
1.3 Research Aims
The aim of present study is “ To measure the effectiveness of leadership on
organisational management in respect of improving performance and sales. A case study on Wm
Morrisons Supermarket plc. The current report is based on analysing the effectiveness of
leadership and various styles of leadership that are essential for improving organisational
operations and sales.
1.4 Research objectives
Research objectives can be describes as the important result of research project which
provide a significant direction to researcher in order to giving some suggestion on the basis of
gathered outcomes. In order to carry out research activities in proper manner researcher needs to
implement some objectives that are related with present project. Some objectives are describes
as follows:
 To ascertain effectiveness of leadership on organisational management.
 To evaluate the impact of leadership styles on Wm Morrisons Supermarket plc
performance and sales.
 To identify various elements of leadership that are needs to be improved in respect of
enhancing performance and sales of Morrisons supermarket plc.
 Recommend various ways through which leadership skills can be improved in order to
providing a proper direction to organisational activities.
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1.5 Research Questions
These are prepared on the basis of research objectives, it is essential for researcher to
generate appropriate questions for identifying elements that are related with research topic.
 What are the major effects of leadership on organisational management?
 How to evaluate the impact of leadership styles on Morrisons supermarket plc?
 What are the major elements of leadership that are needs to be improved in order to
enhancing organisational performance and sales?
 What are the major skills that are required for a leader to improved in respect of
providing a proper direction to each employee or organisational activities?
CHAPTER 2 : LITERATURE REVIEW
This is the most essential part of research project and plays most important role in
moving all research activities in a proper direction. This is appropriately used by researcher to
develop an effective and in-depth research of information and data that are collected by
secondary resources (Northouse, 2015). Through this session researcher is able to conduct all
research activities in a right direction. This section provide proper detail about each topic of
research through rendering viewpoints of various authors, writers and past researchers.
2.1 The effectiveness of leadership on firms management
As per the view point of William Pirraglia, 2017, Leadership styles plays important role
in organisational management, it is required for each firm is to manage their activities so that
performance can be improved, there are some leadership styles that are essential in
increasing management and functions of firm, some are describes as under: Effect of Autocratic style: This can also describes as authoritarian leadership, this defines
through the division of employees and leaders. Autocratic leaders are only responsible for
all decisions that are created for proper management, there is not any involvement of
employees or workers. These type of leaders are very much confident and sure about
their decision, they perform their decision making skills in very much effective manner.
 Participative leadership effects: This is also known as democratic leadership, this can be
measured as the essential option for each company. This style explains that management
provide proper guidance to its teams and department at the time of collecting input form
each member of team. In this decision has to be made on the basis of different view
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points and feedbacks of employees. There is vast involvement of workers and employees
who are working in similar group or team.
2.2 The impact of leadership styles on Morrisons supermarket plc
According to the opinion of Osmond Vitez, 2017, leadership is an essential function of
each small as well as large business organisation. It has very vast impact on organisational
performance and sales, some are describes as follows: Setting the tone: Business are usually set the tone leadership for their firm. Higher
authority may accomplish this through developing a vision or mission and set some
values by which they operate their firm and its activities. S Types: There are three major type of leadership such as democratic, autocratic and
laissez-faire, which plays important role in organisational performance. In Morrisons
supermarket plc is widely use democratic leadership in order to encourage their
employees for improving their sales through enhancing their productivity (Helms, 2012).
 Features: The overall performance of firm are based on behaviour of employees and
managers. Leadership can be describes as the evolutionary process of firm. The skills of
leadership helps in improving employees performance which may impacted on Morrisons
overall performance and sales.
2.3 The major elements of leadership that are needs to be improved in order to enhancing
organisational performance and sales
As per the opinion of …................. Leader is then most essential part of any business
organisation and leaders are the only person who is responsible for all activities that are held in
any kind of business or organisation. Every individual is wanted to become a leader in their life
because leaders give command on the basis of their own perspective and create directions as per
their set of knowledge. There are some major elements which are needs to be improved in order
to improving organisational performance and sales that are describes as below: Active listen: In a collaborative working environment active listening plays most crucial
role. It is required for leader to engaging their self directly with their followers, so that it
is easy for them to knowing the needs and wants of workers (Vinkenburg and et. al.,
2011). It is necessary for leaders to establish an effective relationship with their co-
workers and followers in order to make their self more accessible as a leader. As a
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supervisor leader needs to take aside to each employee and taking various view points
because staff member are very much close to the actual condition of firm.
 Communication: It is most essential tool of marketing which is significantly use by
leaders to improving their leadership skills. This is required for a leader to establish an
effective channel among employees in order to properly transfer data and information
from one department to another.
These are some major leadership that are essential for Morrisons supermarket plc to improve
their organisational performance through enhancing productivity and sales.
2.4 The major skills that are required for a leader to improved in respect of providing a proper
direction to each employee or organisational activities
According to the view point of …....................Leaders plays effective role in each
function of firm, they are having a vast knowledge about firm and its activities and provide a
significant direction to each activities that are important for organisational growth and success. Help people to understand their strength: It is most essential role which is played by a
leader in order to enhancing the performance of each employee. Leaders usually focused
on identifying strength and weaknesses of people through measuring their performance
and work. It is the responsibility of leaders to tell employees about their strength, so that
they can work in most effective manner (Giltinane, 2013).
 Try something new: Consistency is a key element which is carried by great leaders. They
mainly concern towards applying new and innovative things for leading my work, this
ability access an employee to become a great leader.
These all above points are helps me to improving my skills as a leader and this could helps me in
my future projects and work. Leaders and managers are different, a leader can be a manager but
a manager cannot be a leader. Morrisons is a big retail company who divide their work among
various departments and assign a leader in each sector in order to generating more profit through
providing a proper direction.
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CHAPTER 3: RESEARCH METHODOLOGY
This is the most important part of research which helps in providing a proper direction to
research activities in a right direction. This is essential segment that deals in various applications
that are related with different tools and techniques and provide significant support in moving
forward the research activities in proper manner.
3.1 Type of investigation
It is necessary for researcher to analyse the type of research, it can be qualitative or
quantitate in nature (Lian and Tui, 2012). In this present research project qualitative method has
to be take in to proper action because it is helpful in analysing the gathered data with the help of
proper tools and techniques.
3.2 Research Design
It is the essential part of research which helps in providing a proper format in which all
activities are arranged as per their priority. There are so many type of designs are available such
as descriptive, exploratory and experimental research design. In the present research project
descriptive research design has to be taken into proper action because this helps in acquiring
proper data and information for research work.
3.3 Research philosophy
In this present research project Interpretivism philosophy has to be taken into action
because in this qualitative means of information has to be collected by using appropriate tools
and techniques.
3.4 Research Approach
In this present research project inductive approach has to be used by researcher because
the whole work is based on qualitative data and this approach emphasizes on perceptive facts and
figures.
3.5 Data Sampling
Sampling can be describes as the method through which sample has to be taken from
original population (Bhatti and et. al., 2012). This can be categorised among two parts one is
probabilistic and other one is non-probabilistic. This this present research project purposive
sampling has to be taken by researcher. In this research select the sample of 40 employees who
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are part of the firm and contributing their level best for enhancing organisational performance
and sales.
3.6 Ethical Consideration
This is the essential part of research project. Researcher ensure their respondents to keep
personal data and information more confidential in nature. Researcher needs to concern about
attaining goals and objectives of research in significant direction, so that result can be achieved
in proper manner (Ojokuku, Odetayo and Sajuyigbe, 2012). Time and money is the major issue
of research that are faced by researcher in right manner.
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CHAPTER 4: DATA ANALYSIS
Data analysis is the most effective part of research project and helps in providing a proper
direction to analysing data and information that are collected by the investigator in respect of
reaching at final outcome. This section is providing support in achieving objective of research
through applying most appropriate tools and techniques. For the present research project data has
to be measured through preparing questionnaire which is related with research topic.
QUESTIONNAIRE
Name:
Age:
Gender:
E-Mail:
Q1) Is leadership styles are essential for enhancing organisational sales and performance?
 Agree
 Disagree
Q2) Which leadership style is followed by Morrisons Supermarket plc for effective
management of organisational activities ?
 Autocratic leadership style
 Democratic leadership style
 Laissez-faire leadership style
Q3) Is leaders are helpful in increasing sales through developing firms performance?
 Yes
 No
Q4) whether leaders should give complete freedom to their subordinated in resolving their
problems on their own?
 Strongly Agree
 Strongly Disagree
Q5) Is leaders are responsible for managing their team work?
Yes
No
Q6) Which skills are need to improved by leader in terms of improving organisational sales and
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performance?
 Decision making skills
 Communication skill
 listing and learning skills
 Technological skills
Q7) Give any suggestion and recommendation for improving leadership styles in an
organisation for increasing their sales and revenue?
Data Analysis
Data collection Format
Q1) Is leadership styles are essential for
enhancing organisational sales and
performance?
Frequency
 Agree 36
 Disagree 4
Q2) Which leadership style is followed by
Morrisons Supermarket plc for effective
management of organisational activities ?
Frequency
 Autocratic leadership style 3
 Democratic leadership style 32
 Laissez-faire leadership style 5
Q3) Is leaders are helpful in increasing sales
through developing firms performance?
Frequency
 Yes 33
 No 7
Q4) whether leaders should give complete
freedom to their subordinated in resolving their
problems on their own?
Frequency
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 Strongly Agreements 28
 Strongly Disagree 12
Q5) Is leaders are responsible for managing
their team work?
Frequency
 Yes 34
 No 6
Q6) Which skills are need to improved by
leader in terms of improving organisational
sales and performance?
Frequency
 Decision making skills 17
 Communication skill 5
 listing and learning skills 6
 Technological skills 12
Q7) Give any suggestion and recommendation
for improving leadership styles in an
organisation for increasing their sales and
revenue?
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