Impact of Leadership Styles on Employee Performance: A Burberry Study

This dissertation investigates the impact of leadership styles on employee performance and motivation, focusing on Burberry as a case study. The introduction establishes the importance of leadership in fostering employee performance and motivation, outlining the aim, objectives, research questions, and rationale. Chapter 2 provides a comprehensive literature review, examining the concepts of leadership styles, their impact on employee performance, and strategies for improvement. Chapter 3 details the research methodology, including research types, approaches, data collection, sampling, and ethical considerations. The subsequent chapters present the data analysis, conclusions, recommendations, and reflections, offering insights into the challenges and strategies for enhancing leadership styles to improve employee performance and motivation within the context of Burberry. The study explores various leadership styles, challenges faced, and strategies for improving leadership effectiveness.

DISSERTATION

TABLE OF CONTENTS
Topic: To investigate the impact of leadership styles on employee performance and motivation :
A study on Burberry........................................................................................................................4
CHAPTER 1 : INTRODUCTION...................................................................................................4
Background..................................................................................................................................4
Aim..............................................................................................................................................4
Objective......................................................................................................................................4
Research question........................................................................................................................5
Rationale......................................................................................................................................5
CHAPTER 2 : LITERATURE REVIEW........................................................................................5
The concepts of the leadership styles on employee performance and motivation.......................6
The important and role of the leadership styles on workforce....................................................7
The challenges and impact of the leadership styles on employee performance and motivation
in Burberry...................................................................................................................................7
The strategies for improving leadership styles on employee performance and motivation........8
CHAPTER 3 : RESEARCH METHODOLOGY............................................................................9
Research types.............................................................................................................................9
Research approaches..................................................................................................................10
Research philosophy..................................................................................................................10
Data collection...........................................................................................................................10
Sampling....................................................................................................................................11
Data analysis..............................................................................................................................11
Research ethics..........................................................................................................................11
Reliability and validity..............................................................................................................12
CHAPTER 4 : DATA ANALYSIS...............................................................................................12
CHAPTER 5 : CONCLUSION AND RECOMMENDATION....................................................22
Conclusion.................................................................................................................................22
Recommendation.......................................................................................................................22
Reflection...................................................................................................................................23
REFERENCES..............................................................................................................................24

APPENDIX....................................................................................................................................25

Topic: To investigate the impact of leadership styles on employee
performance and motivation : A study on Burberry
CHAPTER 1 : INTRODUCTION
Leadership in the organization must be important from which the employee can keep
their better performance and make sure about the motivation. This could be important for
knowing about the various things related to the leadership styles at their organization. While this
might be important part for the companies from which they can make more strategies for which
they can work and make workforces for working with effective manner. In some of the
organization they mainly give more importance to the leader for which they can work and make
their more strategies in which they can easily work. Although this might be also important for
working with different leadership styles for which the organization can easily come to know
about their employee can work and make their better goals and objective. This research explain
about the aim and objective along with the rationale the main part for research. Moreover, also
examined about the literature review with the help of various author and their thoughts. Also,
explain about the research methods which have been used for making the research.
Background
Burberry UK is the fashion house industry which deal with the many fashion industry
across the large size of countries. It basically, designed the Trench coats which seems to be most
famous. Along with the leather goods, eye wear, foot wear, cosmetics etc. The company have the
main focus on the developing the outdoor attire, for which the company has moved to the high
fashion industry while with the exclusive brand position. Burberry UK have also opened the
shop in Haymarket from which they have the better income sources (Burberry, 2017). The
company have also keep their main focus on houses and distributers for sunglasses, fragrances,
trainers and cosmetics. While through which organization ca set up their business for working
with effective manner.
Aim
"To investigate the impact of leadership styles on employee performance and
motivation : A study on Burberry"
Objective
 To identify the concepts of the leadership styles on employee performance and
motivation.

 To access the important and role of the leadership styles on workforce.
 To analysis the challenges and impact of the leadership styles on employee performance
and motivation Burberry.
 To recommend the strategies for improving leadership styles on employee performance
and motivation.
Research question
 What is the concepts of the leadership styles on employee performance and motivation?
 What are the important and role of the leadership styles on workforce?
 What are the challenges and impact of the leadership styles on employee performance and
motivation Burberry?
Rationale
The main aim for selecting this topic is to have the knowledge about the leadership styles
towards the employee performance and motivation while which might be important for knowing
about the various strategies. Along with this also important for knowing the challenges that could
be taken for their organization for having the better future goals and objective. In selecting this
topic also lead for having the better report for which this might come to know about those things
which could be important for the organization such as leadership styles towards their employee,
strategies in which they can work for effective manner results. While this might be also
important for the companies in knowing the better future aspects and make sure about the
valuable things towards the work place. Leadership styles must be important for which the
organization can work for having the various things in which they can work and have their goals
and objective. While this might be also important for them in knowing about the various things
for which the leader and their employee can work.
CHAPTER 2 : LITERATURE REVIEW
Literature review means the academic paper in which the various author view have been
shared and many other information so that help for making the research more relevant. In this
analyse, data, many sources that could be easier for making relevant topic. This have main aim
for explaining about the concepts of leadership styles on employee performance and motivation
along with the importance and role of leadership styles towards the workforces. Moreover, also

examined about the challenges and the impact of the various leadership styles and improving
strategies for which the organization can easily work and employee performance with
motivation.
The concepts of the leadership styles on employee performance and motivation.
According to the Farrukh and et.al.,(2021), there have been increased relationship
between the leadership styles and employee motivation in which they can work for having the
better estimation for development. While having the development this could be also important in
gaining much knowledge and employee should have well-developed skills. The organization
must used the various leadership styles which could be important for knowing those the value for
their working employee. As the company can use the authoritarian leadership styles in which
they work as per having the situation for working with and easily make sure about those skills
which could be important for them in having the proper development.
As per Babalola and et.al., (2021) view, the participative leadership that could be also
important through which employee can take the participants in their organization activities.
While through which the leader make them motivation for working with effective manner. This
could be also important in taking much benefits for which the employee come to know about
their strategies and make them for working with positive thinking. While in some of the case this
could be also important for the participative leadership might be less effective than offering more
substantial tangible rewards. When employee motivation or skills, as they can be unlikely for
taking the decision making effectively. While for such case authoritarian leadership.
Ali and Rasheed (2020) said that, transformational leadership styles can also seems to be
important for which they can work and make their employee performance for working with more
effective manner. While this might be also important for the organization for keeping the
contribution towards the leadership styles to their employee performance while across the
various industry. Leadership styles play the role for having the employee performance and
motivation in which they can make the proper strategies for which they can work and make sure
about the working skills. The employee can contacted with overall higher position and might be
having the longer employee group that can intrinsic motivation which retained under the
motivation with any styles.

The important and role of the leadership styles on workforce.
As per Lachance and et.al., (2021) view that, leadership styles play the important role for
which the organization can make their better goals and objective. Team leader naturally process
with the certain, qualities, integrity and compassion or make learn about the leadership skills
through having the formal experience and training. The leadership styles important for the
workforces for which they can provides focus and drive for team forwards. As this can keep the
employee on track and moving forwards while by using the strategies. This might be the one way
for checking the each team members progress and resolving with having the effective manner.
According to Peterlin and et.al., (2021), the leader can take more responsibility for which
they can make their employee for working with having the effective manner. Along with this
also make sure about the various authority which might be important for them in making their
growth and make their employee for working together. At the same time, taking many
responsibility the decision making power can be changed and that could be also important for
making the things more better and developed. In using the various leadership theories that can
easily define about the leader traits and characteristic in which they can make their work and
make sure about those things which could be important for them.
Labella-Fernández (2021) view that, they are important skills while for having the leader
and make them track about how they can deal over any situation. While this might be also
important in taking the benefits from the employee and make sure about their setting objective.
Along with this could also seems to be important in which they can work and make their
employee for working with well-effective manner. The good communication, decision making
power, motivation and teaching should be important for being leadership in which they can make
their employee for learning more better things. If might be seems to be something wrong among
their working employee, this must be right for the leader for making their proper track and
punish them for having their mistake again and again.
The challenges and impact of the leadership styles on employee performance and motivation in
Burberry.
According to Dachner and et.al., (2021), developing an understanding that could also lead
for having the better estimation in leadership and motivation. While from which the many
resources that could play the effective role and try to have their better work place. While keeping
the employee motivation for having their better performance that could lead for having the

several issues, dynamic changes, increasing turnover, while through which the organization
needs to face many issue and make their business losses. The employee motivation can be
defined as solving the writing detailing, job description, while by creating internal organizational
chart, with having the both individually and department.
As per Anton and Afloarei Nucu (2021) view, lack of challenging work that could make
the employee unmotivated and remove from their track in which they are working. The job
should be challenges so that employee can enjoy their working and make sure about the given
time period achieving. This can also include the problem such as inappropriate hiring, lack of
professional development, failure for promoting within the organization. Workplace conflict can
be also the main issues for the leader in keeping them motivation for having the better
performance in the Burberry UK. Workplace conflict can be include gossip and passing many
information, constants complain to human resources, open sabotage of the work products.
Hasnat and Philbin (2021) states that, leadership also faced issues due to having the lack
of confidence in the company for which the employee performance and their motivation that
could easily affected. While through which this might be also important in taking benefits and
make sure about those things which could be important for them in helping their employee for
working with high effective manner. Such issues can be poor quality of work products,
disinterest in long term projects, high turnover in searching the new jobs. Many of the employee
do no pay their attention towards their goals setting and absences of regular feedback. While
which might be important for having the large issues for the leader in organization.
The strategies for improving leadership styles on employee performance and motivation.
According to Guridno, Efendi and Rachman (2020), leadership strategies that can quickly
influences the bit ambiguous. This might be most important for keeping the leader skills in mind
and working with the employee. While this could make them proper engaged with their many
things in the organization. As leader can make the proper communication with the employee and
define about the vision for the organization. As they can also make many more communication
skills and try to make them for solving their problems and make sure about those things which
could be important for them in having the better future development. While this might be also
important in working with high effective manner.
As per Lestari and et.al., (2020), leadership style on workforce and motivation while
through which they can easily make their proper communication and try to make sure about the

various strategies. In which they can work for achieving the goals and objective in the
organization. Encourage recognition that might be best thing for the employee and they feel
more motivation for working in the organization. When individuals and team work above and
beyond expectation while for achieving the goals and objective. It might be having the better
option for the employee encouraged for them in over time, how they can deal over there any
situation and also keep their strong while at high volume production and stress.
Papi and et.al., (2020) said that, motivation always try to keep their employee for
working in any difficult times for which organization can easily make their goals and objective
to be complete. Leadership is something that some of the people are born with and other do not
from which they need to keep calm for their team members. While communicate with the team,
leader should know about how they speak about the company vision, mission and goals. While
this might be important for knowing about those things which could be important for them in
building the strong relationship with their employee.
CHAPTER 3 : RESEARCH METHODOLOGY
Research methodology is particular procedure or techniques which used for selecting,
process, identify and analyse the information about the topic. In this research paper allow the
section which can make the paper more relevant while by using various methods. While this can
also help for analysing the data and try to make sure about information. In this various types and
approaches have been done along with the different types of data collection and analysis while
by using techniques. Moreover, using the sampling and research ethics and reliability and
validity for which the paper can make more use of relevant data.
Research types
Research can be defined as study from the specific regarding for problem and concern
while by using some of the relevant methods. It is also known as systematic describing,
predicting and observed while by using the various methods for gathering and collecting the
information. Basically, there are two types of research such as quantitative and qualitative
research. Quantitative research is the process of collecting the data from the numerical data
(Brzoska and Spāģe, 2020). It is also use the various finding process, patterns and causal
relationship while for having the better results. Qualitative research means the data have been
collected or gathered from the non-numerical from. Along with this also understand while by
using the experience, opinions and many other concepts. In this researcher have selected the

qualitative research from the sources or data have been collected or gathered by using the non-
numerical data. limitation can be as this required the multiple section, sometime creating
misleading conclusion in research.
Research approaches
Research approaches mean the data have been collected or gathered from the various
approaches, planning and research have been conducted with using the various forms of data.
Research approaches also means plans and procedures for doing research from having broad
assumptions with the help of collecting data, analysis and interpretation. In this to types of
research approaches such as inductive and deductive (Xu and Li, 2020). Inductive research
means the process that have some of the general conclusions from observation or individuals.
Deductive approaches means for identifying characteristic of any problem which have been
given in the research. In this research, the researcher have selected the inductive approaches from
the data of information and increasing the relevance of the research. Furthermore, this can also
help for making the research more meaningful and important data. As this cannot work with
having the proper process and make sometime irrelevant sources of data.
Research philosophy
This have the great level of experiences and devoted the research while by using the
various sources and also include the discussion for making the relevant research. This philosophy
basically deal with nature, knowledge and having some of the basic sources in the research
study. Moreover, this have two types such as positivism and interpretivism (Munir, Riaz and
Khan, 2020). Positivism means the which depend on the quantifiable sources along with having
the statistical collection of the data. This could have some of the basic principles for collecting
the data with having some aim and using high predict for research. Interpretivism research can be
collected by using the interview and observation. Gathering from the relevant and right websites
with using the appropriate concepts. In present research, researcher have used the interpretivism
while for conducting the interview and observation of the data collection or gathering.
Data collection
This is the most important part or elements of research methodology. This could be
important while because in this come to know about the various methods of collecting data or
gathering information in which form. This have two methods such as primary and secondary.
Primary data means the data have been collected while by using the first sources and make sure

about not copied from any other sources. Secondary research means those data have been
collected from the books, journal or any articles, internet or collected from various other scholar.
While in present research, researcher have selected the primary and secondary research. From
which the primary data have been collected from the interview, questionnaire and survey while
targeting people. Secondary research have been done while by using the literature review and
sources have been also collected from the books and journals. Here, sometime primary also take
much time and more number of sources are require for collecting or gathering. The main reason
for collecting sources because due to having pandemic the questionnaire have also being
conducted through online.
Sampling
Sampling is the process from which the sources have been collected from the various
collection process. In this researcher have selected the 30 employee from the organization from
the large population size. While this also means that survey can be conducted while by using the
large size of population (Zwetsloot and Woodall, 2021). This can also help the researcher for
motivation and make the study better while be collecting more sources in using the sampling
methods. Hence, it being used because they have been there is no human judgements involves
which have been selected in this report. This could have the significant from the sampling in
research and could also found easily whole for making the valuable research and make the
relevant collection of data. The researcher also keeping the confidence and more respondents in
collecting the data.
Data analysis
While for making the research, this might be required for performing the function after
the data collection. Poor data collection and irrelevant data can make study ineffective and can
also create barriers in accomplishing goals or successful research study. All the information have
been gathered or collected from the ordered, while by using the thematic analysis and that could
make sure about the various sources of data. While using the thematic analysis the qualitative in
both primary and secondary qualitative data have been used. While using the appropriate sources
of data that might be required for having the better estimation for the research. Along with this
also help for solving the problems in the research and also make the proper use of data collection
or gathered.

Research ethics
Ethics consideration must be important and if this part is missing in research than no
more meaningful for making the research (Gorup, 2020). While from this come to know about
how the researcher have selected the sources and how they deal over their situation while at time
of making the research. This might be also important in making the search from the sources or
data have been collected or gathered from the relevant web sites. Along with this also informed
about the various sources have been collected or gathered that make the research more relevant
and valuable. While from the researcher easily come to know about how they can make any
other research in using the right sources. Therefore, the report also keep the proper skills and
knowledge for which this could help the researcher for being much relevant.
Reliability and validity
This could be important while from which his come to know about how the sources have
been collected and what reliability things have been used in the research. In this the researcher
make sure about using the various valid and reliable thing that could be important for knowing
about the various thing that could help the research for making the research (Fusco and et.al.,
2020). Therefore, not more than 5 year of sources have been selected and books and journals
have been used for which the work can be done and make more reliable for the research. The
data collected or gathered from those websites from which the valuable sources have been
collected and data have not been copy paste from any other research.
CHAPTER 4 : DATA ANALYSIS
Theme 1
leadership in organization Outcomes
Effective role model 12
Delegate and empower 5
Effective time management 4
Inspire and motivate 2
All the above 7
Total 30