Leadership and Organizational Success: Aston Martin Case Study Report

This report is a comprehensive analysis of the impact of leadership on the success of Aston Martin, a prominent luxury sports car manufacturer in the UK automotive sector. The study delves into the concept of leadership, its importance in organizational settings, and its direct influence on employee motivation, performance, and the achievement of organizational goals. The research investigates the specific context of Aston Martin, examining how effective leadership contributes to its success and competitiveness, especially considering the intense competition within the UK automotive market. The report outlines the research methodology, including the use of a positivism philosophy, a deductive approach, and a descriptive research design with a quantitative data collection strategy. The study utilizes survey strategy for data collection, employing a sample of 40 employees selected via random sampling. Primary data is collected through questionnaires, supplemented by secondary data from online articles and journals. Data analysis involves frequency tables and pie charts. The report also addresses ethical considerations, data access, and the resources employed in the research, providing a detailed timescale for the project.

Proposal and Ethics
Form

Table of Contents
Research Title: “To analysis the impact of leadership on the success of an organisation within
automotive sector while operating in UK”. A case study on Aston Martin"...................................1
Background to Research Topic........................................................................................................1
Background to Research Organisation.............................................................................................1
Research Rationale...........................................................................................................................2
Research Aims and Objectives........................................................................................................2
Research Question(s).......................................................................................................................2
Research Methodology....................................................................................................................3
Research philosophy...............................................................................................................3
Research approach..................................................................................................................3
The Research design including methodological choice.........................................................3
Research Strategy and time frame..........................................................................................4
Sample Selection....................................................................................................................4
Data Collection and Data Analysis Techniques.....................................................................4
Access and Ethical Issues.......................................................................................................5
Timescale.........................................................................................................................................5
Resources.........................................................................................................................................6
References........................................................................................................................................6

Research Title: “To analysis the impact of leadership on the success of an
organisation within automotive sector while operating in UK”. A case
study on Aston Martin"
Background to Research Topic
The concept of leadership is mainly associated and related with an act of guiding and driving
a team or group of individuals in order to achieve or accomplish a specific goal by the means of
effective motivation and direction (Bui, 2020). Thus, leadership encourages and motivate other
to take actions and perform activities in a more efficient and viable way to get success and better
results in more efficient and effective way (Sethibe and Steyn, 2017). Leadership is taken as
important and viable at workplace of all organisations as it leads to higher level of performance
in employees through motivating people and building strong human relation (Mohanty and
Mohanty, 2018). Further, leadership is also vital to set a balance and coordination among all the
employees and other resources to reduce the chances of chaos and confusion at workplace. Apart
from this, effective direction and motivation is also provided by leadership to ensures that all
resources operates in proper coordination for accomplishment of set objectives (Khan, 2020).
Therefore, current study is conducted to analysis about the overall impact of leadership on the
success of an organisation within automotive sector while operating in UK.
Background to Research Organisation
The organisation selected for current research project is Aston Martin which is a well known
British independent manufacture and marketer of luxury sports car and other types of automotive
vehicle. Aston martin is a multinational company operating in various countries of world and the
main headquarter of which is located at Gaydon, Warwickshire, England, UK. At present a high
level of competition is faced by Aston Martin from larger number of competitors operating in
UK comprising of Rolls Rouse, Bentley, Jaguar and many more thus, some better strategies and
ways are needed by Aston martin to overcome this threat of high competition (Khan, 2020).
Therefore current investigation is undertaken on Aston Martin to analysis the impact of
leadership on the success of an organisation within automotive sector while operating in UK so
that better motivation and guidance can be provided to its employees to have enhanced
performance and better efficiency level.
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Research Rationale
The selection of current research topic is rationale as it lead to better information about the
concept and importance of leadership within a firm. Further, a better analysis about the impact of
leadership is facilitated by current project that is important for an orgnisation to have higher
motivation and performance level in employees for better success and timely accomplishment of
organisational goals. Beside this, impact of effective leadership in leading enhanced success and
various issues and risk that leads to ineffective leadership are also analysed to provide effective
ways and strategies that ensures implication of better leadership at workplace to enhance overall
success and performance of a firm (Turner, 2019). Apart from this, selection of current research
topic is also viable and important from the personal and academic view point of researcher as
ensures enhanced knowledge and improved managerial skills.
Research Aims and Objectives
Aim
The main aim behind conducting current dissertation is, “To evaluate about the concept and
importance of leadership along with analysing its impact in success of an organisation in
automotive sector within UK”. A research project on Aston Martin
Research objectives
Following are the main objectives set out for current research project on Aston Martin:
 To review about the concept of leadership along with its importance within a company in
automotive sector.
 To determine about the impact of effective leadership in leading enhanced success for
Aston Martin within automotive sector while operating in UK.
 To evaluate about the various issues and risk that leads to ineffective leadership within an
automotive organisation.
 To investigate about the effective ways and strategies that ensures implication of better
leadership at workplace of Aston Martin in UK.
Research Question(s)
 What is meant by the concept of leadership along with its importance within a company
in automotive sector?
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 What is the impact of effective leadership on leading enhanced success for Aston Martin
within automotive sector while operating in UK?
 What are the various issues and risk that leads to ineffective leadership within an
automotive organisation?
 What are the main effective ways and strategies that ensure implication of better
leadership at workplace of Aston Martin in UK?
Research Methodology
Research philosophy
Basically there are four main types of research philosophy that comprises of realism,
positivism, pragmatism and interpretivism out of which most suitable philosophy had been
selected by a researcher on the basis of nature of set objectives. With respect to current research
work on Aston Martin, utilisation of positivism philosophy is most suitable as it facilitates a
systematic way of study along with of principles for more efficient investigation (Tripathi and
Jha, 2018). Implication of positivism philosophy is appropriate to have an objective form of
research that facilitates and ensures a more specific and measurable set of results.
Research approach
Deductive and inductive are two main forms of research approach out of which one type of
approach is applied for a particular investigation. With respect to nature of current study
implication and use of deductive approach is more appropriate as it facilitates and leads to better
testing along with more effective scanning of numeric facts and data together with leading
effective support for positivism research Philosophy.
The Research design including methodological choice
The research design basically provides information about the overall strategy and
framework of leading out an investigation which is mainly bifurcated into three common parts
i.e. Descriptive, Correlation and Experimental. Out of these types of research design implication
and use of descriptive design of research is made as it facilitates a more effective and simpled
structure and framework for conducting a research that comprises use of case-study, naturalistic
observation, survey.
There are two main forms of research method i.e. qualitative and quantitative form of
research out of which qualitative research is associated with the theoretical form of investigation
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that is little complex as well as time consuming process. Therefore, for current investigation on
Aston martin use and implication of Quantitative form of research methodology is more suitable
and appropriate as it ensures and leads to collection of data in numeric terms that is mush mores
easier to collect and present (Turner, 2019). Apart from this, adoption of quantitative form of
research methodology is also viable and important as it facilitates more measurable form of
results along with a specific conclusion.
Research Strategy and time frame
There are various forms of resrch strategy which consists of experiments, survey, action
resrch, observation, interview, systematic literature review, etc out of which utilisation of survey
strategy is seemed most suitable and viable for current investigation as it lead to better collection
of data from a larger population with the help of questionnaire in relatively less time along with
simpler method of data collection (Sethibe and Steyn, 2017).
Cross sectional and longitudinal are two main form of time frames applied for an
investigation out of which cross sectional is associated with shorter time period where as
longitudinal emphasis on longer time duration of project. Thus, implication and use of cross
sectional time frames are more suitable and appropriate for current study to present and reflected
task and catties at a specific point of time along with efficient and effective completion of project
in shorter time duration.
Sample Selection
It comprises of a statistical process that is associate with selection of a pre determined
number of units and observation from a larger set of population to perform a research work in
more efficient way (Crick and Bentley, 2020). For current investigation a sample size of 40
participants of selected from the employees of Aston martin through making use of random
sampling method as use of random form of sampling remove the biasness in selection through
leading equal opportunity of selection for all observation. The reason behind selection of sample
from employees is based on the fact that they are the one who posses valid information about the
leadership and ongoing activities at workplace of Aston Martin.
Data Collection and Data Analysis Techniques
The collection of data will be made from both primary as well as secondary sources of
information to have sufficient information in current topic. Primary data would be collected with
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the help of a questionnaire that facilities first hand information from a larger number of
participants to maintain the authenticity and reliability of project. Collection of secondary
information would be made from online article and journal which lead a better support and base
for current investigation (Tripathi and Jha, 2018). Data analysis technique for secondary
information consists of systematic literature review where as primary data would be analysed
and presented with the help of frequency table and pie charts.
Access and Ethical Issues
The access to collected research data is only provided to the tutor and researcher to maintain
the authenticity and reliability of information. Further, to accomplish and meet the ethical issues
faced during the investigation, use and adoption of BERA code of ethics is made which leads to
overcome all the ethical issues. Further, a prior approval and consent is also taken from the all
the participants to fulfil ethical consideration in a better way. Beside this, provision of data
protection act are also kept in mind during the investigation to overcome the safety and privacy
issues of data collected for current investigation.
Timescale
Use of following Gantt Chart is made to represent the Time scale and duration of various
research activities. Utilisation of Gantt chart leads to more systematic and clear presentation of
research activity.
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Resources
A larger number of research resources and assets are used for current investigation which
comprises of human resources in form of participants for data collection. Further, financial
resources are also needed to meet the expected expanses and cost of current project. Apart from
use of, technical resources like internet, computer, etc are also made for efficient data collection
and better storage and presentation of data.
References
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