Leadership and Strategy: Tesco Leader Interview Report

This report presents an interview with a leader from Tesco, exploring the company's mission, vision, and strategic approaches. The report delves into crafting and executing strategies, emphasizing the importance of understanding market forces, competitor analysis, and internal capabilities. It highlights the role of leadership in fostering teamwork, implementing reward systems, and communicating goals effectively. The analysis includes discussions on capability-based strategies, SWOT analysis, and the steps involved in defining objectives, identifying resources, and establishing operational rules. The report concludes by summarizing the key findings and emphasizing the significance of strategic planning and execution in achieving desired business outcomes.

INTERVIEW LEADER

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part 1 Introduction.......................................................................................................................1
Part 2 Crafting strategy...............................................................................................................2
Part 3 Executing strategy............................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Appendices.......................................................................................................................................8

INTRODUCTION
In order to conduct interview, leader of Tesco business has been selected. From him
different questions has been asked that help to identify mission and vision of the business. In this
context, strategy develop to execute it in the enterprise and attain more desired results as well
(Triantafyllou, Cherrett and Browne, 2014). Economic value also ascertained so that developing
strategies build internal capabilities in significant manner.
MAIN BODY
Part 1 Introduction
Leader stated that organisation name is Tesco. The company consider different types of
products and services that helps to attain more significant advantages through operate it in the
large areas of the market. Tesco consider groceries and general merchandise retailer products and
services in different areas of the world. It is one of the best supermarket which consider profits
and revenue on 3rd rank. Furthermore, he stated that the company has been found in the 1919
with whole group development. Originally the UK grocer consider diversified geographically
from 1990 in term of clothing, books, electronics, furniture, etc. Apart from this, the chosen
business also deals in the telecom, internet, financial, etc. services which helps to determine low
cost retailer in the social group. In order to offer the products and services, Tesco create value on
the items which ascertained successful and grow with 2500 shops from 1990. It is also listed in
the London Stock Exchange and constituent with FTSE 100 Indexes. Market capitalisation also
develop primary listing on the London Stock Exchange.
Furthermore, the company has mission to expand their business with diversified strategy
and develop operations in new country. Therefore, it will help to focus on the acquisition which
owned 800 shops in new areas by Tesco. The company also completed their operations and
functions with introducing loyalty card to serve it with different customers. As results, current
version develop with internet shopping services with corporate font used. Overseas operations
also introduced in the same year development. In this regard, effectiveness also developed to
focus on the obtained 35% stake in Grocery areas. In Thailand, the selected business develop
joint venture so that market growth will be develop successfully to remain with safe way and
dissolve the partnership. Tesco consider their operations from several years so that they also
made advanced activities with systematic consideration. In 2013 September the company launch
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their first tablet computer which is known as Hudl. Cafe chain develop successfully in the
department to set and ascertained new food experience which involves Core Cafes, Decks, etc.
The organisation also consider stated strategy with their stakeholder so that goals and objectives
will be completed on time. Therefore, it could be consider that with roles and responsibilities,
they all are take important part in the whole project. Furthermore, I have also several roles and
responsibilities to attain effective results. They need to build trust in three ways in the whole
team and develop systematic advantages as well. Trusted things helps to beyond skills level to
work in significant manner. Company has mission to expand their operations in different areas so
that it is important for them to cope up with the different activities and tasks as well
(Triantafyllou, Cherrett and Browne, 2014).
Part 2 Crafting strategy
In respect to crafting the strategy, it can be stated that there are several forces exist that
need to push by Tesco to run their operations. Business need to consider their size, sort of the
structure and activities to operate successfully. Therefore, they are able to set organisational
structure and implement solution for the issue and problem with policies and operating efficient
production level. As the owner of the business, it is important to focus on the delegate
responsibilities among employees so that it will help to attain desired results in crafting strategy.
Company administration include chief executive officer so that it is known as the president and
manager involved to make different decisions in the business. It is the most important part of the
administration department. Therefore, business require to oversee employees and implement
directive that created by owner. Managers also need interviewed and hire new candidates to
focus on the desired results as well. It is the significant advantages to attain more creative results
at workplace (Triantafyllou, Cherrett and Browne, 2014).
Furthermore, in the crafting strategy accounting strategy in the department also helps to
developing product packaging, pricing and creative material with potential customers. In
addition to this, in the department research also conduct to discover needs of customers so that
Tesco will make efforts for it in systematic manner. Due to changes in the customer needs and
requirement, it has been seen that forces create impact on the business outcomes and results as
well. Along with this, there are many other aspects exist that consider as force and create impact
on the results such as cash flow statement, general ledgers and balance sheet, etc. However,
leader also stated that there are several rivals exist which create impact on the chosen business.
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For example, Asda, Morrison, Marks and Spencer, etc. All these businesses consider same
operations and functions as the selected enterprise so that they are the biggest rival on the
enterprise. Beside this, there are several ways through the company can implement advantages
with customers in the market which helps to attain more desired results at workplace. In this
way, unique products and services are the best consideration which could be implemented to
attain more significant results. As results, they are able to gain more customers in systematic
manner (Huang and Gamble, 2015).
With the help of working in a team, the chosen business able to make sure that different
strategies assists to make effective functioning at workplace. In this regard, it is essential to cope
up with the challenging economic times that would be undertaken on the basis of group
performances. Tesco adopted different strategies that helps to improve team work in systematic
manner. For instance, encourage socialising so that it would be beneficial to cultivate proper
communication and maintain roles and responsibilities at workplace. Organisation of team
process also help to start-up activities with recognise good work in the enterprise. As results, all
members are considered part in the business and signify long run activities as well. These
strategies help to attain significant results and outcomes to focus on the relevant results. These
strategies will consider to challenge the economic environment and focus on the different
positive outcomes as well (Fernie and Sparks, 2014). Leadership strategies assists to undertake
different capabilities which help to focus on the advantages with new customers. There are
different ways exist that assists to involve employees to attain desire results with different
strategy. For instance, implement reward, incentives, etc. that help to encourage workers in the
decision-making. It is the best strategy which helps to attain more significant outcomes in
desired manner. Therefore, aims and objectives will be completed in significant manner at
workplace.
Part 3 Executing strategy
A company can execute the strategy by using different steps. There are some tips by
which company can communicate their goals and visions effectively :
first stage is to Tell a story. When you state a great story, you snap living to an imagination. A
great speaker create trust, captures hearts and minds, and service as a content of the imagination.
Adding to this, people discover it easier to restate a subject matter than to discussion about a
vision authorities.
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Second stage is to Perfect your “lift speech.” What persuasive imagination can you report in the
measure of period you have during a exemplary lift ride? Every individual necessarily to be able
to pass on the imagination in a clear-cut and short way. Be prepared to conversation about it in
line at the restaurant, when you visit the customer work department, and even walk-to through
the parking lot at the end of the day.
Third stage is to Use multiple forms of media. The more transmission of communication you
use, the improved the opportunity of your structure understanding the vision. Use the newest
communication technological applications, but don’t forget the tactual.
fourth stage is to Have one-on-one antonymous. Prosecute others. Private relations provide
leaders opportunities to convey message, acquire reply, build support and make force around the
vision.
Fifth stage is to Attraction a gang internally. identify key participant, communicators,
stakeholders and assistance within your structure who will prompt others to purchase into the
vision.
Sixth stage is to Go outside the company. Communicate with targeted customers and partners
with promotion and public relations campaigns, catalogues, and declaration.
Seventh stage is to Make retentions. Create figures of speech act and expression — and discover
originative ways to use them. Compose theme sound or an unforgettable locution.
Eight stage is to Leader the journey. Use modality aids and inform keeping everyone alive of the
procession you are making toward your vision (Filimonau and Gherbin, 2017).
And the last stage is Back up what you’re speaking about. Prop up what you’re saying with your
behaviour. If people see one situation and learn another, your believability is changeable and
your imagination is gone.
Capability-based strategies are based on the impression that internal resources and core
competencies traced from characteristic ability give the strategy level that falsity a firm's long-
term earnings. Assessment of these abilities starts with an organisation capacity biography,
which analyse a company's strengths and weaknesses in four different areas:
managerial
marketing
financial
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technical
after this, swot analysis is done. It is a technique which is used in analyse the strengths,
weaknesses, opportunities and threats of a company. Strengths and weaknesses are internal
capabilities of a company while opportunities and threats are the external factors of the company
(Ansah, Narh-Bana and Whitty, 2015). Internal factors can be controlled but external factors can
not be controlled. It is done to analyse these factors :
1.external threats and opportunities,
2.sharp competencies that can threats and compensate for weaknesses.
The picture identified by the SWOT analysis helps to suggest which type of strategy, or strategic
thrust the firm should use to gain competitive advantage.
There has been known four principles that serve as guidance to gaining capability-based
competition:
1.Corporate strategy are based on business processes.
2.Key plan of action processes are required to systematically give A-one value to the
customer.
3.Investment funds is made in ability, not functions or SBUs.
4.The CEO must champ the capability-based strategy.
Capability-based strategies, sometimes referred to as the resource-based view of the firm. An
important administration function is to denote what assets spread want to be occupied in order to
hold a combative edge where these capabilities are involves. In order to define and communicate
the objectives and the ideas it is necessary to plan and assessment, set up task force, define
service area and know the competitive partners, discover priority needs, then consider on
objectives and make a plan to accomplish them. After this process next step is to identify the
resources available in the organisation. Identify the strengths and weaknesses of the organiation
then create a structure according to the governance. Identify all the rules and regulations that
requires to be established in achieving the success. Then last is described the rules of operation
for smooth running of the business (Yu, Ramanathan and Nath, 2014).
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CONCLUSION
In order to carry the above report, it can be concluded that there are several advantages
has been undertaken to focus on the results and outcomes. In this regard, it is important to
undertake interview on the basis of different parts. This will assist to organise and determines
different advantages which communicate with objectives. Furthermore, it summarised about the
crafting strategy in which forces included to put pressure and run business successfully. As
results, it helps to make changes in the strategy. At last, execution of strategy included that
assists to communicate vision and strategy in significant manner. Therefore, aims and objectives
will be completed in systematic manner.
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REFERENCES
Books and Journals
Ansah, E. K., Narh-Bana, S. & Whitty, C. J. (2015). The impact of providing rapid diagnostic
malaria tests on fever management in the private retail sector in Ghana: a cluster
randomized trial. bmj, 350, h1019.
Fernie, J., & Sparks, L. (2014). Logistics and retail management: emerging issues and new
challenges in the retail supply chain. Kogan page publishers.
Filimonau, V., & Gherbin, A. (2017). An exploratory study of food waste management practices
in the UK grocery retail sector. Journal of Cleaner Production, 167, 1184-1194.
Huang, Q., & Gamble, J. (2015). Social expectations, gender and job satisfaction: Front‐line
employees in China's retail sector. Human Resource Management Journal, 25(3), 331-
347.
Triantafyllou, M., Cherrett, T., & Browne, M. (2014). Urban Freight Consolidation Centers:
Case Study in the UK Retail Sector. Transportation Research Record: Journal of the
Transportation Research Board, (2411), 34-44.
Yu, W., Ramanathan, R., & Nath, P. (2014). The impacts of marketing and operations
capabilities on financial performance in the UK retail sector: A resource-based
perspective. Industrial Marketing Management, 43(1), 25-31.
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Appendices
Part 1: Introduction (If you cannot find this information ahead of time, you will need to
ask during the interview):\\nWhat is the name of your organization?\\nWhat are your
organization’s primary products and/or services?\\nPlease provide a brief description of
your organization’s current mission/purpose and its vision for the future. Does your
organization have a stated strategy that it shares with stakeholders? If so, what is that
strategy? What are your responsibilities, and what is your title?\\n\\n
Part 2: Crafting Strategy\\nAre there forces outside your organization that put pressure
on how your business is run? Briefly describe them. How has your organization changed
its strategy in response to outside forces?\\nHow do your biggest rivals compete to try
to gain an advantage with customers in your markets?\\nWhat do you believe is your
organization’s competitive advantage over rivals?\\nDescribe how your organization
involves the leadership team in developing strategies during challenging economic
times. Describe how your organization involves other employees in developing
strategies.\\n\\n
Part 3: Executing Strategy\\nHow does your organization communicate its vision and
strategy to employees?\\nBriefly describe how your organization builds internal
capabilities.\\nDescribe how you organization determines and communicates
objectives.\\nDescribe how you and your organization evaluate performance towards
stated objectives.\\n
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