Burberry: Leadership and Management Skills Report Analysis

This report delves into the critical aspects of leadership and management skills within the context of Burberry, a luxury British brand. It explores various leadership and management theories, including trait and behavioral theories, to analyze their impact on organizational performance. The report examines the core skills essential for effective leadership, such as assertiveness, empathy, and decision-making, and contrasts the roles of managers and leaders. It further discusses the importance of these skills in achieving business goals, emphasizing the significance of aligning business operations with company values and adapting to a competitive environment. By analyzing different leadership styles and their influence, the report provides insights into how leadership can drive business success and improve overall performance.

Developing Leadership and
Management Skills

INTRODUCTION
Leadership and Management skills are essential for every organisation to be
successful in its operations. Management refers to getting things done by the people to fulfil
goals effectively and efficiently. It is required to grow business and develop market for its
product. Leadership refers to inspiring and guiding people to attain its vision with great
enthusiasm. These skills are required to practice for attaining mission and vision of a
company. Also, for ensuring that business operations are aligned with the company’s values
and quality standards. This helps in achieving and thriving in competitive environment of an
organisation and in making an impact by combating obstacles. The fundamental skills for a
manager include problem solving and fast decision making, strategic planning, action plans,
delegation of work, effective communication and implementing change etc. These skills act
as foundation from which advanced practices are developed in managing crisis situations and
in organising core activities of a company. Thus, it leads to mastering various skills by
managers and leaders of an organisation for achieving desired results. Burberry is a British
luxury brand famous for its clothing products in fashion industry. It currently deals in fashion
accessories, leather products and cosmetics etc. Company is headquartered in London and
operates its business internationally. It has marked its global presence for delivering luxury
products with quality and lasting style for a century. It has been known for iconic classic
clothing and serves fashion conscious customers across the world. This report is required to
cover various theories and models of management and leadership. It will demonstrate
effective leadership skills for influencing people in working towards attaining overall goal of
a business. Also, it analyses the significance and impact of leadership performance in relation
to overall business performance of an organisation.
Analysis and comparison of leadership and management
Management and Leadership roles performed in an organisation can be analysed with
the help of various academic theories and models. These theories help in comparing different
roles and responsibilities of a manager and leader. Also, it helps in understanding appropriate
methodology and practice of them for succeeding in business. Following are the theories of a
leader and manager for achieving overall success in an organisation.
Four core theories of a Leader
1. Trait Theories- It states that for an effective leadership it demonstrate
personality with number of common characteristics or traits. It helps in
identifying some common traits and qualities which helps in practicing
leadership. However, combination of these traits does not provide guarantee
in success as a leader. Traits are external behaviours that help in functioning
and performing of responsibilities. These are influenced from internal beliefs
and inner processes that guide the external behaviour. Following are the traits
or skills essential in leadership-

 Assertiveness
 Integrity
 Empathy
 Decisiveness
 Self-awareness
 Influence
2. Behavioural Theories-