Leadership and Employee Motivation: Aston Martin Case Study

This report delves into the critical role of leadership in enhancing employee motivation within organizations, using Aston Martin as a case study. It begins with an introduction outlining the research aim, which is to review the importance and concept of leadership and analyze its impact on employee motivation levels, along with specific objectives and research questions. A comprehensive literature review examines the need and importance of leadership within a business firm, emphasizing its role in providing direction, motivation, and guidance to employees. The review also explores the role of leadership in improving employee motivation at Aston Martin, highlighting how leaders foster employee satisfaction and commitment through various practices. Furthermore, the report investigates effective leadership styles and practices that can be adopted by Aston Martin to boost morale and performance, such as transformational, democratic, and strategic leadership. The research methodology outlines the research philosophy (positivism), method (quantitative), and approach (deductive), along with data sources, instruments, and sample methods. Finally, a Gantt chart provides a timeline for the research project. The report concludes by emphasizing the significance of leadership in driving employee motivation and organizational success.

Research and study skills
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Research Title:.................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Research aim and objective....................................................................................................4
Research questions.................................................................................................................4
Literature Review.............................................................................................................................5
Research Methodology....................................................................................................................8
Gantt chart........................................................................................................................................8
REFERENCES................................................................................................................................9
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Research Title:
Role of leadership in improving employee’s motivation. A research project on Aston
Martin.
INTRODUCTION
Leadership and motivation are key essential factor that play major role in success of an
organisation and facilitate motivation and satisfaction among employees, as in this the main role
of a leader is to motivate employees towards organisational objectives in an effective manner.
With the help of good leadership company can effectively enhance performance as well as
productivity level of employees (PANCASILA and et. al., 2020). Leaders are mainly held
accountable to provide motivation to team and individual through which company assure overall
growth and development of employees. Leadership recognise great work, celebrate results, stay
positive, take regular feedback and accomplish objectives with coordination. Leadership play
essential tool for an organisation irrespective of its size and scope, as it play major role in
providing motivation to improve employees that brings out their creativity and productivity to
overcome the challenges in effective manner. With the help of different type of leadership skill
and goal oriented characteristic leaders motivate individual towards hard work in order to
accomplish overall organisational objectives with more effectiveness.
Present report has been conducted on Aston Martin which is operating their business
functioning in automotive sector which is facing aggressive competition. In this, leaders of
company effectively encourage individual with strong leadership practices through which
company assures its leading positioning in global market segment. In this report formative
discussion has been conducted on the topic of the role of leadership in improving employee
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motivation on the case study analysis of Aston Martin. Along with this report also include aim,
objectives, research questions, literature review and research methodology.
Research aim and objective
Aim
“To review about the importance and concept of leadership along with analysing its impact
on employees motivation level”. A case study on Aston Martin.
Objectives
Research objectives are stated below:
 To analyse the main need and importance of concept of leadership within a business
firm.
 To determine the role of leadership in improving the motivation level of employees
within Aston Martin.
 To investigate about some more effective leaderships styles and practises that can be
adopted by Aston Martin to boost morale and performance level of its employees.
Research questions
 What is the main need and importance of concept of leadership within a business firm?
 What is the role of leadership in improving the motivation level of employees within
Aston Martin?
 What are the effective leaderships styles and practises that can be adopted by Aston
Martin to boost morale and performance level of its employees?
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Literature Review
Need and importance of concept of leadership within a business firm
According to the view point of Pahlawi and Fatonah, 2020 effective leadership provides
direction for an organisation as well as employees within workplace premises. It is essential for
employees to know the direction in which company is headed. Along with this workers are also
required to be motivated for continuous manner in order to overcome the challenges as well as
competition prevailing in the environment. In this leadership provide effective direction to
employees and provide them motivation and guidance with effective leadership practices.
Leadership basically involves actions through which employees are effectively motivated
towards organisational objective. In this leader is having great sense of responsibility for which
they exhibit trustworthiness, honesty, integrity. A good leader undertake responsible for
organisational success as well as employees on simultaneous manner. Leaders develop strong
communication with management and employees and listen to staff member and respond to their
concern and questions with effectiveness. Productive leadership actually provide energy to
employers and offer good support to them in order to make them truly concern towards
organisational objective. Leaders also undertake advantage of different leadership measures in
order to inspire workers to overcome the challenges to accomplish organisational objectives.
According to the analysis it has been identified that leadership is having great importance
through which business organisation effectively provide guidance to employees and motivate
them towards organisational objectives and improve satisfaction among workers. This help
company to improve their labour retention rate accomplish employee needs as well as
organisational objectives effectively. With the help of these practices leaders assures success and
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growth of both employees and organisation on same manner. Thus, according to the analysis it
has been identified that leadership is having a significant importance within a business firm and
leaders are the most needed individual for any company irrespective of their size and scope, as
they encourage employees to align with organisational objectives and overcome the
competitiveness prevailing in environment through which company are sure higher performance
and productivity.
Role of leadership in improving the motivation level of employees within Aston Martin
As per the view point of Susanto and Siswoyo Haryono, 2020 leadership play significant
role in an organisation as this process is authorised with the objective of improving motivational
levels within employees in order to align their roles and responsibilities with organisational
objectives. Leaders play most important role in which they are having responsibility to motivate
employees and enhance their level of contribution towards organisational objectives. With the
help of strong leadership practices organisation can effectively assure more competitive
advancement within respective industry. With the help of leadership role Aston Martin ensure
higher employee satisfaction, employee commitment, better employee efficiency that facilitate
company to effectively provide satisfactory services to customers. Leaders within Aston Martin
enthusiastically provide motivation to employees and overcome their issues with strong
leadership practices and support them for their greater contribution. Along with is it has been
identified that in order to motivate employees on continuous basis leaders within an organisation
provide simple congratulation thank you on every stage in order to enhance motivation level of
employees (Jolly and Lee, 2020). Along with his leaders also celebrate success of employees
with the help of prizes for top performance, bonuses and other acknowledgments and
compensations. With the help of strong leadership practices leaders within company effectively
enhance overall productivity of employees through which company assures its leading
positioning in automotive sector. Thus according to the above mentioned analysis it has been
identified that leadership is playing most important role in Aston Martin as in this leaders are
authorised to motivate employees with good leadership practices and help them to grow
effectively in order to overcome the challenging business environment leaders effectively. They
determine the actual needs and concern of employees and overcome them with positive
leadership practices and provide healthy workplace environment to employees. This allows
leaders to constantly motivate employees towards goals and objectives of organisation. In
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addition to this it has been identified that leaders within Aston Martin develop strong sense of
communication and relationship with employees through which company assure high
profitability and productivity.
Effective leaderships styles and practises that can be adopted by Aston Martin to boost morale
and performance level of its employees
According to the viewpoint of Susanto and Siswoyo Haryono, 2020 their different type
of leadership practices as well as styles with the help of which Aston Martin can effectively
motivate or boost performance and productivity of employees. It has been identified that leaders
are essential aspect for success of an organisation. With the help of different type of leadership
styles, leaders can effectively improve productivity and performance of employees. It has been
identified that with the help of different type of leadership styles as well as practices company
can motivate employees in an effective manner. Leadership styles such as transformational
leadership, democratic leadership, transactional leadership, autocratic leadership, strategic
leadership, bureaucratic leadership and charismatic leadership are some of the effective
leadership styles through which Aston Martin can effectively enhance satisfaction and
performance of employees. All these leadership practices are having significant importance. In
this it is essential for leaders within Aston Martin to undertake advantage of different leadership
styles as well as practices according to the prevailing situation in order to generate more market
lead and provide immense level of satisfaction to employees (Guterresa, Armanu and Rofiaty,
2020). In addition to this with the help of different leadership style such as visionary, servant,
autocratic, democratic, and transformational and coach leaders can not only motivate employees
towards organisational objectives but can also enhance their productivity in an effective manner.
Thus, according to the analysis it has been identified that with the help of taking advantage of
different type of leadership styles and practices Aston Martin can boost performance of
employees. These styles and practices will allow companies to enhance overall productivity and
performance level of employees through which company and effectively enhance their overall
productivity at great extent. It is essential for company leaders to undertake advantage of
different leadership practices as well as styles according to the current situation in order to assure
or more growth and development in effective manner.
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Research Methodology
Research methodology is defined as a specific techniques as well as process which is
being used by researcher in order to evaluate select process and analyse information about the
respective topics. Research methodology allow researcher to critically evaluate research overall
reliability as well as validity.
Research philosophy-
Research philosophy is defined as a belief about the manner in which research phenomenon are
required to be gather evaluated and used. There are different types of research philosophies in
which research can accomplish research objectives in effective manner. Methods are Positivism,
Interpretivism, Pragmatism and Realism with the help of this investigator accomplish research
objectives in a well-defined an effective manner. It has been evaluated that as to accomplish
present research objective investigator undertaker advantage of positivism in order to fulfil
research outcomes with scientific and practical way.
Research method-
Research methodology mainly involve two different type of element that are qualitative
and quantitative with the help of this investigator accomplish objectives is in a well defined and
effective manner, as to accomplish research objective of present research case scenario
investigator undertake use of quantitative research in order to evaluate and determine
information and data from respondents.
Research approach-
There are two types of research approaches that are inductive as well as deductive school
with the help of this investigator accomplish research with high effectiveness. As to accomplish
present research objective investigator undertake use of deductive research approach.
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Source of data-
In order to accomplish your search with effective information investigator undertake
primary and secondary source of data information in this collect information from different
sources.
Instrument used-
In order to accomplish present result outcome investigator will collect and acquire data
from questionnaire method through primary data collection method.
Sample method-
In this investigator will acquire information from primary sources in which investigator
will ask questions from 70 respondents those who are employees of Aston Martin
Gantt chart
Gantt graph is characterized as a bar diagram the appropriately delineate undertaking plan
with the assistance of this examiner can adequately deal with their venture while putting
exercises against legitimate time plan. With the assistance of this specialist can achieve complex
undertaking with more proficiency that gives agent to achieve research results in a powerful way.
With the assist this specialist with canning graphical outline of timetable to which they can
successfully co-ordinate, plan and track explicit errands in an undertaking.
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REFERENCES
Books and Journals
PANCASILA, I and et. al., 2020. Effects of work motivation and leadership toward work
satisfaction and employee performance: Evidence from Indonesia. The Journal of Asian
Finance, Economics, and Business, 7(6), pp.387-397.
Guterresa, L.F.D.C., Armanu, A. and Rofiaty, R., 2020. The role of work motivation as a
mediator on the influence of education-training and leadership style on employee
performance. Management Science Letters, 10(7), pp.1497-1504.
Susanto, Y. and Siswoyo Haryono, S., 2020. The Effect of Leadership and Compensation on
Employee Performance: Evaluating the Role of Work Motivation. Journal of Talent
Development and Excellence, 12(2s), pp.2439-2449.
Pahlawi, L.A.I. and Fatonah, S., 2020. The Role of Leadership in Improving Performance
Through Organization Commitment, Motivation and Job Satisfaction of Village
Employees. Jurnal Manajemen Bisnis, 11(1), pp.105-120.
Lee, H.W., 2020. Motivational effect of performance management: does leadership
matter?. Transylvanian Review of Administrative Sciences, 16(59), pp.59-76.
Tafvelin, S. and Stenling, A., 2020. A Self-Determination Theory Perspective on Transfer of
Leadership Training: The Role of Leader Motivation. Journal of Leadership &
Organizational Studies, p.1548051820962504.
Gupta, V., 2020. Relationships between leadership, motivation and employee-level innovation:
evidence from India. Personnel Review.
Jolly, P.M. and Lee, L., 2020. Silence is not Golden: Motivating Employee Voice through
Inclusive Leadership. Journal of Hospitality & Tourism Research, p.1096348020963699.
Wang, C.C., Hsieh, H.H. and Wang, Y.D., 2020. Abusive supervision and employee engagement
and satisfaction: the mediating role of employee silence. Personnel Review.
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