Leadership and Management Analysis: Corus Case Study Report

This report provides a comprehensive analysis of leadership and management within Corus, a Tata Steel Europe Ltd. company. It begins by distinguishing between the roles of managers and leaders, comparing their responsibilities and characteristics, and exploring leadership styles such as transactional and democratic approaches. The report then examines how leaders and managers apply their roles in specific situations, such as new service launches and conflict management, highlighting their strengths and weaknesses in these contexts. Furthermore, it discusses various leadership theories, including situational leadership, and their practical applications within the organization. The report concludes by summarizing the key findings and their implications for effective management and operational success at Corus. The report emphasizes the importance of effective communication, conflict resolution, and employee engagement in fostering a positive and productive work environment.

Management and
Operations

Table of Contents
PART 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Distinguish between manager & leader.................................................................................3
TASK 2............................................................................................................................................5
P2 Role of Leaders and managers in particular situations..........................................................5
P3 Different approaches & theories of leadership......................................................................6
PART 2..........................................................................................................................................10
Covered in PPT.........................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERNCE...................................................................................................................................12

PART 1
INTRODUCTION
Operation's management is a business practise which has a aim of achievement of
efficiency in a business and improving overall profitability. This function involves designing and
keeping a control on different process and operational activities. Another part involves designing
of functions to make development of services and products (Harbi, , Viswanathan and Shamsi,
2018). This report is based on Corus which is a Tata steel Europe Ltd. Company having its
headquarters in London, UK. It covers various approaches related to operational management
which helps companies in making improvement of process and increasing their overall
profitability ratio. Further it includes various factors which posses impact on operational
management and decision making process by managers and leaders.
TASK 1
P1 Distinguish between manager & leader
All business entities are working for achievement of business objectives. For
achievement of these objectives it is essential for leaders to make planning and appoint leaders
for development of strategies. All the process in a organisation are made more cohesive by use of
appropriate styles of leadership (Blanco and 2018).
Leader in every organisation is a person who is responsible for leading and managing a
team or a groups in organisation. Members in teams are provide required guidance to various
team members so that they are able to work towards achievement of expect results and
objectives laid down by the top management of the organisation.
Concept of Manager and Management: Management is basically a concept used in
various functions such as planning, directing, organising and controlling various activities of a
organisation.
Managers are responsible for getting work done by overall workforce of the organisation
by making timely and proper allocation of responsibilities in a organisation.
Identification & comparison of role played by managers and leaders :
Managers & Leaders are playing very crucial role in achievement of success in laid down
objectives in case of Corus:

Leaders Managers
 A leaders always applies their creative
mind in planning for achievement of
various objectives as laid down by
senior management in the organisation.
 Leaders in Corus are working towards
providing required motivation to
employees by use of monetary or non
monetary initiatives (Chouksey and
Sirsikar, 2016).
 In corus leaders are inducing
employees to understand various
changes taking pace in external and
internal environment which are posing
impact on function performed by them.
 Managers of Corus posses the
responsibility of determining different
actions to be taken by employees in
their regular functioning.
 Mangers posses the responsibility of
allocating duties and tasks to be done
by employees accordance with their
competence level, potential and present
level of skills.
 Managers of Corus perform the
function related to planning,
organisation, directing and controlling
of all the activities.
Identification and Comparison of characteristics of a manager and a leader:
Characteristics of leaders & managers: There are certain characteristic which are possess by
leaders and managers in Corsu as discussed below:
 Effective communication: Managers in Corus have necessary skills required for making
timely communication so that overall performance level can be improved (Crema, and
Verbano, 2015).
 Solving issues: while employees & managers are performing various functions there are
lot of issues which can be faced by them such issues have to be dealt timely so that they
are not affecting overall functioning of Corus.
Characteristics of Leaders:
 Confident: Leaders in Corus posses high level of confidence as they are very suer about
various decision they have to make in the functioning of business. Also, they have high
amount of assertiveness required to attain respect from their subordinates.

 Commitment: Leaders posses high level of commitment in Corus, which is very
necessary for making employees be passionate about various objectives that have to be
achieved in the regular course of functioning of the organisation.
Leadership Styles:
 Transactional leadership style: This is the style in which leaders give clear instructions
and suggestions to employees so that they have a desired behaviour required for
performing their tasks and achieving the laid targets (Gajapathy and Balanagarajan,
2018).
 Democratic leadership style: Democratic style of leadership is one of very effective
styles of leadership as it helps lower level staff to exercise their authority and use it in
future prospect as and when required. In corus, leaders use this style to provide authority
to their subordinates to exercise it as required for making any decision.
Difference between role of a leader and the function of the manager
The leader provides the direction to its employees in order to achieve goal and objective
in an effective manner. They motivate employees to perform their work in better way. On the
hand, the manager plan, organise the structure, staffing and controlling the different activities of
business organisation. In addition to this, they coordinate the different task and activities to its
employees in suitable manner. The leader encourages the subordinates in considering the
different internal and external factor which imposes direct impact on the productivity of the
company. While the manager, has to focus on employees to perform their task within given time
in order to increase their performance level at workplace.
Strengths and weaknesses to appraise different approaches to situations within the work
environment.
The overall role played by a leader is to provide the employees right direction for achievement
of the goal. In present scenario leader plays a very crucial role in chorus as they are willing to
encourage their subordinates to work towards a particular objective.
On the other hand the function of manager is to only manage and work towards the
administrative functions of the organisation. They are not willing to make any necessary
decisions related to employees or overall teammates. Leaders possess the responsibility to

effectively manage the human resource and they have to lead the team in a more effective
manner so that their whole potential and capabilities of each individual can be utilised to the
maximum level.
TASK 2
P2 Role of Leaders and managers in particular situations
All the employees on a organisation are responsible for performing various activities to
contribute towards attainment of organisation's overall goals (Holweg, Staats, and Upton, 2018).
There is execution of various activities and they are further implemented according to direction
provided by leaders.
Many times these type of situation carry conflict which leads to negative impact on
profitability & productivity of organisation. In case of Corus, it is necessary for leaders and
managers that it is necessary to handle such situations on effective manner so that there si a
healthy culture so that employees are able to work in a positive workplace environment. Some of
the functions with role played by leaders & managers are discussed below:
New service launch: For attracting more number of customers it is very necessary for
increasing the overall profitability level of Corus, for this there is a new service being launched
by this brand in their manufacturing process by adoption of automation technology which will
lead to self packaging of final product by machines and this is a capital intensive approach where
there is minimum use of labour (Kim, Jin, and Lee, 2016).
Role of a leader: In this function main role played by leader is encouraging employees
for launching new services. Their role is to develop a vision in mindset of employees and
provide them direction for how to achieve these objectives. Leaders in Corus are willing to make
effective alignment of the process and make employees understand the change in the function
which will lead to achieving of objectives.
Functions of manager: Manager has the responsibility of performing various roles so
that the new automated technology can be implemented in the process more easily and effective
manner (Raja 2015). One of major functions of manager in Corus will be to perform the

responsibility of scheduling of activities and process in proper manner so that overall production
process is not affected.
Conflict management: In every organisation there are occurrence of conflicts because of
difference in culture in ideas and thoughts of employees. When a new process is being
implemented in a organisation of a change is being adopted there are possibilities of internal
conflicts between employees. Reason behind such conflicts are differences in opinion & thinking
level amongst whole workforce. Corus there is a complete new process which is being adopted
by the organisation and to reduce the number of conflicts it becomes essential to maintain
smooth running of all the functions.
Role of Leader: Role of leader in Corus will be to prioritize and have a focus on
resolving of conflicts which occur at workplace (Sabry, 2016). Role of leader to handle various
situations in a effective manner so that there is better relationship, which is maintained among
the whole workforce. In this process it is crucial to listen to employees and at same time make
them understand various strategies formed for the purpose of adoption of change.
Functions of manager: Manager has to make effective communication to employees
and resolve all their issues which arise in the course of implementation of new process. It is
manager's responsibility in Corus to make timely communication of all the policies to staff
members so that if there are any possibilities of conflicts these can be solved as soon as they
occur so that there is a positive working environment created in the whole organisation.
There are different role of leader and functions of manager in the context of Corus
which is going to be mentioned below:
In relation of Corus, the leader focuses on resolving the conflicts and grievances which
occur within business organisation. In addition to this, the leader of Corus tackle different
situations in an appropriate manner in order to maintain good relationship with the subordinates
at workplace. Also, they take participation of employees in taking decision which will be
beneficial for the future growth of company. While, the manager encourage employees to adopt
the changes which arise at workplace through effective communication with them. Also they
make effective strategy, policies and procedure in order to provide good environment to its
employees in the company.

Strengths & weaknesses to appraise different approaches to situations within the work
environment.
Strength And weakness of different situations related to working environment in a
organisation: In the present scenario of forest it can be said that the leaders and managers are
having overall strength of enhancing the profitability of organisation as the new services
launched by the branch are related with auto motion of Technology and this is a differentiation
feature that is strength of the organisation and indirectly related with the strength of managers
and leaders.
In case of weakness it can be said that the role played by leaders and managers is never
easy and it consists of lot of weaknesses as many times a negative attitude is developed on the
part of employees for their leaders and managers if they are using any strict approach for
managing them.
Many times trade unions form a negative approach and this leads to a position of all the
policies made for the purpose of benefit of such employees. Situation of strike may also arise in
such cases and may impact the overall smooth functioning of the organisation.
P3 Different approaches & theories of leadership
There are different approaches and theories of leadership which are adopted by
organisations and top management to perform various function in a organisation (TL, 2019).

These leadership theories & approaches can be used by managers & leaders in Corsu as
discussed below:
Situational leadership
A Leadership is implementation of new environment and resources. Also, leader is
successful only when its followers are ready to listen. Collaboration is crucial in between leaders
and followers. So, brainstorming should be done in leadership process as it will create a positive
impact on both the parties. Situational leadership refers to adaption of changes in relation with
situation and time. Thus, this helps in better thought process as well as improvement in the
attributes of leadership and a leader (Tyagi, Kurcz, Grushin, and Nanda,201). Communication,
faith, ideas and motives are some of the important key factors of leadership. A leadership is
incomplete without leader and followers.
Situational leadership helps in forecasting of its contingency that may arise in future . Thus, it
boost and enhance the leadership style of a leader. Followers are the key assets of leader so, they
should be ready to adopt sudden situations at any time.
Hersey and Blanchard model
Also known as H&B, it states that leadership style should be dynamic in nature. Leader
should work under different types of styles according to its followers eagerness. This model is
best known for its factors which depicts the relationship statistics between leader and its
subordinates. Moreover, this model changes the perception of both the leader as well as
subordinates. As both parties are dependent on each other. Hence, it is overall transparent
framework of leadership.
It has following key factors which have been discussed below-
Telling style- This style states that leader directs and assist the subordinates in order to
achieve desired objectives. Thus, its a learning phase of leadership style in which followers are
in training period and unconfident. Corus, a steel making organisation of UK, its leaders are
always ahead and cooperative with its employees as well as subordinates in case of new service
implementation. That is why it has goodwill for its engagement with public.
Deligating style- In this style, leaders gives authority to its subordinates to make the
decisions amongst group members. Corus, always gives its employee best opportunities to show

their capability without any fear. Hence, subordinates feel independent and their morale
increases (WANG, and ZHANG, 2016). This style helps employees to work with honesty and
confident. Better the resources, more effective will be results.
Selling style- This style suggests that makes leaders fifty percent free because in this
situation they give their ideas, or share their thoughts with employees and guide them and
motivates them to complete the given task. When Corus implement new software, websites, or
applications which are sometimes on order basis, their leaders mention their ideas and innovation
and subordinates are always ready to cope up with them. It assists the subordinates in developing
their thought process and working style.
Participating style- Another style is participating style in which firm allows its team
members and subordinates to take part in decision making and activities (Wiwik Rachmarwi,
2018). In context to Corus, employees enjoys the freedom of expression. Enthusiasm is present
in the organisation and optimistic environment revolves around the entity. This style has helped
Corus from becoming private limited company to leading software company or global firm
(İkinci, 2014).
System Leadership: This theory states that there are various functions and activities
which are associated with a particular project and task to be performed in a systematic way. This
assist the company in achievement of objectives in a more effective manner. In Corus
group PLC, this leadership approach is used by management for performing various functions
and operations in a more systemic way. System leadership theory is also assisting organisation in
dealing with changing market conditions. While system leadership theory is also very helpful in
achievement of targets in the specified time period. This theory is beneficial both for
organisation and also for individuals.
Fiedler's Contingency Model- According to this leadership style, leaders should not
stick to one specific approach when it comes to managing the situations. In other words, every
event should be handled by choosing the most suitable approach which can go with the overall
working of the organisation (Zhou, Ge and Wang, , 2020). With reference to Corus, this model
can be used after conducting detailed analysis of internal as well as external factors affecting the
workplace. This may assist the management with effective implementation of the idea about new

product. Furthermore, it is also beneficial in carrying the relevant actions in a particular manner.
The main advantage of this approach is to let the company execute the idea effectively without
much difficulties. The results obtained with this include higher motivation to employees for
achieving the goals and objectives. In addition to this, it may help the management in building
healthy relationships with the staff. Some of the key factors in this model, have been elaborated
below:
Task structure- It comprises of tasks to be given to each personnel with the intention to
accomplish the goals within the time period fixed for the same. In relation to Corus, the
management can be at better place to handle the activities by avoiding any delay. This also leads
to lower conflict among sub-ordinates working in a group. Furthermore, Corus can launch its
new product smoothly.
Position power- It is the authority which gives power to a leader to appreciate as well as
punish individuals on the basis their performance. The main purpose of this is to motivate them
to put their efforts. In the context of Corus, the application of this may help the management to
overcome issues arising for the employees at the workplace.
Leader-Member relations- This refers to the element of trust present among the sub-
ordinates working in the same team. Corus should help the team members to build trust in order
to lower down the conflicts for obtaining favourable results.
Major service launch: Major service launched in Corus is adoption of new technology
which will help their customers in having their orders received in minimum period of time. Here,
managers are using Hersey and Blanchard model where four stages of this model help in
completion of the functions in a more effective manner so that employee performance can be
affected in a way that there is no resistance being faced by the organisation.
Conflict Management: For managing various conflict mangers are using participative
style of management in Corus which further gives opportunity to employees to work for adopting
new changes with minimum level of resistance.

PART 2
Covered in PPT

CONCLUSION
From the above report, it has been concluded that leadership is significant in motivating
the employees to work towards the organisational goals. There are different approaches and
styles of this which can be applied by the leaders for effectively management of human resource.
Furthermore, this can lead to desired results by mitigating conflicts in the workforce. It is
significant in maintaining a co-ordination and competition which can boost employees' desire to
work for the company. On the other hand, there are methods such as TQM, Six Sigma, Lean
management etc. which are helpful in carrying the activities smoothly. With the help of these,
organisation can achieve the targets without any delay leading to positive outcomes.

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