Leadership IT: A Case Study of Warcraft Ltd App Project Success

This case study examines the Warcraft Ltd app project, focusing on the role of Leadership IT in its development. Warcraft Ltd, a company specializing in live-action role-playing games, sought to enhance its business through a redesigned website and a new mobile app. Tech Solutions, an IT company, was contracted to undertake this project, with the primary objective of creating an app compatible with both iPhone and Android devices. The app aimed to facilitate customer enrollment, payment for lessons, tour bookings, video access, clothing rentals, and communication among participants. The project employed a waterfall methodology, and potential risks included stakeholder conflicts arising from diverse educational backgrounds. A SWOT analysis identified strengths such as transaction licensing and subscription models, weaknesses including user lock-in and cloud service dependency, and opportunities such as enhanced customer service and digital marketing. The case study also includes a cost-benefit analysis, budget estimates, and schedule estimates, providing a comprehensive overview of the project's financial and operational aspects. Desklib provides students access to similar solved assignments and case studies.

Running head: LEADERSHIP IT
Leadership it
Name of the Student
Name of the University
Author’s note

1LEADERSHIP IT
Table of Contents
Background and business objectives................................................................................................................................................................2
SWOT analysis.................................................................................................................................................................................................4
Cost Benefit Analysis.......................................................................................................................................................................................6
Budget estimate..............................................................................................................................................................................................12
Schedule estimate...........................................................................................................................................................................................13
Potential Risks................................................................................................................................................................................................15
Innovation.......................................................................................................................................................................................................16
References......................................................................................................................................................................................................18

2LEADERSHIP IT
Background and business objectives
Warcraft Ltd is the company who is responsible to develop as well as promote the video live action battle game to the field. A live-action
role play gaming is one sort of role-playing game where the parties can be able to demonstrate their characters. The participants of the game
achieve their goal within a fictional setup and there the participants of the game can be able to interact with each other. The participants will
have to strictly follow the rule of the game and must complete it. Event arrangers or the game masters define the rules of the game and assist the
participants in playing the game.
The managing director of the company is Jack Johnson. He is currently observing reduction of players in the company. He is trying hard
however, he fails to retain players. Jack has planned to re-design their website. He also wants to enhance the app. The managing director wants a
complete rejuvenation thus they want to improvise the marketing strategy as well. The latest strategy will help them to embellish their business
growth. For this reason he is seeking assistance from an IT company. Jack wants to take help from IT Consultant. The IT Consultant is working
for the Tech Solutions over three months in their web development as well as mobile app development. Tech Solutions has sent attender request
to rejuvenate their website and develop a utility app for Warcraft Ltd. Luke Harrison is the CEO of Tech Solutions. Donna Smith is the Director
as well as Mobile Development department of Tech Solutions and they have prioritised the Warcraft project.

3LEADERSHIP IT
The primary investment for the project is around $1,70,000 in the initial year, in the second year they invest about $25,000 and in the
third year about $240,000. Tech Solutions need discount rate of 10%. The market analyst has assumed the cash inflow of the project as follows-.
They are expecting that the project will make about 22% ROI and it will go along the business model of Tech Solutions.
The primary objective off the project is to develop an app that will run on iPhone as well as android devices. The app will enable the
clients to enrol and pay for the lessons. The app will have other functionalities like it can aid in booking tours and watching videos. It can also
help them in hire clothing, re-training and contact other participants. The app will facilitate the customers of Warcraft to subscribe to newsletters
of Warcraft. The users of Warcraft can be able to access maps of all the venues and they can be able to view the videos showcasing all the
facilities. The app must have the ability to perform the overall ranking of the game centre both in terms of services and the training. Luke and
Donna of Tech Solutions have appointed a project manager to take up the project of Warcraft. It will be his responsibility to develop an app such
that it can facilitate Warcraft in carrying out the business objectives. The IT Consultant will assist the project manager from the start to end in
accomplishing the project.
The project manager decides to take up the waterfall methodology to carry out the project activities. The project stakeholders associated
with the project can face several issues while conducting the project. The stakeholders have come from several educational background and thus
a conflict can create. The project plan will be developed which consists of the marketing strategy. The project plan must be approved by the all
the stakeholders and will require the client’s sign off before proceed on with the project. The project plan developed will have the project
timeline information, project budget information and the project dependencies.

4LEADERSHIP IT
SWOT analysis
Strength
Warcraft will use license for using the software. The transaction licensing model will evaluate the use of Warcraft software as per
transaction basis. The software vendors get a continuous cash flow, and this enhances the transaction volume as more and more stakeholders
involve in the project. Since Warcraft is opting for redesigning the app and the website the approach can certainly assist them. The proposed
Warcraft app will facilitate the customers or the users they will not have to pay heavy monthly or yearly. Warcraft can certainly reduce the cost
over head of the business operations they conduct. The app will contain the features like the pay-as-you-model. The users can pay for the game
according to their convenience at any time from any devices. The model can pay them flexibility and several benefits. The customers or the users
of Warcraft can be able to subscribe the application. The subscription licensing enables the users to enjoy unlimited service of the software. The
subscription licensing will consist of varied subscription models and it will help Warcraft users to choose the appropriate model of their choice.
Thus the subscription feature of the app can provide them several opportunities to earn money. The subscription package will certainly reduce
the usage of pirated copy of Warcraft game. The customers will be highly facilitated and it will definitely reduce any additional costs involved.
Weakness
The users of Warcraft once takes the service of Warcraft will have to stick to their services. Warcraft will offer periodic updates and the
users after paying a huge amount of revenue for the software usage will have to stick to the Warcraft even they are dissatisfied. Thus they most
provide a feedback form feature in the proposed app, it will let them know how they are providing services to the customers or the users. In case

5LEADERSHIP IT
of Warcraft the adoption of new technology services can be challenging. Tech Solutions will design the website and will develop the app and
will host their website and relevant services to the cloud. Tech Solutions will maintain the software and the database as well. Warcraft will have
to pay money on monthly basis and yearly basis to use the cloud services. Moreover, there are security and privacy related issues, they can be
Tech Solutions will have access to all the data of Warcraft. Warcraft will pay heavy amount thus they will have to spend money on other items
wisely.
Opportunity
Warcraft with the aid of the website and the app can provide enhanced services to the customers. Their services will be hosted on the
cloud and so the customers can register for their live action role-playing game services and can make the payment online. Warcraft can opt for
digital marketing and with some attractive features can enhance their business. They can attract customers with several lucrative features for
enjoying the live action role-playing game. Thus their market share will increase; their productivity will take a leap. The app and the website will
certain enhance their SEO ranking and this will fetch them competitive advantage. In this way they can become popular and can come close to
more and more customers. However, the app will provide a lot of benefits. The customers can see the newsletter; they can get all the necessary
updates on the smart phone. The website and the app will have ‘contact us’ customer service features. Warcraft can stay connected with the
customers all the time and can provide excellent service to the customers.

6LEADERSHIP IT
Cost Benefit Analysis
Cost-Benefit - INPUT VALUES
Warcraft App Project Scope $ 5,240.00
Detailed Analysis of Warcraft Project Requirements $ 7,280.00
Designing Warcraft App Project $ 3,640.00
Warcraft App Development $ 5,280.00
Total Development Cost $ 21,440.00
Testing The Warcraft App $ 3,600.00
Warcraft App Training $ 4,320.00
Warcraft Project Documentation $ 6,240.00

7LEADERSHIP IT
Total Operational Cost $ 14,160.00
Warcraft App Deployment $ 4,560.00
Post Implementation Detailed Review $ 6,720.00
Total Benefit $ 11,280.00
Discount Rate Used 22.00%
Project Cost-Benefit
Analysis
Analysis Variables: Enter values for the cost-benefit analysis in the INPUT_VALUES
worksheet.

8LEADERSHIP IT
Discount Rate Used 22.00%
Annual Benefits $
11,280.00
Annual Operational Costs $
14,160.00
One-Time Development
Cost
$
21,440.00
Year of Project
0 1 2 3 4 5 TOTALS
Economic Benefit $0.00 $ $ $ $ $

9LEADERSHIP IT
11,280.00 11,280.00 11,280.00 11,280.00 11,280.00
Discount Rate 1.0000 0.8197 0.6719 0.5507 0.4514 0.3700
PV of Benefits $0.00 $9,245.90 $7,578.61 $6,211.97 $5,091.78 $4,173.59
NPV of all BENEFITS $0.00 $
9,245.90
$
16,824.51
$
23,036.48
$
28,128.26
$
32,301.86
$
32,301.86
One-Time COSTS $(21,440.00
)
Recurring Costs $0.00 $
(14,160.00)
$
(14,160.00)
$
(14,160.00)
$
(14,160.00)
$
(14,160.00)

10LEADERSHIP IT
Discount Rate 1.0000 0.8197 0.6719 0.5507 0.4514 0.3700
PV of Recurring Costs $0.00 $
(11,606.56)
$
(9,513.57)
$
(7,798.01)
$
(6,391.81)
$
(5,239.19)
NPV of all COSTS $(21,440.00
)
$
(33,046.56)
$
(42,560.13)
$
(50,358.14)
$
(56,749.95)
$
(61,989.14)
$
(61,989.14)
Overall NPV $
(29,687.28)
Overall ROI
-0.4789

11LEADERSHIP IT
Break-even Analysis
Yearly NPV Cash FLOW $(21,440.00
)
$
(2,360.66)
$
(1,934.96)
$
(1,586.04)
$
(1,300.03)
$
(1,065.60)
Overall NPV Cash FLOW $(21,440.00
)
$
(23,800.66)
$
(25,735.62)
$
(27,321.66)
$
(28,621.68)
$
(29,687.28)