Corus: Leadership, Management, and Operational Strategies Report

This report provides a comprehensive analysis of leadership and management practices within Corus, a part of Tata Steel, focusing on operational management. It defines the roles of leaders and managers, highlighting their similarities and differences, and explores how these roles apply in various organizational situations. The report examines the functions of administration and leadership, including their application in scenarios such as enhancing brand image and reducing employee turnover. It also delves into how leaders and managers adapt to different operational challenges, such as implementing new technologies and conducting employee training. The report further assesses the impact of external environmental factors on leadership decisions and explores various leadership approaches, including their strengths and weaknesses. Ultimately, the report investigates how Corus utilized its knowledge to win new business, defines operational functions, and evaluates the significance of transaction management in achieving organizational objectives. It concludes with recommendations for future improvements, offering insights into fostering operational efficiencies through effective leadership and management strategies.

Management and
Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
1. Definition of both leaders and managers............................................................................3
2. Similarities and differences between characteristics of both modern leader and manager 4
3. Assorted function of administration and leaders in application to various organizational
state.........................................................................................................................................5
4. How role of leaders and function of manager are applicable to different situation...........6
5. Different theories and models of approaches ....................................................................7
6. Strength and weakness of different leadership approaches................................................9
PART 2.........................................................................................................................................10
1. To win the new business why Corus used its knowledge................................................10
2. Define the all operational functions along with function and duty of managers and leaders.
..............................................................................................................................................10
3. significance and worth of Corus transaction management in accomplishing objectives of
concern.................................................................................................................................11
4. Outcome of external enterprise environmental cause that impact conclusion devising of
leaders and manager.............................................................................................................11
5. How operational efficiencies will improve for successful meeting of concern objectives
through using establishment and leadership approaches......................................................12
6. Conclusion and recommendation for future improvement...............................................13
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Operation management is is mainly concerned with the designing, controlling, structuring
of the system that is used for the manufacture of commodity and services. It involves
administration of the entire business activity so that the maximum profit can be earned.
Operation management is the term which is widely used within the business for managing the
people, data, technology so that the business operations can be carried in the most suitable
manner. The assignment is based on the chosen association that is Corus which is the part of Tata
steel company dealing in the manufacturing and producing of steel. This study covers different
role and characteristic of manager and leaders along with the use of various theories and
approaches of leadership. Furthermore the report also helps in understanding various central
conceptualization to the concept of operation management and its importance in operation
management so that the objective of the enterprise can be achieved. At last the study also assess
the component of concern environment which effect the conclusion devising of the leader and
the functions of operational administration(Nakamura and et. al., 2015).
.
PART 1
1. Definition of both leaders and managers.
Leaders: A leaders is refereed to as the person who foster the power to influence a group
of multitude or individual towards the achievement of the goals. Particularly a leader is a person
who drives people to work through proper motivation and guidances so that the goal of the
business can be achieve in the most effective manner. In addition to this leaders are the one who
are responsible within the business to guide and for getting the work executed as per the way
which have been set by them so that more and more profit can be earned(Kato, 2012).
A leaders is also considered to be as the person who is dominant and superior in his field
and also has the capability to control and influence other so that the desired level of work can be
carried out. A leader also focuses on the exercising of high degree of control and power on the
employees so that through this they can be driven towards to achievement of the goals.
Manager: A manager is the individual who is accountable for the administration of the
business and its employees. Manager drive the employees and manages them inside the
arrangement in order to accomplish the score of the establishment in collective manner.

A managers is refers to as the person who can control the department of the business, and
can guide the people to work for them in the most effective manner so that the business goal can
be achieved within a short duration of time. They also focuses on the methods of getting work
done through others.
2. Similarities and differences between characteristics of both modern leader and manager
Both manager as well as the leaders show a important and essential role within the
business as both of these concept are related to the management of the organisation with the
support of the employees so that the operations within the business can be perform in the best
possible manner. Similarities between the characteristics are as follows:
 Supervise group or team of people – The manager as well as the leaders of the Corus
perform the task of supervising the individual or a group of people so that the task within
the business can be performed in the effective manner.
 Effective communication skills – Manager and the leader of the Corus have strong
skills to communicate the information to each and every functional department of the
business so that through the information which have been transferred to the employees
working can be done in effective manner(Burke, 2013).
Apart from these similarities these leaders and managers also foster some amount of
differentiation in their characteristics which are as mentioned below :
Difference between Leaders and manager characteristic
Basis Leaders Managers
Focus To perform the task in the most
effective manner the leaders of the
business Corus will focus more and
more on providing their staff and
employees with the proper training
and motivation.
The managers within the Corus
will mainly focus on managing
their staff in such a manner so
that the goal of the business get
accomplished within the time
frame.
Risk taker This is the major qualities which a
leaders foster that is risk taking. In this
risk taking the leaders of the Corus
never fails to implement new and
Managers are those who does not
foster the characteristic of taking
risk they always try their best
within the business to minimise

different ways of leadership to carry
they work as they are more keen
towards taking and handling risk.
the situation where the risk will
occur.
Thus, above mentioned are the similarities and differences which the manager as well as
the leader of the Corus inhabit. So that the all the functional along with the organisational goals
gets achieved with their effective characteristics(Morrison and et. al., 2012).
3. Assorted function of administration and leaders in application to various organizational state
Every business have to undergo several situation where they focuses on the
implementation of various approaches and styles. Some of these situation and the role of
management and leadership in that situation are as mentioned:
Situation 1: In order to enhance the brand image
Role of management
 The management of Corus is required to use different and attractive styles of their
product packaging and service rendering as these will give a impression of the brand in
the mind of the customers due to which the business can enjoy increase productivity,
brand image and profitability.
 To gain the brand image of the institution the management of the Corus is required to
provide suitable amount of training and development sessions so that the employees can
develop their knowledge to deal with the customers in the effective manner and can lead
to increase brand image(Nakazato and et. al., 2012).
Role of Leadership
 To increase the brand image the leader of the Corus will focus on the implementation of
the creative ideas within the business of leadership so that the competitive advantage over
the rivals can be gained.
 For enhancing and increasing the brand image the leaders will focus more on bossting the
morale of their employees by guiding and providing them proper motivation to work as
employees are the only one who are responsible to perform the task in such as manner
which will lead the organisation with increased brand image.

 In this the leaders of the Corus will focus on the use of different leadership approach as
per the requirement so that the task within the business can be performed in a effective
manner with the continuation so that the target to increase the brand image gets fulfilled.
Situation 2: Decreasing Employees turnover ratio
Employees serve as the support system for the business by providing them with the
accomplishment of their desire goal within the given time frame. It is very essential for the
manager or the leaders within the business to decrease the rate of their employees turnover by
providing them various amount of benefits. The role of managers and leaders with the
organization of Corus to decrease the issue of labour or employees turnover rates are as follows :
Role of management
 The management of the Corus is accountable to prepare the strategies and plans which
are beneficial for the employees working within the business. The management of the
association must focus on providing certain amount of rewards, compensations, paid
vacations, bonus and extra working hours pay which will boost the employees morale and
keep them motivated so that the employees can retain with the business for a sustainable
duration of time. Providing such benefits will also raise living standard of the employees
and will help the business management of the Corus to decrease their employees turnover
rate(Parisio and Glielmo, 2013).
Role of Leadership
 Leadership plan of action a crucial role in sustaining the employees within the business
by rending them proper training and development classes so that they can acquire the
required skills and knowledge to perform the task due to which the problems and issue
which are arising in front of them while executing the activity can be reduced. This will
lead the business of Corus in maintaining their labour force systematically and will also
leads to the reduction of their employees turnover rate.
4. How role of leaders and function of manager are applicable to different situation
There are several functional department in each and every business. To execute these
transaction of the functional section in hard-hitting manner the manager and leaders plays
different role. To perform the role in the business there are various situation in the business such
as :
Situation 1: Implementation of new technology within operations of Corus Company.

Role of leaders
 Here the role of the leader is to utilize and formulate scheme and upgraded application so
that the business can easily compete with the competitors and can check the areas where
they are lacking so that the corrective measures can be taken in the near future.
 Apart from this the leader of the Corus also encourages their employees to perform the
task with the utilisation of newer technology and suggest to the senior authority about
that establishment of this newer technology for the business is advantageous or not.
Function of manager
 To implement these updated technology within the business the manager of the Corus
structure different policies and method through which the employees working within the
business can carry their task in effective manner(JulyGholmieh and et. al., 2012).
 The manager along with this also arrange different different preparation and
improvement sessions for the worker regarding how to work with this newly established
technology.
Situation 3: Composing preparation and improvement session for staff
Role of leaders
 For conducting the preparation and evolution session of the worker where they will be
directed about how the task should be perform the leaders of the Corus will spend the
amount that is $900 million so that the staff of the business remain motivated.
Function of manager
 The manager of the Corus will arrange the session of training for their employees to
make them familiar with the working environment they will not focus on the
development part of the employee’s as development of the employees depends upon him
only. Here the manager will also guide employees from there initial step to the
completion of task so that the difficulties for the employees get reduced.
Hard skills and Soft skills:
Hard skills are important for both leaders as well as managers as this involves knowledge
about computer programming, information technologies which are required essentially in order
to perform the job within the association.
Soft skills are the one which includes attributes that enables the business in interacting in
the best possible manner with their customers.

In context on multinational and small business, both the skills is that hard and soft plays a
crucial role as every business is required to perform their operation considering their customers
wants and needs for which their keeps on interacting with their customers to full fill their
expectation. Hard skills is also needed by both the business as to perform the activities related to
the computers and IT background as every business is now working with different and
innovative technology for which hard skills are required.
5. Different theories and models of approaches
Situational leadership Theory – It is the one which is based on the occurring of the
situation. In this the leaders apply their leadership styles as per the demand of the
situations(Fitzpatrick and et. al., 2015).This theory comprises of the two model that is directive
and supportive behaviour. According to Blamchard and Hershey there are number of leadership
style such as :
Illustration 1: Situational leadership Style.
(Source: Situational leadership style. 2019)

 Telling leader- They are the type of leader who takes decision and ask there subordinates
to follow so that task can be complete.
 Selling leader- in this the leaders engaged their subordinates to give their view of the
particular situation so that the goal of the Corus can be achieve in a collective manner.
 Participating- In this leaders ask their employees to form and come with unique ideas so
that the employees within the organisation can perform in the team and can come up with
better outcome to the leaders of Corus and from that the best ideas is selected.
 Delegating- Here the leader of the Corus provides their staff with proper authority and
responsibility in which the employees are allowed to solve their problem on their own
with their different styles. Due to this the cost and time of the leaders is also saved.
Systematic leadership style : This style of leadership is associated with the execution of
the leadership style within the Corus according to the system established within the business.
This will also enable the employees of the business to take participate in each and every activity
so that the project can be performed in the best possible manner.
Contingency leadership theory – in the business of Corus the contingency leaders are
the one who adopts their leadership style depending upon the requirement of that specific
situation(Ruiz-Alvarez and et. al., 2012).
Mintzberg managerial theory : Mintzberg theory of management is mainly concerned
with the procedure of breaking down of the complex work in a simpler concepts. This allows
organisation in their establishment of the organisation culture so that the members within the
business can enhance develop their own skills and knowledge. This will enable the manager of
Corus in simplifying their complex work into simple so that goals can be achieve in the most
hard-hitting manner.
Transformational Leadership theory : This theory of leadership is mainly concerned
with the working with the teams in such a manner so that all the necessary changes which are
required to be implemented and desired vision can be achieved. In this the business of Corus can
implement all their changes with the support of their staff in the most effective manner.
6. Strength and weakness of different leadership approaches
Every approach of the leadership comprises of various strength and weaknesses which
are as mentioned beneath:
Situational leadership theory

Strength Weakness
 This style of the leadership is most
widely used as this is more comfortable
for the employees working within the
association. For example- if the
business implements this theory within
their business they can easily manage
the typical situation by giving their
staff proper training and development
sessions.
 This does not give more emphasis on
the long term vision as these are
reactive in nature. For example – if the
Corus imply the same within its
business function it restricts its manager
to be proactive in nature which hinders
them to manage their labour turnover
ratio.
System leadership theory
Strength Weakness
 This theory is best for the business of
Corus as this is multidimensional
approach. For example- this theory will
enable the business to overcome their
situation of implementing new
technology within the business as these
are multidimensional approach and can
be applied with the system leadership
in the most effective manner.
 This approach will lead the organisation
with time lag in their process of
decision making. For example : if the
business apply this to manager their
situation to decrease labour turnover
ratio this will lead their manager with
the failure result.
Contingency leadership theory
Strength Weakness
 Implementing this approach is a
strength for the business of Corus as
this is much more flexible in nature and
can be modified. For example- if these
applied within the business business
 This may be a weakness too to handle
this leadership approach due to its
flexible nature. This can be sometimes
a weakness to the firm as this is flexible
and can be change according due to

can easily overcome their conflicts and
different different situation.
which a system can be settled to
manage the business.
PART 2
1. To win the new business why Corus used its knowledge.
Corus is a innovative solution driven and customers focused company which deals in
metal and aluminum commodity and employment worldwide. It is a subsidiary of Tata Steel as
well as second largest steel producer of Europe. Whereas, operational management is a business
practices that are used to act the advanced level of efficiency within an organization. This is
obsessed with change over material and working class into final items to maximise the profits of
business. To win the new businesses corus uses its own knowledge of key operations because it
adopts continuous improvement techniques which help in identifying the problems and solve
these on time as well as continuously improved their operational activity(DeAnna and et. al.,
2013).
2. Define the all operational functions along with function and duty of managers and
leaders.
Business activity management is very important to utilise the resources and tools in order
to better the profits, manufacture, minimise the costs as well as ensure the smooth functioning of
their day to day business activities. This aid in complete the necessarily and demands of a
customers in an hard-hitting and prompt manner. Every company use different approaches which
can be described below:
Total quality management: It is a structural conceptualization which focused on
improving internal practices for the purpose of producing better results. Leaders of Corus plays a
vital role in implementing TQM at business processes for taking a competitive advantage and
retain their customers for long time. Managers are responsible to communicate and provide
awareness about the benefits and uses of TQM to the members of a company.
Just in time: It is a approach of product management in that production is made whenever
the demands are generate at a specific period of time. Leaders are responsible for analysing and
solving the problems of organization members within the time frame. Although, managers play a

important role in transmit on time regarding the facilitating and implementing all the operational
activities(Pavlineri, Skoulikidis and Tsihrintzis, 2017).
Six sigma: It is a applied math approach that are used in destroy the processes, products
and services. It helps in improvement of an organization by increasing in the quality of outputs.
Leaders of Corus uses this approach to establish and achieves business goals and objectives in an
appropriate manner. As well as manager of Corus show a important function in analysing the
environmental factors and makes improvements for the success of company's employees.
3. significance and worth of Corus transaction management in accomplishing objectives of
concern
Operational management is directly concerned with the production process of a business.
This involves the planning, organising, directing, monitoring as well as controlling the day to
day operations. In the context of Corus, the aim of operational management is to manufactures
and produce the high quality of items to its customers. The value and the value are as mentioned
beneath :
 Waste reduction – the business of the Corus can easily reduce their cost and time of
operation with the implementation of Just in Time approach within the business. Just in
time is the concept which help in reduction of the waste which occur while the process of
manufacturing.
 Converting raw material into finish goods – The manager of the Corus will focus here
on the maximisation of the profit by reducing its cost which are unessential. Here the
manager will focus on the public demand and will produce the product by converting the
natural material into the polished goods so that the needs and expectation of the public
get satisfied(Kirezieva and et. al., 2013).
4. Outcome of external enterprise environmental cause that impact conclusion devising of
leaders and manager
The conclusion devising power of the leaders and manager present within the company is subject
by the number of factors such as :
 Customer’s demand – The decision of the manager and the leader within the business
of Corus is affected through this as the customers are the main asset for the business who
directly leads to the increment in the sales and revenue of the business. As the business is
dealing in the steel manufacturing than the manager here needs to first focus on the

customer demands and expectation as these keeps on changing in a frequent manner and
should produce the goods and services so that their needs get satisfied.
 Sustainability – sustainability within the market is very important for the business. As
the business of Corus is operating their operation successfully within the market by
maintaining their sustainability. The manager is also required to scan the environment
from time to time so that they can analyse the change and adopt and formulates the
strategies to meet up with those changes in the effective manner. This directly affect the
decision of leaders as well as manager as this will give them a burden to scan the
environment and formulate the decision on that basis(Zinder and Aharonovich, Cork
Group Trading Ltd, 2013).
5. How operational efficiencies will improve for successful meeting of concern objectives
through using establishment and leadership approaches
To Alter the operational efficiency within the business of Corus manager will implement
different establishment and leading approaches such as :
Management approach- In this management conceptualization the manager of Corus
will give more emphasis on the formulation of the plans and strategies in such as manner so that
the vision and aim of the business get fulfilled within the given time frame with the support of
their employees.
Situational leadership approach- situational leading approach will enable the
leadership to form their decision as per the situation so that the decision for that particular
situation can be formed with an effective manner.
Total quality management – In this the manager of the Corus is required to look up to
all the aspects of the situation and should established the standard so that the products which the
business is offering provides value to the customers. Total quality management of the products
will help the business to gain more profit and also support in increasing their sales revenue so
that the higher position can be attain.
Six Sigma – Six sigma is the concepts which is related to the reduction of the
unnecessary cost which is occurring while manufacturing the product. The manager of Corus
will adopt this concept so that overall productivity and quality of the products as well as business
can be maintained.

Increasing of the operational efficiency with the implementation of these approaches will enable
the manager of the Corus in accomplishing their business goals by enhancing their productivity
level and profitability. This will also give the business with the opportunity for their growth and
development(Kirezieva and et. al., 2013).
6. Conclusion and recommendation for future improvement
From the preceding discourse it can be concluded that operation and management of the
organisation plays a critical role as these are the key to operate business in the successful
manner. To achieve success as well as growth within the market place the business needs to form
code of conducts and policies to perform their activity in the best suitable manner so that the
defects can be minimised and productivity can be increased. In addition to this to gain the
success within the short duration of time the business also need to scan external environment and
factor which affect the business.
Future Recommendation -
 The business manager of the Corus is required to use and implement the concept of Total
quality management as well as Six sigma so that the waste and errors from the production
can minimised and overall productivity of the business get increased.
 The manager of the business is needed to design their business operations in such a
manner so that the goals can be achieved within a short span of time(Pavlineri,
Skoulikidis and Tsihrintzis, 2017).

CONCLUSION
From the preceding written report it can be summarised that management and operation are
essential factors as these control the operation in the most effective manner. There is a
implementation of several approaches by the leaders and manager so that the overall business
quality can be maintained through the Total Quality management, just in time approach and Six
sigma concept. Proper and appropriate use of the tools so that the internal and external factor
affecting business can be identifies and the goal can be achieve systematically.

REFERENCES
Books and Journals
Nakamura, T. and et. al., 2015. Operation management apparatus, operation management
method, and operation management program. U.S. Patent 9,031,703.
Kato, K., NEC Corp, 2012. Operation management apparatus, operation management method,
and operation management program. U.S. Patent 8,332,344.
Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA. 26.
Morrison, P.S. And et. al., 2012. Network operation management. U.S. Patent 8,260,900.
Nakazato, Y. and et. al., 2012. Management apparatus, management system, operation status
determination method, and image forming apparatus. U.S. Patent 8,339,637.
Parisio, A. and Glielmo, L., 2013, July. Stochastic model predictive control for
economic/environmental operation management of microgrids. In 2013 European
Control Conference (ECC). (pp. 2014-2019). IEEE.
Gholmieh, A. and et. al., 2012. Management of UE operation in a multi-carrier communication
system. U.S. Patent 8,184,599.
Fitzpatrick, J. and et. al., 2015. Non-volatile memory management system with load leveling and
method of operation thereof. U.S. Patent 9,021,319.
Ruiz-Alvarez, A. and et. al., 2012. Operation of a utility connected microgrid using an IEC
61850-based multi-level management system. IEEE Transactions on Smart Grid. 3(2).
pp.858-865.
DeAnna, R. and et. al., 2013. Mobile wireless device for use in a system for development,
management and operation of distributed clients. U.S. Patent 8,346,818.
Pavlineri, N., Skoulikidis, N. T. and Tsihrintzis, V. A., 2017. Constructed floating wetlands: a
review of research, design, operation and management aspects, and data meta-analysis.
Chemical Engineering Journal. 308. pp.1120-1132.