Leadership Styles and Employee Motivation: A Retail Industry Analysis

This report investigates the impact of leadership styles on employee motivation within the retail industry, focusing on Marks and Spencer as a case study. The research employs a mixed-methods approach, including a literature review, primary research via questionnaires, and quantitative data analysis. The report aims to identify the factors that leaders consider to motivate employees, analyze the basic concepts of leadership, measure the impact of leadership on employee motivation, and examine the challenges leaders face. The findings indicate the importance of leadership in driving business growth, highlighting the need for skilled leaders and effective strategies to address leadership challenges, such as fostering employee engagement and communication. The report concludes with recommendations for organizations to develop leadership skills, provide equal opportunities, and motivate employees to enhance performance and profitability. The report underscores the significance of leadership in fostering a productive and motivated workforce within the retail sector.

'Impact of Leadership
Styles upon employee
motivation within
Retail Industry'

Table of Contents
Introduction.................................................................................................................................................3
Main body...................................................................................................................................................3
Aims and objectives of the research........................................................................................................3
Literature review.....................................................................................................................................3
Research methodology............................................................................................................................5
Data analysis and presentation.................................................................................................................5
Intrepretation...........................................................................................................................................6
Resources required and action plan.........................................................................................................9
Conclusion.................................................................................................................................................10
Appendix...................................................................................................................................................11
References.................................................................................................................................................12

Introduction
Leadership is basically the inner capability of the individual to guide and motivate the
team members so that their goals can be achieved in the effectively. leaders guides their team
members by enhancing their skills and knowledge so that they can perform their assigned task
properly. Research methodology is the process which helps analyzing and identifying the
information about the topic so that proper data can be provided it helps in examining the
reliability of the topic so that best output can be provided. With the helps of research data various
data is collected related to the topic with the helps of questioner and survey which further helps
in analyzing the validity and deep knowledge of the given topic. Mark and spencers is one of the
best retailer company in the UK which was founded on 1884 by Michael marks and Thomas
spencers its provides of variety of goods and services to the customers due to which its demand
and revenue in the market is high as compared to other business. sales of marks and Spencer’s is
increasing due to the quality of services which it provides to the customers the management of
marks and spencers also helps in increasing the profit of the business by adding value to the
services which it provides to its customers. In the report various research methodology will be
applied to identify the effectiveness of leadership in the organization (Zhang, 2020).
Main body
Topic: To identify the factors consider in leadership to motivate its employees.
Aims and objectives of the research
Aims: To identify the factors in leadership to motivate employee within organizational
workplace. A study on marks and spencers
Objectives
 To analyse the basic concept of leadership within an organization.
 To measure the impact of leadership within employee motivation in marks and Spencer.
 To examine the challenges faced by leaders while motivating its employees within the
working place.
Literature review
To analyse the basic concept of leadership within an organisation.
According to the author warren bennis 2015; leaders are made not born if the individual
have the desire and willpower to achieve something in life then they can become a good leader.
To become an effective leader planning of strategy is very important so that various activities
can be performed accordingly. Individual should never stop learning so that they can develop
their skills properly because skills are the main source of achieving targets which is being
assigned if the leaders will not have proper skills and knowledge then they cannot achieve their

goals and will also not be able to guide the other team members. If the individual have to proper
skills and knowledge then only they can be considered as the effective leader. In the organization
leaders helps in achieving the targets of the business by increasing the sales of the company
because every organization works to achieve profit in the market if the services of the business
will not met the expectations of the customers then it can affect the overall growth of the
business in the marketplace. Leaders guides the employees in the effective manner so that their
performance can be improved can productivity of the business can also be increased in the
market. Leader’s helps in identifying the areas in the business where improvement is needed and
perform their duties accordingly so that performance of the business can be enhanced and more
revenue can be generated in the company (Alafeshat, 2019).
To measure the impact of leadership within employee motivation in marks and spencer.
According to the author Peter Drucker 2014; leaders helps in transforming the
performance of the employees by improving their skills and knowledge they helps in motivating
the employees in business by appraising the work which they do for the business if the company
will not motivate its employees then it can affect the will power of the employees due to which
employees turnover rate of the business will also get increased in the market which can affect the
performance of the business in the market if the organization wants to achieve more in the
market then it is important for the business to keep their employees motivated in the business to
increase the performance of the employees company assigns the leaders to the employees so that
better services can be provided to the employees in the business. as marks and Spencer is the big
retailer organization so to maintain its goodwill they have to provide the best quality of services
to the customers so that attention of the customers can be attracted and more profit can be earned
in the business. Leaders keep the complete record of the activities which is performed by the
employees so that proper management can take place in the business. Management in the
business helps in proper utilization of resources which further helps in increasing the
productivity of the company. Marks and Spencer conduct an programs for motivating its
employees so that efficiency of the employees can be increased and other employees can also be
motivated towards the business. Motivation is the key to success if the every individual in the
business will remain motivated it is helps in increasing the growth chances of the business in the
marketplace.
To examine the challenges faced by leaders while motivating its employees within the working
place.
According to the author Lisa Mcquerrey 2018; there are various challenges which is
faced by the leaders like lack of employees attention if the employees are bored with the
organization they will not take interest in any of the activities of the business due to which
leaders faces an issues in guiding them it also creates conflicts in the business if the employees
will not be interested in the business then they will create misunderstanding in the business
which can affect the working environment of the business in the economy. If the employees of

the business will not remain confident in the business then it can affect their learning because
leaders will not able to guide its employees effectively in the business. Leaders have to make
effective communication in the business if the communication will not take place effectively in
the business then various issues will take place in the company which can affect the performance
of the company in the marketplace. Unhealthy communication in the organization can create
various issues in the business due to which overall productivity of the company can get affected
in the marketplace. it is the responsibility of the leaders to assign the work to the employees as
per their capabilities so that they can give their best in the business because if the employees will
gets the work as per their skills then it will increase their efficiency in the business which will
increase the revenue of the business in the marketplace (Chansatitporn, 2019).
Research methodology
It is a method which is used to collect the data and information so that aims and
objectives of the research can be achieved successfully data can be collected through questioners,
interviews, surveys etc.
Primary research: In this type of research data is collected for the first time it is also
known as raw data collection method this methods is slightly expensive and time consuming as
compared to other method in the market. as compared to secondary research this method is more
reliable because data is collected from the fresh sources for the first time. In this type of research
researcher use questioner to collect the information about the topic which helps in providing the
accurate information to the user.
Secondary research: This research provides the data which is already collected by the
other researcher it is less reliable as compared to primary data as data is already collected due to
which it consumes less time of the researcher. In this research data is collected through journals,
newspaper etc it is less expensive because data is already been analyzed. This research can be
done easily without taking much time. Due to which energy and time of the researcher is saved.
Quantitative research: this data helps in measuring the numeric data of the research it is
used the find the average of the data so that best outcome can take place. It will help in identify
the exact data for the research which is been conducted.
Data analysis and presentation
For collecting the data and information primary research has been used by the business
on the basis of which various questioner has been made by the company so that data can be
identified properly. The selected sample size for this questioner is 30 in this research quantitative
research methodology will be used as questioner will helps in measuring the quantitive data.

Interpretation
Q1) Are leaders important for the growth of the business? Frequency
a) Disagree 9
b) Agree 21
Frequency
a) Disagree
b) Agree
As per the analysis it has been observed that out of 30 candidates 21 candidates are agree that
leaders are important for the growth of the business in the marketplace whereas only 9 disagree
with this statement they think that leaders are not important for the growth of the business. but
the majority says that leaders plays an important role in increasing the productivity of the
business in the market.
Q2 What problems can arise if the leaders is not the proper skills and
knowledge?
Frequency

a) dispute 5
b) productivity decline 8
c) performance of the company get affected. 7
d) All of them 10
Frequency
a) dispute
b) productivity decline
c) performance of the
company get affected.
d) All of them
As per the above analysis it has been analyzed that out of 30 candidates 5 are in favors that
unskilled leaders can create disputes in the business. Whereas 8 says it can affect the productivity
of the business. 7 says performance of the company can get affected and remaining 10 are in
favors of all of the above.
Q3) What are the different advantages of the good leader? Frequency

a) improvement in performance 8
b) Increase in the profit 9
c) reduction in dispute 13
Frequency
a) improvement in
performance
b) Increase in the profit
c) reduction in dispute
As per the above analysis it has been observed that out of 30 candidates 8 are in favors that good
leaders helps in improving the performance of the business and 9 says it helps in increasing the
profit of the company and the remaining 13 says it helps in reducing the disputes in the business.
Q4) what steps company should take to develop leadership in the employees. Frequency
a) provide the growth opportunities 6
b) should involve employees in the decision making 9

c) appraising the performance of the employees 8
d) All of the above 7
Frequency
a) provide the growth
opportunities
b) should involve
employees in the decision
making
c) appraising the
performance of the
employees
d) All of the above
As per the above analysis it has been analyzed that out of 30 candidates 6 says that business to
provide growth opportunities to the employees so that their leadership skills can be developed
and 9 says they should involves employees in the decision making and 8 says they should
appraise the performance of the employees and remaining 7 are in the favors of all.
Q5) Recommendation which you want to provide to the organization.
Organization should provide equal opportunities to the employees so that they can
develop their skills in the business can become leaders in the future managers of the organization
should motivate its employees so that performance of the employees can be enhanced and more
profit can be earned.
Resources required and action plan
Questioner is the part of primary research due to which it takes time to provide accurate
information because data is collected from different candidates due to which it is slightly
expensive as compared to other research which can be $5,000-$15,000. Once the data will be
collected it will be analyzed by the researcher so that best outcome can be provided. Time period
will be based on the time taken by the candidate to fill the questioner on the basis of which
whole analysis will be done (Weedman, 2018).

Conclusion
As per the above research it has been analyzed that leadership plays an important role in
the business they helps in increasing the productivity of the business in the market. in this
research questioner has been selected as a part of collecting data from the audience of the better
outcome can take place leaders are considered as the backbone of the company because they
helps in achieving the targets of the business by guiding and motivating the employees in the
business. to become a effective leaders it is important to have proper knowledge and skills so

that best guidance can be given to the employees in the organization as per the observation
leaders helps in the long term survival of the business.
Appendix
Questionnaire
Q1) Are leaders important for the growth of the business?
a) Disagree
b) Agree
Q2) What problems can arise if the leaders is not the proper skills and knowledge?
a) disputes
b) productivity decline
c) performance of the company get affected.
d) All of them
Q3) What are the different advantages of the good leader?
a) improvement in performance
b) Increase in the profit
c)reduction in disputes
Q4) what steps company should take to develop leadership in the employees.
a) provide the growth opportunities
b) should involve employees in the decision making
c) appraising the performance of the employees
d) All of the above
Q5) Recommendation which you want to provide to the organisation.

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