Kelly's Eye Footwear CEO Selection Report: Leadership and Management

This report focuses on the CEO selection process for Kelly's Eye Footwear, a company known for its hand-crafted football boots. The report begins with an introduction to leadership and management development, followed by an executive summary that outlines the key attributes required for the CEO position. It identifies essential knowledge areas like marketing and customer relations, skills such as problem-solving and communication, and attributes including confidence and adaptability. The report uses a scoring system to evaluate candidates based on these criteria, highlighting the importance of each factor. It also discusses factors that should not be considered during the selection process, such as physical conditions. The report concludes by emphasizing the significance of a strong mission, vision, and value statement for effective business operations. References to relevant academic sources are included.

Leadership
and
Management Development

INTRODUCTION
Leadership refers to ability of individual by which they can influence and give guidelines to other
individuals of organisation (Noe and et. al., 2017). Leadership comprises of both practical skills and research
area which encompasses knowledge of individual to guide organisation, team or an individual. Leadership
development involves expansion of capability of individuals by which they can effectively perform their role of
leadership in organisation (Anderson and Anderson, 2010). Management development refers to process of
systematic management growth and training by which knowledge, attitude, insights and skills of individuals
can be enhanced. In this report Kelly's Eye Footwear is taken, which was initially known by Kelly Shoes. It
was started by Sean Kelly in 1991 in Lucin, Dublin. Sean was shoemaker who used to repair shoes and
sometimes make shoes. Then they started their own organisation which provided handmade boots for
football, rugby and soccer players. In following report executive summary is provided, key criteria is identified
which is must for new chief executive officer.

Executive summary
This report is inclined to identify key attributes which are essential for role of Chief Executive Officer. This
report will gain insight into profile and characteristics of three candidates which are chosen by Board of
Directors. Initially knowledge, skills and attributes possessed by different candidates for CEO in Kelly's
Eye Footwear are recognized. Furthermore, selected criteria for this post is identified. It is essential for
organisation to acquire a candidate who have strong vision and must align behaviour of individual to
achieve organisational goal. When appropriate candidate is selected, it is must that training and
development must be provided to individual so that they can acquire skills which are missing. This will have
direct impact on vision of organisation.

List of key criteria
Kelly's Eye Footwear is known for offering hand-crafted football boots. They are providing their
services in different parts of Europe and UK. They are experiencing a high growth. Major reason behind this
is that healthy employee relationship is maintained among management and Sean is known for rewarding
loyalty with one-off generous bonuses. This helped him to retain their employees for longer duration of time.
Sean is about to retire from position of managing director. As there is no one who can take this position they
have opted for appointing CEO. Person who will be appointed as CEO will be responsible for handling entire
department. For conducting recruitment of individuals for this specific post key criteria has been formulated
to decide which candidates meet requirements of that role.

Knowledge
Marketing: Candidate must be aware of marketing theories. Furthermore, individual must have
adequate knowledge of marketing techniques which they can be used for promoting services provided by them
in international market (Carmichael and et. al., 2011). This will enable CEO of Kelly's Eye Footwear to ensure that
techniques which are used by marketing department are effective.
Customer and Employee Relations: CEO of Kelly's Eye Footwear must consider relationship with
each entity so that they can have appropriate advantage. They need to ensure that person who has been
appointed as Public relation manager is communicating different aspects of organisation to employees and
public so that their position within market can be improvised.

Skills
Problem Solving: It is the senior post within organisation, so it is must that recruited candidate must
be able to deal with different hurdles which can arises within organisation at any moment of time, they can be
due to functionalities of organisation, alteration in decision-making or modification in any of policies or laws
formulated by government (Cheng, 2013).
Analytical Skills: It is relevant for candidate to possess this skill so that they can have adequate
knowledge of of both environment i.e. external and internal, advertising and pricing strategies which are used
by competitors. This will assist CEO to formulate their strategies by considering these aspects.
Communication: Candidate who is selected for role of CEO must possess fabulous verbal and written
communication skills (Donate and de Pablo, 2015). They must have professional vocalization and empathic
listeners by which they will be able to address different board of directors and managers and also listen to
them.

Attributes
Confidence: Candidate who has been selected must have self trust that they can manage every role,
responsibilities and various situations which can have significant impact on organisation.
Creative: Person who will be operating in senior role must be innovative and creative so that they can
have new ideas to carry out their functionalities by which they will be able to enhance their services and
brand image within market (Renz, D. O., 2016).
Adaptive: Chosen candidate must be adaptable to different situations which may occur within
organisation and may not possess irrelevant attitude due to their position. This will help them to adopt to
changes which occur outside organisation (Fielden, 2011).
On the basis of criteria which is present above for post Chief executive officer (CEO), different
knowledge, skills and attributes are scored.

Basis Total Score 100 Importance Required
Knowledge:
Marketing
Customer and
Employee Relation
Strategic Management
Technical Knowledge
9 0.8 7.2
8 0.5 4
7 0.9 6.3
9 1 9
Skills:
Problem Solving
Analytical Skills
Communication
10 1 10
10 1 10
CONTINUE......

Attributes:
Confidence
Creative
Adaptive
10 1 10
8 0.9 7.2
10 1 10
Total required 91 9.1 83.7
CONTINUE......

From above table it has been analysed that different criteria have their own importance within position
CEO (Goetsch and Davis, 2014). Each criteria has been scored out of 10. To understand this example can be
considered like technical knowledge which must be possessed by CEO is scored 9 and its importance within
organisation is 100% that means 1. By this it can be said that in technical knowledge score which is
mandatory to attain is 9 (9*1). Individual must have minimum 83.7 score to be shortlisted for profile of CEO.
CONTINUE......

Kelly's Eye Footwear is opting to hire competitive candidate for post of Chief executive officer. For this
board of members of organisation needs that candidate must possess various skills, knowledge and
characteristics for this profile but there are certain elements which must not be taken into consideration
while recruiting candidate for this profile. Firm is running stably but they need to expand themselves and
hire a effective candidate for role of CEO as present person at this profile is retiring (McCaffery, 2018).
Board of Directors have shortlisted three profiles on the basis of their knowledge but their CV contains
some factors which must not be considered for process of selection, they are further explained with
respect to each candidate:
Andrew McCann: This candidate have different skills and possess relevant experience in different
sectors with higher qualification. As per profile, Andrew met with an accident at age of 21 due to which he
became handicap and now he uses wheelchair. For profile of CEO his physical conditions must not taken
into consideration rather then his ability, skills and knowledge must be considered.
Key elements which must not be considered
while selecting candidate

Scoring Criteria for each candidate for the post of
Chief Executive Officer
Andrew McCann
Basis RATING JUSTIFICATION
Knowledge Planning
and
Execution
7 of 10 After analysing profile of Andrew McCann, it has
been evaluated that, he has adequate knowledge of
marketing strategies. He has represented Ireland on
Board of European Federation of Marketing
Associations. With respect to rating in terms of
planning and execution of strategies Andrew has
scored 7/10 as strategies which are being formulated
by him leads organisation to increase revenue by
25%.

Which person will fit for position of Director of Strategy,
Candidate must be able to work effectively with different
levels of organisation. By this they will be able to formulate
strategies which will aid them to enhance sales within Kelly's
Eye Footwear.

conclusion
As per the above mentioned report, it has been concluded that by having a strong and
effective mission, vision and value statement benefits an organisation can effectively
perform their business operations at international level with great effectiveness.

REFERENCES
McCleskey, J.A., 2014. Situational, transformational, and transactional leadership and leadership
development. Journal of Business Studies Quarterly, 5(4), p.117.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Renz, D.O., 2016. The Jossey-Bass handbook of nonprofit leadership and management. John
Wiley & Sons.
Thorpe, R., 2016. Gower handbook of leadership and management development. CRC Press.
McCaffery, P., 2018. The higher education manager's handbook: effective leadership and
management in universities and colleges. Routledge.