This report provides a comprehensive analysis of the United Finance Company SAOG (UFC SAOG), focusing on its leadership, departmental structure, and the evolving financial sector in Oman. It examines UFC SAOG's organizational design, leadership value systems, and the impact of these factors on employees and management. The report further analyzes the company's competitors, highlighting key differentiations and their implications for UFC SAOG. It delves into the development of the finance sector in Oman, including the role of the Central Bank of Oman (CBO), and discusses the implications of these changes on UFC SAOG. Furthermore, the report addresses the challenges faced by UFC SAOG, including the impact of digital transformation and competitive pressures. The report provides a detailed overview of the company's financial performance, strategic initiatives, and its position within the Omani financial landscape, offering insights into its future prospects and recommendations for improvement.