Google: Roles, Approaches, and Factors in Operations Management

This report provides an in-depth analysis of Google's leadership and management practices, focusing on their roles, characteristics, and application in various situational contexts. The report examines the roles of leaders and managers within Google, highlighting their responsibilities in guiding employees, fostering positive work environments, and making effective decisions. It explores how Google's managers and leaders utilize team-building strategies and decision-making processes to achieve organizational goals. Furthermore, the report delves into different leadership approaches, such as situational leadership and system leadership theory, and their impact on Google's operational management. The report also discusses the influence of the business environment on operational management and decision-making within Google, providing a comprehensive overview of Google's management and operational strategies.

Management and
Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Roles and characteristics of leaders and managers...............................................................1
TASK 2............................................................................................................................................3
P2. How roles of leaders and managers are applicable in various situational context................3
P3. Applying different models and theories of approach............................................................5
TASK 3............................................................................................................................................6
P4. Key approaches to operations management and role played by managers and leaders........6
P5. Importance of operations management in achieving business objectives............................7
TASK4.............................................................................................................................................8
P6. Factors of business environment affect operational management and decision-making by
leaders and manager....................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Operations management is a technique which is used by an every organisation for
managing its managerial activities in order to accomplish their goals and objectives in an
effective manner. In operational management includes functions of management such as
planning, organising, controlling, and directing for maximising an organisational profit. Along
with this, its main objective is to satisfy customers by providing good quality of products and
services within a specified period of time (Beske and Seuring, 2014). Furthermore, in every
organisation both managers and leaders plays an essential role as they manage manage the
function of an organisation by which they can achieve their goals and maintain long term
sustainability at competitive market place. In this present report, chooses business entity is
Google. This is an American based multinational technology company who is founded in
September 4, 1998 in Menlo Park, California by Larry Page and Sergey Brin. In this report
include role and characteristic of leaders and management of Google. Also various approaches,
models and theories are going to be covered. At last, this report says about factors of business
environment that creates a direct impact upon functions of operation management of Google.
TASK 1
P1. Roles and characteristics of leaders and managers
The main role of leaders and managers of every organisation is to manage function of
company in order to meet organisational goals and objectives for improving and enhancing an
overall growth of an organisation (Boyd and Dougherty, 2016). In relation to Google, the role of
manager is to give guidance or direction to their subordinates, as they have an authority of
assigning task that will helps employees to perform it effectively. The role and characteristic of
Google's Manager are given as below:-
Role of Managers in Google
 The main role of Google manager is to record each and every single detail about the
performance of their employees so, that managers can give feedback to them by which
they can improve their method of doing work in order to achieve an organisational goals.

 The another role of Google manager is to make good relationship between superiors and
subordinates so, that subordinates can share their views and thoughts by which manager
can take effective decision regarding business activities (Cook and Billig, 2017).
Characteristics of Managers in Google
 Manger of Google, should have good communication skills as well as listening skills so
that they can convey their message with each other and understood the real meaning of
problem.
 They also have an authority of assigning task by which Goggle can enhance their
performance in terms of maximising profitability.
On the other hand, the role of Google leaders is to encourage their followers for
performing an assigned task according to the given instruction and also it motivated other
employees to do the same and achieve organisational or individual goals and objectives. The role
and characteristic of Google's leaders are given as below:-
Characteristics of leaders in Google
 In Google, their leaders are always thinks positive and this will helps them to deal with
the tough situations. Furthermore, the positive behaviour of leaders influence others to do
the same (Ellitan, 2017).
 Leaders of Google, always boost up their employees confidence and moral for
maintaining an effectiveness of both employees and organisation in competitive working
area.
Role of leaders in Google
 The main role of Google leader is to act as a guide, friend and philosopher so that
employees can share their feeling and thoughts with each other in order to meet common
goals.
 Another important role Google leader is to done every task on specified time period for
overall development of an organisation and as well as employees.
Comparison between Managers and Leaders

Basis of Comparison Managers Leaders
Authority and power In Google, Managers have an
authority for assigning a task
on the basis of knowledge and
experience to their
subordinates.
In Google, Leaders has power
for encourage their followers
employees to perform a task
effectively within a specified
period of time.
Style They opt autocratic style as
mangers have right to take
effective decision for
managing business activities.
They adopted laissez-faire
style, which is also known as
open door policy. This means
to share and exchange their
views and thoughts between
each other for overall
development of employee as
well as organisation i.e.,
Goggle.
From the above points, it has been analysed that, both managers and leaders are necessary
for an organisation as they both helps enhancing a growth of the company. Their roles and
characteristic aids them to solve organisational problems and motivate their employees so that
they can perform well in the company (Eraki, 2015). Along with this, their differentiation
describes that the main motive of leaders and managers is to maintain long term sustainability at
competitive market place by improvement in performance and process of doing a work.
TASK 2
P2. How roles of leaders and managers are applicable in various situational context.
Google is a very popular brand which is related with internet product and services.
Furthermore, it contains various product and services of internet such as cloud computing, online
advertising technologies, hardware and software. Basically, this is a search engine that is used in
every single organisation by single person across the whole world. Along with this, Google bring
various unique and innovative products for attracting new customers and retaining old customers
for a longer period. On the other hand, in Goggle services contains google shopping, google

image, google play, google scholar and many more. In context to Google, both mangers and
leaders plays essential role by which their main motive is to satisfying customers need and
expectations in order to attain long term organisational goals and objectives. They both aids
company for effective utilisation of resources so that they enhance their productivity as well as
profitability. In addition to this, mangers mange the operational functions of a company so that
other department can easily implement an assigning task in an effective way. On the other hand,
leaders aids their employees by providing instruction and directions so that they can enhance
their knowledge and learn some thing new. For instance, Google's leaders and managers both
create healthy and positive working environment by which other employees can boost up their
confidence so that they can gives best on assigning task. Along with this, two critical situations
with reference to Google have been explained below:-
 Team building:- This is an important concept which is used by every company for
maintaining efficiency in an organisation. With the help of this, company motivates their
team members for improving performance as well as relationship between each other. As
per the evaluation, it has been identified that, team building is a motivational factor for
employees so that they can accomplish organisational goals effectively. In context to
manager of Google, aids employees for giving their active participation in activities so
that team members feel comfortable. This is because, if they can express their views with
each other then they get various innovative ideas for overall development of organisation
as well as employees. Also, it will aid Google, to attract more customers towards their
brand and maintain long term sustainability of employees and company at competitive
working area. For instance, Google's manager gives instruction to their employees that
you should have to perform this project as a team not individually. On the other hand,
leaders in Google, main aim is to build loyalty and trust between each other so, that team
can maintain confidentiality and privacy in an organisation (Fredendall and Hill, 2016).
For example, there is an project for making an application of group video conferencing,
then Google give this project to team rather then individual. Along with this, in this
project both leader and mangers plays their own role. Manager of Google, has main
motive is to maintain efficiency between team for achieving targeted goals. Whereas
leaders of Google, provide proper guidance and directions for how will do the work at
specified time period.

 Decision making:- Mangers have an authority for assigning a task as well as have right
to take effective decision regarding any problem of an organisation. In context of Goggle,
manager of the company has a responsibility for managing organisational activities with
the motive of enhancing confidence of employees for performing their task on time
effectively. The process of decision making is totally dependent on the length and
information of project or a problem. In Google decision making process can be done by a
team rate then individual person. Along with this, leaders of Google opt Command style
of leadership which means leaders have right to take some decisions and provide
direction or information to the team (Glukhov and Balashova, 2015). This style is used
only when financial crises were arise because in this case need proper direction and
control for achieving organisational goals and objectives. For example, if Google wants
to merge with some other small scale company, in such situations command leader takes
decisions on their own and does not take thoughts and reviews from other members of the
company.
P3. Applying different models and theories of approach.
Leaders are the person who influence and encourage team for dong their assigned task in
an effective manner. Whereas, leadership is an ability or skills for influencing behaviour of an
individual for doing work from others within an organisation. Along with this, in Google, their
management team opt various leadership style for achieving their target as well as overcome the
threats accordingly. There are some leadership approaches which are given as below:- Situational leadership: The another name of this theory is life cycle theory of outcome.
Situational leadership theory is opt by leaders for changing their pattern of doing work as
per the situation. Along with this, those leaders who easily adopt changes in working
areas are called potential leaders. Each and every leadership style is based on situation, so
it is necessary for leaders to understand the whole situation and then opt an effective
leadership style (Han and et. al., 2015). In context to Leaders of Google, they opt
situational leadership style as this aids them for enhancing an overall performance and
productivity of their employees. As well as leaders motivate their employees for
accepting changes in working environment. Also, motive of leaders for opting this
approach is to grab the huge market share by maximising profit and growth of company.

In context of Google, leader of company are moving from high ratio of employee
turnover are facing high employee turnover, then company should change their leadership
style as per the situations. Furthermore, they should opt consultative type of leadership as
leadership, involves employees in decision making process. With the help of this
employees should enhance their involve towards problems and issues of organisation by
which company can maintain its positive image at market area.
 System leadership theory: The motive of this style of leadership is to work as a team or
whole system. This leadership style, aids leaders for maintaining and developing an
efficiency within an organisation. Along with System leadership theory, includes four
elements such as strategy, foundation of system models, processes and an actionable
method. In context of leaders of Google, this leadership theory aids employees for
enhancing their skills, potentiality, capabilities and productivity (Idris, 2016).
Furthermore, system leadership theory act as a tool for leaders by which they predict an
attitude and behaviour of employees at working place. With the help of this theory,
Google can build effective and friendly relations with other and their own staff members
for doing systematic systematic work on the basis of plans and strategies. For instance, in
google this system leadership style aids for enhancing an efficiency and effectiveness of
employees in order to meet organisational goals and objectives.
After examining the above situation, it has been analysed that Google opt system
leadership theory. With the help of this approach leaders of the company will be able to take
effective decisions after analysing the situation. In order to reduce disputes among employees
leaders categorised task in such a manner which will increase the capability of employees.
TASK 3
P4. Key approaches to operations management and role played by managers and leaders
Operational management is process which contains planning, organising, controlling and
supervising the function of a company in order to redesigning and manufacturing products and
services accordingly. The main aspect of operational management is to convert raw material into
finished goods in order to maximisation of profitability and productivity. There are various key
approaches are given as below:-
Various approaches are used by google in operation management:

Six Sigma: This approach is used for eliminating or removal of defects and errors in products
and services. With the help of this both managers and leaders of Google, has done their work in
an effective way by reducing wasteful activities. On the other hand, six sigma approach is
helpful for manager of Google as this approach aids company for analysing and computing the
overall performance of their employee. Also, company can minimise the errors accordingly.
Whereas leaders of Google, motivates employees for providing services without any default.
Just in time approach: This approach is used by Google for enhancing employees efficiency
and reducing scrap accordingly. Along with this, just in time approach aids managers of Google,
as to focus on quality of product and services which will helps employees for enhancing their
efficiency as well as reputation of company (Ma and Sun, 2012). Whereas, leaders of Google,
examine an actual demand of raw material and also helps company for reducing wastage within
an organisation.
Total Quality Management (TQM): Managers and leaders of Goggle opt this approach for
attracting new customers and retaining old customers for longer period of time. Along with this,
managers gives good quality of products to potential customers for maintaining the sustainability
of Google at competitive market place. Whereas leaders of Google, influence their employees in
order to accomplish their goals and objectives.
Role played by leaders: Leaders of Google, opt Laissez-faire leadership style for motivating and
inspiring their employees. With the help of this, employees get more innovative ideas and
achieve their target in an effective way.
Role played by Managers: In context to managers of Google, provides proper training to their
employees by which they perform well and also provide information to subordinates regarding
new technologies and software (Meyer Neck and Meeks, 2015). So that, they deal with them and
gives best result from their performance and enhance productivity and profitability.
P5. Importance of operations management in achieving business objectives
In every organisation, operational management play very crucial role. This is because
operation management helps business for managing their business activities in order to meet
their targeted goals. In relation to Google, operations management used for improving quality of
services and products so that company can attract more customers and achieve long term profit.
There are some importance of operational management are given as below:-

 Satisfying Customer: Google provides good quality of products and services at
market for retaining customers and attracting new customers for long term period.
Along with this, managers of Google opt advance technology for satisfying
customers demand and expectations whereas leaders of Google, is to encourage
their employees for adopting changes so that they can satisfy customers easily.
 High Goodwill: In context to manager of Google enhance efficiency of
employees by the motive of creating positive brand image at competitive market
place. On the other hand, leader of Google, is to encourage employees for dealing
with the tough situation by using creativity in their work so that they can make
long term sustainability at market (Muller, CommVault Systems Inc, 2014).
TASK4
P6. Factors of business environment affect operational management and decision-making by
leaders and manager
Business environment is a concept where external and internal factors are involved for
analysing an efficiency of business as well as maintaining long term relations with customers.
Furthermore, decision making process of leaders and mangers are get affected by these factors
which are given as below: -
Internal Factors
It includes all those factors which happened within the boundary of an organisation.
There are some factors of an internal factors which are mentioned as below: -
 Organisation structure: - This structure describes ranking of duties and jobs within an
organisation. In context of Google, their head of department makes some rules for
maintaining efficiency in an organisation. For example, it there is high degree of flatness
which means employees can directly communicate with top management. So it is
necessary to follow an organisational structure for maintaining effectiveness in an
organisation (Cook and Billig, 2017). Along with this, managers and leaders of Google
should take right decision after analysing a market environment.
 Human resource: - In every organisation, human resource plays very crucial role. In
relation to manager of Google, aids in hiring suitable candidate of vacant position.

Whereas leader of Google, motivates employees in order to meet organisational
objectives.
 Culture- It indicates as ideas It is referred as ideas, social behaviour and costumes of
people of a specific area and place. It play an effective role in operation management as
during transformation process, the culture of workforce are taken into account and based
on that strategies which are advised to develop human resource effectiveness of a
particular culture. Apart from it, it is important for decision making because with the help
of iut the leader keep view as the diverse attitude or behaviour manpower which directly
affect the productivity of the company.
External Factors
It includes all those factors which are happened outside the boundary of an organisation.
There are some factors of an external factors which are mentioned as below: -
 Legal factors: - In google, both leader and manger take effective decision. On the basis
of prescribed law leader of Google can take decisions accordingly. Whereas manager of
Google, take effective decision after analysing the legal factors as it helps company to
diversify their business.
 Technological factors: - Both manager and leader of Google, encourage employees to
accept changes and adopt advanced technology so that company can survive at
competitive market in order to satisfying customers need and expectations. Managers of
google evaluate performance of employees on latest technology whereas leaders of
Google opt advanced technology and update it accordingly.
 Social factors- In google, manager and leader, both help in manufacturing products and
services according to the needs and demand of the customers. So that they can fulfil the
requirements of them. For this they do market analysis and monition the changes in taste
and preferences of their target audiences.
CONCLUSION
As per the above mentioned report, it has been concluded that, both managers and leaders
plays essential role within an organisation. In this present report, analyse that how a leaders and
manager can perform their roles and characteristic in an organisation. Along with this, managers
opt classical theory of management whereas leaders opt transformational theory of leadership.

Furthermore, it also identified that there are many factors of business environment has been
affect the decision-making process of both managers and leaders.

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