Leadership in Hospitality: Courtyard by Marriott Management Report

This report provides a comprehensive analysis of the hospitality industry, with a specific focus on Courtyard by Marriott. It begins by examining the accommodation sector's role in tourism, highlighting the importance of factors like price, location, and services. The report then delves into the history of Courtyard by Marriott, discussing its corporate structure, including its evolution as a brand targeting business travelers, its international presence, and its competitive landscape. The core of the report analyzes the company's corporate culture, emphasizing its philosophy towards employees and clients, and its approach to service concepts. The report also describes the company's mission and vision statements, assessing how the company lives up to them. Furthermore, it identifies micro and macro-environmental factors influencing the company's performance. The report also explores various job roles within the company, with the student expressing a desire to be a hotel manager. Finally, the report provides reasons for this career choice, including opportunities for rapid growth, responsibility, and the potential for creativity. The report concludes with a list of references.

Running head: HOSPITALITY AND MANAGMENT
HOSPITALITY AND MANAGMENT
Name of the Student
Name of the University
Author note

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Research elements of this sector about the Hospitality and Tourism industry
in Canada and globally.
The accommodation sector can be considered as the base of the tourism industry, and it is the
most important and fundamental part of the tourism supply. Accommodation is the most and the
ubiquitous sub-sector in the tourism economy. The tourist has few expectations regarding the
location, where they can stay and rest and revive during their travel or staying within the tourism
destination. The size of the sector needs to be comfortable and enough for resting and refreshing
throughout the travel. Based on the price, location and the types of services that are offered the
accommodation sector is considered. The accommodation factor is one of the major factors that
raised the price of the tourism industry. The tourist mainly chooses the accommodation where
they can find the clear bed and the toilet facilities, and they have the different choice based on
the budget, other requirements, priorities and the suitability (Baum, 2016).
Research the history of the company from the founding to the present. Discuss
the Corporate structure, i.e. National or international markets/public or
private ownership etc. Size of the company – the number of outlets,
employees, overall revenue etc.
The Courtyard by Marriott Downtown is one of the finest stay four season hotel in Canada. It is
centrally located in the city of Toronto, this hotel is just 10min walking distance from the
Bustling centre shopping mall, and it is the 2minutes walking distance from the College subway
station. It one of the major feature attracted by the tourists are its spacious rooms with the free
Wifi services. This service is one of the world’s largest full-service hotel that provides the best

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services to their customers. The Courtyard Toronto Downtown provides the guest with a great
welcome by redesigning the hotel rooms, inviting venues and the superb services. In the early
1980s, Marriott was in search of the locations for the creation of a new brand for attracting
students. The first location of it was built in 1983 in Atlanta, it was the first daughter of the
Marriott brand, and the brand is always there to target business travellers. In the mid of the
1980s, the Marriott international spent $2 billion for building out the chain for targeting the
business customers (Loon, Aung & Tin, 2018). Then, in 2007, Marriott started to refresh the
business initiative for renovating the Courtyard properties. In 2017, the Courtyard Marriott hotel
becomes the first American chain hotel to open up on the island of the Bonnaire. They make
their employees provide services to the tourists for 24 hours. They have outlets of the number of
the locations of their branched hotels are 1145. They face the maximum competition both
nationally and globally in the business market as there is a various hotel in the business market in
Canada and outside the world, those provide the best services to the tourist, and there is also a
large amount of the four season hotel both nationally and globally (Min, 2018).
Discuss the corporate culture of your selected company. What is the company
philosophy towards its employees and clients? How does your selected
company practice service concepts?
The corporate culture of the Marriott hotels is that they maintain the perfect corporate culture
among their employees. The manager can attract their employees towards their work, and this
hotel follows the proper leadership strategy for motivating their employees. The cross-cultural
environment remains all over the corporate houses of the Marriott hotels.

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The company’s philosophy to serve the clients with the best resources qualities and they also
provide all the essential requirements for their clients. They also provide some extra facility to
the client for sticking to the terms of their authentic and unique service provider. The employees’
main motto is to serve the clients at their best, which lead to the understanding of the
requirements of the clients (Pa et al., 2016). The employees generally understand the problems
that their clients may be facing and provide service accordingly. They work with their motivation
of making their client happy (Cetin & Walls, 2016).
Describe the selected company’s mission and vision statements. Based on the
stated mission and vision statements, describe how the company is living up to
its mission/ vision statements
The Marriottt hotels mission is to compete with the best hotel services in the worldwide business
market and to hold their brand reputation among the business market. They targeted the
customers those who travel for spending their leisure time; their mission is to serve the tourist
with the best facilities they can ever have. The vision of this company is to attract their targeted
customers and retaining them by providing the best services along with the facilities the
customers can require.
The company provides the gracious and the impeccable services throughout their services and
for maintaining the brand value they provide the extra facilities with the free access of the 24-
hour fitness centre in the lower level, the access of the indoor lap pool and the laundry facilities,
and other (van der Duim, Ren & Jóhannesson, 2017).
Identify some elements of both the Micro and Macro-environments that would influence
the operation or performance of your selected company.

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The microenvironments of the company include the services like that basic requirement of the
accommodation, drying facility, pool, fitness centre, spa centre and other. This makes the stay of
the customers more comfortable, and they also include the best qualities of food to maintaining
their brand value.
The macro-environment of the company include the services like in promoting regarding their
business brand values and maintains the competition with the other business by providing
exciting offers and providing the extra facilities for attracting customers (Iglesias & Saleem,
2015).
Research various occupations in this company. What would be your “dream
job” in this company
In this company, I would like to play the role of the hotel manager in this Courtyard brand, and
this has been my dream job. I always looked for this company as this is one of the best brand
serving in the worldwide market. The skills I required for the position of the hotel manager in
this company are Good communication skills, best interpersonal skills and best leadership skills
(Molina-Azorín et al., 2015). The personal strengths of hotel manager are: the ability to motivate
employees, the ability to handle a hard situation in a calm manner (Vasilagos, Polychroniou &
Maroudas, 2017) and the ability to analyse the situation, synthesise and interpreting information.
The skills required to improve for the post of the hotel manager are they need to have the best
knowledge regarding the operation process, they need to become the role model for the
employees (Goldratt, & Cox, 2016) and they will need to maintain financial management

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DREAM JOB I would like to play the role of the hotel
manager in this Courtyard brand hotel.
SKILLS REQUIRED FOR POSITION  Good communication skills
 Best interpersonal skills
 Best leadership skills (Molina-
Azorín et al., 2015)
PERSONAL STRENGTHS  The ability to motivate employees
 Ability to handle a hard situation in
a calm manner (Vasilagos,
Polychroniou & Maroudas, 2017)
 Ability to analyse the situation,
synthesise and interpreting
information
SKILLS TO IMPROVE  Need to have the best knowledge
regarding the operation process.
 Need to become the role model for
the employees(Goldratt, & Cox,
2016)
 Need to maintain financial
management

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Give some reasons why you made this particular career choice.
I chose this profession as from the earlier times only I use to look for the fast career growth
opportunities, the excellent option I have was the hotel management, and this makes the person
responsible for every aspect. Therefore, it increases the ability to take responsibility for every
aspect of life. Nextly, the salary potential of this job role is also comfortable than the other
industries. This job role provides diversity as the opportunities in hotel management are endless,
and the job satisfaction level in this job role is effective for anybody to choose this as the career.
This hob also provides the creative input and this field requires those only who are creative in
every aspect. The extra options this job role provides are the chances to travel to various places.

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References
Baum, T. (Ed.). (2016). Human resource issues in international tourism. Elsevier.
Cetin, G., & Walls, A. (2016). Understanding the customer experiences from the perspective of
guests and hotel managers: Empirical findings from luxury hotels in Istanbul,
Turkey. Journal of Hospitality Marketing & Management, 25(4), 395-424.
Goldratt, E. M., & Cox, J. (2016). The goal: a process of ongoing improvement. Routledge.
Iglesias, O., & Saleem, F. Z. (2015). How to support consumer-brand relationships: The role of
corporate culture and human resource policies and practices. Marketing Intelligence &
Planning, 33(2), 216-234.
Loon, W. W., Aung, H., & Tin, H. H. K. (2018). Learning the Requirements Engineering
Process of the Online Hotel Reservation System. International Journal of Emerging
Research in Management and Technology, 7(8), 13-19.
Min, H. (2018). Measuring the service quality of luxury hotel chains in the USA. International
Journal of Services and Operations Management, 30(4), 465-479.
Molina-Azorín, J. F., Tarí, J. J., Pereira-Moliner, J., López-Gamero, M. D., & Pertusa-Ortega, E.
M. (2015). The effects of quality and environmental management on competitive
advantage: A mixed methods study in the hotel industry. Tourism Management, 50, 41-
54.
Pa, N. C., Hassan, S. A., Husin, N. S., & Ban, A. (2016). Productive Practices of Hotel
Management System Using Usability Approach: A Case Study. Advanced Science
Letters, 22(8), 1905-1908.

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van der Duim, R., Ren, C., & Jóhannesson, G. T. (2017). ANT: A decade of interfering with
tourism. Annals of Tourism Research, 64, 139-149.
Vasilagos, T., Polychroniou, P., & Maroudas, L. (2017). Relationship Between Supervisor’s
Emotional Intelligence and Transformational Leadership in Hotel Organizations.
In Strategic Innovative Marketing (pp. 91-95). Springer, Cham.