The Positive Impacts of Sustainable Leadership on Brewers Fayre

This report analyzes leadership and management practices within Brewers Fayre, a hospitality organization. It begins by exploring classical management theories and their application, followed by an examination of the roles of leaders and different leadership styles, including Laissez-faire and Democratic approaches. The report then delves into the impact of internal and external factors on management styles and structures. It further assesses current and future 'hard' and 'soft' skills required for effective leadership and management, focusing on sustainable practices. The report highlights the importance of sustainable leadership in aligning business goals with environmental and societal considerations, offering insights into how Brewers Fayre can optimize its management and leadership for long-term success.

Leadership and Management for Service Industries
(The Positive Impacts That Sustainable Driven Leadership
And Managers Can Have Upon A Destination?)
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different classical management theories and their application within Brewers Fayre..........3
P2 Role of the leader and different leadership styles in a Brewers Fayre...................................4
P3 Review the management and leadership styles within a Brewers Fayre................................5
TASK 2............................................................................................................................................5
P4 Internal and external factors that influence management styles and structures in a Brewers
Fayre............................................................................................................................................5
TASK 3............................................................................................................................................6
P5 Current management and leadership ‘hard’ and ‘soft’ skills within Brewers Fayre..............6
P6 Future management and leadership skills required by Brewers Fayre...................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Leadership introduces as an art of motivating and inspiring people or group of person
towards accomplishment of common goals. Within an organisational setting, leadership meaning
is directing colleague and employees with a strategy to meet the business requirements.
Management refers to the process of planning, organising, decision making, motivating, leading
and controlling the physical, human, finance and information resources of a business to reach its
goals in effective and efficient manner (Haque, Sher and Urbański, 2020). Along with this,
sustainability is important within leadership and management because with the help of this, they
leader and manager can easily manage companies with society, environment and long term
sustainable development goals in mind (Swanwick, 2019). For this report, Brewers Fayre is a
chosen hospitality organisation that is specialising for serving traditional British pub food. This
licensed pub restaurant chain was founded in 1979 and headquartered in Dunstable, England as
well as served area of United Kingdom. Main purpose of this report is to identify the positive
impact of sustainable leadership and management within Brewers Fayre.
TASK 1
P1 Different classical management theories and their application within Brewers Fayre
A classical management theory is a type of management theory that is based on the
beliefs of employees, which are related with their economic and physical needs. There are
different types of classical management theories that are beneficial within a workplace of
Brewers Fayre (Soomro, Memon and Shah, 2020). These theories are explained in context of
Brewers Fayre;
Scientific management theory: Scientific management introduces to the management
theory that evaluates work flows to enhance economic productivity, especially employee
efficiency. Scientific management theory was developed by Frederick Winslow Taylor in 1880s
and 1890s within U.S. manufacturing industries. This theory is essential within a workplace of
Brewers Fayre because it increase employee’s productivity and performance that result in
achievement of long term goals and objectives. For this theory, Brewers Fayre should monitor
performance of their workers as well as give them training and instructions when they required.
This will be essential for hospitality organisation in retaining of talented employees for longer
time.
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Behavioral Management Theory: This is another theory of classical management
theory that is concerned with how to manage employee productivity by understanding their
motivation i.e. interests, needs and expectations as well as group dynamics. This theory
contributed by Mary Parker Follett, Elton Mayo, and Abraham Maslow. Therefore, this is
important theory for Brewers Fayre because this will helps them in increasing of motivation and
satisfaction among employees that result in improved productivity and higher employee retention
(Jameel and Ahmad, 2020). This will be beneficial for them in improvement of their brand
reputation at national as well as international level.
P2 Role of the leader and different leadership styles in a Brewers Fayre
Leader is an individual person that motivates and inspires their employees to work
towards achievement of organisational goals and objectives in successful manner. There are
different roles of leader within a workplace of Brewers Fayre. These are explained as under;
As a role of motivator: Increasing motivation among employees is main role of leader
that helps business organisation in improving of their business performance. In order to motivate
employees, leader of the Brewers Fayre have to provide accurate direction towards work.
Therefore, motivated employees within a workplace help Brewers Fayre in increasing of
customer base that output in increased profitability.
As a role of decision maker: This is another main role played by leader within a
workplace of Brewers Fayre. They have responsibility to make an effective decision about the
achievement of business growth and success (Lofquist and Matthiesen, 2018). Thus, making
effective decision is essential for company in improving their business performance and
productivity.
Along with this, there are different types of leadership styles used by leader at workplace
of Brewers Fayre. These leadership styles are described as below:
Laissez-faire leadership style: This is a type of leadership style that allows employees
to make their own decisions about the business. This style of leadership is allows greater
responsibility and freedom for employees that turn to helps in increment of motivation level.
This will be beneficial for restaurant chain in achievement of valid and reliable outcomes in less
time.
Democratic leadership style: This is another type of leadership style that gave to use by
leader within working environment of Brewers Fayre. This type of style includes one or more
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employees within the process of decision making of determining what to do and how to do it.
Thus, this style is essential in increment of employee towards their job that turn to impact on
business reputation of Brewers Fayre.
P3 Review the management and leadership styles within a Brewers Fayre
Sustainable leadership is when a business leader manages companies with long term and
environment development goals. This is important and beneficial for company because it helps
them in fulfilment of its corporate social responsibility as well as marinating of their financial
performance. Therefore, use of Laissez-faire leadership style and Democratic leadership style,
Brewers Fayre become able in maintaining of their financial performance through protecting
environment and societies (Latif and et. al., 2020). For example: with the help of democratic and
laissez-faire, Brewers Fayre can easily motivate their employees to work in effective and
sustainable manner. This turn to impact on their business performance and growth of Brewers
Fayre.
Sustainable management within hospitality industry or Brewers Fayre major develops
understanding and skills within hospitality business management, which incorporates profit,
ethics, people, planet and equity. Sustainable management is important for hotel in reducing of
its waste and spending. This is also important in protecting of environment as well as competing
business operations.
TASK 2
P4 Internal and external factors that influence management styles and structures in a Brewers
Fayre
The Internal and External Factors that influence the management styles and structures in
Brewers Fayre and affect the performance of Organisation are Technology Available, Company
policy, skills of staff, number of staff available, competitors, customer wants, desired quality,
legislation and many other factors. The Internal factors are as follows-
Number of Staff is an internal factor that influences the management style and structure of
Brewers Fayre. It is important for the manager to identify the staff needs and fulfil their
requirements so that they can give their productive outcomes in making business of Hotel
Successful (Walsh and Arnold, 2020). The Organisation must identify the number of staff
required to perform the activities and functioning of Hotel.
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Technology Available is also a factor that influences the management structure and styles
of Hotel. The Organisation must focus on new technology that helps in attracting strong
customer base towards the Hotel. The technology helps in improving performance and efficiency
of employees so that they can provide better services to customers.
Company Policy is another factor that can create an impact on management style and
structure of Organisation. The Brewers Fayre must work according to the Organisation policies
that are set by board of directors in order to run the business smoothly and effectively. The
Management must work according to the company policies to reduce any conflicts and problem.
Skill of Staff is also a factor that affects the management structure and style of Brewers
Fayre. It is important for the organisation to hire the top talent with good skills that attracts the
customers towards brand. The skill of staff matters in maintaining the positive environment and
culture in Organisation.
The External Factors that affects the management structure and style in Brewers Fayre are as
follows-
Competitors are one of the external factors that affects the structure and style of
Organisation. The Hotel must assess the competitor’s action and moves so that they can frame a
strategy in order to sustain in Market (Pearce, 2018). It is necessary to know the competitors
strategies and elements that attracts the customers so that company can also work on improving
their facilities and services.
Customer Needs is also an external factor that influences the management style and
structure of Brewers Fayre. For running the business successfully it is important to fulfil needs
and wants of customers and make them satisfied with the services offered by Hotel.
Desired Quality is also a factor that affects the management style and structure of
Organisation. The Hotel must work on providing the best quality services to people in order to
improve their experiences and gain strong customer base.
TASK 3
P5 Current management and leadership ‘hard’ and ‘soft’ skills within Brewers Fayre
Hard skills are those abilities and talents that can be measured successfully. They are
commonly precise to a specific job as well as can be learned via on the-job-training and many
other methods. Soft skills are other skills that less defined and often not only apply to one
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particular job but are entire. Therefore, there are some main soft and hard skills of leadership and
management used within Brewers Fayre are explained as below:
Hard and soft skills of management within Brewers Fayre: There are some hard and
soft skills of management that are explained as under in tabular format:
Hard management skills Soft management skills
Business development: This is a hard skill of
management used by manager for business
development. This skill helps company in
development of its business operations at
international level.
Communication: This is a type of soft skill
that have by business manager of Brewers
Fayre. With the help of this soft skill, business
manager can easily communicate information
to employees that result in reduced conflict.
Human resource knowledge: Within a
Brewers Fayre human resource knowledge is a
hard skill of management that helps company
in achievement of competitive advantages
because recruitment and retention of talent is
effective.
Teamwork: This is a type of soft management
skill that have by manager for improving
teamwork among employees. This is beneficial
for company in improving of its productivity
and performance.
Hard and soft skills of leadership within Brewers Fayre: There are some hard and soft
skills of leadership that are explained as under in tabular format:
Hard leadership skills Soft leadership skills
Management skill: This is a type of hard skill
that has by business leader and with the help of
this, they have to manage all business problem
and many other activities in successful manner.
Problem solving: This skill has by leader of
the Brewers Fayre. Business leader is
responsible for solving any problems within
given time and effective manner this is
beneficial for hospitality organisation in
improvement of its business performance.
Presentation skill: This hard skill has by
leader for presenting all tasks in graphical and
tabular manner. This is beneficial for company
in attainment of competitive advantages within
Collaboration: This is another type of soft
skill has by leader within a workplace of
Brewers Fayre. This soft skill helps in
collaborating of all employees within decision
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minimum time and in successful manner. making process that result in improved
business productivity.
P6 Future management and leadership skills required by Brewers Fayre
There are different types of leadership and management styles that would be require by
Brewers Fayre for developing sustainability within hotel. These styles are explained in context of
Brewers Fayre;
Future management Skills: Planning, decision making skills and communication skills
Future leadership Skills: Problem solving, collaboration and presentation skills
For running the business efficiently and effectively it is necessary to focus on future
management and leadership skills requirements so that organisation can sustain in Market.
Future Management Skills
Planning is one of the major management skills that must be required in employees so that
they can effectively develop a plan that helps in raising the profit and growth of business. The
Company must find the right talent that helps in developing the proper plan through which they
get a direction to run their business.
Decision Making Skills is another important skill that is required in employees. The
Company must know how to make the right decision that helps in improving its performance.
The Hotel must focus on hiring the candidate that have strong decision making skills and help
company in decision making process by giving their opinion and thoughts (Wan and et. al.,
2020).
Communication Skills is also a future management skill that helps in attracting and
retaining the customers. The Hotel must select the person that has a strong command on their
communication skills through which they can convince their colleagues and customers.
Future Leadership Skills
Problem Solving Skills is a future leadership skill that is required in employees. The Staff
must have a capability to solve the problem and handle the conflicts in order to create a positive
working environment in Organisation. The Employees must know how to solve the problems and
conflict in Hotel in order to maintain the decorum.
Collaboration is also a future leadership skills required in Staff as it is important for the
organisation to encourage their employees to work collectively in order to achieve the goals and
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objective of Company. The Collaboration skills help in maintains a healthy relationship with
employees that help in increasing their performance and efficiency.
Presentation skills is another future leadership skills that helps in improving the brand
image and value of Hotel. It is important for the Organisation to hire the person who has
presentation skills so that they can present their thoughts and opinions.
CONCLUSION
From the above mentioned report, it has been concluded that leadership and management
are important part of hospitality organisation. It has been concluded that sustainable leadership
and management helped hospitality business in reducing of its waste as well as attraction of
larger base of customers within minimum time. There are different types of leadership styles i.e.
Laissez-faire leadership style and Democratic leadership style. These helped hospitality
organisation in successfully development of its business. Along with this, use of hard and soft
leadership and management skills also helped hospitality organisation in accomplishment of
competitive advantages.
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REFERENCES
Books and Journals
Haque, A. U., Sher, A. and Urbański, M., 2020. Is the Role of Authentic Leadership Effective in
Managing Occupational Stress and Psychological Capital?. In Forum Scientiae
Oeconomia (Vol. 8, No. 2, pp. 59-77).
Jameel, A. S. and Ahmad, A. R., 2020. The mediating role of job satisfaction between leadership
style and performance of academic staff. International Journal of Psychosocial
Rehabilitation. 24(04). pp.2399-2414.
Latif, K. F and et. al., 2020. Impact of entrepreneurial leadership on project success: mediating
role of knowledge management processes. Leadership & Organization Development
Journal.
Lofquist, E. A. and Matthiesen, S. B., 2018. Viking leadership: How Norwegian transformational
leadership style effects creativity and change through organizational citizenship behavior
(OCB). International Journal of Cross Cultural Management. 18(3). pp.309-325.
Pearce, C. L., 2018. Follow the leaders. In Contemporary issues in leadership (pp. 95-100).
Routledge.
Soomro, B. A., Memon, M. and Shah, N., 2020. Paternalistic leadership style, employee voice
and creativity among entrepreneurs. Management decision.
Swanwick, T., 2019. Leadership and management: what’s the difference?. BMJ Leader,
pp.leader-2019.
Walsh, M. M. and Arnold, K. A., 2020. The bright and dark sides of employee mindfulness:
Leadership style and employee well‐being. Stress and Health. 36(3). pp.287-298.
Wan, J and et. al., 2020. Carrot or stick? The impact of paternalistic leadership on the behavioral
integration of top management teams in megaprojects. International Journal of
Managing Projects in Business.
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