Case Study Analysis: Leadership, Innovation, and Business Strategy

This case study delves into the critical relationship between leadership and innovation within organizations, using real-world examples such as Google and a global electrical power and product supply division. The assignment begins by defining innovation and leadership, exploring various leadership styles essential for fostering creativity and change. It examines how different management levels impact innovation and emphasizes the importance of an organizational climate that encourages new ideas. The case study analyzes Google's approach to innovation, highlighting strategies like the "20% time" policy and data-driven processes. It also explores another organization's challenges and innovation, and how leadership influences the ability to adapt and thrive. The conclusion summarizes the arguments, discusses the implications of the findings, and suggests directions for future research in the field.

Case

Table of Contents
Table of Contents
1) Introduction - outlines the background, purpose and structure...............................................3
2) theoretical background – Leadership and Organization of Innovation and Theories relevant
to the leadership and innovation..................................................................................................3
3) Description of case - should use real life example of a firm, overview of the firm - name,
what they offer, geographical location etc.. and apply the concepts/theories on the case, case
description....................................................................................................................................6
4) Analysis of case - After above section to show analysis of choose firm case using the
innovation concepts described in the theoretical background section, case analysis 500...........9
5) Conclusion - concise, clear summary of argument developed above. Mention implications
and future research directions......................................................................................................9
REFERENCES..............................................................................................................................11

1) Introduction - outlines the background, purpose and structure.
The present case is about the innovative organisations which are very important for the business
and management. It is very important for organisations to manage their business activities and
understand what are the consequences of leadership and innovation within the organisation. It is
essential for the companies to manage different processes, techniques and tools in order to have
successful practice of innovation. there are different levels of the management which work
together for managing the innovation in organisation (Kremer, Villamor, and Aguinis, 2019).
Three type of management level include individual, collective and climate. At the individual
level, organisation analyses what is the value of leadership style which day manager has to
follow in order to make creative changes within products. On the other hand, at the collective
and social level, there is need of managing how the different leadership style used by the leaders
help in identifying, assessing and developing the new concept and ideas within the organisation.
Finally, at the context level it is analysed that how the different elements of the business
environment help in innovation and entrepreneurship.
2) theoretical background – Leadership and Organization of Innovation and Theories relevant to
the leadership and innovation
Innovation is defined as the workplace which is provided to the employees in order to have
approach for providing ideas which are creative and help in increasing the efficiency of products.
In context of business, it is analysed that innovation helps in bringing new ideas and creativity
within product and service provided by the company (Johannessen, Stokvik, and Stokvik,
2018). there are different reasons for which companies undergo innovation in product and
service. The main reason is to solve different problems related to sales and profit. The main
objective of companies which are doing innovation in products is that it helps in grabbing the
attention of customers and increasing the profits earned by the company. It is analysed that
innovation is the key for the management of company to make more money and manage the
business activities properly. It is easy for the managers to analyse the innovation in products by
managing the forward-thinking employees and it is a baseline for managing innovation within
company. Leadership is defined as the most important aspect while managing organisational

change or innovation. The innovative leaders manage the business activities related to new
product development in more efficient manner (Nadkarni, 2017). The innovative leaders have
good vision of future and their able to manage success and long term goals of the company in
proper manner. Innovative leaders know that it is essential to build trust and loyalty among
employees so that they will work in effective manner for conducting the business operations.
There are various factors which are associated with managing safe and comfortable part in order
to achieve future goals of the company. there are different expertise within the business area
which requires innovation and these are managed properly by controlling the technological
advancement of the company. This type of leaders are involved in setting aspirational goals and
challenging staff and employees for performing well and challenging the previous years
performance of company (Johannessen, and Stokvik, 2019). According to the research, it is
analysed that there must be execution of innovation so that the leaders are having effectiveness
of working and management of company. There is need of different organisation which prioritise
innovation and they must have leaders which are having effective skills which are used for
increasing the employee engagement. For a company to work efficiently, it is very important that
leaders are managing the innovation gap properly. The closing of innovation gap between actual
goals and real goals of the company are managed properly. There is need of managing
organisational goals and creativity in order to analyse the active participation of leadership.
Innovation is very important for a company because it helps in increasing the profit and sales.
The concept used by leaders is encourage small ones and big ones will come automatically. This
is a very simple concept that 50 organisations are focusing upon small wins and achievement of
short term goals then it is easy to work for achieving long term goals by innovating the product.
There are different ways by which the company has to manage the perspective of leadership in
order to manage the work (Yoon, Lee, and Schniederjans, 2016). Innovation is not planned by
the company but it can be fostered. Innovation is unpredictable and leaders have to manage the
way in which they are working for managing the company innovation properly.
 Analytical leaders are clear thinkers - this type of leaders are in client for managing the
proper analysis of market as well as customer for introducing a new product or service in
the market. This type of leaders manage the business activities and evaluate small so that
organisational goals are achieved. There is need of managing small innovations in the
company because by the success of small innovations the leaders can effectively

encourage employees to do more effective work and manage big innovations within the
company.
 Innovative leaders are practical leaders - there are different ways for managing the new
ideas and roles within the company. This kind of leaders have the responsibility for
managing the guidelines and developing effective ways for managing the innovation.
They have to create guidelines in order to manage the innovations properly. There is also
need for managing proper sketch dual for reviewing different ideas and providing
platform for managing bi new ideas.
 Innovative leaders are more imaginative and visionary - innovation is the most important
aspect which has to be involved within functioning so that it is easy for the company to
increase sales and profits. Innovation within the company is important as it helps in
managing the long-term goals of company effectively. Innovative leaders are involved in
doing new changes and innovation within the company and managing the work properly.
The innovative leaders encourage the use of latest and new techniques within the
company. It is important for the innovative leaders that it they are working effectively for
managing the work for innovation properly. It is concluded that the innovative leaders
have unusual ways for managing the innovation in proper manner innovative leaders have
unusual way of managing different business activities and they have more creative ideas
to manage the work. It is important to inspire the team for managing creative
observations and also attain the goals by adopting new innovations.
 Innovative leaders are relational in nature - this type of leaders are concerned with
managing relational environment within the team. It is important to create proper
environment within the workplace that leads to innovation. This type of leaders provide
that it is essential for the companies to learn from others and provide appreciation to the
customers who are working well. The innovative leaders are managing different business
activities related to innovation by managing the following behavioural preferences within
workplace
 Expressiveness - this provides range of managing different employees and providing
them proper environment in which they can work by creating relations and bonds. This
will help in managing the effectiveness of company properly. There are different type of
leaders who are managing the aspect of expressiveness that is useful for managing the

work effectively. Innovative leaders conclude that it is advantages for the company to
communicate with all employees properly.
 Assertiveness - this is very critical within the innovative leaders. It is skill within the
leaders for managing the business activities related to innovation. the main objective of
innovative leaders is to create powerful emphasis on managing innovation within the
company. It is also essential to manage the organisational work properly e in order to
bring successful innovation within the company.
3) Description of case - should use real life example of a firm, overview of the firm - name, what
they offer, geographical location etc.. and apply the concepts/theories on the case, case
description
Organisational climate for innovation at Google
Google is one of the highest profitable companies across the world. Innovation is the key factor
which has helped this company to succeed in market. It is very important for this type of
organisation to managed innovation in products and services to have competitive advantage
within market. It is said by CEO of Google that the main factor which helps our company to
manage the profit is that we believe in innovative leadership (Zuraik, 2017). There are different
lessons which organisations can learn from Google. One of the innovative leadership strategy is
3 AM. Google allows the technical employees of company to spend 20% of their time on the
business projects and 10% on the new business and product which the company is launching.
Google has been working upon this type of strategy since many years. There is a contractual
obligation which is provided by the performance review that there are different measures for
targeting the employees. There are different type of ideas which have been working by formal
qualification process that helps in in managing different prototypes and testing by actual users.
There are several employees who provide their innovative ideas to the company. These are
assessed by the management and data-driven and empirical processes. This helps to know about
the processes of company. There are basically a team or panel working for providing innovation
in Google. In this case, there is a panel of 300 employees and this segment was of 132 million
users. There are different ideas and creative thoughts which are involved in this type of

innovation but most of these fail. Google has managed to generate around hundred new products
every year that includes AdSense, Google news and Gmail. This innovative products are used
by various companies around the world. Google has generated lot of revenue by providing good
search engine and mail service like Gmail. This type of service has provided help in hiring the
best and talented employees. Gmail is used by a lot of companies to manage the communication
process. It is very important to analyse the effect and cause of innovation within the company e
for managing the processes of company effectively (Osman, and Kamis, 2019). Google is
successful only because it is motivating the employees to innovate new products and services on
the basis of demands and requirements of customers. There are different products of Google
which are very successful such as YouTube, web advertising and Google Earth.
Increasing challenge and involvement in an electrical engineering Division
This is a case for the organisation which has having a division of global electrical power and
product supply. This is a case about large organisation which has headquarters in France. The
location of this organisation is situated in south east of USA. There are approximately 90
employees working in this organisation and the main objective of this organisation is to provide
support to customers and clients by automating the process. there can be various processes which
can be innervated for the customer's like pharmaceutical, automotive, food and beverage and
microelectronics industries. It is important for the organisation to manage the work in proper
manner and analyse the need of public filtration systems (Fuad, Musa, and Hashim, 2020).
This company has invested amount on the merging with the parent company. By doing so, this
company has to bear the loss of approximately 8 million dollars. This was a terrific situation for
the company and it has to be solved properly. The management of the company decided to hire a
new general manager which will help in making the company profitable again.it is essential for
the company to manage the business activities regarding innovation properly so that there is no
loss to the company and profits can be earned. There are two type of assessment of qualitative as
well as quantitative results which provided information that the climate of organisation can be
dependent upon the way conflicts are managed in the company, a commitment towards
production and the kind of employees working in the company. It is very important for the
organisations to manage the work properly and analyse the target challenge as well as

involvement of leadership within the company innovation. It is analysed from the case that when
a company undergoes innovation, it is very important to analyse the different processes which
are related to challenge that will be managed after the innovation process. There is need of
managing day strategic position of the company at global level and manage commitment and
engagement of employees. This is very important for the company to manage the climate and
provide an effective and communicative climate to the employees.
In this case, it is analysed that management of different companies have to provide proper
training and development sessions for employees so that they know how to work by using the
innovation which has done within the company. It is very important to encourage and motivate
employees for developing their business skills and working in innovative companies. In the
present case, the company is providing safety training to all employees so that they can work
effectively in the innovative area. This organisation provides commitment for enhancing the
communication with employees so that they will be more satisfied and motivated. This
organisation has made a new rule that there will be employee meetings on regular basis and in
this the performance review of all employees will be discussed (Chen, Yin, and Mei, 2018).
This will be done on the basis of cross functional strategy review sessions.it is important for the
management that they are working effectively for managing the innovation which has done
within the company. This company has focus upon implementing mandatory skip level meetings
which have provided help in in interaction among the staff and senior managers of the company.
There was a meeting of 15 minutes with the general manager after company in which employees
can share their problems and theories properly. This will help in increasing their motivation level
and encourage them to work properly for achieving the organisational goals. There will be
reward program provided to the employees so that employees will be provided monthly
recognition by the decision of managers. There will be employee review teams which will
provide information about de management of ownership as well as involvement in the strategic
decision of business. In context of this organisation, it is concluded that after the processing of
business activities like this, there was a turnaround of 7 million dollars. In the year 2003, this
company won the innovation award and the general manager was appreciated and promoted to
work at National position.

4) Analysis of case - After above section to show analysis of choose firm case using the
innovation concepts described in the theoretical background section, case analysis 500
Google is using 3 M technique for managing the innovation. This is a technique which uses
research and development point the main objective of this innovative technique is that there is
rule in which 15% of employees will be putting efforts for expanding innovation within
company. This is helpful for managing 6% of sales within the research and development of
company. There are various ways for managing the creation of creative and new ideas that will
help in in managing the important activities of company for innovation. There are various ways
by which it is analysed by the company that all work related to innovation must be done properly
for enhancing the way in which a company works.it is essential for all the innovative leaders
that there able to manage the business functions and analyse the importance of innovative
products within company. From the case of electrical company, it is analysed that leadership is
the most important factor which provides help for a company to increase the profit and sales. If
the companies having clear and common goals for managing the mutual agreement then it is easy
to work for active teamwork. It is also important for the companies to produce innovative ideas
by managing the work in effective manner as well as developing creative teams which will work
for achieving success in innovation. Employees who have high performing rate are more
productive for the company and it is easy to manage the functioning properly. There is open
communication as well as clear coordination of the roles and responsibilities for managing the
feedback. The innovative organisations have productive team work which is managed properly
by the support of collaboration and cooperation among employees (Rashid, 2018). This type of
situation is managed by discussion of ideas and developing suggestions which have multiple
approaches.
5) Conclusion - concise, clear summary of argument developed above. Mention implications
and future research directions.
From the above report, it is analysed that leadership and organisation of innovation are
essential for the companies to run a successful business within environment. This consists of
managing the set of processes, techniques and tools for managing successful innovation. Above

report explains that there are various factors which company has to analyse before conducting
any innovation within the company. There must be presence of trust and openness within the
employees and management so that resources can be utilised in effective manner. There must be
proper way of managing the challenges and employee engagement for dealing with a successful
innovation. There are high chances of failure in in innovation of products so it is concluded that
companies must have proper way of managing the challenges within innovation.

REFERENCES
Books and Journals
Kremer, H., Villamor, I. and Aguinis, H., 2019. Innovation leadership: Best-practice
recommendations for promoting employee creativity, voice, and knowledge
sharing. Business Horizons, 62(1), pp.65-74.
Johannessen, J.A., Stokvik, H., Johannessen, J.A. and Stokvik, H., 2018. High-tech Value
Creation', Evidence-Based Innovation Leadership.
Nadkarni, S., 2017. An integrative innovation leadership framework. In The Relationship of
Leadership and Innovation in Family Businesses (pp. 24-31). Springer Gabler,
Wiesbaden.
Johannessen, J.A. and Stokvik, H., 2019. Prelims', Evidence-Based Innovation Leadership.
Yoon, S.N., Lee, D. and Schniederjans, M., 2016. Effects of innovation leadership and supply
chain innovation on supply chain efficiency: Focusing on hospital size. Technological
Forecasting and Social Change, 113, pp.412-421.
Zuraik, A., 2017. A strategic model for innovation leadership: Ambidextrous and
transformational leadership within a supportive climate to foster innovation
performance (Doctoral dissertation, Alliant International University).
Osman, N.W. and Kamis, A., 2019. Innovation leadership for sustainable organizational climate
in institution of technical and vocational education and training (TVET) in
Malaysia. Asian Journal of Assessment in Teaching and Learning, 9(1), pp.57-64.
Fuad, D.R.S.M., Musa, K. and Hashim, Z., 2020. A Perspective to Innovation Leadership in
Malaysia Education.
Chen, J., Yin, X. and Mei, L., 2018. Holistic innovation: an emerging innovation
paradigm. International Journal of Innovation Studies, 2(1), pp.1-13.
Rashid, E.M.M., 2018. Innovation Leadership for Project Management. Methodology, 4, p.05.