This essay discusses the importance of understanding cross-cultural differences in values for international business, emphasizing how it fosters trust and provides a competitive advantage. It also examines actions leaders can take to promote diversity beyond mere rhetoric, such as promoting diverse individuals to key positions and addressing complaints of unfairness. The essay highlights the advantages of hiring local citizens for management positions, including their cultural knowledge and language skills, which can reduce costs and improve business relationships. Furthermore, it explores the benefits of leadership development programs, which enhance teamwork, problem-solving skills, and stress management, ultimately leading to improved customer satisfaction, revenue growth, and reduced employee turnover.