Leadership and Management: ASDA's Development Program Analysis

This report provides an in-depth analysis of leadership and management concepts, specifically within the context of the British supermarket retailer, ASDA. The introduction defines and differentiates between leadership and management, emphasizing their importance in the business world. The report then delves into the roles of leaders and managers, highlighting their functions within ASDA. A key component is a comprehensive analysis of the behavioral theory of leadership, exploring task-oriented and people-oriented leadership styles. The report examines the practical implications of these concepts and theories for ASDA's operations and overall business performance, including a discussion of a management development program. The conclusion summarizes the findings and emphasizes the significance of effective leadership and management practices for success in the retail sector.

Leadership & Management

Table of Contents
INTRODUCTION...........................................................................................................................3
(a) Define concepts of management and leadership and highlight the differences between the
two...............................................................................................................................................3
(b) Analyse ONE leadership theory comprehensively ...............................................................6
(c) Analyse a management development program for the ASDA Plc........................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Leadership & management has been termed as a most necessary concept in world of
business entity and its role or process. In the current era of business, leadership has led making
effective & productive leader, whose motive is to enhance business goals & objective completed
in given period of time and management is a way to manage things. Also, relationship between
two are most responsive and being declared as productive in taking effective decision taking for
an individual and business entity both (Dignam and et. al., 2012). This report will be carry on
ASDA, which is a British supermarket retailer, headquartered in Leeds, United Kingdom. Its
parent organisation is well-known Walmart. ASDA is highly specialised in selling groceries,
George clothing, merchandise and financial services. In response, this report will cover concept
of leadership and management and differences between these two. Also, there will be discussion
of any one leadership theory. Also, there will be clear discussion on how these theories are
helpful into enhancing retail sector in an entire UK and also report will also tells about
management development program, whose focus is on discussing different aspects of the
leadership & management.
(a) Define concepts of management and leadership and highlight the differences between the two
Leadership and management are two interrelated concepts in an environment of working
world and business entity, which is highly used to grow business performance along with
empowering the people at a greater context. Leadership in business terms are generally perform
by a “leader” and management initiates by “manager”. Leader means one who lead or upfront
its own team or group of people at one point of time. On other side, manager is one whose major
task is to manage things or any kind of critical issues to develop business productivity and define
outcomes in given period of time. As, it is necessary to raise business & operational growth in a
retail sector (Galloway, 2017). In context with ASDA, leadership is pure regulation on
effectiveness and continues role of initiatives to manage things with suitability to get business
lead.
Leader is one who is passionate, responsive, goal oriented and specially focused on fixed
role or duty to be performed. He is one who manages an organisation purpose to be achieved and
led its evaluation in given point of time. These both entities are required in retail sector of UK, as

retail sector deals with multiple functioning of the people and also various other critical work are
their to be manages. In ASDA, firm is suffering with an issue of improper leadership and process
of management, which is a major critical issues, which needs a rapid solution. First, its necessary
to have identification in context of role of leader and manager and then its linkage in context of
business performance (Gopee, 2017). There is a need of relevant solution which are necessary to
develop role of effective management and leadership, for this it is necessary to have major
discussion over roles of manager and leader of ASDA and then critical difference between both
two. Role and function of:
Leader:
Leading people for development: This is a major role of leader's is to enhance skills,
traits & competencies to lead effective development or encouraging growth of an individual or
business retail units to establish profit at higher & optimised level. In ASDA, this is prominent
task to be pursue to make work for more effective into the business function of ASDA.
Resource utilisation: As, leader is one who majorly undertaken resources to led
activities related to enhancing skills and talent of the team member's in order to make leading of
employee effective in the ASDA, because resource costs company huge.
Manager: Role and function of the manager's are divided into three different categories
are as such:
Interpersonal includes role of figurehead, an effective leader and liaison
Informational In this role, priorities has been used to given for complete monitoring,
dissemination and also major way of being act as big spokes person (Bryant, 2013).
Decisional gives priorities to being act as an entrepreneur, handler of conflict
management, resource allocator etc., whose major task is to return out of the resource optimised.
In order to get proper & compulsive understanding of both two, it is important to critical
differences between leadership and management, which are as follow:
Basis of
differences
Leadership Management
Meaning This actually means major potential or
ability of an individual person to led
them influenced, motivates and led
enables others to contribute with their
Management is comprised of
effective directing a big group of one
or more individual entities for a
purpose to have proper co-ordination

own effectiveness\ success to the
business firm.
among group for accomplishment
given goals or targets.
Personality style In leadership, personality style is
being openness, humble, minded and
inspiration for an individuals. This is
why because leader is key person in
growth of an individual to maximise
its own performance.
Manager uses personality style of
being act as pro-active, discipline and
role model, whose impact will be
effective and raised higher outcomes
from business functioning. In this
style, major focus is to bringing
management role play in the person.
Approach to
pursue given
task
Leader uses creative, innovative and
productive approach to complete task
of an employee's, business entities and
team work (Hallinger, 2018). In
productive way, it involves
summative and collaborative role of
people in order to pursue given task in
less period of time.
Manager uses implementing way, in
which major focus is on led people to
enhance their productivity to achieve
defined goals & targets. The major
reason behind using implementing
approach is management with five
different function such as planning,
organising, directing, staffing and
controlling of the business process.
Risk bearing Leadership has a greater ability to
bear risk, because, this only part of
business management and leader's are
even tasked to enhance functioning
and performance at a greater level. In
ASDA, leader are not that much risk
bearing person, because lack of major
experiences or exposure.
Manager's in business entities are
highly capable to bear critical risk
taking in context of the business
performance and growth enhances for
ASDA. Manager's takes risk based
decision in ease time, because, they
are highly experienced in this context.
Brief summary: In given differentiation, there are various issues or problems which are
found such as non effective performance of leader's, lack of effective resource allocation and in-
experience of the leader, as it was realised that there is an urgent solution of these problems on

early basis, In this response, ASDA has decided to take various action such as induction or
orientation of leader's self on large basis by top level manager, so that they will enhance
motivation & confidence of an each and every employee's on productive to give major growth to
business functioning of ASDA (Vaccaro and et. al., 2012).
Also, leader of the ASDA must have suitable vision or mission along with strategic and
compulsive objective to be gained to bring accomplishment of the given outcomes for this retail
firm “ASDA”. It is necessary for this leading retailer to enhance their business operation at an
optimised stage. It was also realised that in UK, role of leader or management is increasing along
with its respond to given objectives of suitability. In that condition, it is necessary for ASDA to
raise strategic goal accomplishment at a greater level.
(b) Analyse ONE leadership theory comprehensively
According to the Jenny Parry, leadership is considered as a practice, of which major
purpose is to lead defined team in a defined or appropriate way to attain given targets or goals to
bring self competency or potential to enhance business growth. It was realised that, leadership
theories are highly responsive to solve problems related to leadership issues or problems at a
given point of time and also recognised as best way to led clear & prospective results out of the
leadership theory or related manner of methodology and also practices or work to make ASDA
business and operational place more effective to contribute to working with defined strategic
goals or purpose (Mládková, 2012). Also, leadership theories are majorly focused towards
development of individual and team group to ascertain results or outcomes in an effective
prospective manner or way.
Different authors have put their efforts in giving different terminology and theory related
to leadership. They also have shared their own point of view in different innovative manner with
support of their examples to make others people or normally self focused on their goals or targets
along with making people effective to work in the ASDA. In this leading retail firm, a proper
leadership theory has need to be explained to get best knowledge of running current scenario of
leadership process. For this single assessment, ASDA will put its major focus on behavioural
theory of leadership, which are highly linked to common behaviour or response of an employee
to raise business effectiveness for ASDA at a greater level of working.
Explanation of the Behavioural theory of leadership

Behaviour theory of leadership has been classified into various ways, because this mainly
has its high focus on the study of specified attitude or behaviour of the leader. In order to have
right behavioural theory and its relevant outcomes, a leader's behaviour may be best predictor of
leadership longevity and duration or influences, it is the major determinant of leadership success
or any kind of specific achievement (Glover, 2014).
Such kind of behaviour-focused approach of leadership has led to providing actual power
of the marketing process, as behaviour can also be conditioned in the different manner, that has
to be specific or real response to certain stimuli into the person. In order to accomplish specific
outcomes, it is necessary to go for supposition that an effective leaders are born (Great Man
Theory) by which possibility are to be measured into specified leadership potential or power
(Trait Theory) via the process of psychometrics measurements and also to the point, that any
individual can become the leader (Behavioural Theories) by effectively teaching an appropriate
behavioural response to any given situation into the ASDA. This leading retailer needs to have
right and optimum utilisation of this behavioural approach to leadership with support of suitable
strategies or policies to enhance goals and target accomplishment for the ASDA.
In this assessment of behavioural leadership theory, it will be suitable termed as an
effective studies, that is simply put higher influences on a behaviour or an attitude of an
individual person, that are highly ranged from studious nature to adaptive culture of their own
real life working (Bush, 2018). This leadership theory is comprises of two types of leaders such
as task oriented and people oriented leaders, with its higher focus on leading discussion over
selecting the choice of leadership scenario's and understanding its major requirements into
ASDA given business context. The major discussion over the behavioural theory and different
types of leader are as follows:
Task oriented leader: This is a category of leader's whose focus is on accomplishment
of any defined task or series of work at hand, as well as necessary procedures to accomplish
defined task or goals of leader's. In this behavioural theory, task oriented leader's are less focused
on catering of an idea to an employee's, but in response, they used to be highly focused on
finding or accomplishing outcomes with step by step process. In other words, task oriented
leader's are highly focused on making the goals and accomplished within given period of time.
The benefits of task oriented leader is highly logical and analytical and also have a strong level
of understanding how to get done a job.

People oriented leader is a major type of leaders who are highly focused on their self-
behaviour empowerment by ensuring the inner need or desires of the person, to know whether it
is satisfied or not. In such situation, it is necessary to ensures that a motivation to staff members
are necessary to make larger emphasises on building the human relation with others entities. In
context with ASDA, this level of leadership is necessary to be undertaken to led accomplishment
of goals or objective of the ASDA in a given period of time. In this leadership style, major focus
is used to be on creating overall success by building of long lasting relationship with ASDA
employee's (Crawford, 2012). This type of leader used to be care about tasks and schedules, in
reality they believes that work culture is majorly necessary. A people oriented leadership uses
major relationship for building an effective techniques such as an employee's, its recognition and
team building power or exercises to build an environment with suitability and relevancy to get
accomplished defined goals & targets
After the major analysis of both task and people oriented leadership, it has been realised
that ASDA was suffering with an issues of continuous change in their working environment,
because of ineffective leadership and role management, which was suffering with an issue of
lack of managerial understanding and experiences by the leadership. In response to this, there are
different solution of these has been taken care to raise business ethics and code of conduct into
the ASDA through conducting favourable practices over the sources for generating most suitable
and preferred for longer period of time.
Training & development: In order to overcome defined issues & problem, its necessary
to led effective development to leader and manager's of the ASDA, in order to develop their
unique point, so that they would preform their defined task or goals with early period of time. In
retail sector, it is necessary to have response of leadership building into the business entity along
with establishment of ASDA business operation at a greater platform (McMurray and et. al.,
2012).
Management orientation: In context with ASDA, this is majorly important to enhance
empowerment of the leadership and its empowerment at a greater stage to led development of the
ASDA retail business. ASDA has to be focused on enhancing their business operation through
support of business parity, empowerment of leadership and effective management at an optimise
stage.

(c) Analyse a management development program for the ASDA Plc
Management development program has become necessary to enhance development of an
individual or groups of many people at a fixed period of time. Various business entity are doing
and performing under this context and also led effective building of the management and also
leadership into their business operation with a support of management development program in
context of the leadership. In ASDA, this leading retail needs to conduct management
development programs, with an initiative to grow leadership matter in ASDA to make other
employee's being empowered to do their work in given period of time (Khalili, 2014). Also, it is
necessary to have right duration, time and resources by which by which this development
program will be undertaken along with increasing profit for this leading retail business process.
This process is a strategical implementation, which in reality needs response to generate suitable
goals & targets with purpose to increase business growth for an individual as well as team
working of the ASDA.
Management development program of the ASDA is focused on enhancing skills, talent
and competencies of the business entity named as ASDA to enhance business through the
support of leadership and management into the business operational efficiency over the longer
period of time. This leading retail needs a complete and clear discussion over management
development program on an optimised level or basis.
Plan of leadership management.
The term leadership can be explained as a activity of social influence in which one individual
support the other person to accomplish the common task. To design a leadership plan certain
activities are required which are explained as follows:
Time: Leadership management is designed for the duration of 2 weeks to uplift the
hidden talent of the employees in an organization. It is not 1 or 2 days process to nourish the
leadership skills in an individual it is on going process.
Funds: The funds required for the leadership management plan is around 8 Euro. To
conduct any plan in the organization allocation of funds is necessary to run smoothly the plan.
To conduct leadership management company does not require huge amount of funds by nominal
amount of funding it sufficient to frame this type of plan (Riaz, 2017). This will raise the
productive outcomes in an organization.

Exposers: By conducting leadership management plan in a company it will help the firm
to uplift the hidden talent in an individuals. The nourishment in the present skills will help the
organization to perform better. This type of plans helps the employees to expose more to better
understand their unseen talent which in future can be great assets to the company. Various
Leadership activities: The distinguished activities requires to increase the leadership
skill among the employees are: pass the hoop, stand up, improve night, desert island, shape
shifting etc. All this this skills helps the firm to raise their sills which turn out to be the assets in
the near future. Pass the hoop is that kind of activity in which a ball is passed among the
employees and their hands are joined in a circle. To win the game effective communication is
needed so, employees should be clear in it's words as well as fluency in communication should
be there to meet the set targets. Whereas, in the stand up leadership activity two employees are
set by facing one another with the soles on their feet together and holding hands setting on the
floor. In this task both the employees need to stand up together at a same time. This helps to
build trust and faith among the employees as both are dependent on each other performance. It
teaches the employees that all should work together to find a solution. Another activity to enrich
the leadership skills is desert island in this employees have to choose any five items which are
needed to survive in the desert. It does not includes favourite books, foods etc. it includes life or
death decision making survival items.
This will motivates the employees to work in limitations to achieve the set goals on time.
It also involves risk taking, planning and communications all the basic skills of leading a project
or a team. If the organization carry out this activities for it's employees then it will lead to
upgrade it's skills which will directly leads to effective results in the business. This type of
activities should be conducted on frequent basis to nourish their employee's skills for better
results.

CONCLUSION
From an above report, it is concluded that leadership and management is one necessary
concepts for organisation point of views and a kind of necessity to enhance business operation
through empowerment of the leadership and management into the business functioning along
with raising operational productivity and profitability. Also, leadership theory is based on
making leadership a moral inspiration along with enhancing business suitability at a greater and
optimised stage of time. Management development program have been resulted into empowers
the business goals & targets into the given point of time. Also, role of leadership and
management has led business entities to accomplish their given targets and goals for the given
period of time. Lastly, role of leader and manager's are highly empowering to goals and targets
of the organisation.

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Online
The Major Leadership Theories, 2018.[Online]. Available through:
<https://www.verywellmind.com/leadership-theories-2795323>